{"id":47696,"date":"2025-09-06T14:54:34","date_gmt":"2025-09-06T07:54:34","guid":{"rendered":"https:\/\/hbbgroup.net\/nu-doanh-nhan-khai-tu-thuong-hieu-thoi-trang-nhanh-de-khoi-nghiep-voi-thoi-trang-xanh\/"},"modified":"2025-09-06T14:54:34","modified_gmt":"2025-09-06T07:54:34","slug":"nu-doanh-nhan-khai-tu-thuong-hieu-thoi-trang-nhanh-de-khoi-nghiep-voi-thoi-trang-xanh","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/nu-doanh-nhan-khai-tu-thuong-hieu-thoi-trang-nhanh-de-khoi-nghiep-voi-thoi-trang-xanh\/","title":{"rendered":"N\u1eef doanh nh\u00e2n \u2018khai t\u1eed\u2019 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh \u0111\u1ec3 kh\u1edfi nghi\u1ec7p v\u1edbi th\u1eddi trang xanh"},"content":{"rendered":"
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\"Kh\u1edfi<\/p>

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Doanh nh\u00e2n Nguy\u1ec5n Th\u00f9y Linh C\u00e1t kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u1eddi trang – \u1ea2nh: L.C.<\/p>\n<\/figcaption><\/figure>\n

Tay tr\u1eafng kh\u1edfi nghi\u1ec7p<\/b><\/h2>\n

* L\u00e0 n\u1eef gi\u1edbi nh\u01b0ng l\u1ea1i ch\u1ecdn kinh doanh th\u1eddi trang nam, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 khi\u1ebfn ch\u1ecb g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u gu th\u1ea9m m\u1ef9 hay nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nam?<\/b><\/i><\/p>\n

– Th\u1eadt ra \u0111\u1ed1i v\u1edbi t\u00f4i th\u00ec c\u0169ng kh\u00f4ng kh\u00f3 l\u1eafm. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng \u0111\u1ed3 nam th\u00ec nam gi\u1edbi s\u1ebd l\u00e0 ng\u01b0\u1eddi mua, nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i kh\u00e1c. Gi\u1ed1ng nh\u01b0 t\u00f4i, khi th\u01b0\u01a1ng m\u1ed9t ng\u01b0\u1eddi th\u00ec t\u00f4i th\u01b0\u1eddng ch\u0103m ch\u00fat, l\u1ef1a ch\u1ecdn trang ph\u1ee5c cho h\u1ecd. N\u00ean b\u00ean c\u1ea1nh nam gi\u1edbi mua qu\u1ea7n \u00e1o cho m\u00ecnh th\u00ec s\u1ebd c\u00f3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c b\u1ea1n n\u1eef c\u00f3 gu s\u1ebd mua cho ng\u01b0\u1eddi th\u01b0\u01a1ng, cho b\u1ea1n b\u00e8 hay ng\u01b0\u1eddi th\u00e2n trong gia \u0111\u00ecnh m\u00ecnh.<\/p>\n

M\u1ed9t con s\u1ed1 th\u1ed1ng k\u00ea kh\u00e1 th\u00fa v\u1ecb t\u1ea1i h\u1ec7 th\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 46% kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean l\u1ea1i l\u00e0 n\u1eef gi\u1edbi. Ph\u1ea7n l\u1edbn trong 46% n\u00e0y ch\u00ednh l\u00e0 b\u1ea1n g\u00e1i mua cho b\u1ea1n trai hay v\u1ee3 mua cho ch\u1ed3ng, do \u0111\u00f3 b\u00ean c\u1ea1nh gi\u00e1 c\u1ea3, ch\u1ea5t li\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u\u2026 th\u00ec ch\u1ec9 c\u1ea7n \u0111\u00e1nh tr\u00fang gu c\u1ee7a c\u00e1c b\u1ea1n n\u1eef, s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf.\u00a0<\/p>\n

H\u01a1n n\u1eefa khi t\u00f4i quy\u1ebft \u0111\u1ecbnh b\u01b0\u1edbc ra kh\u1edfi nghi\u1ec7p, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 n\u1eef r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng th\u1eddi trang nam ch\u1ec9 v\u00e0i th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f4ng s\u1edf ho\u1eb7c h\u00e0ng Trung Qu\u1ed1c. <\/p>\n

