{"id":67278,"date":"2026-04-02T09:43:25","date_gmt":"2026-04-02T02:43:25","guid":{"rendered":"https:\/\/hbbgroup.net\/sau-tvc-nguoi-xanh-gay-sot-dien-may-xanh-choi-lon-chi-1-trieu-usd-nho-cong-dong-mang-tim-y-tuong-moi\/"},"modified":"2026-04-02T09:43:25","modified_gmt":"2026-04-02T02:43:25","slug":"sau-tvc-nguoi-xanh-gay-sot-dien-may-xanh-choi-lon-chi-1-trieu-usd-nho-cong-dong-mang-tim-y-tuong-moi","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/sau-tvc-nguoi-xanh-gay-sot-dien-may-xanh-choi-lon-chi-1-trieu-usd-nho-cong-dong-mang-tim-y-tuong-moi\/","title":{"rendered":"Sau TVC \u201cng\u01b0\u1eddi xanh\u201d g\u00e2y s\u1ed1t, \u0110i\u1ec7n M\u00e1y Xanh “ch\u01a1i l\u1edbn” chi 1 tri\u1ec7u USD nh\u1edd c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng t\u00ecm \u00fd t\u01b0\u1edfng m\u1edbi"},"content":{"rendered":"
\n

Tr\u00ean trang c\u00e1 nh\u00e2n, \u00f4ng \u0110o\u00e0n V\u0103n Hi\u1ec3u Em cho bi\u1ebft \u0110i\u1ec7n M\u00e1y Xanh s\u1ebd d\u00e0nh ng\u00e2n s\u00e1ch 1 tri\u1ec7u USD (kho\u1ea3ng 27 t\u1ef7 \u0111\u1ed3ng) nh\u1eb1m k\u00eau g\u1ecdi c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u00e0 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung c\u00f9ng tham gia \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng: “B\u1ea1n nh\u1ecf th\u1ea5y m\u00ea – Ng\u01b0\u1eddi tr\u1ebb th\u1ea5y th\u00edch – Ba m\u1eb9 th\u1ea5y tin – \u00d4ng b\u00e0 th\u1ea5y m\u1ebfn”.<\/p>\n

C\u00e1ch \u0111\u00e2y kho\u1ea3ng 10 n\u0103m, TVC “B\u1ea1n mu\u1ed1n mua Tivi \u0111\u1ebfn \u0110i\u1ec7n M\u00e1y Xanh” \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u00ecnh \u1ea3nh d\u00e0n nh\u00e2n v\u1eadt “ng\u01b0\u1eddi xanh” v\u1edbi phong c\u00e1ch th\u1ec3 hi\u1ec7n “k\u1ef3 qu\u1eb7c”, giai \u0111i\u1ec7u b\u1eaft tai c\u00f9ng nh\u1eefng \u0111i\u1ec7u nh\u1ea3y \u1ea5n t\u01b0\u1ee3ng \u0111\u00e3 gi\u00fap m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f2n xa l\u1ea1 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n r\u1ed9ng r\u00e3i, t\u1eebng b\u01b0\u1edbc \u0111i v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

D\u00f9 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n \u1ee9ng khen, ch\u00ea, “B\u1ea1n mu\u1ed1n mua Tivi \u0111\u1ebfn \u0110i\u1ec7n M\u00e1y Xanh” v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng. <\/p>\n

Tuy nhi\u00ean, theo chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0110i\u1ec7n M\u00e1y Xanh, b\u00e1n l\u1ebb l\u00e0 l\u0129nh v\u1ef1c kh\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p \u0111\u1ee9ng y\u00ean. Khi nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n th\u00edch \u1ee9ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n

\u00d4ng Hi\u1ec3u Em chia s\u1ebb, \u0111\u00f3 l\u00e0 l\u00fd do c\u00f4ng ty quy\u1ebft “chi \u0111\u1eadm” cho chi\u1ebfn d\u1ecbch l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, m\u00e0 l\u00e0 l\u1eddi m\u1eddi tham gia nghi\u00eam t\u00fac t\u1eeb doanh nghi\u1ec7p. Theo k\u1ebf ho\u1ea1ch, ch\u01b0\u01a1ng tr\u00ecnh d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 ch\u00ednh th\u1ee9c v\u00e0o ng\u00e0y 08\/04\/2026.<\/p>\n

\u0110\u1ed9ng th\u00e1i n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn m\u1edf, khi th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi vi\u1ec7c l\u1eafng nghe v\u00e0 \u0111\u1ed3ng s\u00e1ng t\u1ea1o c\u00f9ng c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng tham gia \u2013 t\u1eeb c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o chuy\u00ean nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng gi\u00fap r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia tr\u1ef1c ti\u1ebfp v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh, \u0110i\u1ec7n M\u00e1y Xanh h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh m\u1edbi, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac.<\/p>\n

B\u00e1o c\u00e1o c\u00f4ng b\u1ed1 g\u1ea7n \u0111\u00e2y cho th\u1ea5y trong n\u0103m t\u00e0i ch\u00ednh 2025, \u0110i\u1ec7n M\u00e1y Xanh ghi nh\u1eadn doanh thu thu\u1ea7n 109.479 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 5.802 t\u1ef7 \u0111\u1ed3ng. T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn sau thu\u1ebf tr\u00ean v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu (ROE) \u0111\u1ea1t 31,1%.<\/p>\n

Tr\u01b0\u1edbc k\u1ebf ho\u1ea1ch ni\u00eam y\u1ebft, c\u00f4ng ty c\u0169ng \u0111\u00e3 th\u00f4ng qua ph\u01b0\u01a1ng \u00e1n chi tr\u1ea3 c\u1ed5 t\u1ee9c b\u1eb1ng ti\u1ec1n m\u1eb7t t\u1eeb ngu\u1ed3n l\u1ee3i nhu\u1eadn gi\u1eef l\u1ea1i ch\u01b0a ph\u00e2n ph\u1ed1i n\u0103m 2025 v\u1edbi t\u1ef7 l\u1ec7 349,5%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 34.950 \u0111\u1ed3ng cho m\u1ed7i c\u1ed5 phi\u1ebfu. T\u1ed5ng s\u1ed1 ti\u1ec1n c\u1ed5 t\u1ee9c d\u1ef1 ki\u1ebfn chi tr\u1ea3 kho\u1ea3ng tr\u00ean 38.400 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ebf ho\u1ea1ch chi c\u1ed5 t\u1ee9c ti\u1ec1n m\u1eb7t “kh\u1ee7ng” nh\u1ea5t th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam. <\/p>\n

V\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh, \u0110i\u1ec7n M\u00e1y Xanh \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu n\u0103m 2026 \u0111\u1ea1t 122.500 t\u1ef7 \u0111\u1ed3ng v\u00e0 135.000 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2027. L\u1ee3i nhu\u1eadn sau thu\u1ebf t\u01b0\u01a1ng \u1ee9ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 7.350 t\u1ef7 \u0111\u1ed3ng v\u00e0 8.472 t\u1ef7 \u0111\u1ed3ng.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Tr\u00ean trang c\u00e1 nh\u00e2n, \u00f4ng \u0110o\u00e0n V\u0103n Hi\u1ec3u Em cho bi\u1ebft \u0110i\u1ec7n M\u00e1y Xanh s\u1ebd d\u00e0nh ng\u00e2n s\u00e1ch 1 tri\u1ec7u […]<\/p>","protected":false},"author":5,"featured_media":67279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-67278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chung-khoan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/67278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=67278"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/67278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/67279"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=67278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=67278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=67278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}