{"id":73993,"date":"2026-04-21T08:53:53","date_gmt":"2026-04-21T01:53:53","guid":{"rendered":"https:\/\/hbbgroup.net\/tong-giam-doc-pviam-giai-ma-cach-bien-dhcd-thanh-vu-khi-canh-tranh-va-hinh-mau-trinh-bay-chien-luoc-cua-ty-phu-masan\/"},"modified":"2026-04-21T08:53:53","modified_gmt":"2026-04-21T01:53:53","slug":"tong-giam-doc-pviam-giai-ma-cach-bien-dhcd-thanh-vu-khi-canh-tranh-va-hinh-mau-trinh-bay-chien-luoc-cua-ty-phu-masan","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/tong-giam-doc-pviam-giai-ma-cach-bien-dhcd-thanh-vu-khi-canh-tranh-va-hinh-mau-trinh-bay-chien-luoc-cua-ty-phu-masan\/","title":{"rendered":"T\u1ed5ng Gi\u00e1m \u0111\u1ed1c PVIAM gi\u1ea3i m\u00e3 c\u00e1ch bi\u1ebfn \u0110HC\u0110 th\u00e0nh v\u0169 kh\u00ed c\u1ea1nh tranh v\u00e0 h\u00ecnh m\u1eabu tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ef7 ph\u00fa Masan"},"content":{"rendered":"
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\u0110\u00f3 l\u00e0 chia s\u1ebb c\u1ee7a b\u00e0 Tr\u1ecbnh Qu\u1ef3nh Giao \u2013 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Qu\u1ea3n l\u00fd qu\u1ef9 PVI (PVI AM) khi nh\u00ecn nh\u1eadn v\u1ec1 \u0111i\u1ec3m ngh\u1ebdn trong v\u0103n h\u00f3a \u0110H\u0110C\u0110 hi\u1ec7n nay. <\/p>\n

M\u1ed7i n\u0103m, \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng c\u1ee7a Berkshire Hathaway lu\u00f4n thu h\u00fat h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi. \u1ede \u0111\u00f3, Warren Buffett ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ea7y m\u1ed9t ti\u1ebfng \u0111\u1ecdc b\u00e1o c\u00e1o nh\u01b0ng d\u00e0nh t\u1edbi 5-6 ti\u1ebfng \u0111\u1ed1i tho\u1ea1i, bi\u1ebfn s\u1ef1 ki\u1ec7n th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch PR \u0111\u1ec9nh cao. Trong khi \u0111\u00f3, c\u00e1c k\u1ef3 \u0111\u1ea1i h\u1ed9i t\u1ea1i Vi\u1ec7t Nam nh\u00ecn chung v\u1eabn n\u1eb7ng ph\u1ea7n “l\u1ec5”, l\u00e3ng ph\u00ed th\u1eddi gian l\u1eb7p l\u1ea1i nh\u1eefng con s\u1ed1 kh\u00f4 khan thay v\u00ec c\u1edfi m\u1edf t\u01b0\u01a1ng t\u00e1c. <\/p>\n

D\u01b0\u1edbi l\u0103ng k\u00ednh c\u1ee7a m\u1ed9t T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f4ng ty qu\u1ea3n l\u00fd qu\u1ef9, b\u00e0 Tr\u1ecbnh Qu\u1ef3nh Giao cho r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p Vi\u1ec7t ph\u1ea3i bi\u1ebfn \u0110H\u0110C\u0110 th\u00e0nh “v\u0169 kh\u00ed c\u1ea1nh tranh” \u0111\u1ec3 chinh ph\u1ee5c c\u1ed5 \u0111\u00f4ng v\u00e0 gi\u1eef ch\u00e2n d\u00f2ng v\u1ed1n. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

V\u1edbi kinh nghi\u1ec7m h\u01a1n 20 n\u0103m tr\u00ean th\u1ecb tr\u01b0\u1eddng, n\u1ebfu nh\u00ecn l\u1ea1i m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3, b\u00e0 th\u1ea5y “v\u0103n ho\u00e1 t\u1ed5 ch\u1ee9c” \u0110H\u0110C\u0110 c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 thay \u0111\u1ed5i ra sao? <\/b> <\/i> <\/p>\n

Nh\u00ecn v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t c\u0169ng nh\u01b0 l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, t\u00f4i th\u1ea5y chu\u1ea9n m\u1ef1c qu\u1ea3n tr\u1ecb n\u00f3 \u0111\u00e3 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t. Ch\u00ednh s\u1ef1 c\u1ea3i thi\u1ec7n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng \u0110H\u0110C\u0110 nh\u01b0 ng\u00e0y nay. <\/p>\n

