{"id":47465,"date":"2025-09-05T23:55:52","date_gmt":"2025-09-05T16:55:52","guid":{"rendered":"https:\/\/hbbgroup.net\/loat-thuong-hieu-do-uong-thay-ao-moi-huong-ung-ngay-2-9-chuyen-gia-danh-gia-thuong-hieu-viet-thoat-loi-mon-copy-paste-bien-cua-hang-thanh-dai-su-van-hoa-thay-vi-chi-noi-ban\/"},"modified":"2025-09-05T23:55:52","modified_gmt":"2025-09-05T16:55:52","slug":"loat-thuong-hieu-do-uong-thay-ao-moi-huong-ung-ngay-2-9-chuyen-gia-danh-gia-thuong-hieu-viet-thoat-loi-mon-copy-paste-bien-cua-hang-thanh-dai-su-van-hoa-thay-vi-chi-noi-ban","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/loat-thuong-hieu-do-uong-thay-ao-moi-huong-ung-ngay-2-9-chuyen-gia-danh-gia-thuong-hieu-viet-thoat-loi-mon-copy-paste-bien-cua-hang-thanh-dai-su-van-hoa-thay-vi-chi-noi-ban\/","title":{"rendered":"Lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng “thay \u00e1o m\u1edbi” h\u01b0\u1edfng \u1ee9ng ng\u00e0y 2\/9, chuy\u00ean gia \u0111\u00e1nh gi\u00e1: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tho\u00e1t l\u1ed1i m\u00f2n copy-paste, bi\u1ebfn c\u1eeda h\u00e0ng th\u00e0nh \u201c\u0111\u1ea1i s\u1ee9 v\u0103n ho\u00e1\u201d thay v\u00ec ch\u1ec9 n\u01a1i b\u00e1n"},"content":{"rendered":"
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Lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng “thay \u00e1o m\u1edbi” h\u01b0\u1edfng \u1ee9ng ng\u00e0y 2\/9, chuy\u00ean gia \u0111\u00e1nh gi\u00e1: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tho\u00e1t l\u1ed1i m\u00f2n copy-paste, bi\u1ebfn c\u1eeda h\u00e0ng th\u00e0nh \u201c\u0111\u1ea1i s\u1ee9 v\u0103n ho\u00e1\u201d thay v\u00ec ch\u1ec9 n\u01a1i b\u00e1n <\/h2>\n
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Theo chuy\u00ean gia, kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u1ed3 u\u1ed1ng, nhi\u1ec1u chu\u1ed7i F&B Vi\u1ec7t \u0111\u00e3 t\u1eadn d\u1ee5ng Qu\u1ed1c kh\u00e1nh 2\/9 \u0111\u1ec3 bi\u1ebfn s\u1ea3n ph\u1ea9m th\u00e0nh \u201cc\u00e2u chuy\u1ec7n v\u0103n ho\u00e1\u201d. C\u00e1c thi\u1ebft k\u1ebf ly, b\u1ed9 s\u01b0u t\u1eadp v\u1eadt ph\u1ea9m, hay menu gi\u1edbi h\u1ea1n mang m\u00e0u c\u1edd s\u1eafc \u00e1o \u0111ang t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng lan to\u1ea3, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t khai th\u00e1c b\u1ea3n s\u1eafc \u0111\u1ec3 n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb. <\/h2>\n
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\"Lo\u1ea1t<\/p>

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Nh\u00e2n d\u1ecbp Qu\u1ed1c kh\u00e1nh 2\/9, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t \u0111\u00e3 \u0111\u1ed3ng lo\u1ea1t ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb7c bi\u1ec7t mang \u0111\u1eadm tinh th\u1ea7n d\u00e2n t\u1ed9c.\u00a0<\/p>\n

Katinat gi\u1edbi thi\u1ec7u b\u1ed9 s\u01b0u t\u1eadp ly “\u0110i gi\u1eefa tr\u1eddi t\u1ef1 do”; Ph\u00ea La tung ra phi\u00ean b\u1ea3n ly \u00f4 t\u1eadp c\u00f9ng d\u00e2y \u0111eo “\u0111\u1ed3ng l\u00f2ng”; Highlands Coffee tr\u00ecnh l\u00e0ng Ly Gi\u1ea5y Tinh Hoa B\u1ea3n S\u1eafc Vi\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng \u0111\u01b0a h\u00ecnh \u1ea3nh qu\u00ea h\u01b0\u01a1ng \u0111\u1ea5t n\u01b0\u1edbc v\u00e0o qu\u1ea1t, n\u00f3n, t\u00fai tote hay b\u00ecnh gi\u1eef nhi\u1ec7t v\u1edbi c\u1ea3m h\u1ee9ng v\u0103n ho\u00e1 Vi\u1ec7t.\u00a0<\/p>\n

Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 s\u1ef1 g\u1eafn k\u1ebft trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Trong cu\u1ed9c trao \u0111\u1ed5i v\u1edbi ch\u00fang t\u00f4i, \u00f4ng Nguy\u1ec5n Th\u00e1i B\u00ecnh – chuy\u00ean gia ng\u00e0nh d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c (F&B), Gi\u00e1m \u0111\u1ed1c H\u1ecdc vi\u1ec7n Concepts (VCS) \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u00ean g\u00f3c \u0111\u1ed9 chuy\u00ean m\u00f4n v\u1ec1 “b\u01b0\u1edbc \u0111i” n\u00e0y c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u01b0a \u00f4ng, \u00f4ng nh\u00ecn nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B ng\u00e0y c\u00e0ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a y\u1ebfu t\u1ed1 v\u0103n ho\u00e1, tinh th\u1ea7n d\u00e2n t\u1ed9c v\u00e0o chi\u1ebfn d\u1ecbch nh\u00e2n d\u1ecbp Qu\u1ed1c kh\u00e1nh? \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho ng\u00e0nh?<\/b><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u r\u1ea5t t\u00edch c\u1ef1c. Ng\u00e0nh F&B v\u1ed1n kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u1ed3 \u0103n, th\u1ee9c u\u1ed1ng m\u00e0 c\u00f2n b\u00e1n c\u00e2u chuy\u1ec7n, c\u1ea3m x\u00fac v\u00e0 b\u1ea3n s\u1eafc. Khi th\u01b0\u01a1ng hi\u1ec7u g\u1eafn y\u1ebfu t\u1ed1 v\u0103n ho\u00e1, tinh th\u1ea7n d\u00e2n t\u1ed9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch d\u1ecbp Qu\u1ed1c kh\u00e1nh, h\u1ecd \u0111\u00e3 bi\u1ebfn gi\u00e1 tr\u1ecb phi v\u1eadt th\u1ec3 th\u00e0nh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tho\u00e1t kh\u1ecfi l\u1ed1i m\u00f2n copy-paste, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 n\u00e9t.Th\u1ef1c t\u1ebf, theo xu h\u01b0\u1edbng ti\u00eau d\u00f9ng F&B 2025, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 \u0111\u1eb7c bi\u1ec7t Gen Z \u2013 ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm s\u1ef1 c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 b\u1ea3n s\u1eafc, thay v\u00ec ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 r\u1ebb.<\/p>\n

Theo \u00f4ng, khi g\u1eafn b\u1ea3n s\u1eafc Vi\u1ec7t v\u00e0o s\u1ea3n ph\u1ea9m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B c\u00f3 th\u1ec3 t\u1ea1o ra ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/p>\n

