{"id":61450,"date":"2026-02-05T09:26:44","date_gmt":"2026-02-05T02:26:44","guid":{"rendered":"https:\/\/hbbgroup.net\/pnj-gui-gam-khat-vong-vuon-minh-qua-thiet-ke-bao-bi-xuan-2026\/"},"modified":"2026-02-05T09:26:44","modified_gmt":"2026-02-05T02:26:44","slug":"pnj-gui-gam-khat-vong-vuon-minh-qua-thiet-ke-bao-bi-xuan-2026","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/pnj-gui-gam-khat-vong-vuon-minh-qua-thiet-ke-bao-bi-xuan-2026\/","title":{"rendered":"PNJ g\u1eedi g\u1eafm kh\u00e1t v\u1ecdng v\u01b0\u01a1n m\u00ecnh qua thi\u1ebft k\u1ebf bao b\u00ec Xu\u00e2n 2026"},"content":{"rendered":"
\n

Khi qu\u00e0 t\u1eb7ng ph\u1ea3n \u00e1nh th\u1ea9m m\u1ef9 v\u00e0 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a<\/strong><\/p>\n

T\u1eeb l\u00e2u, t\u1eb7ng qu\u00e0 T\u1ebft<\/a> \u0111\u00e3 l\u00e0 th\u00f3i quen \u0111\u1ea7u n\u0103m, g\u00f3i gh\u00e9m t\u00ecnh c\u1ea3m, s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 tri \u00e2n c\u1ee7a ng\u01b0\u1eddi t\u1eb7ng \u0111\u1ebfn nh\u1eefng ai \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh su\u1ed1t m\u1ed9t n\u0103m qua. \u00a0 \u00a0 \u00a0<\/p>\n

Theo Buzzmetrics, d\u00f9 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf th\u1eaft ch\u1eb7t, \u201ct\u1eb7ng qu\u00e0\u201d v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c mua s\u1eafm h\u00e0ng \u0111\u1ea7u d\u1ecbp T\u1ebft, v\u1edbi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean chi ti\u00eau cho m\u1ee5c \u0111\u00edch n\u00e0y t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1eeb 23,9% n\u0103m 2023 l\u00ean 34,4% n\u0103m 2024. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t th\u1ef1c t\u1ebf: qu\u00e0 T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f3i quen m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a b\u1ec1n v\u1eefng, c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa ng\u01b0\u1eddi cho v\u00e0 ng\u01b0\u1eddi nh\u1eadn.<\/p>\n

\"Anh<\/picture>
T\u1eb7ng qu\u00e0 d\u1ecbp T\u1ebft mang gi\u00e1 tr\u1ecb g\u1eafn k\u1ebft c\u1ea3m x\u00fac gi\u1eefa ng\u01b0\u1eddi t\u1eb7ng v\u00e0 ng\u01b0\u1eddi nh\u1eadn. \u1ea2nh: PNJ<\/figcaption><\/figure>\n

\u0110\u00e1ng ch\u00fa \u00fd, khi \u0111\u1eddi s\u1ed1ng v\u1eadt ch\u1ea5t \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 quan t\u00e2m gi\u00e1 c\u1ea3 hay ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng chi\u1ec1u s\u00e2u th\u1ea9m m\u1ef9, v\u0103n h\u00f3a m\u00e0 m\u00f3n qu\u00e0 truy\u1ec1n t\u1ea3i. T\u1eeb \u0111\u00f3, h\u00e0nh \u0111\u1ed9ng t\u1eb7ng qu\u00e0 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 trao \u0111\u1ed5i v\u1eadt ch\u1ea5t m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ng\u00f4n ng\u1eef v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u1ea5y, thi\u1ebft k\u1ebf bao b\u00ec tr\u1edf th\u00e0nh l\u1edbp gi\u00e1 tr\u1ecb \u0111\u1ea7u ti\u00ean \u0111\u1ecbnh h\u00ecnh c\u1ea3m x\u00fac, g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n gu th\u1ea9m m\u1ef9 v\u00e0 s\u1ef1 am hi\u1ec3u c\u1ee7a ng\u01b0\u1eddi t\u1eb7ng m\u1ed9t c\u00e1ch tinh t\u1ebf. Nhi\u1ec1u doanh nghi\u1ec7p ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec T\u1ebft nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n t\u00f4n vinh v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng th\u00f4ng qua nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c: hoa xu\u00e2n, l\u00e0ng qu\u00ea, di s\u1ea3n d\u00e2n gian, b\u1ea3o v\u1eadt qu\u1ed1c gia… hay c\u00e1c ch\u1ea5t li\u1ec7u m\u1ef9 thu\u1eadt truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u01b0\u01a1ng \u0111\u1ea1i.\u00a0<\/p>\n