\u1ede giai \u0111o\u1ea1n tr\u01b0\u1edbc, c\u1ed5 \u0111\u00f4ng c\u00f3 r\u1ea5t \u00edt k\u00eanh ti\u1ebfp c\u1eadn th\u00f4ng tin. \u0110H\u0110C\u0110 l\u00e0 d\u1ecbp duy nh\u1ea5t trong n\u0103m \u0111\u1ec3 h\u1ecd \u0111\u1ebfn t\u1eadn n\u01a1i, nh\u00ecn t\u1eadn m\u1eb7t l\u00e3nh \u0111\u1ea1o, nghe ng\u00f3ng xem c\u00f4ng ty l\u00e0m \u0103n ra sao \u0111\u1ec3 y\u00ean t\u00e2m \u0111\u1ea7u t\u01b0. Hi\u1ec7n nay, v\u1edbi c\u00e1c quy \u0111\u1ecbnh kh\u1eaft khe v\u1ec1 c\u00f4ng b\u1ed1 th\u00f4ng tin, s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh b\u1eaft bu\u1ed9c h\u1ea7u nh\u01b0 \u0111\u00e3 c\u00f4ng khai minh b\u1ea1ch. <\/p>\n

C\u00e1i ng\u01b0\u1eddi ta mong ch\u1edd \u1edf \u0111\u1ea1i h\u1ed9i b\u00e2y gi\u1edd l\u00e0 nh\u1eefng th\u1ee9 “ngo\u00e0i con s\u1ed1”. Chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty s\u1eafp t\u1edbi ra sao? R\u1ee7i ro n\u00e0o \u0111ang ch\u1edd \u0111\u1ee3i ph\u00eda tr\u01b0\u1edbc? V\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1ch ban l\u00e3nh \u0111\u1ea1o c\u1ea7m l\u00e1i c\u00f4ng ty th\u1ebf n\u00e0o, c\u00e1ch h\u1ecd \u0111\u1ed1i tho\u1ea1i v\u1edbi c\u1ed5 \u0111\u00f4ng ra sao. Qua \u0111\u00f3, nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1edbi quy\u1ebft \u0111\u1ecbnh c\u00f3 ni\u1ec1m tin g\u1eedi g\u1eafm d\u00f2ng v\u1ed1n l\u00e2u d\u00e0i hay kh\u00f4ng. <\/p>\n

V\u1ec1 ph\u00eda ban l\u00e3nh \u0111\u1ea1o, s\u1ef1 thay \u0111\u1ed5i v\u1ec1 t\u01b0 duy c\u0169ng r\u1ea5t \u0111\u00e1ng k\u1ec3. 20 n\u0103m tr\u01b0\u1edbc, khi th\u1ecb tr\u01b0\u1eddng c\u00f2n s\u01a1 khai, \u00fd th\u1ee9c v\u1ec1 quy\u1ec1n c\u1ed5 \u0111\u00f4ng kh\u00e1 h\u1ea1n ch\u1ebf. N\u1ebfu qu\u1ef9 \u0111\u1ea7u t\u01b0 hay nh\u00e0 b\u00e1o \u0111\u1eb7t nhi\u1ec1u c\u00e2u h\u1ecfi ch\u1ea5t v\u1ea5n, ban l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng nh\u00ecn nh\u1eadn v\u1edbi th\u00e1i \u0111\u1ed9 l\u1ea1 l\u1eabm, th\u1eadm ch\u00ed coi \u0111\u00f3 l\u00e0 th\u00e1i \u0111\u1ed9 g\u00e2y kh\u00f3 d\u1ec5 v\u1edbi doanh nghi\u1ec7p. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

Hi\u1ec7n nay, c\u00f9ng v\u1edbi s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng, quy\u1ec1n c\u1ed5 \u0111\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c lu\u1eadt \u0111\u1ecbnh r\u00f5 r\u00e0ng. L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng c\u1ea7n t\u00f4n tr\u1ecdng nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh. D\u00f9 kh\u00f4ng ph\u1ea3i m\u1ecdi c\u00e2u h\u1ecfi \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u1ecdn v\u1eb9n, nh\u01b0ng \u00edt nh\u1ea5t h\u1ecd \u0111\u00e3 c\u00f3 \u00fd th\u1ee9c cung c\u1ea5p l\u1ea1i th\u00f4ng tin cho c\u1ed5 \u0111\u00f4ng. S\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c n\u00e0y \u0111\u1ebfn t\u1eeb c\u1ea3 hai ph\u00eda, t\u1ea1o n\u00ean m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi chuy\u00ean nghi\u1ec7p h\u01a1n cho th\u1ecb tr\u01b0\u1eddng. <\/p>\n

