{"id":46903,"date":"2025-09-04T15:55:38","date_gmt":"2025-09-04T08:55:38","guid":{"rendered":"https:\/\/hbbgroup.net\/khi-ai-nhap-team-ir\/"},"modified":"2025-09-04T15:55:38","modified_gmt":"2025-09-04T08:55:38","slug":"khi-ai-nhap-team-ir","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/zh\/khi-ai-nhap-team-ir\/","title":{"rendered":"Khi AI nh\u1eadp team IR"},"content":{"rendered":"
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Khi AI nh\u1eadp team IR<\/p>\n

Khi suy ng\u1eabm v\u1ec1 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0 (IR) c\u1ee7a doanh nghi\u1ec7p ni\u00eam y\u1ebft v\u00e0 qu\u1ef9 \u0111\u1ea7u t\u01b0, c\u1ea3m nh\u1eadn \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi vi\u1ebft l\u00e0 h\u1ee9ng th\u00fa xen l\u1eabn b\u1ed1i r\u1ed1i. Trong t\u00e2m th\u1ebf c\u1ee7a nh\u00e2n s\u1ef1 \u0111\u1ea3m nhi\u1ec7m tr\u1ecdng tr\u00e1ch IR, ch\u00fang ta \u0111ang v\u1eeba ph\u1ea3i loay hoay \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, nh\u01b0ng c\u0169ng lo ngay ng\u00e1y s\u1ebd b\u1ecb thay th\u1ebf b\u1edfi ch\u00ednh AI v\u00e0o m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi.<\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t bu\u1ed5i s\u00e1ng th\u1ee9 Hai: B\u1ea1n xem l\u1ea1i h\u00e0ng ch\u1ee5c \u0111o\u1ea1n h\u1ed9i tho\u1ea1i m\u00e0 chatbot \u0111\u00e3 thay m\u1eb7t tr\u1ea3 l\u1eddi nh\u00e0 \u0111\u1ea7u t\u01b0 qua c\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o ng\u00e0y cu\u1ed1i tu\u1ea7n – khi b\u1ea1n \u0111ang m\u1ea3i m\u00ea tr\u00ean s\u00e2n pickleball. Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n v\u1eeba nh\u1ea5m nh\u00e1p ly c\u00e0 ph\u00ea v\u1eeba \u0111\u1ecdc b\u1ea3n t\u00f3m t\u1eaft b\u00e1o c\u00e1o t\u00e0i ch\u00ednh b\u00e1n ni\u00ean 2025 m\u00e0 T-Assistance [1]<\/sup> \u0111\u00e3 t\u1ed5ng h\u1ee3p theo c\u00e1c quy t\u1eafc \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh s\u1eb5n. Sau \u0111\u00f3, b\u1ea1n \u201cn\u00e9m\u201d b\u1ea3n t\u00f3m t\u1eaft v\u00e0o Z.AI [2]<\/sup> \u0111\u1ec3 chu\u1ea9n b\u1ecb slide cho bu\u1ed5i Earnings Call \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o th\u1ee9 S\u00e1u tu\u1ea7n n\u00e0y. Nh\u01b0 v\u1eady l\u00e0 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00f4ng nh\u1ecf \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea1n x\u1eed l\u00fd trong v\u00f2ng 15 ph\u00fat, b\u1eb1ng \u0111\u00fang th\u1eddi gian cho m\u1ed9t ly c\u00e0 ph\u00ea.<\/p>\n

Nghe nh\u01b0 ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1ebf gi\u1edbi t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea1o di\u1ec5n Ridley Scott? Kh\u00f4ng \u0111\u00e2u, \u0111\u00f3 l\u00e0 b\u1ee9c tranh r\u1ea5t th\u1eadt v\u00e0 r\u1ea5t g\u1ea7n – khi AI b\u1eaft \u0111\u1ea7u \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c b\u1ed9 ph\u1eadn IR t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

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T\u00e1c gi\u1ea3 b\u00e0i vi\u1ebft: \u00d4ng L\u00ea Th\u00e0nh C\u00f4ng – Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn Ph\u00e1t tri\u1ec3n kinh doanh – C\u00f4ng ty TNHH Qu\u1ea3n l\u00fd Qu\u1ef9 KIM Vi\u1ec7t Nam<\/p>\n<\/p><\/div>\n

