Experts warn tax-driven cost increases will hurt consumers, digital economy
Temu customers in Pakistan have seen the price of a pair of sunglasses jump from 500 to 2,000 rupees, while a thermometer that once cost 1,200 rupees now goes for 3,800 rupees. © Reuters
ADNAN AAMIR
July 11, 2025 16:33 JST
Updated on July 12, 2025 11:43 JST
ISLAMABAD — Temu, a Chinese e-commerce platform, has raised prices for customers in Pakistan by up to 300% following the government’s decision to impose new taxes on online sellers last month.
Experts say the tax measures will hurt consumers and potentially slow the growth of Pakistan’s digital economy.