R\u00f5 r\u00e0ng nh\u1eefng con s\u1ed1 kh\u00f4ng b\u1ed9c l\u1ed9 to\u00e0n b\u1ed9 b\u1ee9c tranh doanh nghi\u1ec7p. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 qu\u1ef9 \u0111\u1ea7u t\u01b0, nh\u1eefng t\u00edn hi\u1ec7u “phi t\u00e0i ch\u00ednh” n\u00e0o t\u1ea1i \u0111\u1ea1i h\u1ed9i m\u00e0 b\u00e0 \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh r\u00f3t v\u1ed1n? <\/i> <\/b> <\/p>\n

Ng\u00e0y nay, vi\u1ec7c c\u00f4ng b\u1ed1 th\u00f4ng tin \u0111\u00e3 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea7y \u0111\u1ee7, s\u1ed1 li\u1ec7u kh\u00f4ng c\u00f2n khan hi\u1ebfm nh\u01b0 x\u01b0a. V\u1edbi m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0, n\u1ebfu ch\u1ec9 \u0111\u1ec3 l\u00e0m r\u00f5 c\u00e1c con s\u1ed1, ch\u00fang t\u00f4i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u1eb9n m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c chi ti\u1ebft v\u1edbi b\u1ed9 ph\u1eadn quan h\u1ec7 c\u1ed5 \u0111\u00f4ng. Tuy nhi\u00ean, ch\u00fang t\u00f4i v\u1eabn \u0111\u1ebfn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 quan s\u00e1t c\u00e1ch ban l\u00e3nh \u0111\u1ea1o \u0111i\u1ec1u h\u00e0nh \u0111\u1ea1i h\u1ed9i, v\u00ec \u0111\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. <\/p>\n

B\u00ean c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c tr\u00ean gi\u1ea5y, kh\u1ea3 n\u0103ng th\u1ef1c thi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua c\u00e1ch ban l\u00e3nh \u0111\u1ea1o tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3i tr\u00ecnh quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u00ecn nh\u1eadn r\u1ee7i ro m\u1ed9t c\u00e1ch minh b\u1ea1ch, r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c. Ngo\u00e0i ra, kh\u1ea3 n\u0103ng th\u1ef1c thi c\u00f2n th\u1ec3 hi\u1ec7n qua c\u00e1ch m\u00e0 to\u00e0n th\u1ec3 ban l\u00e3nh \u0111\u1ea1o (kh\u00f4ng ch\u1ec9 ri\u00eang m\u1ed9t c\u00e1 nh\u00e2n) c\u00f9ng b\u00e0n lu\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. <\/p>\n

Y\u1ebfu t\u1ed1 th\u1ee9 hai l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn t\u1eeb s\u1ef1 ch\u1ec9n chu, chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ed9 h\u1ed3 s\u01a1 tr\u00ecnh \u0111\u1ea1i h\u1ed9i v\u00e0 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. Th\u00e1i \u0111\u1ed9 c\u1edfi m\u1edf, s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ef1c di\u1ec7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3 m\u00e0 kh\u00f4ng n\u00e9 tr\u00e1nh ch\u00ednh l\u00e0 “th\u01b0\u1edbc \u0111o” chu\u1ea9n x\u00e1c nh\u1ea5t cho s\u1ef1 minh b\u1ea1ch. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

Trong tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, c\u00f3 khi n\u00e0o m\u1ed9t doanh nghi\u1ec7p nh\u00ecn tr\u00ean “gi\u1ea5y” r\u1ea5t \u0111\u1eb9p, c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, nh\u01b0ng sau khi quan s\u00e1t t\u1ea1i \u0111\u1ea1i h\u1ed9i, qu\u1ef9 c\u1ee7a b\u00e0 l\u1ea1i thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u00e0 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng \u0111\u1ea7u t\u01b0? <\/i> <\/b> <\/p>\n