M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Microsoft n\u0103m 2024 cho th\u1ea5y: 88% lao \u0111\u1ed9ng tri th\u1ee9c Vi\u1ec7t Nam c\u00f3 s\u1eed d\u1ee5ng AI t\u1ea1o sinh (generative AI), cao h\u01a1n m\u1ee9c 75% c\u1ee7a th\u1ebf gi\u1edbi [3]<\/sup>. V\u1edbi nh\u1ecbp \u0111\u1ed9 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t, AI kh\u00f4ng c\u00f2n l\u00e0 m\u00f3n \u0111\u1ed3 ch\u01a1i c\u00f4ng ngh\u1ec7 m\u00e0 s\u1ebd l\u00e0 b\u01b0\u1edbc chuy\u1ec3n m\u1ea1nh m\u1ebd trong c\u00e1ch doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0. T\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng tin, t\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c, cho \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m – c\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng v\u00e0 th\u1ed5i s\u1ee9c s\u1ed1ng m\u1edbi cho c\u00e1c b\u1ed9 ph\u1eadn IR. <\/p>\n

Theo b\u00e1o c\u00e1o Annual Global IR c\u1ee7a Nasdaq [4]<\/sup>, 45% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o c\u00f4ng vi\u1ec7c ho\u1eb7c \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n, v\u00e0 87% tin r\u1eb1ng AI t\u1ea1o sinh s\u1ebd ti\u1ebft ki\u1ec7m 1-2 ti\u1ebfng m\u1ed7i ng\u00e0y trong c\u00e1c c\u00f4ng vi\u1ec7c b\u00e1o c\u00e1o v\u00e0 x\u1eed l\u00fd t\u00e0i li\u1ec7u. Ngay c\u1ea3 khi n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c nh\u01b0 l\u1ea1m ph\u00e1t v\u00e0 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i, AI v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3, \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e1ng \u0111\u1ec3 doanh nghi\u1ec7p chi ti\u1ec1n \u0111\u1ea7u t\u01b0. <\/p>\n

Nasdaq c\u0169ng ch\u1ec9 ra r\u1eb1ng, h\u01a1n 51% c\u00e1c c\u00f4ng ty tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng AI, v\u1edbi g\u1ea7n 1\/3 trong s\u1ed1 \u0111\u00f3 \u1ee9ng d\u1ee5ng v\u00e0o c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 ph\u00e2n t\u00edch h\u00e0nh vi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a. Trong khi \u0111\u00f3, ch\u1ec9 6% trong s\u1ed1 c\u00f4ng ty cho bi\u1ebft kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch \u00e1p d\u1ee5ng AI. <\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, AI \u0111ang tr\u1edf th\u00e0nh \u201ctr\u1ee3 l\u00fd si\u00eau t\u1ed1c\u201d cho \u0111\u1ed9i ng\u0169 IR trong c\u00e1c c\u00f4ng vi\u1ec7c t\u1eeb tr\u1ea3 l\u1eddi t\u1ee9c th\u00ec c\u00e2u h\u1ecfi c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 cho \u0111\u1ebfn t\u00f3m t\u1eaft b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, h\u1ed7 tr\u1ee3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. Nh\u1eefng h\u1ea1ng m\u1ee5c t\u1ed1n nhi\u1ec1u th\u1eddi gian gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c x\u1eed l\u00fd ch\u1ec9 trong v\u00e0i ph\u00fat, qua \u0111\u00f3 gi\u1ea3i ph\u00f3ng \u0111\u1ed9i ng\u0169 IR kh\u1ecfi c\u00f4ng vi\u1ec7c c\u00f3 t\u00ednh ch\u1ea5t l\u1eb7p l\u1ea1i.<\/p>\n

M\u1ed9t l\u1ee3i \u00edch r\u00f5 r\u00e0ng c\u1ee7a AI l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. C\u00e1c AI agent c\u00f3 n\u0103ng l\u1ef1c ghi nh\u1edb h\u1ed3 s\u01a1 v\u00e0 l\u1ecbch s\u1eed giao ti\u1ebfp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, t\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 \u0111\u01b0a ra n\u1ed9i dung tr\u1ea3 l\u1eddi ph\u00f9 h\u1ee3p. Nh\u01b0 v\u1eady, nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n tin ng\u1eafn g\u1ecdn, tr\u1ef1c quan, ph\u00f9 h\u1ee3p v\u1edbi l\u1ecbch s\u1eed tr\u00f2 chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y. Trong khi \u0111\u00f3, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c \u1edf ch\u00e2u \u00c2u xa x\u00f4i c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o chuy\u00ean s\u00e2u h\u01a1n, \u0111i k\u00e8m nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 ESG theo \u0111\u00fang ti\u00eau ch\u00ed SFDR [5]<\/sup> m\u00e0 h\u1ecd quan t\u00e2m. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c chuy\u00ean vi\u00ean con ng\u01b0\u1eddi r\u1ea5t kh\u00f3 th\u1ef1c hi\u1ec7n khi giao ti\u1ebfp v\u1edbi h\u00e0ng ng\u00e0n nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

