{"id":47467,"date":"2025-09-05T23:55:51","date_gmt":"2025-09-05T16:55:51","guid":{"rendered":"https:\/\/hbbgroup.net\/founder-chuoi-nha-hang-bep-hoa-chon-chien-luoc-ban-lo-de-thu-hut-khach-khong-de-e-hang-keo-dai-qua-3-ngay-va-giac-mo-mang-huong-vi-viet-ra-the-gioi\/"},"modified":"2025-09-05T23:55:51","modified_gmt":"2025-09-05T16:55:51","slug":"founder-chuoi-nha-hang-bep-hoa-chon-chien-luoc-ban-lo-de-thu-hut-khach-khong-de-e-hang-keo-dai-qua-3-ngay-va-giac-mo-mang-huong-vi-viet-ra-the-gioi","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/founder-chuoi-nha-hang-bep-hoa-chon-chien-luoc-ban-lo-de-thu-hut-khach-khong-de-e-hang-keo-dai-qua-3-ngay-va-giac-mo-mang-huong-vi-viet-ra-the-gioi\/","title":{"rendered":"Founder chu\u1ed7i nh\u00e0 h\u00e0ng B\u1ebfp Hoa: Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ed7 \u0111\u1ec3 thu h\u00fat kh\u00e1ch, kh\u00f4ng \u0111\u1ec3 \u201c\u1ebf h\u00e0ng\u201d k\u00e9o d\u00e0i qu\u00e1 3 ng\u00e0y v\u00e0 gi\u1ea5c m\u01a1 mang h\u01b0\u01a1ng v\u1ecb Vi\u1ec7t ra th\u1ebf gi\u1edbi"},"content":{"rendered":"
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Kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t c\u0103n b\u1ebfp online nh\u1ecf, b\u00e1n nh\u1eefng b\u1eefa c\u01a1m nh\u00e0 gi\u1ea3n d\u1ecb gi\u1eefa m\u00f9a d\u1ecbch 2020, B\u1ebfp Hoa d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u F&B c\u00f3 ti\u1ebfng t\u1ea1i H\u00e0 N\u1ed9i. Sau 5 n\u0103m, t\u1eeb \u00fd t\u01b0\u1edfng m\u1edf m\u1ed9t b\u1ebfp \u0103n online nh\u1ecf \u0111\u1ec3 ki\u1ebfm th\u00eam m\u1ed9t kho\u1ea3n thu nh\u1eadp, B\u1ebfp Hoa \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh h\u1ec7 th\u1ed1ng v\u1edbi h\u01a1n 300 nh\u00e2n s\u1ef1, ph\u1ee5c v\u1ee5 h\u01a1n 100 m\u00f3n \u0103n Vi\u1ec7t, v\u1eeba v\u1eadn h\u00e0nh k\u00eanh online t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM, v\u1eeba m\u1edf r\u1ed9ng th\u00e0nh 4 nh\u00e0 h\u00e0ng. <\/p>\n

Trong bu\u1ed5i tr\u00f2 chuy\u1ec7n, ch\u1ecb L\u01b0\u01a1ng V\u0169 Thi\u1ec1u Hoa – Founder B\u1ebfp Hoa \u0111\u00e3 chia s\u1ebb ch\u1eb7ng \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p, nh\u1eefng kinh nghi\u1ec7m t\u00edch l\u0169y qua qu\u00e1 tr\u00ecnh kinh doanh, h\u00e0nh tr\u00ecnh g\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb b\u1ebfp \u0103n online \u0111\u1ebfn h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng, c\u0169ng nh\u01b0 kh\u00e1t v\u1ecdng \u0111\u01b0a \u1ea9m th\u1ef1c Vi\u1ec7t v\u01b0\u01a1n xa. <\/p>\n

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\"Founder <\/p>

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\u0110i\u1ec1u g\u00ec \u0111\u00e3 th\u00f4i th\u00fac ch\u1ecb quy\u1ebft \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p v\u1edbi B\u1ebfp Hoa c\u00e1ch \u0111\u00e2y 5 n\u0103m? <\/b> <\/i> <\/p>\n

T\u00f4i v\u1eabn nh\u1edb n\u0103m 2020 khi d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t, c\u1ea3 gia \u0111\u00ecnh t\u00f4i \u1edf nh\u00e0 gi\u00e3n c\u00e1ch. Nh\u1eefng ng\u00e0y \u0111\u00f3, ch\u00fang t\u00f4i li\u00ean t\u1ee5c \u0111\u1eb7t \u0111\u1ed3 \u0103n online. L\u00fac \u1ea5y, t\u00f4i ch\u1ee3t n\u1ea3y ra m\u1ed9t \u00fd t\u01b0\u1edfng \u201cHay l\u00e0 m\u1edf m\u1ed9t b\u1ebfp \u0103n online?\u201d. Ban \u0111\u1ea7u, t\u00f4i ngh\u0129 r\u1ea5t \u0111\u01a1n gi\u1ea3n. \u00dd t\u01b0\u1edfng ch\u1ec9 l\u00e0 m\u1edf th\u00eam m\u1ed9t b\u1ebfp \u0103n online, ki\u1ebfm kho\u1ea3ng 20 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng \u0111\u1ec3 lo ti\u1ec1n b\u1ec9m s\u1eefa cho con. M\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 r\u1ea5t nh\u1ecf b\u00e9. S\u1ed1 v\u1ed1n ban \u0111\u1ea7u b\u1ecf ra ch\u1ec9 kho\u1ea3ng 200-300 tri\u1ec7u \u0111\u1ed3ng. <\/p>\n

T\u00f4i v\u1ed1n \u0111\u00e3 kh\u1edfi nghi\u1ec7p h\u01a1n ch\u1ee5c n\u0103m, quen v\u1edbi vi\u1ec7c h\u1ec5 c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0 b\u1eaft tay v\u00e0o l\u00e0m ngay, ch\u1ee9 kh\u00f4ng suy ngh\u0129 qu\u00e1 l\u00e2u. \u0110\u1ebfn th\u00e1ng 7, ch\u1ed3ng t\u00f4i n\u00f3i: \u201cTh\u00f4i, \u0111i t\u00ecm nh\u00e0 \u0111i \u0111\u1ec3 l\u00e0m\u201d. V\u1eady l\u00e0 v\u1ee3 ch\u1ed3ng t\u00f4i b\u1eaft \u0111\u1ea7u \u0111i t\u00ecm \u0111\u1ecba \u0111i\u1ec3m, r\u1ed3i t\u00ecm \u0111\u1ea7u b\u1ebfp. Nh\u1eefng ng\u00e0y \u0111\u1ea7u, \u0111\u1ed9i ng\u0169 ch\u1ec9 c\u00f3 v\u1ee3 ch\u1ed3ng t\u00f4i, m\u1ed9t anh b\u1ebfp tr\u01b0\u1edfng, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n th\u00e2n ph\u1ee5 tr\u00e1ch marketing, c\u00f9ng m\u1ea5y b\u1ea1n t\u1eeb c\u00e1c d\u1ef1 \u00e1n kinh doanh tr\u01b0\u1edbc. Ng\u00e0y 31\/8\/2020, B\u1ebfp Hoa ch\u00ednh th\u1ee9c m\u1edf b\u00e1n, trong m\u1ed9t c\u0103n nh\u00e0 s\u1eeda ch\u1eefa r\u1ea5t th\u00f4 s\u01a1, \u0111\u01a1n gi\u1ea3n. <\/p>\n

\u00dd t\u01b0\u1edfng m\u1edf B\u1ebfp Hoa khi \u1ea5y \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady th\u00f4i. Mong mu\u1ed1n ban \u0111\u1ea7u c\u0169ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ki\u1ebfm th\u00eam ch\u00fat thu nh\u1eadp. <\/p>\n