Nh\u1edd v\u1eady, bao b\u00ec kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 v\u1eadt ch\u1ee9a \u0111\u1ef1ng m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u201cl\u1edbp v\u1ecf v\u0103n h\u00f3a\u201d gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c chi\u1ec1u s\u00e2u b\u1ea3n s\u1eafc ngay t\u1eeb \u00e1nh nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/p>\n

T\u1eeb “B\u1ea3o v\u1eadt qu\u1ed1c gia” \u0111\u1ebfn \u0111\u1ebfn tinh th\u1ea7n ti\u1ebfn b\u01b0\u1edbc cho n\u0103m B\u00ednh Ng\u1ecd<\/strong><\/p>\n

Xu\u00e2n B\u00ednh Ng\u1ecd 2026, ng\u1ef1a tr\u1edf th\u00e0nh c\u1ea3m h\u1ee9ng ch\u1ee7 \u0111\u1ea1o trong c\u00e1c thi\u1ebft k\u1ebf bao b\u00ec c\u1ee7a h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/p>\n

Nh\u00ecn v\u1ec1 qu\u00e1 kh\u1ee9 t\u1eeb h\u00e0ng ng\u00e0n n\u0103m tr\u01b0\u1edbc, ng\u1ef1a g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u1edbi cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng, hi\u1ec7n di\u1ec7n trong truy\u1ec1n thuy\u1ebft, trong nh\u1eefng tr\u1eadn chi\u1ebfn h\u00e0o h\u00f9ng c\u1ee7a d\u00e2n t\u1ed9c. V\u00e0 h\u00ecnh t\u01b0\u1ee3ng Th\u00e1nh Gi\u00f3ng c\u01b0\u1ee1i ng\u1ef1a s\u1eaft bay v\u1ec1 tr\u1eddi sau khi \u0111\u00e1nh th\u1eafng gi\u1eb7c \u00c2n, c\u00f3 l\u1ebd quen thu\u1ed9c v\u1edbi nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t h\u01a1n c\u1ea3. Ng\u1ef1a s\u1eaft trong cu\u1ed9c \u0111\u1ea5u tranh h\u00e0o h\u00f9ng \u1ea5y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 bi\u1ec3u tr\u01b0ng cho s\u1ee9c m\u1ea1nh qu\u1eadt kh\u1edfi \u0111\u01b0\u1ee3c hun \u0111\u00fac t\u1eeb \u00fd ch\u00ed b\u1ea3o v\u1ec7 n\u00fai s\u00f4ng b\u1edd c\u00f5i c\u1ee7a c\u1ea3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, kh\u00e1t v\u1ecdng v\u01b0\u01a1n l\u00ean c\u1ee7a c\u1ea3 d\u00e2n t\u1ed9c Vi\u1ec7t.<\/p>\n

H\u00ecnh t\u01b0\u1ee3ng Th\u00e1nh Gi\u00f3ng c\u01b0\u1ee1i ng\u1ef1a bay v\u1ec1 tr\u1eddi tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nhi\u1ec1u th\u1ebf h\u1ec7 ngh\u1ec7 s\u0129 Vi\u1ec7t Nam. T\u00e1c ph\u1ea9m Gi\u00f3ng (1990, S\u01a1n m\u00e0i) c\u1ee7a h\u1ecda s\u0129 Nguy\u1ec5n T\u01b0 Nghi\u00eam, B\u1ea3o v\u1eadt qu\u1ed1c gia; S\u01b0u t\u1eadp c\u1ee7a B\u1ea3o t\u00e0ng M\u1ef9 thu\u1eadt Vi\u1ec7t Nam l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho c\u00e1ch h\u00ecnh \u1ea3nh Th\u00e1nh Gi\u00f3ng c\u01b0\u1ee1i ng\u1ef1a s\u1eaft \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh ng\u00f4n ng\u1eef t\u1ea1o h\u00ecnh gi\u00e0u t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng. [2] V\u00e0 r\u1ed3i trong d\u00f2ng ch\u1ea3y c\u1ee7a s\u1ee9c s\u00e1ng t\u1ea1o, Gi\u00f3ng l\u1ea1i tr\u1edf th\u00e0nh c\u1ea3m h\u1ee9ng cho thi\u1ebft k\u1ebf bao b\u00ec d\u1ecbp Xu\u00e2n B\u00ednh Ng\u1ecd c\u1ee7a PNJ.<\/p>\n

