{"id":57646,"date":"2025-12-24T09:26:54","date_gmt":"2025-12-24T02:26:54","guid":{"rendered":"https:\/\/hbbgroup.net\/niem-yet-hose-buoc-di-cung-co-vi-the-cua-masan-consumer-cho-thap-ky-tang-truong-moi\/"},"modified":"2025-12-24T09:26:54","modified_gmt":"2025-12-24T02:26:54","slug":"niem-yet-hose-buoc-di-cung-co-vi-the-cua-masan-consumer-cho-thap-ky-tang-truong-moi","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/niem-yet-hose-buoc-di-cung-co-vi-the-cua-masan-consumer-cho-thap-ky-tang-truong-moi\/","title":{"rendered":"Ni\u00eam y\u1ebft HOSE: B\u01b0\u1edbc \u0111i c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a Masan Consumer cho th\u1eadp k\u1ef7 t\u0103ng tr\u01b0\u1edfng m\u1edbi"},"content":{"rendered":"
\n

\u0110\u00e2y l\u00e0 c\u1ed9t m\u1ed1c ho\u00e0n t\u1ea5t v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, \u0111\u1ed3ng th\u1eddi m\u1edf ra m\u1ed9t ch\u01b0\u01a1ng ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a Masan Consumer tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n, sau g\u1ea7n ba th\u1eadp k\u1ef7 x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n

N\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u t\u1ea1o \u0111\u00e0 cho c\u1ed9t m\u1ed1c ni\u00eam y\u1ebft<\/b><\/p>\n

Tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m HOSE ch\u1ea5p thu\u1eadn ni\u00eam y\u1ebft, Masan Consumer \u0111\u00e3 c\u00f4ng b\u1ed1 l\u1ed9 tr\u00ecnh chuy\u1ec3n s\u00e0n t\u1ea1i s\u1ef1 ki\u1ec7n Roadshow ng\u00e0y 4\/12\/2025. Th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t \u0111\u01b0\u1ee3c Ban L\u00e3nh \u0111\u1ea1o nh\u1ea5n m\u1ea1nh kh\u00f4ng n\u1eb1m \u1edf y\u1ebfu t\u1ed1 th\u1eddi \u0111i\u1ec3m, m\u00e0 l\u00e0 s\u1ef1 ti\u1ebfp n\u1ed1i c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb k\u00e9o d\u00e0i t\u1eeb n\u0103m 2024, bao g\u1ed3m chu\u1ea9n h\u00f3a h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb, b\u00e1o c\u00e1o v\u00e0 v\u1eadn h\u00e0nh theo c\u00e1c ti\u00eau chu\u1ea9n cao h\u01a1n c\u1ee7a s\u00e0n giao d\u1ecbch l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

\n

\"Ni\u00eam<\/p>\n<\/div>\n

V\u1ecb th\u1ebf c\u1ee7a Masan Consumer \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng danh m\u1ee5c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu tr\u1ea3i r\u1ed9ng t\u1eeb gia v\u1ecb, th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i \u0111\u1ebfn \u0111\u1ed3 u\u1ed1ng, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 CHIN-SU, Nam Ng\u01b0, Omachi, Kokomi, Wake-Up 247. S\u1ef1 hi\u1ec7n di\u1ec7n s\u00e2u r\u1ed9ng trong \u0111\u1eddi s\u1ed1ng ti\u00eau d\u00f9ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec n\u1ec1n c\u1ea7u \u1ed5n \u0111\u1ecbnh v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o cao \u2013 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.<\/p>\n

Song song \u0111\u00f3, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn \u0111i\u1ec3m b\u00e1n tr\u00ean to\u00e0n qu\u1ed1c, k\u1ebft h\u1ee3p c\u00f9ng h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb WinCommerce, t\u1ea1o cho Masan Consumer l\u1ee3i th\u1ebf hi\u1ebfm c\u00f3 v\u1ec1 \u0111\u1ed9 ph\u1ee7, t\u1ed1c \u0111\u1ed9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft ph\u1ea3n \u1ee9ng ti\u00eau d\u00f9ng theo th\u1eddi gian th\u1ef1c.<\/p>\n

Retail Supreme v\u00e0 Consumer \u2013 Tech: tr\u1ee5 c\u1ed9t cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/b><\/p>\n

Tr\u00ean n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1, Masan Consumer \u0111ang tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Consumer \u2013 Tech v\u1edbi Retail Supreme l\u00e0 tr\u1ee5 c\u1ed9t trung t\u00e2m. T\u00ednh \u0111\u1ebfn th\u00e1ng 11\/2025, Retail Supreme \u0111\u00e3 \u0111\u1ecbnh danh kho\u1ea3ng 440.000 \u0111i\u1ec3m b\u00e1n t\u1ea1i 36 t\u1ec9nh, th\u00e0nh, ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn 354.000 \u0111i\u1ec3m b\u00e1n, trong \u0111\u00f3 254.000 \u0111i\u1ec3m b\u00e1n \u0111\u00e3 tr\u1edf th\u00e0nh h\u1ed9i vi\u00ean, c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n

