{"id":47861,"date":"2025-09-07T01:54:48","date_gmt":"2025-09-06T18:54:48","guid":{"rendered":"https:\/\/hbbgroup.net\/ong-tran-le-nguyen-kido-da-co-cong-cu-ai-ban-hang-24-24-khong-phai-thue-kol-koc-nua\/"},"modified":"2025-09-07T01:54:48","modified_gmt":"2025-09-06T18:54:48","slug":"ong-tran-le-nguyen-kido-da-co-cong-cu-ai-ban-hang-24-24-khong-phai-thue-kol-koc-nua","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/ong-tran-le-nguyen-kido-da-co-cong-cu-ai-ban-hang-24-24-khong-phai-thue-kol-koc-nua\/","title":{"rendered":"\u00d4ng Tr\u1ea7n L\u1ec7 Nguy\u00ean: Kido \u0111\u00e3 c\u00f3 c\u00f4ng c\u1ee5 AI b\u00e1n h\u00e0ng 24\/24, kh\u00f4ng ph\u1ea3i thu\u00ea KOL, KOC n\u1eefa"},"content":{"rendered":"
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L\u00e3nh \u0111\u1ea1o Kido kh\u1eb3ng \u0111\u1ecbnh c\u00e1c gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u00e0 doanh nghi\u1ec7p \u0111ang tri\u1ec3n khai gi\u00fap ti\u1ebft ki\u1ec7m 70% th\u1eddi gian v\u00e0 chi ph\u00ed so v\u1edbi c\u00e1c c\u00e1ch b\u00e1n h\u00e0ng, marketing truy\u1ec1n th\u1ed1ng. <\/h2>\n
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\"\u00d4ng<\/p>

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Chi\u1ec1u ng\u00e0y 22\/8, H\u1ed9i Doanh nh\u00e2n tr\u1ebb Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c V\u00f2ng \u0111\u1ed1i tho\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf t\u01b0 nh\u00e2n Vi\u1ec7t Nam 2025 (VPSF 2025) – C\u1ee5m \u0110\u00f4ng Nam B\u1ed9, v\u1edbi ch\u1ee7 \u0111\u1ec1 “Th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 h\u1ed9i nh\u1eadp c\u1ee7a khu v\u1ef1c t\u01b0 nh\u00e2n trong k\u1ef7 nguy\u00ean s\u1ed1”. Phi\u00ean \u0111\u1ed1i tho\u1ea1i do H\u1ed9i Doanh nh\u00e2n tr\u1ebb TP. H\u1ed3 Ch\u00ed Minh \u0111\u0103ng cai t\u1ed5 ch\u1ee9c.<\/p>\n

T\u1ea1i v\u00f2ng \u0111\u1ed1i tho\u1ea1i, \u00f4ng Tr\u1ea7n L\u1ec7 Nguy\u00ean, s\u00e1ng l\u1eadp vi\u00ean H\u1ed9i Doanh nh\u00e2n tr\u1ebb TP.HCM, nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty C\u1ed5 ph\u1ea7n T\u1eadp \u0111o\u00e0n Kido, \u0111\u00e3 c\u00f3 chia s\u1ebb li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p.\u00a0<\/b><\/p>\n

\u00d4ng Tr\u1ea7n L\u1ec7 Nguy\u00ean cho r\u1eb1ng hi\u1ec7n nay, k\u1ec3 c\u1ea3 doanh nghi\u1ec7p l\u1edbn hay doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u ph\u1ea3i d\u1ea7n ti\u1ebfp c\u1eadn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 qu\u1ea3n tr\u1ecb trong doanh nghi\u1ec7p. V\u00e0 \u0111i\u1ec1u th\u1ee9 hai l\u00e0 marketing \u2013 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 cho c\u00f4ng ty b\u1ec1n v\u1eefng v\u00e0 \u0111i xa h\u01a1n.<\/p>\n

V\u1eeba qua t\u1eadp \u0111o\u00e0n Kido x\u00e2y d\u1ef1ng hai m\u1ea3ng m\u1edbi ngo\u00e0i ng\u00e0nh th\u1ef1c ph\u1ea9m. Th\u1ee9 nh\u1ea5t l\u00e0 E2E (k\u00eanh mua s\u1eafm gi\u1ea3i tr\u00ed) \u0111\u00e3 x\u00e2y d\u1ef1ng g\u1ea7n 2 n\u0103m nay v\u00e0 hi\u1ec7n n\u1eb1m trong nh\u1eefng k\u00eanh top \u0111\u1ea7u tr\u00ean n\u1ec1n t\u1ea3ng TikTok Vi\u1ec7t Nam. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ea1ng \u0111a k\u00eanh (MCN) cho r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00f4ng nh\u1eefng ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m c\u1ee7a t\u1eadp \u0111o\u00e0n Kido.<\/p>\n

