\u201c\u0110am M\u00ea \u1ee6 Ra Ti\u1ec1n\u201d l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a Jim Koch t\u1eeb m\u1ed9t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n \u0111\u1ebfn t\u1ec9 ph\u00fa bia th\u1ee7 c\u00f4ng, th\u00f4ng qua 42 b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n \u0111\u1ea7y c\u1ea3m h\u1ee9ng. S\u00e1ch mang l\u1ea1i l\u1eddi khuy\u00ean s\u00e2u s\u1eafc cho nh\u1eefng ai mu\u1ed1n bi\u1ebfn \u0111am m\u00ea th\u00e0nh s\u1ef1 nghi\u1ec7p, nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a s\u00e1ng t\u1ea1o, ki\u00ean tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1eadt.<\/p>","protected":false},"excerpt":{"rendered":"
T\u00ean s\u00e1ch:<\/strong> \u0110am M\u00ea \u1ee6 Ra Ti\u1ec1n \u2013 42 B\u00e0i H\u1ecdc Th\u1ef1c Chi\u1ebfn \u0110\u1ec3 L\u00e0m Gi\u00e0u T\u1eeb \u0110am M\u00ea<\/p>\n<\/li>\n T\u00e1c gi\u1ea3:<\/strong> Jim Koch<\/p>\n<\/li>\n Ng\u01b0\u1eddi d\u1ecbch:<\/strong> H\u1ea1o Nhi\u00ean, M\u1ef9 Nh\u1ee5<\/p>\n<\/li>\n Nh\u00e0 xu\u1ea5t b\u1ea3n:<\/strong> NXB Kinh T\u1ebf TP. H\u1ed3 Ch\u00ed Minh<\/p>\n<\/li>\n Th\u1ec3 lo\u1ea1i:<\/strong> Kinh doanh, Kh\u1edfi nghi\u1ec7p, Truy\u1ec1n c\u1ea3m h\u1ee9ng<\/p>\n<\/li>\n Ng\u00f4n ng\u1eef g\u1ed1c:<\/strong> Ti\u1ebfng Anh (Quench Your Own Thirst<\/em>)<\/p>\n<\/li>\n H\u00ecnh th\u1ee9c:<\/strong> S\u00e1ch in<\/p>\n<\/li>\n<\/ul>\n (D\u1ef1a tr\u00ean n\u1ed9i dung b\u1ea3n d\u1ecbch ti\u1ebfng Vi\u1ec7t)<\/em><\/p>\n Cu\u1ed1n s\u00e1ch g\u1ed3m 42 b\u00e0i h\u1ecdc th\u1ef1c chi\u1ebfn, \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 \u2013 Jim Koch, nh\u00e0 s\u00e1ng l\u1eadp Boston Beer Company \u2013 \u0111\u00fac k\u1ebft t\u1eeb qu\u00e1 tr\u00ecnh bi\u1ebfn \u0111am m\u00ea bia th\u1ee7 c\u00f4ng th\u00e0nh \u0111\u1ebf ch\u1ebf tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4.<\/p>\n C\u00e2u chuy\u1ec7n b\u1ecf c\u00f4ng vi\u1ec7c \u1ed5n \u0111\u1ecbnh t\u1ea1i c\u00f4ng ty t\u01b0 v\u1ea5n \u0111\u1ec3 theo \u0111u\u1ed5i \u0111am m\u00ea bia th\u1ee7 c\u00f4ng.<\/p>\n<\/li>\n T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c tin t\u01b0\u1edfng v\u00e0o tr\u1ef1c gi\u00e1c v\u00e0 d\u00e1m th\u1eed \u0111i\u1ec1u m\u1edbi.<\/p>\n<\/li>\n<\/ul>\n T\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i.<\/p>\n<\/li>\n \u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1eadt.<\/p>\n<\/li>\n<\/ul>\n Tuy\u1ec3n d\u1ee5ng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty.<\/p>\n<\/li>\n Duy tr\u00ec tinh th\u1ea7n kh\u1edfi nghi\u1ec7p ngay c\u1ea3 khi c\u00f4ng ty ph\u00e1t tri\u1ec3n l\u1edbn.<\/p>\n<\/li>\n<\/ul>\n C\u00e1ch v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng, c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n Lu\u00f4n c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u1edbi.<\/p>\n<\/li>\n<\/ul>\n C\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/p>\n<\/li>\n Gi\u1eef v\u1eefng tri\u1ebft l\u00fd kinh doanh: th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111o b\u1eb1ng l\u1ee3i nhu\u1eadn, m\u00e0 c\u00f2n b\u1eb1ng gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n<\/ul>","protected":false},"featured_media":39416,"template":"","meta":{"_acf_changed":false},"product-collections":[264],"product_brand":[],"product_cat":[49],"product_tag":[],"class_list":{"0":"post-39409","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product-collections-giam-gia","7":"product_cat-books","9":"first","10":"instock","11":"sale","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product\/39409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product\/39409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/39416"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=39409"}],"wp:term":[{"taxonomy":"product-collections","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product-collections?post=39409"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product_brand?post=39409"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product_cat?post=39409"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/product_tag?post=39409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. M\u00f4 t\u1ea3 chi ti\u1ebft t\u1eebng ph\u1ea7n<\/strong><\/h2>\n
Ph\u1ea7n 1: Kh\u1edfi ngu\u1ed3n t\u1eeb \u0111am m\u00ea<\/strong><\/h3>\n
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Ph\u1ea7n 2: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n
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Ph\u1ea7n 3: Qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/strong><\/h3>\n
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Ph\u1ea7n 4: B\u00e0i h\u1ecdc v\u1ec1 ki\u00ean tr\u00ec v\u00e0 th\u00edch nghi<\/strong><\/h3>\n
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Ph\u1ea7n 5: S\u1ed1ng v\u1edbi \u0111am m\u00ea v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n<\/strong><\/h3>\n
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