{"id":74602,"date":"2026-04-22T08:55:00","date_gmt":"2026-04-22T01:55:00","guid":{"rendered":"https:\/\/hbbgroup.net\/pnj-lai-ky-luc\/"},"modified":"2026-04-22T08:55:00","modified_gmt":"2026-04-22T01:55:00","slug":"pnj-lai-ky-luc","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/pnj-lai-ky-luc\/","title":{"rendered":"PNJ l\u00e3i k\u1ef7 l\u1ee5c"},"content":{"rendered":"<div>\n<ul data-campaign=\"Header\">\n<li><a data-medium=\"Menu-KinhDoanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" title=\"Kinh doanh\">Kinh doanh<\/a><\/li>\n<li><a data-medium=\"Menu-DoanhNghiep\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" title=\"Doanh nghi\u1ec7p\">Doanh nghi\u1ec7p<\/a><\/li>\n<p>\t<span id=\"parentCateDetail\" data-cate=\"1003170\"><\/span> <span id=\"site-sub-id\" data-cate=\"1003170\"><\/span> <\/ul>\n<p><span>Th\u1ee9 t\u01b0, 22\/4\/2026, 02:07 (GMT+7)<\/span> <\/p>\n<\/div>\n<p>M\u1ea3ng v\u00e0ng mi\u1ebfng v\u00e0 nh\u1eabn tr\u01a1n mang v\u1ec1 g\u1ea7n 7.400 t\u1ef7 \u0111\u1ed3ng, g\u00f3p ph\u1ea7n t\u1ea1o ra doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cao k\u1ef7 l\u1ee5c cho PNJ trong qu\u00fd I.<\/p>\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd I v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 17.245 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 79% so v\u1edbi c\u00f9ng k\u1ef3. L\u1ee3i nhu\u1eadn sau thu\u1ebf t\u0103ng g\u1ea7n 2,2 l\u1ea7n l\u00ean 1.467 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 qu\u00fd kinh doanh t\u1ed1t nh\u1ea5t trong l\u1ecbch s\u1eed c\u1ee7a doanh nghi\u1ec7p n\u00e0y.<\/p>\n<p>Ban l\u00e3nh \u0111\u1ea1o PNJ cho bi\u1ebft trong b\u1ed1i c\u1ea3nh s\u1ee9c mua thu h\u1eb9p do gi\u00e1 v\u00e0ng t\u0103ng m\u1ea1nh, doanh thu b\u00e1n l\u1ebb qu\u00fd I v\u1eabn t\u0103ng 22% so v\u1edbi c\u00f9ng k\u1ef3. K\u1ebft qu\u1ea3 t\u00edch c\u1ef1c n\u00e0y \u0111\u1ebfn t\u1eeb vi\u1ec7c khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng ph\u1ee7 r\u1ed9ng tr\u00ean to\u00e0n qu\u1ed1c, danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng m\u1edbi n\u00e2ng cao s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c khai th\u00e1c c\u1ea3 t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi, c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c tri\u1ec3n khai trong m\u00f9a cao \u0111i\u1ec3m. Th\u00eam v\u00e0o \u0111\u00f3, PNJ ch\u1ee7 \u0111\u1ed9ng chu\u1ea9n b\u1ecb ngu\u1ed3n nguy\u00ean li\u1ec7u, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung \u1ed5n \u0111\u1ecbnh.<\/p>\n<p>&#8220;C\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng cao \u0111i\u1ec3m trong d\u1ecbp T\u1ebft v\u00e0 l\u1ec5 h\u1ed9i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh, v\u1eeba h\u00ecnh th\u00e0nh th\u00f3i quen v\u00e0 xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8221;, c\u00f4ng ty nh\u1ea5n m\u1ea1nh.<\/p>\n<p>Ngo\u00e0i m\u1ea3ng b\u00e1n l\u1ebb, doanh thu \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c c\u00f2n nh\u1edd \u0111\u00f3ng g\u00f3p c\u1ee7a m\u1ea3ng v\u00e0ng 24K. Doanh thu m\u1ea3ng n\u00e0y trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m t\u0103ng g\u1ea7n 325% so v\u1edbi c\u00f9ng k\u1ef3, l\u00ean g\u1ea7n 7.400 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 con s\u1ed1 k\u1ef7 l\u1ee5c so v\u1edbi c\u00e1c m\u00f9a cao \u0111i\u1ec3m trong nh\u1eefng n\u0103m tr\u01b0\u1edbc. M\u1ee9c n\u00e0y c\u00f2n v\u01b0\u1ee3t 12% so v\u1edbi t\u1ed5ng doanh thu v\u00e0ng 24K m\u00e0 PNJ b\u00e1n \u0111\u01b0\u1ee3c trong n\u0103m 2025 v\u00e0 cao h\u01a1n g\u1ea5p 2-3 l\u1ea7n doanh thu v\u00e0ng 24K c\u1ee7a c\u00e1c n\u0103m trong giai \u0111o\u1ea1n 2017-2021.