{"id":75653,"date":"2026-04-24T09:04:09","date_gmt":"2026-04-24T02:04:09","guid":{"rendered":"https:\/\/hbbgroup.net\/onpoint-bat-tay-stickler-toi-uu-dich-vu-livestream-tai-viet-nam\/"},"modified":"2026-04-24T10:33:11","modified_gmt":"2026-04-24T03:33:11","slug":"onpoint-bat-tay-stickler-toi-uu-dich-vu-livestream-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/onpoint-bat-tay-stickler-toi-uu-dich-vu-livestream-tai-viet-nam\/","title":{"rendered":"OnPoint b\u1eaft tay Stickler t\u1ed1i \u01b0u d\u1ecbch v\u1ee5 livestream t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Stickler s\u1ebd tri\u1ec3n khai gi\u1ea3i ph\u00e1p livestream \u1ee9ng d\u1ee5ng AI cho OnPoint Vi\u1ec7t Nam, h\u01b0\u1edbng t\u1edbi t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

T\u1ea1i s\u1ef1 ki\u1ec7n k\u00fd k\u1ebft 15\/3 t\u1ea1i TP HCM, b\u00e0 Bianca Loo, Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn Quan h\u1ec7 \u0111\u1ed1i t\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i OnPoint – \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i s\u1ed1, chia s\u1ebb: “Livestream commerce l\u00e0 k\u00eanh t\u0103ng tr\u01b0\u1edfng nhanh t\u1ea1i \u0110\u00f4ng Nam \u00c1, nh\u01b0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u1eabn v\u1eadn h\u00e0nh r\u1eddi r\u1ea1c. Stickler s\u1ebd gi\u00fap ch\u00fang t\u00f4i cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p t\u1eeb k\u1ecbch b\u1ea3n \u0111\u1ebfn ph\u00e2n t\u00edch, h\u1ed7 tr\u1ee3 tri\u1ec3n khai nhanh v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c”.<\/p>\n

\u00d4ng Fionn Hyndman, nh\u00e0 s\u00e1ng l\u1eadp Stickler – n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd livestream \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, cho bi\u1ebft gi\u1ea3i ph\u00e1p OnPoint – Stickler \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m t\u1ed1i \u01b0u to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh livestream, t\u1eeb chu\u1ea9n b\u1ecb \u0111\u1ebfn v\u1eadn h\u00e0nh, h\u01b0\u1edbng t\u1edbi c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh cho doanh nghi\u1ec7p.<\/p>\n

Th\u1ef1c t\u1ebf, hi\u1ec7u qu\u1ea3 c\u1ee7a livestream ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e2u chu\u1ea9n b\u1ecb v\u00e0 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh ph\u00e1t s\u00f3ng. Gi\u1ea3i ph\u00e1p t\u1eeb Stickler cung c\u1ea5p h\u1ec7 th\u1ed1ng dashboard d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, cho ph\u00e9p theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00f3ng g\u00f3p doanh thu.<\/p>\n

D\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, nh\u1ecbp \u0111\u1ed9 v\u00e0 chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng ngay trong phi\u00ean livestream nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Song song, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c t\u1eeb xa gi\u00fap l\u1ecdc b\u00ecnh lu\u1eadn, \u01b0u ti\u00ean c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng v\u00e0 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n gia t\u0103ng ngu\u1ed3n l\u1ef1c t\u1ea1i ch\u1ed7. Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c thao t\u00e1c nh\u01b0 ghim s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap gi\u1ea3m t\u1ea3i cho host, gi\u00fap host t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n

Sau m\u1ed7i phi\u00ean ph\u00e1t s\u00f3ng, gi\u1ea3i ph\u00e1p OnPoint – Stickler ti\u1ebfp t\u1ee5c chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 GMV, hi\u1ec7u su\u1ea5t host, h\u00e0nh vi ng\u01b0\u1eddi xem v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p th\u00e0nh b\u00e1o c\u00e1o chi ti\u1ebft, l\u01b0u tr\u1eef th\u00e0nh h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u n\u1ed9i b\u1ed9.<\/p>\n

“\u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1eebng chi\u1ebfn d\u1ecbch, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c phi\u00ean livestream ti\u1ebfp theo”, \u0111\u1ea1i di\u1ec7n Stickler cho hay.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng ki\u1ec3m duy\u1ec7t n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng gi\u00fap \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, trong khi d\u1eef li\u1ec7u so s\u00e1nh chu\u1ea9n theo ng\u00e0nh h\u00e0ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng.<\/p>\n