Do \u0111\u00f3 t\u00f4i nh\u1eadn ra th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang thi\u1ebfu th\u1eddi trang nam tr\u1ebb, n\u00ean quy\u1ebft \u0111\u1ecbnh ch\u1ecdn ph\u00e2n kh\u00fac n\u00e0y. S\u1ea3n ph\u1ea9m t\u00f4i l\u1ef1a ch\u1ecdn \u0111\u00e3 c\u00f3 l\u1ee3i th\u1ebf h\u01a1n v\u00ec \u00edt c\u1ea1nh tranh v\u00e0 c\u00f2n nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

* V\u1edbi m\u1ed9t ng\u01b0\u1eddi “ngo\u1ea1i \u0111\u1ea1o” b\u01b0\u1edbc v\u00e0o kh\u1edfi nghi\u1ec7p khi c\u00f2n sinh vi\u00ean, c\u00f3 l\u1ebd ch\u1eb7ng \u0111\u01b0\u1eddng kh\u1edfi s\u1ef1 kinh doanh s\u1ebd kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng v\u00e0 \u0111\u00f4i khi ph\u1ea3i c\u00f3 s\u1ef1 li\u1ec1u l\u0129nh?<\/b><\/i><\/p>\n

– L\u00fac m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p, t\u00f4i \u0111\u00e3 \u0111i vay 500 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 kinh doanh. Tr\u01b0\u1edbc \u0111\u00f3 th\u00ec \u0111\u00e3 c\u00f3 nh\u1eefng m\u00f4 h\u00ecnh kinh doanh nh\u1ecf nh\u1edd v\u00e0o b\u00e1n h\u00e0ng online v\u00e0 t\u00edch g\u00f3p \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 v\u1ed1n r\u1ed3i t\u00f4i m\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111i vay s\u1ed1 ti\u1ec1n l\u1edbn nh\u01b0 v\u1eady \u0111\u1ec3 kh\u1edfi nghi\u1ec7p<\/a>. \u0110\u1ea7u ti\u00ean, t\u00f4i \u0111\u00e3 quan s\u00e1t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00ec b\u1ea3n th\u00e2n mu\u1ed1n kinh doanh theo h\u01b0\u1edbng nh\u01b0\u1ee3ng quy\u1ec1n. Khi \u0111i l\u00e0m th\u00eam \u1edf c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n qu\u1ed1c t\u1ebf, t\u00f4i nh\u1eadn ra trong th\u1ecb tr\u01b0\u1eddng kinh doanh, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing (ti\u1ebfp th\u1ecb) gi\u1eef vai tr\u00f2 quan tr\u1ecdng.\u00a0<\/p>\n

V\u00ec v\u1eady cu\u1ed1i n\u0103m 2012, d\u00f9 \u0111ang g\u00e1nh n\u1ee3, t\u00f4i v\u1eabn m\u1ea1nh d\u1ea1n vay th\u00eam 320 tri\u1ec7u \u0111\u1ec3 mua banner (b\u0103ng r\u00f4n qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn) trang ch\u1ee7 tr\u00ean website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, v\u1edbi \u0111\u1ed9 tu\u1ed5i c\u1ee7a m\u1ed9t c\u00f4 sinh vi\u00ean, \u00edt ai d\u00e1m li\u1ec1u l\u0129nh b\u1ecf m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 v\u00e0o m\u1ed9t th\u1ee9 v\u00f4 h\u00ecnh nh\u01b0 qu\u1ea3ng c\u00e1o online.\u00a0<\/p>\n

Nh\u01b0ng ch\u00ednh quy\u1ebft \u0111\u1ecbnh mua banner trang ch\u1ee7 \u0111\u00e3 gi\u00fap cho doanh thu b\u00f9ng n\u1ed5 sau m\u00f9a T\u1ebft, \u0111\u01b0a CATSA nhanh ch\u00f3ng lan r\u1ed9ng kh\u1eafp mi\u1ec1n T\u00e2y v\u00e0 c\u00e1c t\u1ec9nh ph\u00eda Nam. \u0110\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ea1o hi\u1ec3m nh\u01b0ng \u0111\u00e3 t\u1ea1o b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u1ee7a t\u00f4i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc.<\/p>\n