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Kh\u1ea3o s\u00e1t: B\u1ea1n \u0111ang\/c\u00f3 k\u1ebf ho\u1ea1ch \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh nh\u01b0 th\u1ebf n\u00e0o trong c\u00f4ng vi\u1ec7c IR?<\/span><\/p>\n

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Ngu\u1ed3n: Kh\u1ea3o s\u00e1t do NASDAQ th\u1ef1c hi\u1ec7n<\/p>\n<\/p><\/div>\n

Tuy nhi\u00ean, nh\u01b0 b\u1ea5t k\u1ef3 c\u00f4ng ngh\u1ec7 n\u00e0o, AI kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2y \u0111\u0169a th\u1ea7n. Vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong ho\u1ea1t \u0111\u1ed9ng IR c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng r\u1ee7i ro c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

\u0110\u1ea7u ti\u00ean l\u00e0 r\u1ee7i ro v\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin. Tr\u00ean b\u00ecnh di\u1ec7n chung, vi\u1ec7c \u1ee9ng d\u1ee5ng AI hi\u1ec7n t\u1ea1i mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 t\u1ef1 ph\u00e1t, thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng t\u1eeb doanh nghi\u1ec7p. Trong khi \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng IR l\u1ea1i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng th\u00f4ng tin nh\u1ea1y c\u1ea3m nh\u01b0 d\u1eef li\u1ec7u t\u00e0i ch\u00ednh, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, th\u00f4ng tin n\u1ed9i b\u1ed9 ch\u01b0a c\u00f4ng b\u1ed1. M\u1ed9t chatbot AI tr\u1ea3 l\u1eddi sai c\u00e2u h\u1ecfi v\u1ec1 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh ch\u01b0a c\u00f4ng b\u1ed1, ho\u1eb7c l\u01b0u tr\u1eef nh\u1ea7m th\u00f4ng tin \u1edf n\u1ec1n t\u1ea3ng kh\u00f4ng an to\u00e0n, c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t h\u1eadu qu\u1ea3 ph\u00e1p l\u00fd nghi\u00eam tr\u1ecdng, l\u00e0m \u1ea3nh h\u01b0\u1edfng uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u01a1n n\u1eefa, c\u00e1c n\u1ec1n t\u1ea3ng AI ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u1eabn th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean m\u00e1y ch\u1ee7 n\u01b0\u1edbc ngo\u00e0i, do \u0111\u00f3, ti\u1ec1m \u1ea9n nguy c\u01a1 r\u00f2 r\u1ec9 d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p kh\u00f3 l\u00f2ng ki\u1ec3m so\u00e1t. <\/p>\n

Th\u1ee9 hai, s\u1ef1 thi\u1ebfu tin c\u1eady trong th\u00f4ng tin l\u00e0 m\u1ed9t r\u1ee7i ro \u0111\u00e1ng l\u01b0u t\u00e2m. \u1ede giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n hi\u1ec7n nay, trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng AI, ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ebd kh\u00f4ng \u00edt l\u1ea7n ph\u1ea3i nh\u1eadn v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi thi\u1ebfu t\u00ednh ch\u00ednh x\u00e1c v\u00e0 c\u1ea3 nh\u1eefng th\u00f4ng tin b\u1ecba \u0111\u1eb7t [6]<\/sup>. Do \u0111\u00f3, c\u00e1c nh\u00e2n s\u1ef1 IR c\u1ea7n thi\u1ebft ph\u1ea3i gi\u1eef th\u00e1i \u0111\u1ed9 th\u1eadn tr\u1ecdng v\u00e0 lu\u00f4n ki\u1ec3m tra l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea7u ra.<\/p>\n