T\u1eeb m\u1ed9t \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u r\u1ea5t \u0111\u01a1n gi\u1ea3n, \u0111\u00e2u l\u00e0 b\u01b0\u1edbc ngo\u1eb7t hay t\u00edn hi\u1ec7u n\u00e0o t\u1eeb th\u1ecb tr\u01b0\u1eddng khi\u1ebfn ch\u1ecb quy\u1ebft li\u1ec7t d\u1ed3n to\u00e0n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n B\u1ebfp Hoa? <\/b> <\/i> <\/p>\n

Ban \u0111\u1ea7u, m\u1ee5c ti\u00eau r\u1ea5t nh\u1ecf b\u00e9. Nh\u01b0ng khi b\u1eaft tay v\u00e0o, t\u00f4i l\u1ea1i l\u00e0m m\u1ed9t c\u00e1ch quy\u1ebft li\u1ec7t. T\u00f4i tung ra nh\u1eefng combo si\u00eau r\u1ebb, th\u1eadm ch\u00ed b\u00e1n l\u1ed7, \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. T\u00f4i \u0111\u1eb7t cho \u0111\u1ed9i ng\u0169 m\u1ed9t m\u1ee5c ti\u00eau, trong khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t 5 n\u0103m \u0111\u1ec3 ph\u1ee7 kh\u1eafp H\u00e0 N\u1ed9i, th\u00ec ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m \u0111\u01b0\u1ee3c trong 6 th\u00e1ng. <\/p>\n

\u0110\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00f3, t\u00f4i ch\u1ea5p nh\u1eadn t\u0103ng m\u1ea1nh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, chi r\u1ea5t nhi\u1ec1u cho marketing v\u00e0 ki\u00ean tr\u00ec ch\u1ea5p nh\u1eadn vi\u1ec7c kh\u00f4ng c\u00f3 l\u00e3i, th\u1eadm ch\u00ed b\u00e1n l\u1ed7 trong giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. T\u00f4i ngh\u0129, n\u1ebfu ngay t\u1eeb \u0111\u1ea7u \u0111\u00e3 qu\u00e1 b\u1eadn t\u00e2m \u0111\u1ebfn l\u1ee3i nhu\u1eadn, c\u00f4ng vi\u1ec7c s\u1ebd r\u1ea5t kh\u00f3 ph\u00e1t tri\u1ec3n. Th\u1eddi \u0111i\u1ec3m \u1ea5y, \u0111i\u1ec1u duy nh\u1ea5t t\u00f4i c\u1ea7n l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, \u0111\u01a1n h\u00e0ng nhi\u1ec1u. V\u00ec th\u1ebf, su\u1ed1t 6 th\u00e1ng \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i l\u1ed7 n\u1eb7ng, nh\u01b0ng t\u00f4i v\u1eabn d\u1ed3n to\u00e0n l\u1ef1c v\u1ec1 ngu\u1ed3n ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0. <\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn r\u1ea5t nhanh, g\u1ea7n nh\u01b0\u2026 ch\u00f3ng m\u1eb7t. V\u00e0 r\u1ed3i, ch\u00fang t\u00f4i ph\u1ea3i tr\u1ea3 gi\u00e1. D\u1ecbp T\u1ebft 2020, l\u01b0\u1ee3ng kh\u00e1ch t\u0103ng \u0111\u1ed9t bi\u1ebfn, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u01b0\u1ee3t xa n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp. K\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n, th\u1eadm ch\u00ed B\u1ebfp Hoa b\u1ecb \u201cb\u00f3c ph\u1ed1t\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. <\/p>\n

T\u00f4i nh\u1eadn to\u00e0n b\u1ed9 tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u00ecnh. L\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh, t\u00f4i \u0111\u00e3 sai khi quy\u1ebft \u0111\u1ecbnh nh\u1eadn qu\u00e1 nhi\u1ec1u \u0111\u01a1n m\u00e0 kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc gi\u1edbi h\u1ea1n s\u1ea3n xu\u1ea5t. M\u1ed9t ph\u1ea7n v\u00ec t\u00f4i t\u1eebng kinh doanh qu\u1ea7n \u00e1o, m\u1ed7i ng\u00e0y x\u1eed l\u00fd c\u1ea3 ngh\u00ecn \u0111\u01a1n n\u00ean mang t\u01b0 duy \u0111\u00f3 sang F&B. T\u00f4i ngh\u0129 \u0111\u01a1n h\u00e0ng th\u1ef1c ph\u1ea9m c\u0169ng c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh nh\u01b0 v\u1eady. Nh\u01b0ng th\u1ef1c t\u1ebf ho\u00e0n to\u00e0n kh\u00e1c v\u00e0 sai l\u1ea7m \u1ea5y khi\u1ebfn ch\u00fang t\u00f4i tr\u1ea3 m\u1ed9t c\u00e1i gi\u00e1 r\u1ea5t \u0111\u1eaft trong m\u00f9a T\u1ebft n\u0103m \u0111\u00f3. <\/p>\n

Ch\u1ecb t\u1eebng chia s\u1ebb, giai \u0111o\u1ea1n \u0111\u1ea7u B\u1ebfp Hoa g\u1ea7n nh\u01b0 b\u00e1n l\u1ed7. V\u1eady ph\u1ea3i m\u1ea5t bao l\u00e2u \u0111\u1ec3 c\u1eeda h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00f3 l\u00e3i? <\/i> <\/b> <\/p>\n

Kho\u1ea3ng sau 6 th\u00e1ng th\u00ec t\u00f4i m\u1edbi ho\u00e0 v\u1ed1n. Nh\u01b0ng ph\u1ea3i m\u1ea5t \u0111\u1ebfn m\u1ed9t n\u0103m r\u01b0\u1ee1i, B\u1ebfp Hoa m\u1edbi th\u1ef1c s\u1ef1 c\u00f3 l\u00e3i, d\u00f9 ch\u1ec9 m\u1ed9t ch\u00fat th\u00f4i. <\/p>\n

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\"Founder <\/p>

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V\u1edbi B\u1ebfp Hoa, \u0111\u00e2u l\u00e0 kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 ch\u1ecb ph\u1ea3i \u0111\u1ed1i di\u1ec7n trong nh\u1eefng ng\u00e0y \u0111\u1ea7u? <\/b> <\/i> <\/p>\n

T\u00f4i kh\u00f4ng th\u1ea5y c\u00f3 kh\u00f3 kh\u0103n g\u00ec qu\u00e1 l\u1edbn. V\u1edbi t\u00f4i, c\u00e1i kh\u00f3 nh\u1ea5t c\u1ee7a kinh doanh ch\u1ec9 n\u1eb1m \u1edf m\u1ed9t ch\u1ed7: Khi s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn, ho\u1eb7c b\u1ea3n th\u00e2n kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Nh\u01b0ng B\u1ebfp Hoa th\u00ec kh\u00e1c, may m\u1eafn l\u00e0 ch\u00fang t\u00f4i v\u1eeba m\u1edf ra \u0111\u00e3 c\u00f3 kh\u00e1ch, \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn. Vi\u1ec7c c\u00f2n l\u1ea1i ch\u1ec9 l\u00e0 v\u1eadn h\u00e0nh cho t\u1ed1t, l\u00e0m t\u1eed t\u1ebf, m\u00e0 trong ng\u00e0nh \u0111\u1ed3 \u0103n th\u00ec s\u1ef1 t\u1eed t\u1ebf l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i. <\/p>\n

Ngay t\u1eeb \u0111\u1ea7u, t\u00f4i ch\u1ea5p nh\u1eadn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ed7 \u0111\u1ec3 thu h\u00fat kh\u00e1ch. N\u00f3i th\u1eadt, b\u00e1n \u0111\u00fang gi\u00e1 \u0111\u1ec3 c\u00f3 l\u00e3i m\u1edbi kh\u00f3, ch\u1ee9 b\u00e1n l\u1ed7 th\u00ec d\u1ec5 (c\u01b0\u1eddi). V\u1ea5n \u0111\u1ec1 l\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng d\u00e1m ch\u1ea5p nh\u1eadn l\u1ed7 d\u00e0i h\u1ea1n, nh\u1ea5t l\u00e0 c\u00e1c h\u1ed9 kinh doanh c\u00e1 th\u1ec3. T\u00f4i th\u00ec kh\u00e1c, t\u00f4i s\u1eb5n s\u00e0ng b\u00e1n l\u1ed7, mi\u1ec5n l\u00e0 \u0111\u00f4ng kh\u00e1ch. V\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch t\u00f4i \u0111\u01b0a B\u1ebfp Hoa \u0111i nhanh \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. <\/p>\n

