“MBA B\u1eb1ng H\u00ecnh” t\u00f3m g\u1ecdn to\u00e0n b\u1ed9 ki\u1ebfn th\u1ee9c c\u1ee7a m\u1ed9t kh\u00f3a h\u1ecdc Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) k\u00e9o d\u00e0i hai n\u0103m, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y qua h\u00ecnh \u1ea3nh minh h\u1ecda tr\u1ef1c quan v\u00e0 sinh \u0111\u1ed9ng. S\u00e1ch gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebfp c\u1eadn nhanh ch\u00f3ng nh\u1eefng nguy\u00ean l\u00fd c\u1ed1t l\u00f5i v\u1ec1 kinh doanh, chi\u1ebfn l\u01b0\u1ee3c, t\u00e0i ch\u00ednh, marketing, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1\u2026 m\u00e0 kh\u00f4ng c\u1ea7n m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed \u0111\u1ec3 theo h\u1ecdc MBA truy\u1ec1n th\u1ed1ng.<\/p>","protected":false},"excerpt":{"rendered":"
T\u00ean s\u00e1ch:<\/strong> MBA B\u1eb1ng H\u00ecnh \u2013 The Visual MBA<\/p>\n<\/li>\n T\u00e1c gi\u1ea3:<\/strong> Jason Barron, MBA<\/p>\n<\/li>\n Ng\u01b0\u1eddi d\u1ecbch:<\/strong> B\u00f9i Thu H\u00e0<\/p>\n<\/li>\n Nh\u00e0 xu\u1ea5t b\u1ea3n:<\/strong> Nh\u00e0 xu\u1ea5t b\u1ea3n C\u00f4ng Th\u01b0\u01a1ng (ph\u00e1t h\u00e0nh b\u1edfi Nh\u00e3 Nam)<\/p>\n<\/li>\n Th\u1ec3 lo\u1ea1i:<\/strong> Kinh doanh, Qu\u1ea3n tr\u1ecb, Gi\u00e1o d\u1ee5c<\/p>\n<\/li>\n Ng\u00f4n ng\u1eef:<\/strong>\u00a0T\u00e1c gi\u1ea3 Jason Barron \u2013 m\u1ed9t c\u1ef1u h\u1ecdc vi\u00ean MBA \u2013 \u0111\u00e3 ghi ch\u00e9p to\u00e0n b\u1ed9 ki\u1ebfn th\u1ee9c trong hai n\u0103m h\u1ecdc MBA d\u01b0\u1edbi d\u1ea1ng s\u1ed5 tay minh h\u1ecda<\/strong>. Sau khi t\u1ed1t nghi\u1ec7p, anh bi\u1ebfn nh\u1eefng ghi ch\u00e9p \u0111\u00f3 th\u00e0nh m\u1ed9t cu\u1ed1n s\u00e1ch gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebft ki\u1ec7m h\u00e0ng ch\u1ee5c ng\u00e0n USD h\u1ecdc ph\u00ed<\/strong> v\u00e0 th\u1eddi gian, nh\u01b0ng v\u1eabn n\u1eafm \u0111\u01b0\u1ee3c tinh hoa c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh MBA.<\/p>\n<\/li>\n<\/ul>\n S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa l\u00e3nh \u0111\u1ea1o<\/em> v\u00e0 qu\u1ea3n l\u00fd<\/em>.<\/p>\n<\/li>\n C\u00e1ch x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n M\u00f4 h\u00ecnh SWOT<\/em>, Five Forces<\/em> c\u1ee7a Michael Porter v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/li>\n<\/ul>\n Kh\u00e1i ni\u1ec7m 4P<\/strong> (Product \u2013 Price \u2013 Place \u2013 Promotion) v\u00e0 4C<\/strong> (Customer \u2013 Cost \u2013 Convenience \u2013 Communication).<\/p>\n<\/li>\n X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Customer Persona).<\/p>\n<\/li>\n C\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n Hi\u1ec3u b\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/strong>: b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh, b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7.<\/p>\n<\/li>\n C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng: ROI, ROE, EBITDA\u2026<\/p>\n<\/li>\n D\u1ef1 b\u00e1o d\u00f2ng ti\u1ec1n v\u00e0 l\u1eadp ng\u00e2n s\u00e1ch.<\/p>\n<\/li>\n<\/ul>\n Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p, kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 t\u1eadp trung.<\/p>\n<\/li>\n C\u00e1ch ph\u00e1t tri\u1ec3n l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh kh\u1ea3 thi.<\/p>\n<\/li>\n<\/ul>\n K\u1ef9 thu\u1eadt tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/p>\n<\/li>\n M\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c (Motivation Theories<\/em>).<\/p>\n<\/li>\n Gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t nh\u00f3m.<\/p>\n<\/li>\n<\/ul>\n X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh (Business Model Canvas<\/em>).<\/p>\n<\/li>\n T\u01b0 duy Lean Startup v\u00e0 th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng.<\/p>\n<\/li>\n T\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf \u0111\u1ec3 t\u1ea1o \u0111\u1ed9t ph\u00e1.<\/p>\n<\/li>\n<\/ul>\n Tr\u1ef1c quan, d\u1ec5 nh\u1edb<\/strong>: t\u1ea5t c\u1ea3 ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1eb1ng h\u00ecnh \u1ea3nh minh h\u1ecda<\/strong>, bi\u1ec3u \u0111\u1ed3 v\u00e0 s\u01a1 \u0111\u1ed3 t\u01b0 duy.<\/p>\n<\/li>\n Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/strong>: ch\u1ec9 trong v\u00e0i gi\u1edd \u0111\u1ecdc, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2 n\u0103m MBA.<\/p>\n<\/li>\n \u1ee8ng d\u1ee5ng ngay<\/strong>: n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u1ef1c ti\u1ec5n, d\u1ec5 \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c ho\u1eb7c kinh doanh.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>","protected":false},"featured_media":39070,"template":"","meta":{"_acf_changed":false},"product-collections":[263],"product_brand":[],"product_cat":[49],"product_tag":[],"class_list":{"0":"post-2983","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product-collections-noi-bat","7":"product_cat-books","9":"first","10":"instock","11":"sale","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product\/2983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":4,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product\/2983\/revisions"}],"predecessor-version":[{"id":53887,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product\/2983\/revisions\/53887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/39070"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=2983"}],"wp:term":[{"taxonomy":"product-collections","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product-collections?post=2983"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product_brand?post=2983"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product_cat?post=2983"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/product_tag?post=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}N\u1ed9i dung ch\u00ednh c\u1ee7a s\u00e1ch<\/strong><\/h2>\n
Ph\u1ea7n 1: T\u01b0 duy n\u1ec1n t\u1ea3ng c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb<\/strong><\/h3>\n
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Ph\u1ea7n 2: Marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n
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Ph\u1ea7n 3: T\u00e0i ch\u00ednh doanh nghi\u1ec7p<\/strong><\/h3>\n
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Ph\u1ea7n 4: Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/h3>\n
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Ph\u1ea7n 5: Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i nh\u00f3m<\/strong><\/h3>\n
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Ph\u1ea7n 6: Kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/strong><\/h3>\n
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\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u00e1ch<\/strong><\/h2>\n
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