{"id":74738,"date":"2026-04-22T08:58:02","date_gmt":"2026-04-22T01:58:02","guid":{"rendered":"https:\/\/hbbgroup.net\/pnj-lai-hon-16-ty-dong-moi-ngay\/"},"modified":"2026-04-22T08:58:02","modified_gmt":"2026-04-22T01:58:02","slug":"pnj-lai-hon-16-ty-dong-moi-ngay","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/pnj-lai-hon-16-ty-dong-moi-ngay\/","title":{"rendered":"PNJ l\u00e3i h\u01a1n 16 t\u1ef7 \u0111\u1ed3ng m\u1ed7i ng\u00e0y"},"content":{"rendered":"
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C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd I\/2026 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 17.245 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 79% so v\u1edbi c\u00f9ng k\u1ef3, trong khi l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.467 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 116,5%.<\/p>\n

T\u00ednh trong 90 ng\u00e0y c\u1ee7a ba th\u00e1ng \u0111\u1ea7u n\u0103m, trung b\u00ecnh m\u1ed7i ng\u00e0y doanh nghi\u1ec7p ghi nh\u1eadn kho\u1ea3ng 16,3 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf.<\/p>\n

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\"PNJ<\/p>

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Trong b\u1ed1i c\u1ea3nh s\u1ee9c mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb vi\u1ec7c gi\u00e1 v\u00e0ng t\u0103ng m\u1ea1nh, doanh thu b\u00e1n l\u1ebb qu\u00fd I\/2026 c\u1ee7a PNJ v\u1eabn t\u0103ng 21,7% so v\u1edbi c\u00f9ng k\u1ef3. Theo doanh nghi\u1ec7p, k\u1ebft qu\u1ea3 n\u00e0y \u0111\u1ebfn t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 ti\u1ebfp t\u1ee5c khai th\u00e1c m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi song song v\u1edbi duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu, c\u00f9ng v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing trong m\u00f9a cao \u0111i\u1ec3m, c\u0169ng nh\u01b0 ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n nguy\u00ean li\u1ec7u.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng trong d\u1ecbp T\u1ebft v\u00e0 m\u00f9a l\u1ec5 h\u1ed9i ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p v\u00e0o t\u0103ng tr\u01b0\u1edfng doanh thu, \u0111\u1ed3ng th\u1eddi h\u00ecnh th\u00e0nh th\u00eam xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi. PNJ cho bi\u1ebft ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0ng trang s\u1ee9c, k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 v\u00e0 nhu c\u1ea7u t\u00edch l\u0169y, v\u1edbi c\u00e1c thi\u1ebft k\u1ebf t\u1eeb mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\u1ede m\u1ea3ng b\u00e1n s\u1ec9, doanh thu trang s\u1ee9c trong ba th\u00e1ng \u0111\u1ea7u n\u0103m t\u0103ng 33,9% so v\u1edbi c\u00f9ng k\u1ef3. Doanh thu v\u00e0ng 24K t\u0103ng 324,7%, ch\u1ee7 y\u1ebfu do nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng t\u0103ng trong c\u00e1c d\u1ecbp cao \u0111i\u1ec3m, so v\u1edbi m\u1ee9c n\u1ec1n th\u1ea5p c\u1ee7a n\u0103m tr\u01b0\u1edbc, c\u00f9ng v\u1edbi vi\u1ec7c doanh nghi\u1ec7p chu\u1ea9n b\u1ecb ngu\u1ed3n nguy\u00ean li\u1ec7u v\u00e0 tung ra c\u00e1c b\u1ed9 s\u01b0u t\u1eadp s\u1ea3n ph\u1ea9m theo m\u00f9a nh\u01b0 Th\u1ea7n T\u00e0i, phong th\u1ee7y.<\/p>\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong qu\u00fd \u0111\u1ea1t 20%, gi\u1ea3m nh\u1eb9 so v\u1edbi m\u1ee9c 21,3% c\u00f9ng k\u1ef3 n\u0103m 2025. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu do s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu, khi t\u1ef7 tr\u1ecdng v\u00e0ng 24K \u2013 v\u1ed1n c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n \u2013 t\u0103ng l\u00ean so v\u1edbi trang s\u1ee9c.<\/p>\n

V\u1ec1 nh\u00e2n s\u1ef1, t\u1eeb ng\u00e0y 3\/4\/2026, \u00f4ng Phan Qu\u1ed1c C\u00f4ng ch\u00ednh th\u1ee9c \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed T\u1ed5ng gi\u00e1m \u0111\u1ed1c, thay \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng theo l\u1ed9 tr\u00ecnh k\u1ebf nhi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb chu\u1ea9n b\u1ecb tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 3\/2026, PNJ s\u1edf h\u1eefu 430 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, bao g\u1ed3m 422 c\u1eeda h\u00e0ng PNJ, 3 c\u1eeda h\u00e0ng Style by PNJ, 4 c\u1eeda h\u00e0ng CAO Fine Jewellery v\u00e0 1 trung t\u00e2m kinh doanh s\u1ec9.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd I\/2026 v\u1edbi […]<\/p>","protected":false},"author":5,"featured_media":74742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-74738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chung-khoan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/74738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=74738"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/74738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/74742"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=74738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=74738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=74738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}