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\"N\u1eef<\/p>

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C\u00e1c sinh vi\u00ean Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh th\u1ef1c h\u00e0nh ph\u1ecfng v\u1ea5n doanh nh\u00e2n Nguy\u1ec5n Th\u00f9y Linh C\u00e1t trong studio c\u1ee7a b\u00e1o Tu\u1ed5i Tr\u1ebb – \u1ea2nh: T.T.D.<\/p>\n<\/figcaption><\/figure>\n

* C\u00f3 bao gi\u1edd ch\u1ecb \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 th\u1ea5t b\u1ea1i hay \u0111\u00e3 th\u1ea5t b\u1ea1i?<\/b><\/i><\/p>\n

– Nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u kh\u1edfi nghi\u1ec7p, do ch\u01b0a c\u00f3 kinh nghi\u1ec7m v\u00e0 c\u0169ng thi\u1ebfu th\u1ed1n v\u1ec1 t\u00e0i ch\u00ednh, t\u00f4i t\u1eebng g\u1eb7p kh\u00f4ng \u00edt th\u1ea5t b\u1ea1i. C\u00f3 l\u1ea7n t\u00f4i ph\u1ed1i m\u1ed9t chi\u1ebfc \u00e1o v\u1edbi c\u1ed5 \u00e1o kh\u00e1c m\u00e0u, nh\u01b0ng do l\u1ed7i k\u1ef9 thu\u1eadt n\u00ean c\u1ed5 \u00e1o b\u1ecb ra m\u00e0u. Nh\u1eefng l\u1ed7i nh\u01b0 v\u1eady khi\u1ebfn c\u1ea3 l\u00f4 h\u00e0ng tr\u1ecb gi\u00e1 h\u00e0ng ch\u1ee5c, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng kh\u00f4ng th\u1ec3 b\u00e1n.\u00a0<\/p>\n

D\u00f9 v\u1eady, t\u00f4i lu\u00f4n \u0111\u1eb7t ni\u1ec1m tin kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. Thay v\u00ec b\u00e1n ra \u0111\u1ec3 g\u1ee1 v\u1ed1n, t\u00f4i s\u1eb5n s\u00e0ng thu h\u1ed3i to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c mang \u0111i t\u1eb7ng cho nh\u1eefng ai c\u1ea7n, ch\u1ee9 kh\u00f4ng \u0111\u1ec3 h\u00e0ng l\u1ed7i \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. T\u00f4i tin r\u1eb1ng kh\u00f4ng th\u1ec3 \u0111\u00e1nh \u0111\u1ed5i ni\u1ec1m tin kh\u00e1ch h\u00e0ng \u0111\u1ed5i l\u1ea5y l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc m\u1eaft. Ch\u00ednh s\u1ef1 ki\u00ean \u0111\u1ecbnh n\u00e0y gi\u00fap t\u00f4i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed9 nh\u1eadn di\u1ec7n l\u00e2u d\u00e0i.<\/p>\n

D\u1eebng l\u1ea1i \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp b\u1ec1n v\u1eefng h\u01a1n<\/h2>\n

* Sau khi \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam <\/i>CATSA, ch\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o l\u00e0 khai t\u1eed th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 ch\u1ecb s\u1ebd “b\u1ecf ph\u1ed1 v\u1ec1 qu\u00ea”, nh\u01b0ng th\u1eadt b\u1ea5t ng\u1edd l\u00e0 ch\u1ecb l\u1ea1i r\u1ebd h\u01b0\u1edbng, v\u1eabn \u1edf l\u1ea1i v\u1edbi ng\u00e0nh th\u1eddi trang nh\u01b0ng l\u00e0 th\u1eddi trang b\u1ec1n v\u1eefng, v\u00ec sao l\u1ea1i c\u00f3 c\u00fa “b\u1ebb l\u00e1i” n\u00e0y?<\/i><\/i><\/b><\/p>\n