Nh\u01b0 v\u1eady, ch\u1eafc h\u1eb3n ch\u1ecb c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh r\u1ea5t v\u1eefng ch\u1eafc m\u1edbi c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng \u201cch\u1ecbu l\u1ed7 \u0111\u1ec3 l\u1edbn d\u1ea7n\u201d. Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i v\u1eady kh\u00f4ng? <\/b> <\/i> <\/p>\n

B\u1ea3n ch\u1ea5t t\u00f4i \u0111i l\u00ean t\u1eeb hai b\u00e0n tay tr\u1eafng. Nhi\u1ec1u b\u1ea1n tr\u1ebb th\u01b0\u1eddng h\u1ecfi t\u00f4i: \u2018Kh\u00f4ng c\u00f3 ti\u1ec1n th\u00ec c\u00f3 kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c kh\u00f4ng?\u2019. C\u00e2u tr\u1ea3 l\u1eddi th\u1eb3ng th\u1eafn c\u1ee7a t\u00f4i l\u00e0: Kh\u00f4ng c\u00f3 ti\u1ec1n th\u00ec kh\u00f4ng th\u1ec3 kh\u1edfi nghi\u1ec7p. <\/p>\n

Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 ti\u1ec1n, v\u1eady ph\u1ea3i l\u00e0m sao? Ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch duy nh\u1ea5t l\u00e0 \u0111i vay. T\u00f4i c\u0169ng \u0111\u00e3 t\u1eebng tr\u1ea3i qua giai \u0111o\u1ea1n vay n\u1ee3 \u0111\u1ec3 g\u00e2y d\u1ef1ng business c\u1ee7a m\u00ecnh, ch\u1ee9 ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 s\u1eb5n m\u1ed9t n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc n\u00e0o c\u1ea3. <\/p>\n

Ch\u1ecb c\u00f3 th\u1ec3 chia s\u1ebb th\u00eam v\u1ec1 h\u00e0nh tr\u00ecnh \u201c\u0111i l\u00ean t\u1eeb hai b\u00e0n tay tr\u1eafng\u201d \u0111\u00f3? <\/b> <\/i> <\/p>\n

T\u1eeb n\u0103m 2010 \u0111\u1ebfn tr\u01b0\u1edbc khi l\u00e0m B\u1ebfp Hoa, t\u00f4i \u0111\u00e3 tr\u1ea3i qua kho\u1ea3ng 10 l\u1ea7n start-up, 10 c\u00f4ng vi\u1ec7c kinh doanh kh\u00e1c nhau. Nh\u01b0ng ph\u1ea7n l\u1edbn ch\u1ec9 duy tr\u00ec \u0111\u01b0\u1ee3c 1-2 n\u0103m r\u1ed3i l\u1ea1i chuy\u1ec3n sang l\u00e0m c\u00e1i kh\u00e1c. Khi \u0111\u00f3 t\u01b0 duy c\u1ee7a t\u00f4i r\u1ea5t ng\u1eafn h\u1ea1n, m\u1edf nhanh, \u0111\u00f3ng c\u0169ng nhanh, th\u1ea5y kh\u00f4ng \u1ed5n th\u00ec ch\u1ea5p nh\u1eadn l\u1ed7 r\u1ed3i d\u1eebng h\u1eb3n, ch\u1ee9 kh\u00f4ng g\u1ed3ng l\u1ed7 hay \u0111\u1ec3 \u2018thoi th\u00f3p\u2019 k\u00e9o d\u00e0i. <\/p>\n

C\u00e1 t\u00ednh c\u1ee7a t\u00f4i trong kinh doanh l\u00e0 c\u00f3 kh\u00f3 kh\u0103n th\u00ec ph\u1ea3i x\u1eed l\u00fd ngay. T\u00f4i kh\u00f4ng bao gi\u1edd \u0111\u1ec3 c\u00f4ng vi\u1ec7c r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng t\u1ec7 h\u1ea1i \u0111\u1ebfn m\u1ee9c kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n. B\u1ea3n ch\u1ea5t kinh doanh v\u1ed1n kh\u00f4ng \u1ed5n \u0111\u1ecbnh, h\u00f4m nay c\u00f3 th\u1ec3 b\u00e1n t\u1ed1t, ng\u00e0y mai l\u1ea1i ch\u1eefng l\u1ea1i. Nguy\u00ean t\u1eafc c\u1ee7a t\u00f4i l\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u1ec3 t\u00ecnh tr\u1ea1ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng k\u00e9o d\u00e0i qu\u00e1 3 ng\u00e0y. H\u1ec5 c\u00f3 v\u1ea5n \u0111\u1ec1, t\u00f4i l\u1eadp t\u1ee9c r\u00e0 so\u00e1t h\u1ec7 th\u1ed1ng, \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch b\u00e1n \u0111\u1ec3 xoay chuy\u1ec3n t\u00ecnh th\u1ebf. <\/p>\n

M\u1ed7i l\u1ea7n th\u1ea5t b\u1ea1i, t\u00f4i l\u1ea1i t\u00edch l\u0169y th\u00eam kinh nghi\u1ec7m cho b\u1ea3n th\u00e2n. \u0110\u1ebfn n\u0103m 2020, khi b\u1eaft tay v\u00e0o B\u1ebfp Hoa, t\u00f4i \u0111\u00e3 35 tu\u1ed5i, c\u00f3 ba \u0111\u1ee9a con v\u00e0 t\u00f4i hi\u1ec3u m\u00ecnh kh\u00f4ng c\u00f2n tr\u1ebb \u0111\u1ec3 c\u1ee9 th\u1eed r\u1ed3i l\u1ea1i b\u1eaft \u0111\u1ea7u l\u1ea1i. V\u00ec v\u1eady, t\u00f4i x\u00e1c \u0111\u1ecbnh B\u1ebfp Hoa kh\u00f4ng th\u1ec3 l\u00e0 cu\u1ed9c ch\u01a1i ng\u1eafn h\u1ea1n n\u1eefa, m\u00e0 ph\u1ea3i l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng d\u00e0i h\u01a1i, m\u1ed9t ngh\u1ec1 nghi\u1ec7p th\u1ef1c s\u1ef1 \u0111\u1ec3 g\u1eafn b\u00f3. T\u00f4i c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u00e3 ph\u1ea5n \u0111\u1ea5u r\u1ea5t nhi\u1ec1u \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 l\u00e2u d\u00e0i \u1ea5y. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

V\u00ec sao ch\u1ecb l\u1ea1i ch\u1ecdn b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng m\u00f3n \u0103n gia \u0111\u00ecnh quen thu\u1ed9c, gi\u1ea3n d\u1ecb, g\u1ea7n g\u0169i thay v\u00ec theo \u0111u\u1ed5i m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi h\u01a1n? <\/b> <\/i> <\/p>\n

T\u00f4i v\u1ed1n lu\u00f4n ch\u1ecdn nh\u1eefng vi\u1ec7c \u201cd\u1ec5\u201d \u0111\u1ec3 l\u00e0m, nh\u01b0ng c\u00e1i \u201cd\u1ec5\u201d \u1ea5y l\u1ea1i l\u1ea1i l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ef1c k\u1ef3 c\u01a1 b\u1ea3n nh\u01b0ng kh\u00f4ng h\u1ec1 d\u1ec5 duy tr\u00ec. V\u1edbi t\u00f4i, nguy\u00ean t\u1eafc quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1eb7t v\u1ecb ngon v\u00e0 l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. Nghe th\u00ec \u0111\u01a1n gi\u1ea3n, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c. <\/p>\n