\u1ea8m th\u1ef1c v\u1ed1n d\u0129 l\u00e0 c\u1ea7u n\u1ed1i v\u0103n ho\u00e1. Khi m\u1ed9t ly c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng ng\u00f4n ng\u1eef l\u1ecbch s\u1eed, hay m\u1ed9t chi\u1ebfc b\u00e1nh \u0111\u01b0\u1ee3c g\u00f3i trong c\u00e2u chuy\u1ec7n l\u00e0ng ngh\u1ec1, s\u1ea3n ph\u1ea9m \u1ea5y kh\u00f4ng ch\u1ec9 \u201cngon\u201d m\u00e0 c\u00f2n \u201cc\u00f3 linh h\u1ed3n\u201d. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang th\u01b0\u1edfng th\u1ee9c m\u1ed9t ph\u1ea7n k\u00fd \u1ee9c t\u1eadp th\u1ec3, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh ni\u1ec1m t\u1ef1 h\u00e0o.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft l\u00e0 bao b\u00ec v\u00e0 thi\u1ebft k\u1ebf, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ed3ng gh\u00e9p ho\u1ea1 ti\u1ebft d\u00e2n gian, ng\u00f4n ng\u1eef Vi\u1ec7t hay bi\u1ec3u t\u01b0\u1ee3ng Qu\u1ed1c kh\u00e1nh v\u00e0o s\u1ea3n ph\u1ea9m. Ly lu\u00f4n l\u00e0 “s\u00e2n ch\u01a1i” \u0111a d\u1ea1ng nh\u1ea5t, ti\u00eau bi\u1ec3u nh\u01b0 b\u1ed9 s\u01b0u t\u1eadp “\u0110i gi\u1eefa tr\u1eddi t\u1ef1 do” c\u1ee7a KATINAT, ly \u00f4 t\u1eadp s\u00e1ng t\u1ea1o c\u1ee7a Ph\u00ea La hay ly “Non s\u00f4ng v\u01b0\u01a1n m\u00ecnh” c\u1ee7a Highlands.\u00a0<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n cho ra m\u1eaft nhi\u1ec1u v\u1eadt ph\u1ea9m \u0111\u1ed3ng b\u1ed9 nh\u01b0 d\u00e2y \u0111eo “\u0110\u1ed3ng l\u00f2ng” c\u1ee7a Ph\u00ea La, qu\u1ea1t, n\u00f3n, t\u00fai tote c\u1ee7a KATINAT, c\u00f9ng b\u00ecnh gi\u1eef nhi\u1ec7t, c\u1ed1c, s\u1ed5 tay\u2026 t\u1ea1o n\u00ean h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m mang d\u1ea5u \u1ea5n Vi\u1ec7t.\u00a0<\/p>\n

Song song v\u1edbi \u0111\u00f3, menu c\u0169ng \u0111\u01b0\u1ee3c b\u1ed5 sung nh\u1eefng m\u00f3n ho\u1eb7c \u0111\u1ed3 u\u1ed1ng gi\u1edbi h\u1ea1n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb qu\u1ed1c k\u1ef3, v\u1edbi m\u00e0u \u0111\u1ecf v\u00e0 ng\u00f4i sao v\u00e0ng \u0111\u1eb7c tr\u01b0ng, c\u00f9ng c\u00e1c nguy\u00ean li\u1ec7u thu\u1ea7n Vi\u1ec7t. Kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u01a1i g\u1ee3i tinh th\u1ea7n d\u00e2n t\u1ed9c, v\u1eeba hi\u1ec7n \u0111\u1ea1i v\u1eeba g\u1ea7n g\u0169i, \u0111i\u1ec3n h\u00ecnh nh\u01b0 c\u00e1ch Ph\u00ea La trang tr\u00ed kh\u00f4ng gian b\u1eb1ng c\u1edd T\u1ed5 qu\u1ed1c, t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng tr\u1ef1c quan m\u1ea1nh m\u1ebd.<\/p>\n

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\"Lo\u1ea1t<\/p>

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Nh\u1eefng concept y\u00eau n\u01b0\u1edbc \u0111\u00f3ng vai tr\u00f2 g\u00ec trong vi\u1ec7c n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t tr\u01b0\u1edbc c\u1ea1nh tranh v\u1edbi chu\u1ed7i ngo\u1ea1i, th\u01b0a \u00f4ng?<\/b><\/p>\n

Trong marketing, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n USP (Unique Selling Proposition). V\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c ch\u00ednh l\u00e0 USP m\u00e0 c\u00e1c chu\u1ed7i ngo\u1ea1i kh\u00f3 sao ch\u00e9p. V\u00ed d\u1ee5, Ph\u00fac Long hay Ph\u00ea La th\u00e0nh c\u00f4ng nh\u1edd bi\u1ebfn \u201ctr\u00e0 Vi\u1ec7t \u0111\u1eadm v\u1ecb\u201d th\u00e0nh concept th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111i\u1ec1u m\u00e0 Starbucks hay Gong Cha kh\u00f4ng th\u1ec3 t\u00e1i t\u1ea1o. C\u0169ng nh\u01b0 vi\u1ec7c bi\u1ebfn concept y\u00eau n\u01b0\u1edbc th\u00e0nh USP khi m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng (kh\u00f4ng th\u1ec3 \u01b0u \u00e1i v\u00ec ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng n\u1ebfu \u00e1p d\u1ee5ng, ch\u01b0a k\u1ec3 t\u00ednh ch\u00ednh tr\u1ecb).\u00a0<\/p>\n

Concept y\u00eau n\u01b0\u1edbc mang l\u1ea1i ba gi\u00e1 tr\u1ecb r\u00f5 r\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u F&B.\u00a0<\/p>\n