– \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, t\u00f4i mu\u1ed1n chia s\u1ebb r\u00f5 h\u01a1n v\u1ec1 l\u00fd do t\u00f4i d\u1eebng CATSA. Th\u1ef1c ra, tu\u1ed5i th\u01a1 kh\u00f4ng m\u1ea5y \u00eam \u0111\u1ec1m, n\u00ean b\u00ean trong t\u00f4i lu\u00f4n c\u00f3 m\u1ed9t s\u1ef1 thi\u1ebfu th\u1ed1n v\u00e0 b\u1ea3n th\u00e2n lu\u00f4n khao kh\u00e1t ki\u1ebfm th\u1eadt nhi\u1ec1u ti\u1ec1n. T\u00f4i t\u1eebng ngh\u0129, khi mua \u0111\u01b0\u1ee3c nh\u00e0 \u1edf S\u00e0i G\u00f2n hay s\u1edf h\u1eefu m\u1ed9t chi\u1ebfc xe th\u00ec s\u1ebd h\u1ea1nh ph\u00fac. Nh\u01b0ng r\u1ed3i khi \u0111\u1ea1t \u0111\u01b0\u1ee3c, t\u00f4i nh\u1eadn ra m\u00ecnh v\u1eabn tr\u1ed1ng r\u1ed7ng, v\u1eabn ch\u01b0a t\u00ecm th\u1ea5y ni\u1ec1m vui th\u1eadt s\u1ef1.<\/p>\n

M\u1ed9t b\u01b0\u1edbc ngo\u1eb7t \u0111\u1ebfn khi t\u00f4i xem nh\u1eefng b\u1ed9 phim v\u1ec1 m\u00f4i tr\u01b0\u1eddng. T\u00f4i nh\u1eadn ra b\u1ea3n th\u00e2n v\u1ed1n \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng xanh, b\u1ec1n v\u1eefng. H\u01a1n n\u1eefa, trong giai \u0111o\u1ea1n d\u1ecbch Covid-19, khi gia \u0111\u00ecnh b\u1ecb k\u1eb9t \u1edf Ph\u00fa Qu\u1ed1c 4 th\u00e1ng, to\u00e0n b\u1ed9 h\u01a1n 20 c\u1eeda h\u00e0ng c\u1ee7a t\u00f4i ph\u1ea3i \u0111\u00f3ng c\u1eeda, t\u00f4i c\u00f3 th\u1eddi gian l\u1eafng l\u1ea1i, nh\u00ecn s\u00e2u v\u00e0o b\u00ean trong.\u00a0<\/p>\n

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Nguy\u1ec5n Th\u00f9y Linh C\u00e1t l\u00e0 n\u1eef doanh nh\u00e2n tr\u1ebb trong l\u0129nh v\u1ef1c th\u1eddi trang. C\u00e1t kh\u1edfi nghi\u1ec7p t\u1eeb khi c\u00f2n l\u00e0 sinh vi\u00ean. D\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a Linh C\u00e1t, CATSA t\u1eebng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1ea1t \u0111\u1ebfn 40 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 doanh thu h\u00e0ng tr\u0103m t\u1ec9 \u0111\u1ed3ng m\u1ed7i n\u0103m. N\u0103m 2018, c\u00f4 \u0111\u01b0\u1ee3c Forbes Vi\u1ec7t Nam vinh danh trong danh s\u00e1ch \u201c30 Under 30\u201d, ghi d\u1ea5u \u1ea5n l\u00e0 m\u1ed9t trong nh\u1eefng doanh nh\u00e2n tr\u1ebb ti\u00eau bi\u1ec3u. <\/p>\n<\/p><\/div>\n

T\u00f4i hi\u1ec3u r\u1eb1ng vi\u1ec7c m\u1ea3i mi\u1ebft theo \u0111u\u1ed5i ti\u1ec1n b\u1ea1c v\u00e0 gi\u00e1 tr\u1ecb b\u00ean ngo\u00e0i kh\u00f4ng c\u00f2n mang \u0111\u1ebfn h\u1ea1nh ph\u00fac, trong khi ng\u00e0nh th\u1eddi trang m\u00e0 m\u00ecnh \u0111ang theo \u0111u\u1ed5i l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh g\u00e2y \u00f4 nhi\u1ec5m cho th\u1ebf gi\u1edbi.\u00a0<\/p>\n

T\u1eeb \u0111\u00f3 t\u00f4i b\u1eaft \u0111\u1ea7u tr\u0103n tr\u1edf: “L\u00e0m sao \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1eeba t\u1ed3n t\u1ea1i, v\u1eeba gi\u1ea3m t\u00e1c h\u1ea1i \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng?”.\u00a0<\/p>\n

