TOKYO — A Chinese manufacturer is finding success after turning cheap, toy-like portable fans into sleek gadgets priced several times more, in an example of how brands from the world’s No. 2 economy are raising their game and establishing themselves globally.
Capitalizing on China’s lithium-battery dominance and e-commerce prowess, Shenzhen-based Jisulife offers its handheld fans in over 40 countries, with exports accounting for 80% of sales.