Th\u1ef1c ra tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00f4ng hi\u1ebfm. V\u1edbi c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 hay c\u00f4ng ty ch\u1ee9ng kho\u00e1n, \u0110H\u0110C\u0110 th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc “ch\u1ed1t” cu\u1ed1i c\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p.. Th\u01b0\u1eddng c\u00f3 hai k\u1ecbch b\u1ea3n khi\u1ebfn ch\u00fang t\u00f4i thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh sau \u0111\u1ea1i h\u1ed9i. <\/p>\n

\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1ch x\u1eed l\u00fd m\u00e2u thu\u1eabn v\u00e0 t\u00ednh minh b\u1ea1ch. \u0110\u1ea1i h\u1ed9i l\u00e0 n\u01a1i b\u1ed9c l\u1ed9 r\u00f5 nh\u1ea5t c\u00e1ch l\u00e3nh \u0111\u1ea1o \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y tranh c\u00e3i hay c\u00e1c ngh\u1ecb quy\u1ebft nh\u1ea1y c\u1ea3m. Ch\u00fang t\u00f4i \u0111\u1eb7c bi\u1ec7t quan s\u00e1t xem h\u1ecd c\u00f3 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ed5 \u0111\u00f4ng c\u00f4ng b\u1eb1ng hay thi\u00ean v\u1ecb l\u1ee3i \u00edch c\u1ee7a m\u1ed9t nh\u00f3m ri\u00eang l\u1ebb. N\u1ebfu c\u00f3 bi\u1ec3u hi\u1ec7n n\u00e9 tr\u00e1nh v\u00e0 kh\u00f4ng minh b\u1ea1ch, ch\u1eafc ch\u1eafn c\u00e1c qu\u1ef9 s\u1ebd r\u00fat, b\u1edfi \u0111\u00f3 ch\u00ednh l\u00e0 r\u1ee7i ro qu\u1ea3n tr\u1ecb l\u1edbn nh\u1ea5t. <\/p>\n

Ti\u1ebfp theo l\u00e0 n\u0103ng l\u1ef1c \u1ee9ng ph\u00f3 v\u00e0 s\u1ef1 t\u1ef1 tin c\u1ee7a ban l\u00e3nh \u0111\u1ea1o. Th\u1ebf gi\u1edbi bi\u1ebfn \u0111\u1ed9ng qu\u00e1 nhanh, chi\u1ebfn l\u01b0\u1ee3c d\u00f9 \u0111\u1ecbnh h\u00ecnh 3-5 n\u0103m th\u00ec h\u00e0ng n\u0103m v\u1eabn ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng. V\u00ec v\u1eady, n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i v\u1eabn n\u1eb1m \u1edf b\u1ea3n l\u0129nh c\u1ee7a ban l\u00e3nh \u0111\u1ea1o. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

C\u00f3 doanh nghi\u1ec7p \u0111\u01b0a ra k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng r\u1ea5t cao, nh\u01b0ng khi c\u1ed5 \u0111\u00f4ng h\u1ecfi s\u00e2u v\u1ec1 ngu\u1ed3n l\u1ef1c th\u1ef1c hi\u1ec7n nh\u01b0 d\u00f2ng ti\u1ec1n, n\u0103ng l\u1ef1c tri\u1ec3n khai d\u1ef1 \u00e1n hay ki\u1ec3m so\u00e1t r\u1ee7i ro th\u00ec ban l\u00e3nh \u0111\u1ea1o l\u00fang t\u00fang, tr\u1ea3 l\u1eddi quanh co ho\u1eb7c kh\u00f4ng d\u00e1m chia s\u1ebb v\u1ec1 nh\u1eefng r\u1ee7i ro th\u1ef1c t\u1ebf, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf h\u1ecd kh\u00f4ng t\u1ef1 tin ho\u1eb7c \u0111ang che gi\u1ea5u \u0111i\u1ec1u g\u00ec \u0111\u00f3. <\/p>\n

Khi l\u00e3nh \u0111\u1ea1o thi\u1ebfu s\u1ef1 minh b\u1ea1ch v\u1edbi c\u1ed5 \u0111\u00f4ng, ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 \u0111\u1ee7 ni\u1ec1m tin \u0111\u1ec3 b\u1ecf ti\u1ec1n v\u00e0o doanh nghi\u1ec7p. Th\u1eadm ch\u00ed c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh tho\u00e1i v\u1ed1n ngay l\u1eadp t\u1ee9c sau \u0111\u1ea1i h\u1ed9i. <\/p>\n