\n
\"H\u1eadu <\/picture><\/div>
H\u1eadu tr\u01b0\u1eddng livestream v\u00e0 ekip v\u1eadn h\u00e0nh c\u1ee7a OnPoint. \u1ea2nh: OnPoint<\/em><\/p>\n<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c tri\u1ec3n khai livestream quy m\u00f4 l\u1edbn t\u1eebng ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian cho kh\u00e2u k\u1ecbch b\u1ea3n, \u0111i\u1ec1u ph\u1ed1i v\u00e0 nh\u00e2n s\u1ef1. S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa OnPoint v\u00e0 Stickler \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u00e0y nh\u1edd kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a AI, t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n, thi\u1ebft l\u1eadp tr\u00ecnh t\u1ef1 s\u1ea3n ph\u1ea9m (run of show) \u0111\u1ebfn ch\u1ecdn th\u1eddi \u0111i\u1ec3m khuy\u1ebfn m\u00e3i.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian chu\u1ea9n b\u1ecb v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t phi\u00ean live. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u00e0o t\u1ea1o host c\u0169ng hi\u1ec7u qu\u1ea3 h\u01a1n khi AI h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i m\u1ea1ng l\u01b0\u1edbi nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 t\u1ec7p kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n

“Nh\u1edd c\u00f4ng ngh\u1ec7 AI c\u1ee7a Stickler, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh livestream \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1eeb kh\u00e2u chu\u1ea9n b\u1ecb \u0111\u1ebfn h\u1eadu ki\u1ec3m, gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian tri\u1ec3n khai, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i”, \u0111\u1ea1i di\u1ec7n OnPoint cho hay.<\/p>\n

H\u1ee3p t\u00e1c v\u1edbi Stickler l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n ho\u1ea1t \u0111\u1ed9ng livestream c\u1ee7a OnPoint. Tr\u01b0\u1edbc \u0111\u00f3, doanh nghi\u1ec7p \u0111\u00e3 tri\u1ec3n khai h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd livestream tr\u00ean n\u1ec1n t\u1ea3ng Lark, ph\u1ed1i h\u1ee3p c\u00f9ng Rikkei Digital, cho ph\u00e9p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung, chu\u1ea9n h\u00f3a quy tr\u00ecnh v\u00e0 theo d\u00f5i tr\u1ea1ng th\u00e1i theo th\u1eddi gian th\u1ef1c tr\u00ean quy m\u00f4 h\u01a1n 250 nh\u00e3n h\u00e0ng.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Lark v\u00e0 Stickler th\u1ec3 hi\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i livestream to\u00e0n di\u1ec7n c\u1ee7a OnPoint, trong \u0111\u00f3 Lark \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh n\u1ed9i b\u1ed9; Stickler b\u1ed5 sung n\u0103ng l\u1ef1c AI \u1edf l\u1edbp n\u1ed9i dung v\u00e0 ph\u00e2n t\u00edch, t\u1ea1o th\u00e0nh m\u1ed9t quy tr\u00ecnh kh\u00e9p k\u00edn t\u1eeb v\u1eadn h\u00e0nh \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng.<\/p>\n

OnPoint <\/a>l\u00e0 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i s\u1ed1 to\u00e0n di\u1ec7n t\u1ea1i \u0110\u00f4ng Nam \u00c1, ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh End-to-End Brand Commerce (E2E), cung c\u1ea5p h\u1ec7 sinh th\u00e1i gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9 t\u1eeb v\u1eadn h\u00e0nh, marketing \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 250 nh\u00e3n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n

Stickler<\/a> l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd livestream \u1ee9ng d\u1ee5ng AI c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Singapore, ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, bao ph\u1ee7 to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi ph\u00e1t s\u00f3ng t\u1eeb x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n, v\u1eadn h\u00e0nh theo th\u1eddi gian th\u1ef1c \u0111\u1ebfn ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t sau phi\u00ean live.<\/p>","protected":false},"excerpt":{"rendered":"

Stickler s\u1ebd tri\u1ec3n khai gi\u1ea3i ph\u00e1p livestream \u1ee9ng d\u1ee5ng AI cho OnPoint Vi\u1ec7t Nam, h\u01b0\u1edbng t\u1edbi t\u1ed1i \u01b0u v\u1eadn h\u00e0nh […]<\/p>","protected":false},"author":5,"featured_media":75656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-75653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/75653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=75653"}],"version-history":[{"count":1,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/75653\/revisions"}],"predecessor-version":[{"id":76040,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/75653\/revisions\/76040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/75656"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=75653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=75653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=75653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}