Th\u1ee9 nh\u1ea5t, n\u00f3 gi\u00fap kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ea1y theo c\u00f4ng th\u1ee9c to\u00e0n c\u1ea7u m\u00e0 khai th\u00e1c kho b\u00e1u \u1ea9m th\u1ef1c Vi\u1ec7t.\u00a0<\/p>\n

Th\u1ee9 hai, concept n\u00e0y t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m m\u1ea1nh m\u1ebd trong c\u1ed9ng \u0111\u1ed3ng, b\u1edfi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u2013 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac r\u1ea5t l\u1edbn.\u00a0<\/p>\n

V\u00e0 cu\u1ed1i c\u00f9ng, n\u00f3 n\u00e2ng t\u1ea7m kh\u1ea3 n\u0103ng c\u1ea1nh tranh khi bi\u1ebfn c\u1eeda h\u00e0ng F&B th\u00e0nh “\u0111\u1ea1i s\u1ee9 v\u0103n ho\u00e1” thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i b\u00e1n \u0111\u1ed3 \u0103n, th\u1ee9c u\u1ed1ng.<\/p>\n

Trong d\u00e0i h\u1ea1n, li\u1ec7u vi\u1ec7c lan t\u1ecfa gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 – tinh th\u1ea7n d\u00e2n t\u1ed9c qua F&B c\u00f3 t\u1ea1o n\u00ean m\u1ed9t \u201cl\u00e0n s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d m\u1ea1nh m\u1ebd?<\/b><\/p>\n

T\u00f4i tin ch\u1eafc l\u00e0 c\u00f3. Nh\u1eadt B\u1ea3n, \u00dd, H\u00e0n Qu\u1ed1c, Th\u00e1i Lan \u0111\u00e3 ch\u1ee9ng minh \u1ea9m th\u1ef1c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y cho s\u1ee9c m\u1ea1nh m\u1ec1m qu\u1ed1c gia. Vi\u1ec7t Nam \u0111ang \u0111i \u0111\u00fang con \u0111\u01b0\u1eddng \u0111\u00f3. S\u1ef1 ki\u1ec7n Michelin Guide trao sao cho c\u00e1c nh\u00e0 h\u00e0ng Vi\u1ec7t n\u0103m 2023 cho th\u1ea5y th\u1ebf gi\u1edbi \u0111\u00e3 s\u1eb5n s\u00e0ng c\u00f4ng nh\u1eadn gi\u00e1 tr\u1ecb \u1ea9m th\u1ef1c Vi\u1ec7t \u1edf t\u1ea7m cao.<\/p>\n

N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ki\u00ean \u0111\u1ecbnh l\u00e0m \u0111\u00fang l\u00e0m chu\u1ea9n, k\u1ebft h\u1ee3p b\u1ea3n s\u1eafc Vi\u1ec7t v\u1edbi m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh tinh g\u1ecdn, trong 5\u201310 n\u0103m t\u1edbi ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ee9ng ki\u1ebfn m\u1ed9t l\u00e0n s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u F&B Vi\u1ec7t \u0111\u1ee7 s\u1ee9c v\u01b0\u01a1n ra khu v\u1ef1c v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n

C\u1ea3m \u01a1n nh\u1eefng chia s\u1ebb c\u1ee7a \u00f4ng!<\/b><\/p>\n

K\u1ef3 Th\u01b0 <\/strong> <\/p>\n

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Theo antt.nguoiduatin.vn<\/span> <\/svg> Copy link<\/i> <\/span> <\/a><\/p>\n

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Link b\u00e0i g\u1ed1c<\/span> <\/svg> L\u1ea5y link!<\/i> <\/span> https:\/\/antt.nguoiduatin.vn\/loat-thuong-hieu-do-uong-thay-ao-moi-huong-ung-ngay-2-9-chuyen-gia-danh-gia-thuong-hieu-viet-thoat-loi-mon-copy-paste-bien-cua-hang-thanh-dai-su-van-hoa-thay-vi-chi-noi-ban-205250828235230548.htm <\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng “thay \u00e1o m\u1edbi” h\u01b0\u1edfng \u1ee9ng ng\u00e0y 2\/9, chuy\u00ean gia \u0111\u00e1nh gi\u00e1: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tho\u00e1t […]<\/p>","protected":false},"author":1,"featured_media":47466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-47465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=47465"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/47465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/47466"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=47465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=47465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=47465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}