T\u00f4i th\u00edch c\u00f4ng vi\u1ec7c c\u00f3 \u0111\u01a1n h\u00e0ng \u0111\u1ec1u \u0111\u1eb7n m\u1ed7i ng\u00e0y, m\u00e0 mu\u1ed1n v\u1eady ch\u1ec9 c\u00f3 th\u1ec3 n\u1ea5u nh\u1eefng m\u00f3n nh\u01b0 \u201cc\u01a1m m\u1eb9 n\u1ea5u\u201d th\u00ec kh\u00e1ch h\u00e0ng m\u1edbi d\u00f9ng th\u01b0\u1eddng xuy\u00ean. H\u01a1n n\u1eefa, t\u00f4i c\u0169ng c\u00f3 ni\u1ec1m \u0111am m\u00ea l\u1edbn v\u1edbi \u1ea9m th\u1ef1c Vi\u1ec7t. <\/p>\n

C\u00e1i kh\u00f3 khi ch\u1ecdn nh\u1eefng m\u00f3n quen thu\u1ed9c b\u1edfi m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 \u0111\u1eb7t l\u00ean b\u00e0n c\u00e2n so s\u00e1nh l\u00e0 g\u00ec, th\u01b0a ch\u1ecb? <\/i> <\/b> <\/p>\n

T\u1ea5t nhi\u00ean, khi ch\u1ecdn m\u00f3n Vi\u1ec7t, m\u1ecdi ng\u01b0\u1eddi d\u1ec5 \u0111em l\u00ean b\u00e0n c\u00e2n so s\u00e1nh v\u00e0 c\u0169ng d\u1ec5 copy m\u00f4 h\u00ecnh. R\u00e0o c\u1ea3n th\u1ecb tr\u01b0\u1eddng th\u1ea5p, ai c\u0169ng c\u00f3 th\u1ec3 n\u1ea5u, ai c\u0169ng c\u00f3 th\u1ec3 b\u00e1n. Sau khi B\u1ebfp Hoa th\u00e0nh c\u00f4ng, r\u1ea5t nhi\u1ec1u b\u1ebfp \u0111\u00e3 m\u1ecdc l\u00ean theo m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1. Nh\u01b0ng \u0111i\u1ec1u h\u1ecd kh\u00f4ng c\u00f3 ch\u00ednh l\u00e0 n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch l\u00e0m. <\/p>\n

T\u00f4i v\u1ed1n lu\u00f4n ch\u1ecdn nh\u1eefng vi\u1ec7c \u201cd\u1ec5\u201d \u0111\u1ec3 l\u00e0m, nh\u01b0ng c\u00e1i \u201cd\u1ec5\u201d \u1ea5y l\u1ea1i kh\u00f4ng h\u1ec1 d\u1ec5 duy tr\u00ec. V\u1edbi t\u00f4i, nguy\u00ean t\u1eafc quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1eb7t v\u1ecb ngon v\u00e0 l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. Nghe th\u00ec \u0111\u01a1n gi\u1ea3n, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c. <\/p>\n

T\u00f4i hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh, xu\u1ea5t ph\u00e1t \u0111i\u1ec3m c\u1ee7a t\u00f4i l\u00e0 b\u00e1n l\u1ebb, n\u00ean t\u00f4i quen v\u1edbi vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 t\u1ef1 tin \u1edf n\u0103ng l\u1ef1c \u0111\u00f3. Ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 m\u1edf b\u1ebfp, c\u00f3 th\u1ec3 l\u00e0m theo, nh\u01b0ng duy tr\u00ec l\u00e2u d\u00e0i, b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ea7n, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 b\u00e0i to\u00e1n kh\u00f3. <\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a t\u00f4i n\u1eb1m \u1edf t\u00ednh c\u00e1ch ph\u00f3ng kho\u00e1ng, d\u00e1m t\u1ea5t tay, ch\u0103m ch\u1ec9. T\u00f4i tin trong kinh doanh, n\u1ebfu \u00edt ngh\u0129 \u0111\u1ebfn l\u1ee3i nhu\u1eadn th\u00ec s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n, c\u00f2n n\u1ebfu ngh\u0129 qu\u00e1 nhi\u1ec1u \u0111\u1ebfn l\u1ee3i nhu\u1eadn th\u00ec s\u1ebd ch\u1eb3ng c\u00f3 kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean c\u0169ng kh\u00f4ng th\u1ec3 ki\u1ebfm ti\u1ec1n. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n
\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

Covid-19 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u00e9p th\u1eed kh\u1eafc nghi\u1ec7t v\u1edbi ng\u00e0nh F&B, nh\u01b0ng ch\u1ecb l\u1ea1i nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng. Ch\u1ecb nh\u00ecn nh\u1eadn l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t m\u00e0 B\u1ebfp Hoa c\u00f3 \u0111\u01b0\u1ee3c trong giai \u0111o\u1ea1n \u1ea5y l\u00e0 g\u00ec? <\/p>\n

T\u00f4i lu\u00f4n t\u1ef1 nh\u1ee7, \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i ch\u1ec9 \u0111\u1ebfn m\u1ed9t l\u1ea7n, n\u00ean ph\u1ea3i tr\u00e2n tr\u1ecdng v\u00e0 gi\u1eef g\u00ecn \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i. B\u1ebfp Hoa l\u00fac \u1ea5y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u201ccase study\u201d s\u00e1ng c\u1ee7a m\u00f9a d\u1ecbch. <\/p>\n

Khi to\u00e0n b\u1ed9 nh\u00e0 h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f2n l\u1ef1a ch\u1ecdn \u0111\u1eb7t \u0111\u1ed3 \u0103n online. B\u1ebfp Hoa, v\u1edbi \u0111\u1ecbnh v\u1ecb ban \u0111\u1ea7u l\u00e0 m\u1ed9t b\u1ebfp online, nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ph\u00e1t tri\u1ec3n m\u1ea1nh. H\u1ec7 th\u1ed1ng giao h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua inbox \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chuy\u00ean nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u v\u00e0 n\u0103m \u0111\u00f3 t\u00f4i may m\u1eafn b\u1eaft k\u1ecbp th\u1eddi c\u01a1. Sau d\u1ecbch, th\u00f3i quen ti\u00eau d\u00f9ng thay \u0111\u1ed5i, kh\u00e1ch quen d\u1ea7n v\u1edbi vi\u1ec7c \u0111\u1eb7t \u0111\u1ed3 \u0103n online v\u00e0 \u0111\u00f3 ti\u1ebfp t\u1ee5c l\u00e0 l\u1ee3i th\u1ebf l\u1edbn c\u1ee7a ch\u00fang t\u00f4i. <\/p>\n

Tuy nhi\u00ean, t\u00f4i c\u0169ng nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u, trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, h\u1ecd v\u1eabn ngh\u0129 B\u1ebfp Hoa ch\u1ec9 l\u00e0 m\u1ed9t gian b\u1ebfp nh\u1ecf. C\u00f3 ng\u01b0\u1eddi h\u1ecfi: \u201cB\u1ebfp Hoa c\u00f3 \u0111\u1ebfn 5 ng\u01b0\u1eddi kh\u00f4ng?\u201d trong khi th\u1ef1c t\u1ebf l\u00fac \u1ea5y ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 v\u00e0i ch\u1ee5c nh\u00e2n s\u1ef1. \u0110i\u1ec1u \u0111\u00f3 bu\u1ed9c t\u00f4i ph\u1ea3i thay \u0111\u1ed5i g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ec3 h\u1ecd th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u F&B chuy\u00ean nghi\u1ec7p, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 b\u1ebfp online. <\/p>\n