Th\u1ef1c t\u1ebf \u1edf Vi\u1ec7t Nam, kh\u00f4ng \u00edt \u0110H\u0110C\u0110 di\u1ec5n ra nh\u01b0 m\u1ed9t k\u1ecbch b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c so\u1ea1n s\u1eb5n: b\u00e1o c\u00e1o m\u1ed9t chi\u1ec1u, r\u1ea5t \u00edt h\u1ecfi \u0111\u00e1p v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1ed3ng thu\u1eadn g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i. Theo b\u00e0, \u0111\u00f3 l\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn th\u1ef1c ch\u1ea5t, hay c\u00f2n \u0111i\u1ec1u g\u00ec ph\u00eda sau? <\/b> <\/i> <\/p>\n

Ch\u00fang ta c\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa “k\u1ebft qu\u1ea3 \u0111\u1ed3ng thu\u1eadn” v\u00e0 “qu\u00e1 tr\u00ecnh d\u1eabn \u0111\u1ebfn s\u1ef1 \u0111\u1ed3ng thu\u1eadn” \u0111\u00f3. Nhi\u1ec1u khi c\u1ed5 \u0111\u00f4ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.. H\u1ecd ch\u1ecdn \u0111\u1ed3ng thu\u1eadn trong t\u00e2m th\u1ebf l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 c\u00f3.”. <\/p>\n

S\u1ef1 \u0111\u1ed3ng thu\u1eadn khi\u00ean c\u01b0\u1ee1ng n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t h\u1ec7 l\u1ee5y t\u1ee9c th\u00ec: Nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 “g\u1eadt \u0111\u1ea7u” t\u1ea1i \u0111\u1ea1i h\u1ed9i, nh\u01b0ng ngay sau \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng \u0111\u1ea7u t\u01b0 ti\u1ebfp, th\u1eadm ch\u00ed l\u00e0 b\u00e1n c\u1ed5 phi\u1ebfu ngay. Ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p mu\u1ed1n m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u1eb9p ng\u1eafn h\u1ea1n r\u1ed3i c\u1ed5 \u0111\u00f4ng r\u1eddi \u0111i, hay mu\u1ed1n h\u1ecd mu\u1ed1n c\u1ed5 \u0111\u00f4ng tin t\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh d\u00e0i h\u1ea1n? V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7 \u0111\u00f3. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

Trong \u0111\u1ea7u t\u01b0, ch\u00fang t\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 s\u1ef1 b\u1ea5t c\u00e2n x\u1ee9ng v\u1ec1 th\u00f4ng tin. Khi ph\u00e1t h\u00e0nh tr\u00e1i phi\u1ebfu ch\u1eb3ng h\u1ea1n, v\u1edbi th\u00f4ng tin nh\u1ecf gi\u1ecdt, nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd “pricing risk” (\u0111\u1ecbnh gi\u00e1 r\u1ee7i ro) r\u1ea5t cao. H\u1ecd s\u1ebd \u0111\u00f2i h\u1ecfi l\u00e3i su\u1ea5t cao h\u01a1n, \u00e1p c\u00e1c \u0111i\u1ec1u kho\u1ea3n ch\u1eb7t ch\u1ebd h\u01a1n \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho nh\u1eefng g\u00ec kh\u00f4ng bi\u1ebft ch\u1eafc ch\u1eafn. K\u1ebft qu\u1ea3 l\u00e0 doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu chi ph\u00ed v\u1ed1n cao h\u01a1n h\u1eb3n. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh qu\u1ef9 \u0111\u1ea7u t\u01b0, b\u00e0 nh\u00ecn nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 vai tr\u00f2 c\u1ee7a k\u1ef3 \u0111\u1ea1i h\u1ed9i trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p? <\/b> <\/i> <\/p>\n

