TOKYO — “Kokuho,” a new film distributed by Toho about the life and career of two fictional Kabuki performers, has become the first live-action Japanese movie to gross over 10 billion yen ($67.7 million) at the country’s box office in 22 years.
Distributor Toho uses anime promotional strategy as model for live-action success
“Kokuho” has found major success at the box office for a Japan-made live-action film, with help from distributor Toho’s network of theaters and savvy promotion. © Shuichi Yoshida/Asahi Shimbun Publications/2025 Kokuho Film Production Committee
TAKURO SUZUKI
August 19, 2025 07:10 JST