Nh\u01b0ng v\u1edbi \u0111\u1eb7c th\u00f9 CATSA l\u00e0 th\u1eddi trang nam gi\u00e1 t\u1ea7m trung, m\u00f4 h\u00ecnh th\u1eddi trang nhanh l\u1ea1i lu\u00f4n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua nhi\u1ec1u v\u00e0 li\u00ean t\u1ee5c, \u0111i\u1ec1u n\u00e0y \u0111i ng\u01b0\u1ee3c v\u1edbi l\u00fd t\u01b0\u1edfng s\u1ed1ng xanh, s\u1ed1ng t\u1ed1i gi\u1ea3n. V\u00ec v\u1eady, t\u00f4i quy\u1ebft \u0111\u1ecbnh d\u1eebng CATSA.\u00a0<\/p>\n

T\u00f4i v\u1eabn g\u1eafn b\u00f3 v\u1edbi kinh doanh th\u1eddi trang, nh\u01b0ng theo m\u1ed9t c\u00e1ch kh\u00e1c, x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u00fang v\u1edbi l\u00fd t\u01b0\u1edfng b\u1ec1n v\u1eefng. V\u00e0 ch\u00ednh s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 mang \u0111\u1ebfn cho t\u00f4i nhi\u1ec1u ni\u1ec1m vui h\u01a1n, c\u1ea3m gi\u00e1c y\u00eau ngh\u1ec1 h\u01a1n v\u00e0 m\u1ed9t h\u1ea1nh ph\u00fac tr\u1ecdn v\u1eb9n h\u01a1n.<\/p>\n

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\"N\u1eef<\/p>

\n

Doanh nh\u00e2n Nguy\u1ec5n Th\u00f9y Linh C\u00e1t ch\u1ee5p h\u00ecnh l\u01b0u ni\u1ec7m c\u00f9ng sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh trong bu\u1ed5i th\u1ef1c h\u00e0nh ph\u1ecfng v\u1ea5n – \u1ea2nh: T.T.D.<\/p>\n<\/figcaption><\/figure>\n

* Khi chuy\u1ec3n sang th\u1eddi trang n\u1eef v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng theo xu h\u01b0\u1edbng xanh, \u0111\u00e2u l\u00e0 kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 ch\u1ecb g\u1eb7p ph\u1ea3i?<\/b><\/i><\/p>\n

– Khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 Catci, t\u00f4i nh\u1eadn ra th\u1eddi trang n\u1eef \u0111\u00e3 thay \u0111\u1ed5i sang m\u1ed9t ph\u00e2n kh\u00fac r\u1ea5t kh\u00e1c, kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh c\u0169. H\u01a1n n\u1eefa, v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng xanh, m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c b\u00e1n qu\u1ea7n \u00e1o m\u00e0 c\u00f2n mu\u1ed1n mang \u0111\u1ebfn d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m, th\u1eed \u0111\u1ed3, v\u00e0 xa h\u01a1n l\u00e0 lan t\u1ecfa l\u1ed1i s\u1ed1ng t\u1ed1i gi\u1ea3n – gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra r\u1eb1ng kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u \u0111\u1ed3 v\u1eabn c\u00f3 th\u1ec3 h\u1ea1nh ph\u00fac.\u00a0<\/p>\n

V\u00ec \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1c bi\u1ec7t n\u00ean t\u00f4i ph\u1ea3i g\u00e2y d\u1ef1ng l\u1ea1i t\u1eeb \u0111\u1ea7u, \u0111i t\u1eebng b\u01b0\u1edbc ch\u1eadm m\u00e0 ch\u1eafc. T\u1ea5t nhi\u00ean, kh\u00f3 kh\u0103n v\u1eabn c\u00f3, nh\u01b0ng so v\u1edbi ng\u00e0y x\u01b0a, t\u00f4i \u0111\u00e3 v\u1eefng v\u00e0ng h\u01a1n v\u1ec1 ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m l\u1eabn t\u00e0i ch\u00ednh. V\u00ec v\u1eady d\u00f9 th\u1eed th\u00e1ch nhi\u1ec1u, nh\u01b0ng h\u00e0nh tr\u00ecnh n\u00e0y \u0111\u00e3 b\u1edbt ch\u00f4ng gai h\u01a1n so v\u1edbi thu\u1edf m\u1edbi kh\u1edfi nghi\u1ec7p.<\/p>\n

* Nh\u00ecn l\u1ea1i ch\u1eb7ng \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p, ch\u1ecb \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i h\u1ecdc “x\u01b0\u01a1ng m\u00e1u” n\u00e0o c\u00f3 th\u1ec3 start-up trong l\u0129nh v\u1ef1c th\u1eddi trang?<\/b><\/i><\/p>\n