T\u00f4i ngh\u0129 \u0110H\u0110C\u0110 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ngh\u0129a v\u1ee5 ph\u00e1p l\u00fd, m\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t “v\u0169 kh\u00ed” chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea1nh tranh v\u00e0 thu h\u00fat v\u1ed1n. Nhi\u1ec1u ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 t\u01b0 duy: “T\u00f4i \u0111\u1ee9ng \u0111\u1ea7u ng\u00e0nh, c\u00f4ng ty t\u00f4i ai c\u0169ng bi\u1ebft c\u1ea7n g\u00ec ph\u1ea3i c\u1ea1nh tranh?”. Nh\u01b0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n c\u00f3 h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p ni\u00eam y\u1ebft, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. Do \u0111\u00f3, cu\u1ed9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n l\u00e0 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin d\u00e0i h\u1ea1n \u0111\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0. <\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng thi\u1ebfu v\u1ed1n, nh\u01b0ng c\u1ea7n ph\u1ea3i c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh l\u1ea5y s\u1ef1 quan t\u00e2m. Ch\u00fang ta s\u1eb5n s\u00e0ng chi r\u1ea5t nhi\u1ec1u ti\u1ec1n l\u00e0m marketing cho s\u1ea3n ph\u1ea9m, nh\u01b0ng l\u1ea1i qu\u00ean m\u1ea5t c\u1ed5 phi\u1ebfu c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u1eb7c bi\u1ec7t. M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch k\u1ec3 chuy\u1ec7n th\u00ec kh\u00f4ng ai mua v\u00e0 doanh nghi\u1ec7p t\u1ed1t m\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch “truy\u1ec1n t\u1ea3i chi\u1ebfn l\u01b0\u1ee3c” th\u00ec c\u0169ng kh\u00f4ng kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd. Do \u0111\u00f3, \u0110H\u0110C\u0110 ch\u00ednh l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 truy\u1ec1n t\u1ea3i, PR \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u1ed1n “gi\u00e1 tr\u1ecb doanh nghi\u1ec7p”. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

T\u00f4i lu\u00f4n c\u00f3 m\u1ed9t th\u1eafc m\u1eafc: T\u1ea1i sao l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 r\u1ea5t nhi\u1ec7t huy\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng ch\u00fa tr\u1ecdng vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng trao \u0111\u1ed5i th\u00f4ng tin v\u1edbi c\u1ed5 \u0111\u00f4ng \u2013 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 l\u00e0 “\u00f4ng ch\u1ee7” c\u1ee7a m\u00ecnh? Trong kinh doanh, chi ph\u00ed t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n \u0111\u1eaft h\u01a1n nhi\u1ec1u l\u1ea7n vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 b\u00e1n th\u00eam cho ng\u01b0\u1eddi c\u0169. C\u1ed5 \u0111\u00f4ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang hi\u1ec7n h\u1eefu, \u0111ang \u0111\u1ed3ng h\u00e0nh, t\u1ea1i sao kh\u00f4ng \u01b0u ti\u00ean thuy\u1ebft ph\u1ee5c \u0111\u1ec3 h\u1ecd hi\u1ec3u v\u00e0 tin m\u00ecnh h\u01a1n? \u0110\u00e2y l\u00e0 t\u01b0 duy qu\u1ea3n tr\u1ecb c\u01a1 b\u1ea3n nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng nh\u1eadn ra \u0111\u1ec3 thay \u0111\u1ed5i. <\/p>\n

N\u1ebfu ban l\u00e3nh \u0111\u1ea1o t\u1ef1 tin truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh t\u1ea1i \u0111\u1ea1i h\u1ed9i, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi c\u1ed5 \u0111\u00f4ng. Ch\u00ednh ni\u1ec1m tin n\u00e0y s\u1ebd bi\u1ebfn nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n hay “nh\u1ea3y ra nh\u1ea3y v\u00e0o” c\u1ed5 phi\u1ebfu tr\u1edf th\u00e0nh nh\u1eefng c\u1ed5 \u0111\u00f4ng d\u00e0i h\u1ea1n, s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p. <\/p>\n

M\u1ed9t khi uy t\u00edn doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u1eefng ch\u1eafc, vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u. B\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n v\u1ed1n \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t, ch\u00ednh nh\u1eefng c\u1ed5 \u0111\u00f4ng hi\u1ec7n h\u1eefu \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 hi\u1ec3u v\u00e0 tin doanh nghi\u1ec7p s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean s\u1eb5n s\u00e0ng xu\u1ed1ng ti\u1ec1n. <\/p>\n

T\u00f4i t\u1eebng r\u1ea5t x\u00fac \u0111\u1ed9ng v\u1edbi m\u1ed9t k\u1ef7 ni\u1ec7m h\u1ed3i c\u00f2n l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t c\u00f4ng ty x\u00e2y d\u1ef1ng h\u00e0ng \u0111\u1ea7u. Gi\u1eefa \u0111\u1ec9nh d\u1ecbch Covid-19, vi\u1ec7c ti\u00eam vaccine cho c\u00f4ng nh\u00e2n c\u1ef1c k\u1ef3 b\u1ebf t\u1eafc, m\u1ed9t c\u1ed5 \u0111\u00f4ng m\u1edbi t\u1ea1i H\u1ea3i Ph\u00f2ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 \u0111\u1ec1 xu\u1ea5t h\u1ee3p t\u00e1c. Khi ch\u00fang t\u00f4i trao \u0111\u1ed5i s\u00e2u h\u01a1n, anh \u1ea5y \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i h\u1ed7 tr\u1ee3 ngay vi\u1ec7c k\u1ebft n\u1ed1i ti\u00eam ch\u1ee7ng cho ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty t\u1ea1i \u0111\u1ecba b\u00e0n \u0111\u00f3. <\/p>\n