\n

\"Ni\u00eam<\/p>\n<\/div>\n

C\u00e1c ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh cho th\u1ea5y hi\u1ec7u qu\u1ea3 b\u01b0\u1edbc \u0111\u1ea7u r\u00f5 n\u00e9t: s\u1ed1 l\u01b0\u1ee3t vi\u1ebfng th\u0103m c\u1eeda h\u00e0ng b\u00ecnh qu\u00e2n c\u1ee7a \u0111\u1ea1i di\u1ec7n kinh doanh t\u0103ng kho\u1ea3ng 20%, s\u1ed1 m\u1eb7t h\u00e0ng tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng t\u0103ng 180% so v\u1edbi \u0111\u1ea7u n\u0103m 2025. \u0110\u1eb7c bi\u1ec7t, doanh s\u1ed1 c\u00e1c m\u1eb7t h\u00e0ng m\u1edbi t\u1ea1i \u0111i\u1ec3m b\u00e1n t\u0103ng 5% trong th\u00e1ng 11\/2025 v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng th\u00eam 11% \u0111\u1ebfn gi\u1eefa th\u00e1ng 12\/2025 so v\u1edbi th\u00e1ng tr\u01b0\u1edbc.<\/p>\n

Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y ph\u1ea3n \u00e1nh vi\u1ec7c n\u1ec1n t\u1ea3ng Consumer \u2013 Tech \u0111ang d\u1ea7n \u0111i v\u00e0o th\u1ef1c ch\u1ea5t, t\u1ea1o d\u01b0 \u0111\u1ecba c\u1ea3i thi\u1ec7n doanh thu, hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn trong trung v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n

Hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh nh\u1ea5t qu\u00e1n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a Masan Consumer. Giai \u0111o\u1ea1n 2017\u20132024, doanh thu c\u1ee7a doanh nghi\u1ec7p duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p kho\u1ea3ng 13% m\u1ed7i n\u0103m, trong khi bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng tr\u00ean doanh thu lu\u00f4n \u1edf m\u1ee9c tr\u00ean 23%. Ri\u00eang giai \u0111o\u1ea1n 2022\u20132024, l\u1ee3i nhu\u1eadn sau thu\u1ebf ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng k\u00e9p kho\u1ea3ng 20% m\u1ed7i n\u0103m, cho th\u1ea5y s\u1ee9c b\u1eadt l\u1ee3i nhu\u1eadn ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t.<\/p>\n

Song song v\u1edbi t\u0103ng tr\u01b0\u1edfng, Masan Consumer duy tr\u00ec ch\u00ednh s\u00e1ch c\u1ed5 t\u1ee9c ti\u1ec1n m\u1eb7t \u1ed5n \u0111\u1ecbnh. T\u1eeb n\u0103m 2018 \u0111\u1ebfn 2024, doanh nghi\u1ec7p \u0111\u00e3 chi tr\u1ea3 kho\u1ea3ng 1,5 t\u1ef7 USD c\u1ed5 t\u1ee9c, ph\u1ea3n \u00e1nh n\u0103ng l\u1ef1c t\u1ea1o d\u00f2ng ti\u1ec1n b\u1ec1n v\u1eefng v\u00e0 cam k\u1ebft chia s\u1ebb gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n v\u1edbi c\u1ed5 \u0111\u00f4ng.<\/p>\n

HOSE v\u00e0 kh\u1ea3 n\u0103ng t\u00e1i \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n<\/b><\/p>\n

Vi\u1ec7c ni\u00eam y\u1ebft HOSE kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a k\u1ef9 thu\u1eadt, m\u00e0 c\u00f2n gi\u00fap Masan Consumer ti\u1ebfp c\u1eadn s\u00e2u h\u01a1n v\u1edbi d\u00f2ng v\u1ed1n t\u1ed5 ch\u1ee9c v\u00e0 v\u1ed1n qu\u1ed1c t\u1ebf. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Vietcap, sau khi ch\u00ednh th\u1ee9c giao d\u1ecbch tr\u00ean HOSE, MCH c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u1ed5 phi\u1ebfu ti\u00eau d\u00f9ng c\u00f3 v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t trong VN-Index v\u00e0 x\u1ebfp kho\u1ea3ng th\u1ee9 7 trong s\u1ed1 c\u00e1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\n