– T\u00f4i ngh\u0129 r\u1eb1ng b\u00e0i h\u1ecdc “x\u01b0\u01a1ng m\u00e1u” r\u00fat ra l\u00e0 lu\u00f4n ph\u1ea3i quay v\u1ec1 b\u00ean trong, nh\u00ecn v\u00e0o n\u1ed9i t\u1ea1i doanh nghi\u1ec7p \u0111\u1ec3 bi\u1ebft r\u00f5 m\u00ecnh c\u00f3 g\u00ec. \u00d4ng b\u00e0 ta c\u00f3 c\u00e2u: “Bi\u1ebft m\u00ecnh, bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng”, n\u00ean tr\u01b0\u1edbc h\u1ebft ph\u1ea3i hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh, sau \u0111\u00f3 m\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n

Hi\u1ec7n nay nhi\u1ec1u b\u1ea1n start-up<\/a> (kh\u1edfi nghi\u1ec7p) d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng “fomo” (n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1), th\u1ea5y th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng g\u00ec ho\u1eb7c ai l\u00e0m \u0111\u01b0\u1ee3c th\u00ec v\u1ed9i ch\u1ea1y theo. Nh\u01b0ng theo t\u00f4i, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho b\u1ea3n th\u00e2n v\u00e0 cho doanh nghi\u1ec7p. Ch\u1ec9 khi n\u1ed9i l\u1ef1c \u0111\u1ee7 m\u1ea1nh th\u00ec m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ed1i di\u1ec7n v\u00e0 v\u01b0\u1ee3t qua \u00e1p l\u1ef1c t\u1eeb h\u00e0ng gi\u00e1 r\u1ebb hay th\u1eddi trang nhanh.<\/p>\n

\n
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\"N\u1eef<\/p>

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C\u00e1c sinh vi\u00ean \u0111\u01b0\u1ee3c kh\u00e1ch m\u1eddi v\u00e0 gi\u1ea3ng vi\u00ean t\u1eb7ng nh\u1eefng ph\u1ea7n qu\u00e0 trong ti\u1ebft h\u1ecdc khi c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o – \u1ea2nh: T.T.D.<\/p>\n<\/figcaption><\/figure>\n

B\u00e0i ph\u1ecfng v\u1ea5n n\u00e0y l\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c h\u00e0nh h\u1ecdc ph\u1ea7n K\u1ef9 n\u0103ng ph\u1ecfng v\u1ea5n c\u1ee7a nh\u00f3m sinh vi\u00ean Gia H\u00e2n – H\u1ed3ng Tr\u00fac – Y\u1ebfn Nhi – B\u00edch Ph\u01b0\u1ee3ng – C\u1ea9m Ly – H\u1ea3i \u00c2u – Minh Th\u01b0 – M\u1eabn Nghi, l\u1edbp 23DQH1A, ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh. <\/p>\n

H\u1ecdc ph\u1ea7n n\u00e0y thu\u1ed9c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o gi\u1eefa b\u00e1o Tu\u1ed5i Tr\u1ebb<\/i> v\u1edbi Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh.<\/p>\n

Tu\u1ed5i Tr\u1ebb<\/i> \u0111\u00e3 m\u1eddi c\u00e1c kh\u00e1ch m\u1eddi, chuy\u00ean gia \u0111\u1ebfn t\u00f2a so\u1ea1n \u0111\u1ec3 c\u00e1c sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh t\u00e1c nghi\u1ec7p tr\u1ef1c ti\u1ebfp, n\u00e2ng cao n\u0103ng l\u1ef1c th\u1ef1c h\u00e0nh trong c\u00e1c kh\u00f3a h\u1ecdc t\u1ea1i Tu\u1ed5i Tr\u1ebb<\/i>.<\/p>\n<\/div>\n

<\/pattern> <\/defs> <\/svg> \u0110\u1ecdc ti\u1ebfp <\/a> <\/pattern> <\/defs> <\/svg> V\u1ec1 trang Ch\u1ee7 \u0111\u1ec1 <\/a> <\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Doanh nh\u00e2n Nguy\u1ec5n Th\u00f9y Linh C\u00e1t kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u1eddi trang – \u1ea2nh: L.C. Tay tr\u1eafng kh\u1edfi nghi\u1ec7p […]<\/p>","protected":false},"author":1,"featured_media":47697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-47696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=47696"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/47697"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=47696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=47696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=47696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}