T\u1eeb m\u1ed9t ng\u01b0\u1eddi v\u1eeba mua c\u1ed5 phi\u1ebfu, h\u1ecd nhanh ch\u00f3ng bi\u1ebfn th\u00e0nh \u0111\u1ed1i t\u00e1c, th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh chia s\u1ebb kh\u00f3 kh\u0103n. H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, n\u1ebfu c\u00e1c doanh nghi\u1ec7p bi\u1ebft c\u00e1ch c\u1ed9ng h\u01b0\u1edfng s\u1ee9c m\u1ea1nh c\u1ee7a h\u00e0ng ch\u1ee5c ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m ngh\u00ecn c\u1ed5 \u0111\u00f4ng, gi\u00e1 tr\u1ecb mang l\u1ea1i s\u1ebd l\u1edbn \u0111\u1ebfn th\u1ebf n\u00e0o? <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

T\u1eeb c\u00e2u chuy\u1ec7n s\u1eed d\u1ee5ng “v\u0169 kh\u00ed” \u0110H\u0110C\u0110, b\u00e0 k\u1ef3 v\u1ecdng g\u00ec v\u00e0o m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u1ea5u tr\u00fac \u0111\u1ea1i h\u1ed9i t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 ti\u1ec7m c\u1eadn chu\u1ea9n qu\u1ed1c t\u1ebf? C\u00f3 h\u00ecnh m\u1eabu n\u00e0o b\u00e0 th\u1ef1c s\u1ef1 \u1ea9n t\u01b0\u1ee3ng? <\/b> <\/i> <\/p>\n

N\u00f3i v\u1ec1 k\u1ef3 v\u1ecdng, t\u00f4i mong ph\u1ea7n “l\u1ec5” \u2013 t\u1ee9c l\u00e0 c\u00e1c th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd n\u00ean l\u00e0m ng\u1eafn g\u1ecdn, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7. B\u1ea3n b\u00e1o c\u00e1o \u0111\u00e3 c\u00f3 s\u1eb5n trong t\u00e0i li\u1ec7u v\u00e0 \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n qu\u00e1 kh\u1ee9. \u0110i\u1ec1u c\u1ed5 \u0111\u00f4ng th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm t\u1ea1i \u0111\u1ea1i h\u1ed9i l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho t\u01b0\u01a1ng laiv\u00e0 b\u1ea3n l\u0129nh \u1ee9ng ph\u00f3 tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng. <\/p>\n

T\u00f4i t\u1eebng r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi k\u1ef7 ni\u1ec7m kho\u1ea3ng h\u01a1n m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc t\u1ea1i Masan. Kh\u00f4ng ch\u1eafc \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ef3 \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng hay h\u1ed9i ngh\u1ecb nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u01b0ng t\u00f4i nh\u1edb \u0111\u00edch th\u00e2n anh Quang (\u00f4ng Nguy\u1ec5n \u0110\u0103ng Quang – Ch\u1ee7 t\u1ecbch Masan) \u0111\u1ee9ng l\u00ean tr\u00ecnh b\u00e0y r\u1ea5t nhi\u1ec7t huy\u1ebft, truy\u1ec1n t\u1ea3i c\u1ef1c k\u1ef3 r\u00f5 n\u00e9t v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. V\u00e0 t\u00f4i v\u1eabn lu\u00f4n k\u1ef3 v\u1ecdng \u0110H\u0110C\u0110 c\u1ee7a c\u00e1c c\u00f4ng ty ph\u1ea3i \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf. <\/p>\n

