KUALA LUMPUR/JAKARTA — From doubling down on localization to cutting prices and selling assets, Indonesian and Malaysian operators of U.S. fast-food franchises hit by the anti-Israel boycott are scrambling to pare back losses.
Embattled local franchisees see some customers returning but face lasting effects
The franchisees of U.S. chains like Starbucks in Malaysia and Indonesia are emphasizing their local owners, workers and suppliers as they suffer losses from anti-Israel boycotts. (Photo by Norman Goh)
NORMAN GOH, NANA SHIBATA and AHMAD MUSTAKIM
August 14, 2025 11:10 JST