<\/p>\n<p>Theo PNJ, m\u1eb7t h\u00e0ng n\u00e0y t\u0103ng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng trong c\u00e1c d\u1ecbp T\u1ebft v\u00e0 m\u00f9a cao \u0111i\u1ec3m. Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng chu\u1ea9n b\u1ecb ngu\u1ed3n nguy\u00ean li\u1ec7u v\u00e0 tung ra c\u00e1c b\u1ed9 s\u01b0u t\u1eadp s\u1ea3n ph\u1ea9m Th\u1ea7n T\u00e0i, phong th\u1ee7y, m\u1ef9 thu\u1eadt&#8230; gi\u00fap \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=uwMD7bpQTRPDbXUWzFS0fg\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"510\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ebMTQqE7qtrK8-uYUm8JUA 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=SFL4zpEQLcFV71WJksFhfg 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=er1yOIuPDDvJNbSz7ZsVDg 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"M\u1ed9t kh\u00e1ch h\u00e0ng mua c\u00e1c mi\u1ebfng v\u00e0ng mini, trong l\u01b0\u1ee3ng 3 ph\u00e2n, t\u1ea1i c\u1eeda h\u00e0ng PNJ tr\u00ean \u0111\u01b0\u1eddng Hai B\u00e0 Tr\u01b0ng, TP HCM. \u1ea2nh: T\u1ea5t \u0110\u1ea1t\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ebMTQqE7qtrK8-uYUm8JUA\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/04\/21\/img-jpeg-1776781577-7972-1776781601.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ebMTQqE7qtrK8-uYUm8JUA\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng mua c\u00e1c mi\u1ebfng v\u00e0ng mini, trong l\u01b0\u1ee3ng 3 ph\u00e2n, t\u1ea1i c\u1eeda h\u00e0ng PNJ tr\u00ean \u0111\u01b0\u1eddng Hai B\u00e0 Tr\u01b0ng, TP HCM. \u1ea2nh: <em>T\u1ea5t \u0110\u1ea1t<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Tuy nhi\u00ean, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ea3ng v\u00e0ng 24K kh\u00f4ng h\u1eb3n l\u00e0 \u0111i\u1ec1u t\u00edch c\u1ef1c. Trong qu\u00fd I, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh<strong> <\/strong>\u0111\u1ea1t 20%, gi\u1ea3m nh\u1eb9 so v\u1edbi m\u1ee9c 21,3% c\u00f9ng k\u1ef3 n\u0103m 2025. Nguy\u00ean nh\u00e2n ch\u00ednh \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu khi t\u1ef7 tr\u1ecdng doanh thu v\u00e0ng 24K, v\u1ed1n c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n, gia t\u0103ng so v\u1edbi t\u1ef7 tr\u1ecdng doanh thu trang s\u1ee9c.<\/p>\n<p>N\u0103m nay, PNJ \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch kinh doanh v\u1edbi doanh thu 48.660 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 3.409 t\u1ef7 \u0111\u1ed3ng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 37% v\u00e0 21%. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng con s\u1ed1 k\u1ef7 l\u1ee5c. Sau 3 th\u00e1ng, c\u00f4ng ty \u0111\u00e3 ho\u00e0n th\u00e0nh h\u01a1n 35% ch\u1ec9 ti\u00eau doanh thu v\u00e0 h\u01a1n 43% k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn.<\/p>\n<p><strong>T\u1ea5t \u0110\u1ea1t<\/strong><\/p>\n<p><span id=\"article-end\"><\/span>   <\/p>","protected":false},"excerpt":{"rendered":"<p>Kinh doanh Doanh nghi\u1ec7p Th\u1ee9 t\u01b0, 22\/4\/2026, 02:07 (GMT+7) M\u1ea3ng v\u00e0ng mi\u1ebfng v\u00e0 nh\u1eabn tr\u01a1n mang v\u1ec1 g\u1ea7n 7.400 t\u1ef7 [&hellip;]<\/p>","protected":false},"author":5,"featured_media":74604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[],"class_list":["post-74602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vang"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/74602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=74602"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/74602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/74604"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=74602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=74602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=74602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}