\"Anh<\/picture>
T\u00e1c ph\u1ea9m Gi\u00f3ng (1990, S\u01a1n m\u00e0i) c\u1ee7a H\u1ecda s\u0129 Nguy\u1ec5n T\u01b0 Nghi\u00eam, B\u1ea3o v\u1eadt qu\u1ed1c gia; S\u01b0u t\u1eadp c\u1ee7a B\u1ea3o t\u00e0ng M\u1ef9 thu\u1eadt Vi\u1ec7t Nam. \u1ea2nh: B\u1ea3o t\u00e0ng M\u1ef9 thu\u1eadt Vi\u1ec7t Nam<\/figcaption><\/figure>\n

Thi\u1ebft k\u1ebf Ng\u1ef1a t\u1eeb PNJ v\u1eabn gi\u1eef nguy\u00ean tinh th\u1ea7n chuy\u1ec3n \u0111\u1ed9ng, nh\u1ecbp \u0111i\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 b\u1ed1 c\u1ee5c gi\u00e0u n\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng trong t\u00e1c ph\u1ea9m Gi\u00f3ng. H\u00ecnh \u1ea3nh ng\u1ef1a \u0111\u01b0\u1ee3c kh\u1eafc h\u1ecda v\u1edbi d\u00e1ng v\u01b0\u01a1n m\u00ecnh ki\u00eau h\u00e3nh, v\u1eefng ch\u00e3i g\u1ee3i nh\u1eafc tinh th\u1ea7n b\u1ee9t ph\u00e1 v\u00e0 kh\u00e1t v\u1ecdng kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean.\u00a0<\/p>\n

Tr\u00ean th\u00e2n ng\u1ef1a, c\u00e1c l\u1edbp h\u1ecda ti\u1ebft v\u0103n h\u00f3a \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc v\u00e0 s\u1eafp \u0111\u1eb7t tinh t\u1ebf: hoa v\u0103n giao long, r\u00ecu \u0111\u1ed3ng t\u00e1i hi\u1ec7n d\u1ea5u \u1ea5n c\u1ee7a th\u1eddi \u0111\u1ea1i \u0110\u00f4ng S\u01a1n; h\u00ecnh \u1ea3nh b\u00f4ng l\u00faa tr\u1ea3i \u0111\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng cho n\u1ec1n v\u0103n minh l\u00faa n\u01b0\u1edbc h\u01a1n 4000 n\u0103m; c\u00e1c chi ti\u1ebft m\u00e2y – n\u00fai – s\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo phong c\u00e1ch tranh H\u00e0ng Tr\u1ed1ng k\u1ebft h\u1ee3p chi ti\u1ebft \u0111i\u00eau kh\u1eafc \u0111\u00ecnh l\u00e0ng th\u1ea5m \u0111\u1eabm b\u1ea3n s\u1eafc Vi\u1ec7t. N\u1ec1n tr\u1ed1ng \u0111\u1ed3ng v\u00e0 c\u00e1c v\u00f2ng tr\u00f2n \u0111\u1ed3ng t\u00e2m g\u1ee3i nh\u1edb c\u1ed9i ngu\u1ed3n v\u0103n minh Vi\u1ec7t c\u1ed5, nh\u01b0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh: d\u00f9 v\u01b0\u01a1n xa \u0111\u1ebfn \u0111\u00e2u, h\u1ed3n d\u00e2n t\u1ed9c v\u1eabn vang v\u1ecdng trong t\u1eebng nh\u1ecbp s\u1ed1ng.<\/p>\n