Cu\u1ed1i c\u00f9ng, m\u1ed9t r\u1ee7i ro c\u1ea7n l\u01b0u \u00fd ch\u00ednh l\u00e0 \u201cthi\u1ebfu c\u00e1i t\u00f4i ri\u00eang\u201d. M\u1ed9t chuy\u00ean vi\u00ean IR gi\u1ecfi kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin, m\u00e0 ph\u1ea3i k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p, th\u1ec3 hi\u1ec7n tri\u1ebft l\u00fd, t\u1ea7m nh\u00ecn v\u00e0 b\u1ea3n s\u1eafc v\u0103n h\u00f3a m\u00e0 m\u00e1y m\u00f3c kh\u00f4ng th\u1ec3 truy\u1ec1n t\u1ea3i. \u0110\u00e2y l\u00e0 \u0111\u1ecba ph\u1eadn b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a con ng\u01b0\u1eddi. H\u00e3y nh\u1edb r\u1eb1ng: AI tuy tuy\u1ec7t v\u1eddi, nh\u01b0ng b\u1ea1n v\u1eabn l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n t\u1ed1t nh\u1ea5t v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/p>\n

Theo quan \u0111i\u1ec3m hi\u1ec7n nay c\u1ee7a ng\u01b0\u1eddi vi\u1ebft, AI s\u1ebd hi\u1ec7u qu\u1ea3 khi giao ti\u1ebfp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n – nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea7n th\u00f4ng tin c\u01a1 b\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 nhanh ch\u00f3ng. Trong khi \u0111\u00f3, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c – v\u1ed1n y\u00eau c\u1ea7u ph\u00e2n t\u00edch chuy\u00ean s\u00e2u, kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i linh ho\u1ea1t v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111a chi\u1ec1u – AI v\u1eabn ch\u01b0a \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng. Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng AI giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd, s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn t\u00ecnh hu\u1ed1ng hi\u1ec3u nh\u1ea7m, b\u1ecb \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 th\u1eadm ch\u00ed l\u00e0 r\u1ee7i ro ph\u00e1p l\u00fd.<\/p>\n

Nh\u01b0 v\u1eady, thay v\u00ec k\u1ef3 v\u1ecdng AI s\u1ebd thay th\u1ebf to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng IR, c\u00e1c doanh nghi\u1ec7p n\u00ean xem AI nh\u01b0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 – gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 th\u01b0\u1eddng nh\u1eadt, gi\u1ea3i ph\u00f3ng th\u1eddi gian cho \u0111\u1ed9i ng\u0169 IR \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c mang nhi\u1ec1u t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n. <\/p>\n

Vi\u1ec7c \u1ee9ng d\u1ee5ng AI c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e0i b\u1ea3n, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc nh\u01b0: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169, thi\u1ebft l\u1eadp quy tr\u00ecnh ki\u1ec3m so\u00e1t n\u1ed9i dung \u0111\u1ea7u ra, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u00e0 b\u1ea3o m\u1eadt. C\u00e1c c\u00f4ng ty c\u1ea7n ban h\u00e0nh nh\u1eefng quy \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 \u0111\u1ec3 to\u00e0n b\u1ed9 nh\u00e2n s\u1ef1 n\u00f3i chung v\u00e0 b\u1ed9 ph\u1eadn IR n\u00f3i ri\u00eang x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n

N\u1ebfu l\u00e0m t\u1ed1t, AI s\u1ebd l\u00e0 m\u1ed9t \u0111\u1ed3ng \u0111\u1ed9i \u0111\u00e1ng tin c\u1eady, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ni\u00eam y\u1ebft Vi\u1ec7t Nam b\u1eaft k\u1ecbp xu th\u1ebf to\u00e0n c\u1ea7u, c\u0169ng nh\u01b0 n\u00e2ng cao h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf. <\/p>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, nh\u00e0 \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng kh\u1eaft khe v\u00e0 y\u00eau c\u1ea7u t\u00ednh ti\u1ec7n l\u1ee3i v\u1ec1 m\u1eb7t th\u1eddi gian. M\u1ed9t h\u1ec7 th\u1ed1ng IR hi\u1ec7n \u0111\u1ea1i \u0111i k\u00e8m v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb AI s\u1ebd t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

L\u00ea Th\u00e0nh C\u00f4ng <\/a><\/p>\n

Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn Ph\u00e1t tri\u1ec3n kinh doanh – C\u00f4ng ty TNHH Qu\u1ea3n l\u00fd Qu\u1ef9 KIM Vi\u1ec7t Nam<\/p>\n