Ngay gi\u1eefa d\u1ecbch, t\u00f4i quy\u1ebft \u0111\u1ecbnh thu\u00ea m\u1ed9t m\u1eb7t b\u1eb1ng l\u1edbn \u1edf Nguy\u1ec5n Tu\u00e2n, v\u1eeba \u0111\u1ec3 duy tr\u00ec b\u00e1n online, v\u1eeba x\u00e2y d\u1ef1ng nh\u00e0 h\u00e0ng. Nhi\u1ec1u ng\u01b0\u1eddi b\u1ea3o: \u201cGi\u1eefa d\u1ecbch, m\u1edf nh\u00e0 h\u00e0ng l\u00e0m g\u00ec?\u201d nh\u01b0ng d\u1ecbch r\u1ed3i c\u0169ng s\u1ebd qua. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu kh\u00f4ng t\u00ednh l\u1ed9 tr\u00ecnh \u0111\u01b0\u1eddng d\u00e0i, kh\u00f4ng ph\u00e1t tri\u1ec3n \u0111i l\u00ean, m\u00e0 ch\u1ec9 \u0111\u1eafm ch\u00ecm t\u1eadn h\u01b0\u1edfng hi\u1ec7n t\u1ea1i v\u00e0 \u0111i ngang, th\u00ec s\u1edbm mu\u1ed9n c\u0169ng s\u1ebd \u0111i xu\u1ed1ng. Ch\u00ednh v\u00ec th\u1ebf, t\u00f4i ch\u1ea5p nh\u1eadn chi ph\u00ed l\u1edbn \u0111\u1ec3 thu\u00ea m\u1ed9t m\u1eb7t b\u1eb1ng to v\u00e0 \u0111\u1eb9p. V\u00e0 nh\u00ecn l\u1ea1i, \u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. \u0110\u1ebfn nay B\u1ebfp Hoa \u0111\u00e3 c\u00f3 4 nh\u00e0 h\u00e0ng. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

T\u1eeb m\u1ed9t b\u1ebfp online chuy\u1ec3n sang m\u00f4 h\u00ecnh nh\u00e0 h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh song song, ch\u1ecb c\u00f3 g\u1eb7p nh\u1eefng th\u00e1ch th\u1ee9c g\u00ec trong vi\u1ec7c c\u00e2n \u0111\u1ed1i COST su\u1ea5t \u0103n v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh? <\/b> <\/i> <\/p>\n

Khi v\u1eeba l\u00e0m online, v\u1eeba l\u00e0m nh\u00e0 h\u00e0ng, l\u1eadp t\u1ee9c n\u1ea3y sinh nhi\u1ec1u b\u00e0i to\u00e1n ph\u1ee9c t\u1ea1p. Su\u1ea5t \u0103n online c\u1ee7a ch\u00fang t\u00f4i v\u1ed1n \u0111\u1ea7y \u0111\u1eb7n, nh\u01b0ng khi \u0111\u01b0a v\u00e0o nh\u00e0 h\u00e0ng th\u00ec kh\u00e1ch c\u00f3 nh\u1eadn x\u00e9t l\u00e0 \u201csu\u1ea5t qu\u00e1 to\u201d. <\/p>\n

N\u1ebfu \u0111\u1ec3 nh\u00e0 h\u00e0ng set nh\u1ecf, online set nh\u1ecf th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng \u0111\u01b0\u1ee3c, v\u00ec doanh thu s\u1ebd \u0111i xu\u1ed1ng. Nh\u01b0ng n\u1ebfu nh\u00e0 h\u00e0ng ch\u1ea1y su\u1ea5t nh\u1ecf c\u00f2n online v\u1eabn su\u1ea5t to th\u00ec c\u0169ng kh\u00f4ng \u1ed5n. Th\u00e0nh ra, ch\u00fang t\u00f4i bu\u1ed9c ph\u1ea3i gi\u1eef su\u1ea5t to, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c cost nh\u00e0 h\u00e0ng r\u1ea5t cao, g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n l\u00e3i. <\/p>\n

\u1ede k\u00eanh online, chi ph\u00ed v\u1eadn h\u00e0nh th\u1ea5p h\u01a1n, kh\u00f4ng m\u1ea5t m\u1eb7t b\u1eb1ng, kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang gi\u00e1 tr\u1ecb n\u00ean v\u1eabn \u1ed5n. Nh\u01b0ng khi gi\u1eef nguy\u00ean su\u1ea5t \u1ea5y t\u1ea1i nh\u00e0 h\u00e0ng, chi ph\u00ed \u0111\u1ed9i l\u00ean nhi\u1ec1u, l\u1ee3i nhu\u1eadn g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n. V\u1edbi t\u00f4i, kinh doanh kh\u00f4ng ph\u1ea3i b\u00e1n \u0111\u1eaft \u0111\u1ec3 thu ti\u1ec1n, m\u00e0 l\u00e0 mang l\u1ea1i \u0111\u00fang gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi l\u00e0m kinh doanh m\u00e0 ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh th\u00ec s\u1edbm mu\u1ed9n c\u0169ng \u201cch\u1ebft\u201d. <\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do 2 n\u0103m nay t\u00f4i kh\u00f4ng m\u1edf th\u00eam nh\u00e0 h\u00e0ng n\u00e0o. Th\u1ef1c t\u1ebf, giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n, r\u1ea5t nhi\u1ec1u nh\u00e0 h\u00e0ng m\u1edf ra r\u1ed3i l\u1ea1i ph\u1ea3i \u0111\u00f3ng c\u1eeda. Ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 \u0111\u00f4ng kh\u00e1ch m\u1edbi \u0111\u1ee9ng v\u1eefng. V\u1edbi B\u1ebfp Hoa, nh\u00e0 h\u00e0ng hi\u1ec7n t\u1ea1i ch\u1ee7 y\u1ebfu \u0111\u00f3ng vai tr\u00f2 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f2n tr\u1ee5 c\u1ed9t doanh thu v\u1eabn \u0111\u1ebfn t\u1eeb b\u00e1n online. Th\u00fa th\u1eadt, r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1edf th\u00eam m\u1ed9t nh\u00e0 h\u00e0ng B\u1ebfp Hoa ti\u1ebfp theo, b\u1edfi cost c\u1ee7a ch\u00fang t\u00f4i v\u1ed1n \u0111\u00e3 cao. <\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng \u0111\u1ed3 \u0103n \u1edf B\u1ebfp Hoa kh\u00e1 \u201c\u0111\u1eaft\u201d. V\u1edbi ch\u1ecb, \u201ccost\u201d v\u00e0 b\u00e0i to\u00e1n gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nh\u01b0 th\u1ebf n\u00e0o? <\/b> <\/i> <\/p>\n

Trong kinh doanh nh\u00e0 h\u00e0ng, cost lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3. Nh\u01b0ng quan \u0111i\u1ec3m c\u1ee7a t\u00f4i r\u1ea5t \u0111\u01a1n gi\u1ea3n, tri\u1ebft l\u00fd c\u1ee7a t\u00f4i th\u00ec r\u1ea5t r\u00f5 r\u00e0ng, m\u00ecnh \u0103n th\u1ea5y ngon th\u00ec t\u00f4i m\u1edbi t\u1ef1 tin b\u00e1n cho kh\u00e1ch, ch\u1ec9 khi \u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00ean tr\u01b0\u1edbc, m\u1edbi c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i. N\u1ebfu ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o l\u1ee3i nhu\u1eadn, kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ebfn m\u1ed9t l\u1ea7n r\u1ed3i th\u00f4i, nh\u01b0ng s\u1ebd kh\u00f4ng quay l\u1ea1i l\u1ea7n hai. <\/p>\n

