ETHZilla shares climbed 13% on Wednesday after the company changed its name to Forum as part of plans to ditch its crypto treasury strategy and become a tokenization company.<\/p>\n
The company said<\/a> on Wednesday that it has updated its corporate name and brand to Forum Markets and will do business as Forum. ETHZilla will also change its ticker symbol to \u201cFRMM\u201d as of market open on Monday, pending Nasdaq approval.<\/p>\n The company said the rebrand is the next step in its transition into a platform \u201cconnecting traditional capital markets with blockchain-based financial infrastructure.\u201d<\/p>\n \u201cForum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure,\u201d said the company chair and CEO, McAndrew Rudisill.<\/p>\n Shares in ETHZilla (ETHZ) ended trading on Wednesday up more than 13% to $3.91 and have traded flat after hours, recovering from a slight dip.<\/p>\n Its stock is down over 20% so far this year as a wide crypto market rout has hit stocks tied to digital assets.<\/p>\n ETHZilla was a biotech company<\/a> called 180 Life Sciences that adopted the ETHZilla brand and started buying and holding Ether (ETH<\/a>) in July 2025 amid peak hype around crypto treasury companies.<\/p>\n Related: <\/strong><\/em>Peter Thiel\u2019s Founders Fund dumps ETHZilla stake as ETH treasuries face pressure<\/strong><\/em><\/a><\/p>\n Its crypto treasury pivot sent its shares soaring to a multi-year high of $107 by August, as ETH climbed to just under $4,950 around the same time, but a crypto market rout has since decimated its share price, along with those of its crypto-buying rivals.<\/p>\n As Wall Street largely moved on from crypto treasuries<\/a> and began to back tokenization<\/a> firms, Rudisill announced in December that ETHZilla would pivot to bringing \u201creal-world assets (RWA) on-chain through tokenization.\u201d<\/p>\n <\/template><\/p>\n The company has purchased two commercial jet engines<\/a> leased to what it said is a \u201cleading US air carrier,\u201d and began offering a token tied to the engines earlier this month<\/a> called Eurus Aero Token I.<\/p>\n ETHZilla currently holds 69,802 ETH worth $143.7 million at the cryptocurrency\u2019s current price of $2,060, making it the seventh-largest corporate holder of the asset, per<\/a> CoinGecko.<\/p>\n Magazine: <\/strong><\/em>Bitcoin\u2019s \u2018biggest bull catalyst\u2019 would be Saylor\u2019s liquidation \u2014 Santiment founder<\/strong><\/em><\/a><\/p>\n <\/template><\/div>\n Cointelegraph is committed to independent, transparent journalism. This news article is produced in accordance with Cointelegraph\u2019s Editorial Policy and aims to provide accurate and timely information. Readers are encouraged to verify information independently. Read our Editorial Policy https:\/\/cointelegraph.com\/editorial-policy<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" ETHZilla will now go by Forum in its second rebrand in less than 12 months as it looks to catch […]<\/p>","protected":false},"author":5,"featured_media":61846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[220],"tags":[],"class_list":["post-61844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tien-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/61844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=61844"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/61844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/61846"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=61844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=61844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=61844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}ETHZilla shares climb 13% on rebrand<\/h2>\n
![](\"https:\/\/s3.cointelegraph.com\/uploads\/2026-02\/019c97ac-e3f7-765f-8bbb-e04492e4b6a6.png\")