FILI<\/a><\/p>\n

[1] AI agent c\u1ee7a c\u00e1 nh\u00e2n t\u00e1c gi\u1ea3<\/span><\/em><\/p>\n

[2] AI gi\u00fap thi\u1ebft k\u1ebf slide https:\/\/chat.z.ai\/ <\/span><\/em><\/p>\n

[3] https:\/\/vnexpress.net\/microsoft-ty-le-dung-ai-lam-viec-o-viet-nam-cao-hon-the-gioi-4749833.html <\/span><\/em><\/p>\n

[4] https:\/\/www.nasdaq.com\/solutions\/ir-intelligence\/resources\/trends\/global-issuer-pulse\/2025 <\/span><\/em><\/p>\n

[5] Sustainable Finance Disclosure Regulation<\/span><\/em><\/p>\n

[6] \u1ea2o gi\u00e1c v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u1ec7 th\u1ed1ng AI. V\u1edbi c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn – c\u00f4ng ngh\u1ec7 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c chatbot AI – \u1ea3o gi\u00e1c l\u00e0 nh\u1eefng th\u00f4ng tin nghe c\u00f3 v\u1ebb thuy\u1ebft ph\u1ee5c nh\u01b0ng th\u1ef1c ch\u1ea5t l\u1ea1i sai, b\u1ecba \u0111\u1eb7t ho\u1eb7c kh\u00f4ng li\u00ean quan. M\u1ed9t chatbot AI c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u00edch d\u1eabn t\u1eeb m\u1ed9t b\u00e0i b\u00e1o khoa h\u1ecdc kh\u00f4ng t\u1ed3n t\u1ea1i, ho\u1eb7c cung c\u1ea5p m\u1ed9t s\u1ef1 ki\u1ec7n l\u1ecbch s\u1eed ho\u00e0n to\u00e0n sai, nh\u01b0ng v\u1eabn khi\u1ebfn ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y \u0111\u00e1ng tin. C\u00e1c k\u1ef9 s\u01b0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng AI b\u1eb1ng c\u00e1ch thu th\u1eadp m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 \u0111\u01b0a v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng t\u00ednh to\u00e1n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu trong d\u1eef li\u1ec7u \u0111\u00f3. H\u1ec7 th\u1ed1ng s\u1ebd ph\u00e1t tri\u1ec3n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ho\u1eb7c th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 d\u1ef1a tr\u00ean c\u00e1c m\u1eabu \u0111\u00e3 h\u1ecdc. <\/span><\/em><\/p>\n

N\u1ebfu b\u1ea1n cung c\u1ea5p cho h\u1ec7 th\u1ed1ng AI 1,000 b\u1ee9c \u1ea3nh c\u1ee7a c\u00e1c gi\u1ed1ng ch\u00f3 kh\u00e1c nhau, k\u00e8m theo nh\u00e3n t\u00ean t\u01b0\u01a1ng \u1ee9ng, h\u1ec7 th\u1ed1ng s\u1ebd s\u1edbm h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa m\u1ed9t ch\u00fa ch\u00f3 Poodle v\u00e0 m\u1ed9t ch\u00fa ch\u00f3 Golden Retriever. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n cho AI xem m\u1ed9t b\u1ee9c \u1ea3nh b\u00e1nh Muffin vi\u1ec7t qu\u1ea5t – nh\u01b0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u h\u1ecdc m\u00e1y \u0111\u00e3 t\u1eebng minh h\u1ecda – n\u00f3 c\u00f3 th\u1ec3 s\u1ebd n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0\u2026 m\u1ed9t ch\u00fa ch\u00f3 Chihuahua.<\/span><\/em><\/p>\n

https:\/\/theconversation.com\/what-are-ai-hallucinations-why-ais-sometimes-make-things-up-242896<\/span><\/em><\/p>\n

– 10:00 21\/08\/2025<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Khi AI nh\u1eadp team IR Khi suy ng\u1eabm v\u1ec1 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong c\u00e1c […]<\/p>","protected":false},"author":1,"featured_media":46904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[],"class_list":["post-46903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-kien-chuyen-gia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/46903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/comments?post=46903"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/posts\/46903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media\/46904"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/media?parent=46903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/categories?post=46903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/zh\/wp-json\/wp\/v2\/tags?post=46903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}