T\u00f4i v\u1ed1n l\u00e0 ng\u01b0\u1eddi kh\u00f3 \u0103n, n\u00ean ngay t\u1eeb ng\u00e0y \u0111\u1ea7u m\u1edf B\u1ebfp Hoa \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, mu\u1ed1n m\u00f3n \u0103n ngon th\u00ec nguy\u00ean li\u1ec7u ph\u1ea3i ngon. T\u01b0 duy \u1ea5y theo ch\u00fang t\u00f4i cho \u0111\u1ebfn t\u1eadn b\u00e2y gi\u1edd. \u0110\u1ea7u b\u1ebfp c\u1ee7a B\u1ebfp Hoa khi nh\u1eadp h\u00e0ng v\u00f4 c\u00f9ng kh\u1eaft khe, \u0111\u1ebfn m\u1ee9c nhi\u1ec1u nh\u00e0 cung c\u1ea5p ng\u00e1n ng\u1ea9m v\u00ec ch\u00fang t\u00f4i ch\u1ec9 ch\u1ecdn ph\u1ea7n t\u1ed1t nh\u1ea5t, c\u00f2n ph\u1ea7n kh\u00f4ng \u0111\u1ea1t th\u00ec tr\u1ea3 l\u1ea1i. Ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn chi ph\u00ed nh\u1eadp h\u00e0ng cao h\u01a1n r\u1ea5t nhi\u1ec1u. C\u00f3 l\u00fac nh\u00e0 cung c\u1ea5p than phi\u1ec1n r\u1eb1ng B\u1ebfp Hoa “kh\u00f3 t\u00ednh qu\u00e1”, nh\u01b0ng t\u00f4i ch\u1ea5p nh\u1eadn. <\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i \u0111\u1ed3 \u0103n \u1edf B\u1ebfp Hoa “\u0111\u1eaft”, nh\u01b0ng th\u1ef1c ra c\u00e1i \u0111\u1eaft n\u1eb1m \u1edf nguy\u00ean li\u1ec7u. T\u00f4i lu\u00f4n quan ni\u1ec7m, t\u1ea5t c\u1ea3 m\u00f3n \u0103n l\u00e0m cho kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea3i gi\u1ed1ng nh\u01b0 m\u00f3n \u0103n t\u00f4i mua cho gia \u0111\u00ecnh, cho con c\u00e1i, b\u1ed1 m\u1eb9 m\u00ecnh. Nguy\u00ean t\u1eafc \u1ea5y ch\u01b0a bao gi\u1edd thay \u0111\u1ed5i. <\/p>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eadp c\u00e0ng nhi\u1ec1u th\u00ec gi\u00e1 th\u00e0nh c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng h\u1ec1 r\u1ebb \u0111i, m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, c\u00f2n cao h\u01a1n, v\u00ec c\u00e0ng nh\u1eadp nhi\u1ec1u, ch\u00fang t\u00f4i c\u00e0ng lo\u1ea1i b\u1ecf nh\u1eefng ph\u1ea7n kh\u00f4ng \u0111\u1ea1t y\u00eau c\u1ea7u. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec1u khi\u1ebfn t\u00f4i t\u1ef1 tin nh\u1ea5t, t\u1ea5t c\u1ea3 \u0111\u1ea7u b\u1ebfp \u1edf B\u1ebfp Hoa khi b\u01b0\u1edbc ra ngo\u00e0i \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 tin v\u00ec h\u1ecd \u0111\u01b0\u1ee3c n\u1ea5u n\u01b0\u1edbng v\u1edbi nguy\u00ean li\u1ec7u t\u1ed1t nh\u1ea5t m\u1ed7i ng\u00e0y. Ng\u01b0\u1eddi n\u1ea5u \u0103n n\u00e0o c\u0169ng mong mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3. <\/p>\n

Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, t\u00f4i kh\u00f4ng coi m\u00ecnh \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u g\u00ec qu\u00e1 gh\u00ea g\u1edbm. Nh\u01b0ng \u0111i\u1ec1u khi\u1ebfn t\u00f4i t\u1ef1 h\u00e0o nh\u1ea5t trong 5 n\u0103m qua l\u00e0, ch\u01b0a bao gi\u1edd t\u00f4i ra quy\u1ebft \u0111\u1ecbnh c\u1eaft gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u \u0111\u1ec3 h\u1ea1 gi\u00e1 th\u00e0nh hay \u0111\u1ec3 gia t\u0103ng l\u1ee3i nhu\u1eadn. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a t\u00f4i t\u00f4n tr\u1ecdng t\u00f4i v\u00e0 khi\u1ebfn t\u00f4i tin r\u1eb1ng m\u00ecnh \u0111ang l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c t\u1eed t\u1ebf. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

Theo ch\u1ecb, \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00fap B\u1ebfp Hoa c\u00f3 th\u1ec3 \u0111\u1ee9ng v\u1eefng, ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c su\u1ed1t 5 n\u0103m qua? <\/i> <\/b> <\/p>\n

T\u00f4i ngh\u0129 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a B\u1ebfp Hoa n\u1eb1m \u1edf ba y\u1ebfu t\u1ed1, \u0111\u1ed3 \u0103n ngon, th\u1ea9m m\u1ef9 t\u1ed1t v\u00e0 menu phong ph\u00fa. \u0110\u1ec3 duy tr\u00ec m\u1ed9t th\u1ef1c \u0111\u01a1n g\u1ea7n 100 m\u00f3n l\u00e0 \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a l\u00e0m vi\u1ec7c, \u0111\u1ec3 t\u1ea5t c\u1ea3 \u0111\u1ea7u b\u1ebfp \u0111\u1ec1u y\u00eau th\u00edch c\u0103n b\u1ebfp c\u1ee7a m\u00ecnh, g\u1eafn b\u00f3 v\u00e0 n\u1ea5u \u0111\u1ec1u tay m\u1ed7i ng\u00e0y. <\/p>\n

T\u00f4i chia \u0111\u1ed9i ng\u0169 th\u00e0nh t\u1eebng nh\u00f3m nh\u1ecf, m\u1ed7i nh\u00f3m ph\u1ee5 tr\u00e1ch m\u1ed9t nh\u00f3m m\u00f3n nh\u1ea5t \u0111\u1ecbnh. Nh\u1edd v\u1eady tay ngh\u1ec1 c\u1ee7a c\u00e1c b\u1ea1n \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n li\u00ean t\u1ee5c, m\u00f3n \u0103n gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00f4i lu\u00f4n l\u1ea5y ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, h\u00f4m tr\u01b0\u1edbc \u0103n c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec th\u00ec h\u00f4m sau ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh ngay. T\u00f4i v\u1ed1n r\u1ea5t k\u1ef9 t\u00ednh, n\u00ean vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng t\u1eebng ng\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. <\/p>\n

Hi\u1ec7n t\u1ea1i, \u0111\u00e2u l\u00e0 \u201ctr\u1ee5 c\u1ed9t\u201d c\u1ee7a B\u1ebfp Hoa, b\u00e1n online hay nh\u00e0 h\u00e0ng? <\/b> <\/i> <\/p>\n

Doanh thu c\u1ee7a B\u1ebfp Hoa hi\u1ec7n chia \u0111\u1ec1u gi\u1eefa m\u1ea3ng online v\u00e0 b\u1ed1n nh\u00e0 h\u00e0ng. Nh\u01b0ng \u0111\u1ec3 nu\u00f4i s\u1ed1ng c\u00f4ng ty v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, online v\u1eabn l\u00e0 tr\u1ee5 c\u1ed9t ch\u00ednh. Nh\u00e0 h\u00e0ng th\u00ec \u0111\u1ea7u t\u01b0 qu\u00e1 t\u1ed1n k\u00e9m, \u0111\u1ec3 l\u1ea5y l\u1ea1i kh\u1ea5u hao th\u00f4i \u0111\u00e3 l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3. <\/p>\n