\"Ni\u00eam<\/p>\n<\/div>\n

\u1ede g\u00f3c \u0111\u1ed9 ch\u1ec9 s\u1ed1, theo Vietcap, MCH \u0111\u00e3 \u0111\u00e1p \u1ee9ng ph\u1ea7n l\u1edbn y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u01b0a v\u00e0o nhi\u1ec1u r\u1ed5 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 VN30, MVIS MarketVector Vietnam Local Index (VanEck), STOXX Vietnam Total Market Liquid Index (Xtrackers), FTSE Vietnam 30 v\u00e0 FTSE Emerging Markets. V\u1edbi m\u1ed9t s\u1ed1 r\u1ed5 ch\u1ec9 s\u1ed1 qu\u1ed1c t\u1ebf, c\u00e1c ti\u00eau ch\u00ed v\u1ec1 v\u1ed1n h\u00f3a tr\u00f4i n\u1ed5i ho\u1eb7c thanh kho\u1ea3n kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c, gi\u00fap MCH c\u00f3 l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t ngay sau khi chuy\u1ec3n s\u00e0n. Ri\u00eang v\u1edbi VN30 v\u00e0 STOXX Vietnam, y\u1ebfu t\u1ed1 thanh kho\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00eam theo th\u1eddi gian giao d\u1ecbch, \u0111i\u1ec1u th\u01b0\u1eddng th\u1ea5y v\u1edbi c\u00e1c c\u1ed5 phi\u1ebfu m\u1edbi ni\u00eam y\u1ebft tr\u00ean HOSE.<\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 d\u00e0i h\u1ea1n, vi\u1ec7c chuy\u1ec3n ni\u00eam y\u1ebft l\u00ean HOSE g\u1eafn li\u1ec1n v\u1edbi t\u1ea7m nh\u00ecn “hi\u1ec7n \u0111\u1ea1i h\u00f3a ti\u00eau d\u00f9ng Vi\u1ec7t Nam” m\u00e0 Masan Consumer theo \u0111u\u1ed5i. M\u1ed9t v\u1ecb th\u1ebf ni\u00eam y\u1ebft cao h\u01a1n gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1ed1n, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o R&D, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, chu\u1ea9n h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 \u0111\u1ea9y m\u1ea1nh s\u1ed1 h\u00f3a h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/p>\n

Khi c\u00e1c ngu\u1ed3n l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3, Masan Consumer kh\u00f4ng ch\u1ec9 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf doanh nghi\u1ec7p ti\u00eau d\u00f9ng \u0111\u1ea7u ng\u00e0nh, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng chu\u1ea9n tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng trong n\u01b0\u1edbc. Vi\u1ec7c MCH ch\u00ednh th\u1ee9c giao d\u1ecbch tr\u00ean HOSE v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u m\u1ed1c c\u1ee7a ri\u00eang doanh nghi\u1ec7p, m\u00e0 c\u00f2n b\u1ed5 sung cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t \u0111\u1ea1i di\u1ec7n ti\u00eau d\u00f9ng quy m\u00f4 l\u1edbn, mang t\u00ednh b\u1ec1n v\u1eefng cao \u2013 y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n quan t\u00e2m trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi. <\/p>\n

\n

\"Ni\u00eam<\/p>\n<\/div>\n

Masan Consumer l\u00e0 c\u00f4ng ty th\u00e0nh vi\u00ean thu\u1ed9c T\u1eadp \u0111o\u00e0n Masan (HOSE: MSN), m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p ti\u00eau d\u00f9ng \u2013 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. C\u1ed5 phi\u1ebfu MCH c\u1ee7a Masan Consumer s\u1ebd ch\u00e0o s\u00e0n HOSE ng\u00e0y 25\/12 v\u1edbi gi\u00e1 tham chi\u1ebfu 212.800 \u0111\u1ed3ng\/c\u1ed5 phi\u1ebfu, t\u01b0\u01a1ng \u1ee9ng v\u1ed1n h\u00f3a h\u01a1n 224.866,9 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

V\u1edbi g\u1ea7n ba th\u1eadp k\u1ef7 ph\u1ee5ng s\u1ef1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p hi\u1ec7n s\u1edf h\u1eefu danh m\u1ee5c \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m FMCG trong c\u00e1c l\u0129nh v\u1ef1c gia v\u1ecb, th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i, \u0111\u1ed3 u\u1ed1ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh, v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 CHIN-SU, Nam Ng\u01b0, Omachi, Kokomi, v\u00e0 Wake-up 247. S\u1ea3n ph\u1ea9m c\u1ee7a Masan Consumer hi\u1ec7n di\u1ec7n trong h\u01a1n 98% h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t Nam v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u \u0111\u1ebfn h\u01a1n 26 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty FMCG c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi h\u00e0ng \u0111\u1ea7u khu v\u1ef1c<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u00e2y l\u00e0 c\u1ed9t m\u1ed1c ho\u00e0n t\u1ea5t v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, \u0111\u1ed3ng th\u1eddi m\u1edf ra m\u1ed9t ch\u01b0\u01a1ng ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a […]<\/p>","protected":false},"author":5,"featured_media":57647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-57646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chung-khoan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/57646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=57646"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/57646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/57647"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=57646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=57646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=57646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}