References to Bitcoin in songs, movies, and televised media indicate that the digital asset is breaking into mainstream popular culture.
Musical artist Drake made a lyrical reference to Bitcoin (BTC) in a new song released on Saturday titled “What Did I Miss?”
The hip-hop artist previously wagered $1 million in BTC on the outcome of the 2022 Super Bowl, the championship American football game, between the Cincinnati Bengals and the Los Angeles Rams.
Drake’s reference to Bitcoin, and the hallmark volatility of the supply-capped asset, appears in the first verse of the song:
“I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me. Askin’ me ‘How did it feel?’ Can’t say it didn’t surprise me.”
References to Bitcoin in songs, long-running television shows, and other popular art forms signal the digital asset is growing in popularity, as it breaks into mainstream culture and inches toward mass adoption.
Related: Samson Mow wants Bitcoin in ‘all of Europe,’ receives invite to France
When will Bitcoin mass adoption finally happen?
In 2022, Bitcoin mining hardware provider Blockware predicted that global adoption would hit 10% by 2030. The company based its forecast on the adoption curve of previous paradigm-shifting technologies including automobiles, electricity, and the Internet.
River, a BTC financial services company, released a report in March 2025 showing that approximately 4% of the global population holds BTC, and the digital currency still accounts for less than 1% of its total addressable market in terms of adoption.
The report also found that developed nations tended to have higher rates of adoption than developing countries.
Institutional Bitcoin adoption has been a major theme of the current market cycle, with companies like Strategy and Metaplanet reorienting themselves to become Bitcoin treasury companies.
Other institutions have taken on small amounts of Bitcoin to protect their corporate reserves from inflation, hedge against geopolitical risks, and protect against the fragmentation created by de-globalization.
Bitcoin investment vehicles, including exchange-traded funds (ETFs), have been major drivers of institutional and retail exposure to Bitcoin, which remove the technical barrier to entry of self-custody and onchain transactions.
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