Hai n\u0103m nay, kinh t\u1ebf kh\u00f3 kh\u0103n, th\u1ecb tr\u01b0\u1eddng F&B m\u1edf ra nhi\u1ec1u, nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt ph\u1ea3i \u0111\u00f3ng c\u1eeda. Th\u1ef1c t\u1ebf, m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng hay qu\u00e1n c\u00e0 ph\u00ea b\u00e2y gi\u1edd r\u1ea5t d\u1ec5. Nh\u01b0ng \u0111\u1ec3 v\u1eadn h\u00e0nh, \u0111\u1ec3 duy tr\u00ec l\u00e2u d\u00e0i th\u00ec c\u1ef1c k\u1ef3 kh\u00f3. M\u1edf th\u00ec d\u1ec5, c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi l\u00e0 th\u00e1ch th\u1ee9c th\u1ef1c s\u1ef1. <\/p>\n

Nh\u01b0ng khi l\u00e0m online, kh\u00e2u v\u1eadn h\u00e0nh \u0111\u1eb7c bi\u1ec7t l\u00e0 ship c\u0169ng c\u00f3 kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. V\u1edbi ch\u1ecb, \u0111\u00e2u l\u00e0 \u201cb\u00e0i to\u00e1n kh\u00f3\u201d nh\u1ea5t? <\/b> <\/i> <\/p>\n

B\u00e1n online c\u00f3 m\u1ed9t kh\u00f3 kh\u0103n l\u1edbn l\u00e0 \u0111\u01a1n h\u00e0ng th\u01b0\u1eddng d\u1ed3n v\u00e0o c\u00f9ng khung gi\u1edd. Bu\u1ed5i tr\u01b0a kh\u00e1ch ch\u1ec9 \u0103n t\u1eeb 11 \u0111\u1ebfn 12 gi\u1edd, bu\u1ed5i t\u1ed1i th\u00ec t\u1eeb 6 \u0111\u1ebfn 7 gi\u1edd. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ship b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, \u0111\u1ed3 \u0103n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u00fang gi\u1edd, n\u1ebfu kh\u00f4ng s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Su\u1ed1t nhi\u1ec1u n\u0103m kinh doanh online, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u khi\u1ebfn t\u00f4i th\u1ea5y kh\u00f3 nh\u1ea5t. <\/p>\n

Ch\u00ednh v\u00ec v\u1eady, t\u1edbi \u0111\u00e2y B\u1ebfp Hoa s\u1ebd kh\u1edfi \u0111\u1ed9ng m\u00f4 h\u00ecnh B\u1ebfp Hoa Mini Kitchen, nh\u1eefng c\u0103n b\u1ebfp nh\u1ecf \u1edf nhi\u1ec3u \u0111\u1ecba \u0111i\u1ec3m tr\u00ean kh\u1eafp H\u00e0 N\u1ed9i, r\u00fat ng\u1eafn th\u1eddi gian ship. T\u00f4i k\u1ef3 v\u1ecdng \u0111\u00e2y s\u1ebd l\u00e0 b\u01b0\u1edbc ngo\u1eb7t ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a B\u1ebfp Hoa. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

Sau 15 n\u0103m kh\u1edfi nghi\u1ec7p, b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t ch\u1ecb r\u00fat ra cho m\u00ecnh l\u00e0 g\u00ec? <\/b> <\/i> <\/p>\n

B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t v\u1edbi t\u00f4i l\u00e0 ph\u1ea3i ch\u0103m ch\u1ec9 v\u00e0 s\u1ed1ng c\u00f3 m\u1ee5c ti\u00eau, kh\u00e1t khao. Ng\u00e0y x\u01b0a, kh\u00e1t khao r\u1ea5t \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 l\u00e0 tho\u00e1t ngh\u00e8o, \u0111\u1ed5i \u0111\u1eddi. Ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 th\u00f4i th\u00fac t\u00f4i l\u00e0m vi\u1ec7c mi\u1ec7t m\u00e0i su\u1ed1t m\u1ed9t qu\u00e3ng th\u1eddi gian d\u00e0i. <\/p>\n

Khi cu\u1ed9c s\u1ed1ng d\u1ea7n \u1ed5n \u0111\u1ecbnh h\u01a1n, kh\u00e1t khao \u1ea5y l\u1edbn d\u1ea7n l\u00ean, t\u00f4i mu\u1ed1n \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a m\u00ecnh c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng t\u1ed1t nh\u01b0 t\u00f4i. V\u00e0 t\u00f4i tin r\u1eb1ng, sau m\u1ed9t giai \u0111o\u1ea1n n\u1eefa, s\u1ebd \u0111\u1ebfn l\u00fac t\u00f4i ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 vi\u1ec7c \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i. <\/p>\n

Trong kinh doanh, ki\u00ean tr\u00ec l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. B\u1ea1n s\u1ebd v\u1ea5p ng\u00e3, \u0111\u1ed5 v\u1ee1 r\u1ea5t nhi\u1ec1u. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn d\u1eebng l\u1ea1i, \u0111i l\u00e0m thu\u00ea cho nh\u1eb9 nh\u00e0ng. N\u0103m 2013, khi t\u00f4i ngh\u1ec9 vi\u1ec7c v\u1edbi m\u1ee9c l\u01b0\u01a1ng 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, m\u1ed9t con s\u1ed1 r\u1ea5t cao th\u1eddi \u0111i\u1ec3m \u1ea5y, t\u00f4i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 quay l\u1ea1i l\u00e0m thu\u00ea n\u1ebfu th\u1ea5t b\u1ea1i. Nh\u01b0ng t\u00f4i \u0111\u00e3 ch\u1ecdn kh\u00f4ng b\u1ecf cu\u1ed9c. M\u1ed7i l\u1ea7n ng\u00e3 l\u00e0 l\u1ea1i \u0111\u1ee9ng d\u1eady l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u. T\u00f4i tin r\u1eb1ng, ai ki\u00ean tr\u00ec, ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd chi\u1ebfn th\u1eafng. <\/p>\n

Nh\u00e0 t\u00f4i kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng kinh t\u1ebf, kh\u1edfi nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111i vay r\u1ea5t nhi\u1ec1u. T\u00f4i kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi th\u00f4ng minh hay xu\u1ea5t s\u1eafc, \u0111i h\u1ecdc kh\u00f4ng \u0111\u1ee9ng \u0111\u1ea7u l\u1edbp, \u0111i l\u00e0m c\u0169ng kh\u00f4ng ph\u1ea3i nh\u00e2n vi\u00ean n\u1ed5i b\u1eadt nh\u1ea5t. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t duy nh\u1ea5t l\u00e0 t\u00f4i c\u00f3 m\u1ee5c ti\u00eau v\u00e0 t\u00f4i h\u00e0nh \u0111\u1ed9ng. <\/p>\n

C\u00f3 l\u1ebd ch\u00ednh s\u1ef1 b\u00ecnh t\u0129nh, ki\u00ean tr\u00ec v\u00e0 kh\u00e1t khao r\u00f5 r\u00e0ng \u0111\u00e3 gi\u00fap t\u00f4i duy tr\u00ec c\u00f4ng vi\u1ec7c \u0111\u1ebfn ng\u00e0y h\u00f4m nay. V\u00e0 t\u00f4i tin, trong kinh doanh, h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng h\u01a1n suy ngh\u0129. Suy ngh\u0129 th\u00f4i th\u00ec kh\u00f4ng \u0111\u1ee7, ph\u1ea3i b\u1eaft tay l\u00e0m m\u1edbi c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi ta v\u1eabn hay \u0111\u00f9a r\u1eb1ng: \u201cN\u1ebfu gh\u00e9t ai th\u00ec h\u00e3y khuy\u00ean h\u1ecd \u0111i m\u1edf nh\u00e0 h\u00e0ng hay qu\u00e1n c\u00e0 ph\u00ea\u201d. Ch\u1ecb c\u00f3 th\u1ea5y c\u00e2u n\u00f3i n\u00e0y \u0111\u00fang kh\u00f4ng? <\/i> <\/b> <\/p>\n