Kido c\u0169ng k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t hi\u1ec7p h\u1ed9i c\u00f4ng ngh\u1ec7 c\u1ee7a Chi\u1ebft Giang (H\u00e0ng Ch\u00e2u)\u2013 n\u01a1i hi\u1ec7n \u0111\u01b0\u1ee3c coi nh\u01b0 “Silicon Valley” c\u1ee7a Trung Qu\u1ed1c, n\u01a1i c\u00f3 nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u nh\u01b0 TikTok, Tencent, Taobao hay JD.com.<\/p>\n

Kido \u0111\u00e3 mang nh\u1eefng c\u00f4ng c\u1ee5 v\u1ec1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p. T\u1eadp \u0111o\u00e0n n\u00e0y cho bi\u1ebft \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh nh\u01b0 HTV, VTV \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. <\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y qu\u1ea3ng c\u00e1o tr\u00ean VTV m\u1ea5t 10 \u0111\u1ed3ng. Nh\u01b0ng hi\u1ec7n doanh nghi\u1ec7p ph\u1ea3i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI, chuy\u1ec3n \u0111\u1ed5i s\u1ed1. T\u1ee9c n\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, marketing th\u00ec ph\u1ea3i c\u00f3 c\u00f4ng c\u1ee5 k\u1ebft h\u1ee3p v\u1edbi h\u1ec7 sinh th\u00e1i t\u1ee9c k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t v\u00e0i c\u00f4ng ty h\u00e0ng \u0111\u1ea7u \u1edf Chi\u1ebft Giang.<\/p>\n

“C\u00f3 th\u1ec3 l\u00e0 th\u00e1ng 10 ch\u00ednh th\u1ee9c ra m\u1eaft t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam”, \u00f4ng Nguy\u00ean ti\u1ebft l\u1ed9.<\/p>\n

\u00d4ng cho bi\u1ebft 2 c\u00f4ng c\u1ee5 s\u1ebd s\u1eed d\u1ee5ng k\u1ef9 x\u1ea3o. Tr\u01b0\u1edbc \u0111\u00e2y n\u1ebfu mu\u1ed1n s\u1ea3n xu\u1ea5t m\u1ed9t TVC ph\u1ea3i t\u1ed1n 2- 3 th\u00e1ng, chi ph\u00ed c\u00f3 th\u1ec3 g\u1ea5p 10 l\u1ea7n. Nh\u01b0ng nay s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 k\u1ef9 x\u1ea3o th\u00ec ch\u1ec9 m\u1ea5t 2 \u0111\u1ebfn 4 tu\u1ea7n, gi\u1ea3m g\u1ea7n 75% th\u1eddi gian v\u00e0 chi ph\u00ed gi\u1ea3m xu\u1ed1ng c\u00f2n 20 \u0111\u1ebfn 30% so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. <\/p>\n

\u00d4ng nh\u1eadn \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang “b\u00f3p ch\u1ebft” nh\u1eefng doanh nghi\u1ec7p b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. Nh\u01b0ng t\u1eadp \u0111o\u00e0n Kido \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi \u0111\u1ed1i t\u00e1c x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 avatar (tr\u00ecnh t\u1ea1o h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n) \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n. <\/p>\n

“Con AI n\u00e0y th\u1eadm ch\u00ed ho\u1ea1t \u0111\u1ed9ng 24\/24 \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean c\u00e1c k\u00eanh m\u00e0 kh\u00f4ng c\u1ea7n ch\u00fang ta ph\u1ea3i c\u00f3 nghi\u1ec7p v\u1ee5, kh\u00f4ng c\u1ea7n ph\u1ea3i tuy\u1ec3n KOC, KOL”, \u00f4ng Nguy\u00ean kh\u1eb3ng \u0111\u1ecbnh. <\/p>\n