\"Anh<\/picture>
Thi\u1ebft k\u1ebf bao b\u00ec Xu\u00e2n 2026 c\u1ee7a PNJ mang h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb t\u00e1c ph\u1ea9m Gi\u00f3ng (1990, S\u01a1n m\u00e0i) c\u1ee7a Ho\u1ea1 s\u0129 Nguy\u1ec5n T\u01b0 Nghi\u00eam. \u1ea2nh: PNJ<\/figcaption><\/figure>\n

Qua thi\u1ebft k\u1ebf n\u00e0y, PNJ kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi di s\u1ea3n m\u1ef9 thu\u1eadt qu\u1ed1c gia m\u00e0 c\u00f2n cho th\u1ea5y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1eddi s\u1ed1ng \u0111\u01b0\u01a1ng \u0111\u1ea1i. Thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng b\u1ed9 t\u1eeb h\u1ed9p v\u00e0ng mi\u1ebfng, bao l\u00ec x\u00ec, t\u00fai gi\u1ea5y, thi\u1ec7p ch\u00fac cho \u0111\u1ebfn kh\u00f4ng gian tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i PNJ NEXT.\u00a0<\/p>\n

Vi\u1ec7c \u1ee9ng d\u1ee5ng thi\u1ebft k\u1ebf v\u00e0o nhi\u1ec1u \u201c\u0111i\u1ec3m ch\u1ea1m\u201d kh\u00e1c nhau gi\u00fap c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a m\u00e0 PNJ truy\u1ec1n t\u1ea3i kh\u00f4ng d\u1eebng l\u1ea1i \u1edf m\u1ed9t m\u00f3n qu\u00e0 \u0111\u01a1n l\u1ebb, m\u00e0 \u0111\u01b0\u1ee3c lan t\u1ecfa th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn r\u00f5 tinh th\u1ea7n, gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u1ea9n ch\u1ee9a s\u00e2u b\u00ean trong.<\/p>\n

\"Anh<\/picture>
H\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf ng\u1ef1a Xu\u00e2n 2026 n\u1ed5i b\u1eadt trong kh\u00f4ng gian tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u1ee7a PNJ NEXT. \u1ea2nh: PNJ<\/figcaption><\/figure>\n

K\u1ebft h\u1ee3p gi\u1eefa thi\u1ebft k\u1ebf mang tinh th\u1ea7n \u201cNg\u1ef1a s\u1eaft\u201d c\u1ee7a ho\u1ea1 s\u0129 Nguy\u1ec5n T\u01b0 Nghi\u00eam c\u00f9ng th\u00f4ng \u0111i\u1ec7p: \u201cNg\u1ef1a v\u00e0ng ti\u1ebfn b\u01b0\u1edbc. Xu\u00e2n m\u1edbi v\u01b0\u01a1n m\u00ecnh\u201d, PNJ mong mu\u1ed1n g\u00f3p ph\u1ea7n lan t\u1ecfa tinh th\u1ea7n s\u1ed1ng \u0111\u1eb9p b\u1eb1ng c\u00e1ch \u0111\u1ed3ng l\u00f2ng, chung s\u1ee9c c\u00f9ng qu\u00ea h\u01b0\u01a1ng b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean v\u01b0\u01a1n m\u00ecnh v\u1edbi tinh th\u1ea7n ti\u1ebfn b\u01b0\u1edbc m\u1ea1nh m\u1ebd c\u1ee7a linh v\u1eadt n\u0103m B\u00ednh Ng\u1ecd.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Khi qu\u00e0 t\u1eb7ng ph\u1ea3n \u00e1nh th\u1ea9m m\u1ef9 v\u00e0 chi\u1ec1u s\u00e2u v\u0103n h\u00f3a T\u1eeb l\u00e2u, t\u1eb7ng qu\u00e0 T\u1ebft \u0111\u00e3 l\u00e0 th\u00f3i […]<\/p>","protected":false},"author":5,"featured_media":61451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[],"class_list":["post-61450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vang"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/61450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=61450"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/61450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/61451"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=61450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=61450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=61450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}