C\u0169ng \u0111\u00fang \u0111\u1ea5y. R\u00e0o c\u1ea3n gia nh\u1eadp ng\u00e0nh n\u00e0y r\u1ea5t th\u1ea5p, ai c\u0169ng c\u00f3 th\u1ec3 m\u1edf nh\u00e0 h\u00e0ng hay qu\u00e1n c\u00e0 ph\u00ea. Nh\u01b0ng m\u1edf th\u00ec d\u1ec5, l\u00e0m \u0111\u01b0\u1ee3c m\u1edbi kh\u00f3. Kinh doanh F&B ch\u01b0a bao gi\u1edd l\u00e0 \u0111\u01a1n gi\u1ea3n. <\/p>\n

T\u00f4i kh\u00f3 \u0111\u01b0a ra l\u1eddi khuy\u00ean chung cho m\u1ecdi ng\u01b0\u1eddi. Ch\u1ec9 c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, n\u1ebfu th\u1ef1c s\u1ef1 y\u00eau th\u00edch th\u00ec h\u00e3y c\u1ee9 th\u1eed. Kh\u00f4ng b\u1eaft tay l\u00e0m th\u00ec l\u00e0m sao bi\u1ebft m\u00ecnh c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c hay kh\u00f4ng. Nh\u01b0 t\u00f4i ng\u00e0y x\u01b0a, \u0111i l\u00e0m thu\u00ea c\u0169ng ch\u1ec9 l\u00e0 nh\u00e2n vi\u00ean b\u00ecnh th\u01b0\u1eddng, ch\u1eb3ng c\u00f3 g\u00ec n\u1ed5i tr\u1ed9i. Nh\u01b0ng khi kinh doanh, t\u00f4i m\u1edbi ph\u00e1t hi\u1ec7n ra m\u00ecnh c\u00f3 th\u1ec3 xoay x\u1edf, c\u00f3 th\u1ec3 nhanh nh\u1eb9n. <\/p>\n

N\u1ebfu ai h\u1ecfi \u201cC\u00f3 n\u00ean m\u1edf nh\u00e0 h\u00e0ng, m\u1edf qu\u00e1n kh\u00f4ng?\u201d, t\u00f4i s\u1ebd \u0111\u1ed9ng vi\u00ean, h\u00e3y m\u1ea1nh d\u1ea1n m\u00e0 l\u00e0m. Nh\u01b0ng ph\u1ea3i chu\u1ea9n b\u1ecb t\u00e2m th\u1ebf ch\u1ea5p nh\u1eadn r\u1ee7i ro. M\u1edf c\u00e1i \u0111\u1ea7u, c\u00e1i th\u1ee9 hai, th\u1eadm ch\u00ed v\u00e0i c\u00e1i s\u1eadp r\u1ed3i th\u00ec m\u1edbi c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e0nh c\u00f4ng. T\u00f4i m\u1ea5t h\u01a1n m\u01b0\u1eddi n\u0103m m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c ng\u00e0y h\u00f4m nay. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 ki\u00ean tr\u00ec v\u00e0 c\u00f3 kh\u00e1t khao \u0111\u1ee7 l\u1edbn. Ch\u1ec9 khi d\u00e1m \u0111\u1ee9ng d\u1eady sau m\u1ed7i l\u1ea7n th\u1ea5t b\u1ea1i, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1. <\/p>\n

V\u1eady m\u1ee5c ti\u00eau s\u1eafp t\u1edbi c\u1ee7a ch\u1ecb v\u1edbi B\u1ebfp Hoa l\u00e0 g\u00ec? <\/b> <\/i> <\/p>\n

M\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng mini, nh\u1eefng \u201cb\u1ebfp v\u1ec7 tinh\u201d r\u1ea3i r\u00e1c kh\u1eafp H\u00e0 N\u1ed9i. T\u00f4i mong c\u00f3 th\u1eadt nhi\u1ec1u \u0111i\u1ec3m nh\u01b0 v\u1eady \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 chu \u0111\u00e1o h\u01a1n. <\/p>\n

\n

\"Founder <\/p>

<\/figcaption><\/figure>\n

Ch\u1ecb c\u00f3 mong mu\u1ed1n g\u00ec trong vi\u1ec7c ph\u00e1t tri\u1ec3n \u1ea9m th\u1ef1c v\u00e0 v\u0103n ho\u00e1 Vi\u1ec7t? <\/b> <\/i> <\/p>\n

T\u00f4i lu\u00f4n mong m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3, khi \u0111\u1ee7 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, s\u1ebd \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u B\u1ebfp Hoa ra n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u1ea9m th\u1ef1c Vi\u1ec7t Nam. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u1eddi n\u00f3i hoa m\u1ef9, m\u00e0 l\u00e0 mong mu\u1ed1n th\u1eadt l\u00f2ng. <\/p>\n

T\u00f4i r\u1ea5t ng\u01b0\u1ee1ng m\u1ed9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 C\u1ed9ng C\u00e0 Ph\u00ea, h\u1ecd \u0111\u00e3 \u0111\u01b0a c\u00e0 ph\u00ea Vi\u1ec7t \u0111i kh\u1eafp n\u01a1i. Ch\u1eafc ch\u1eafn sau n\u00e0y n\u1ebfu c\u00f3 \u0111i\u1ec1u ki\u1ec7n, t\u00f4i c\u0169ng mu\u1ed1n m\u1edf B\u1ebfp Hoa \u1edf n\u01b0\u1edbc ngo\u00e0i, gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n b\u00e8 th\u1ebf gi\u1edbi v\u1ec1 \u1ea9m th\u1ef1c Vi\u1ec7t. <\/p>\n

\u0110i \u0111\u00e2u, \u0111\u1ebfn b\u1ea5t k\u1ef3 qu\u1ed1c gia n\u00e0o, trong l\u00f2ng t\u00f4i c\u0169ng lu\u00f4n c\u00f3 m\u1ed9t mong \u01b0\u1edbc: \u201c\u01af\u1edbc g\u00ec sau n\u00e0y m\u00ecnh m\u1edf \u0111\u01b0\u1ee3c m\u1ed9t qu\u00e1n \u0103n Vi\u1ec7t Nam \u1edf \u0111\u00e2y\u201d. T\u00f4i l\u00e0 ng\u01b0\u1eddi r\u1ea5t y\u00eau n\u01b0\u1edbc v\u00e0 lu\u00f4n th\u1ea5y cu\u1ed9c s\u1ed1ng \u1edf Vi\u1ec7t Nam v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. Hy v\u1ecdng trong t\u01b0\u01a1ng lai, t\u00f4i s\u1ebd bi\u1ebfn \u01b0\u1edbc m\u01a1 \u1ea5y th\u00e0nh hi\u1ec7n th\u1ef1c, g\u00f3p ph\u1ea7n \u0111\u01b0a \u1ea9m th\u1ef1c Vi\u1ec7t v\u01b0\u01a1n xa. <\/p>\n

Tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n ch\u1ecb \u0111\u00e3 chia s\u1ebb! <\/b> <\/p>\n

B\u00e0i vi\u1ebft: Minh Nguy\u1ec7t – Thi\u1ebft k\u1ebf: H\u00e0 M\u0129 <\/strong> <\/p>\n

\n

Theo Thanh ni\u00ean Vi\u1ec7t<\/span> <\/svg> Copy link<\/i> <\/span> <\/a><\/p>\n

\n

Link b\u00e0i g\u1ed1c<\/span> <\/svg> L\u1ea5y link!<\/i> <\/span> https:\/\/thanhnienviet.vn\/founder-chuoi-nha-hang-bep-hoa-chon-chien-luoc-ban-lo-de-thu-hut-khach-khong-de-e-hang-keo-dai-qua-3-ngay-va-giac-mo-mang-huong-vi-viet-ra-the-gioi-209250827130931679.htm <\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t c\u0103n b\u1ebfp online nh\u1ecf, b\u00e1n nh\u1eefng b\u1eefa c\u01a1m nh\u00e0 gi\u1ea3n d\u1ecb gi\u1eefa m\u00f9a d\u1ecbch 2020, B\u1ebfp […]<\/p>","protected":false},"author":1,"featured_media":47468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-47467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=47467"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/47468"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=47467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=47467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=47467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}