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\"\u00d4ng<\/p>

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AI c\u00f3 th\u1ec3 thay KOL b\u00e1n h\u00e0ng. \u1ea2nh minh h\u1ecda t\u1ea1o b\u1edfi AI.<\/p>\n<\/figcaption><\/figure>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n T\u1eadp \u0111o\u00e0n KIDO \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1993 v\u1edbi v\u1ed1n \u0111\u1ea7u t\u01b0 1,4 t\u1ef7 \u0111\u1ed3ng, c\u00f3 ti\u1ec1n th\u00e2n l\u00e0 C\u00f4ng ty TNHH X\u00e2y d\u1ef1ng v\u00e0 Ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m Kinh \u0110\u00f4. C\u00f4ng ty do anh em Tr\u1ea7n Kim Th\u00e0nh v\u00e0 Tr\u1ea7n L\u1ec7 Nguy\u00ean s\u00e1ng l\u1eadp, ban \u0111\u1ea7u t\u1eadp trung v\u00e0o b\u00e1nh k\u1eb9o. <\/p>\n

Sau th\u01b0\u01a1ng v\u1ee5 b\u00e1n m\u1ea3ng b\u00e1nh k\u1eb9o cho Mondelez International v\u00e0o n\u0103m 2014, KIDO \u0111\u00e3 t\u1eadp trung v\u00e0o c\u00e1c m\u1ea3ng th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu nh\u01b0 d\u1ea7u \u0103n v\u00e0 kem. KIDO s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 T\u01b0\u1eddng An, Marvela, Merino, Celano\u2026<\/p>\n

KIDO \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0 mua l\u1ea1i c\u00e1c c\u00f4ng ty \u0111\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, g\u1ea7n \u0111\u00e2y l\u00e0 B\u00e1nh bao Th\u1ecd Ph\u00e1t. <\/p>\n

N\u0103m 2024, T\u1eadp \u0111o\u00e0n Kido ghi nh\u1eadn 8.323 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 66,8 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf. T\u1eadp \u0111\u00f2n \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu thu\u1ea7n n\u0103m 2025 l\u00e0 13.000 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf l\u00e0 800 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

Tr\u00ean website c\u1ee7a t\u1eadp \u0111o\u00e0n, trong th\u00f4ng \u0111i\u1ec7p g\u1eedi c\u1ed5 \u0111\u00f4ng, \u00f4ng Tr\u1ea7n Kim Th\u00e0nh, Th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp v\u00e0 Ch\u1ee7 t\u1ecbch H\u0110QT T\u1eadp \u0111o\u00e0n Kido vi\u1ebft: Ngo\u00e0i nh\u1eefng th\u1ebf m\u1ea1nh v\u00e0 n\u1ec1n t\u1ea3ng hi\u1ec7n h\u1eefu, Kido \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng l\u1edbn, c\u1ea3i t\u1ed5 v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y b\u00ean trong l\u1eabn ho\u1ea1t \u0111\u1ed9ng b\u00ean ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh, m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 s\u1ed1, t\u0103ng c\u01b0\u1eddng c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd r\u1ee7i ro\u2026 <\/p>\n

“B\u1eb1ng m\u1ecdi c\u00e1ch, Kido ph\u1ea3i t\u1ed3n t\u1ea1i v\u00e0 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i”, \u00f4ng Th\u00e0nh nh\u1ea5n m\u1ea1nh v\u00e0 cho bi\u1ebft M&A v\u1eabn s\u1ebd l\u00e0 ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Kido d\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu.<\/p>\n

Phan Trang <\/strong> <\/p>\n

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Theo antt.nguoiduatin.vn<\/span> <\/svg> Copy link<\/i> <\/span> <\/a><\/p>\n

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Link b\u00e0i g\u1ed1c<\/span> <\/svg> L\u1ea5y link!<\/i> <\/span> https:\/\/antt.nguoiduatin.vn\/ong-tran-le-nguyen-kido-da-co-cong-cu-ai-ban-hang-24-24-khong-phai-thue-kol-koc-nua-205250823102312591.htm <\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

L\u00e3nh \u0111\u1ea1o Kido kh\u1eb3ng \u0111\u1ecbnh c\u00e1c gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u00e0 doanh nghi\u1ec7p \u0111ang tri\u1ec3n khai gi\u00fap ti\u1ebft ki\u1ec7m […]<\/p>","protected":false},"author":1,"featured_media":47862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-47861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=47861"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/47862"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=47861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=47861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=47861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}