Nh\u00ecn r\u1ed9ng ra qu\u1ed1c t\u1ebf, \u0111\u1ea1i h\u1ed9i c\u1ee7a c\u00e1c \u0111\u1ecbnh ch\u1ebf t\u00e0i ch\u00ednh l\u1edbn ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed1i tho\u1ea1i v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ed5 \u0111\u00f4ng. \u0110i\u1ec3n h\u00ecnh l\u00e0 k\u1ef3 \u0111\u1ea1i h\u1ed9i c\u1ee7a Berkshire Hathaway c\u1ee7a Warren Buffett, ph\u1ea7n th\u1ee7 t\u1ee5c di\u1ec5n ra ch\u01b0a \u0111\u1ea7y m\u1ed9t ti\u1ebfng nh\u01b0ng h\u1ecd d\u00e0nh t\u1edbi 5-6 ti\u1ebfng \u0111\u1ec3 \u0111\u1ed1i tho\u1ea1i. T\u1ea1i \u0111\u00f3, ban l\u00e3nh \u0111\u1ea1o s\u1eb5n s\u00e0ng chia s\u1ebb c\u1ea3 nh\u1eefng sai l\u1ea7m qu\u00e1 kh\u1ee9, kh\u00f3 kh\u0103n hi\u1ec7n t\u1ea1i v\u00e0 k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3. H\u1ecd \u0111\u1ed1i di\u1ec7n th\u1eb3ng th\u1eafn v\u1edbi c\u1ed5 \u0111\u00f4ng \u0111\u1ec3 qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin. <\/p>\n

B\u1ea3n ch\u1ea5t c\u1ed5 \u0111\u00f4ng ch\u00ednh l\u00e0 \u00f4ng ch\u1ee7 v\u00e0 ban l\u00e3nh \u0111\u1ea1o l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang qu\u1ea3n l\u00fd ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Khi anh c\u1ea7m ti\u1ec1n c\u1ee7a t\u00f4i, anh ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh minh b\u1ea1ch: Anh s\u1eed d\u1ee5ng n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng? M\u1ed9t s\u1ef1 \u0111\u1ed1i di\u1ec7n th\u1eb3ng th\u1eafn v\u1ec1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i ch\u00ednh l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1ec1n v\u1eefng nh\u1ea5t. <\/p>\n

\u0110\u1eb7c bi\u1ec7t, \u1edf Berkshire Hathaway, \u0110H\u0110C\u0110 gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u00e0y h\u1ed9i. Tr\u01b0\u1edbc \u0111\u1ea1i h\u1ed9i, h\u00e0ng ngh\u00ecn \u0111\u1ebfn ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi g\u1eb7p g\u1ee1, networking. H\u1ecd c\u00f2n tri\u1ec3n l\u00e3m (showcase) c\u00e1c s\u1ea3n ph\u1ea9m trong h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u1ea7u t\u01b0. \u0110\u00e2y ch\u00ednh l\u00e0 PR v\u00e0 Branding \u0111\u1ec9nh cao. <\/p>\n

\u1ede Vi\u1ec7t Nam, t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ea5y m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c \u0111\u1ed1i tho\u1ea1i m\u1edf r\u1ed9ng. Nh\u01b0ng xu h\u01b0\u1edbng bi\u1ebfn \u0110H\u0110C\u0110 th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u1ec3 lan t\u1ecfa gi\u00e1 tr\u1ecb kinh doanh v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng g\u1eafn k\u1ebft nh\u01b0 qu\u1ed1c t\u1ebf th\u00ec v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb. Ch\u00fang ta c\u1ea7n nh\u00ecn nh\u1eadn \u0110H\u0110C\u0110 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t bu\u1ed5i h\u1ecdp th\u1ee7 t\u1ee5c, m\u00e0 l\u00e0 n\u01a1i \u0111\u1ed1i tho\u1ea1i v\u00e0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 g\u1eafn k\u1ebft “\u00f4ng ch\u1ee7” v\u1edbi doanh nghi\u1ec7p. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

Nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t “th\u1ebf h\u1ec7 \u00f4ng ch\u1ee7” r\u1ea5t kh\u00e1c \u2013 nh\u1eefng c\u1ed5 \u0111\u00f4ng kh\u00f4ng c\u00f2n ch\u1ea5p nh\u1eadn vi\u1ec7c \u0111i d\u1ef1 \u0111\u1ea1i h\u1ed9i ch\u1ec9 \u0111\u1ec3 nghe \u0111\u1ecdc l\u1ea1i b\u00e1o c\u00e1o. Theo b\u00e0, \u00e1p l\u1ef1c t\u1eeb s\u1ef1 chuy\u00ean nghi\u1ec7p n\u00e0y s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i v\u0103n h\u00f3a qu\u1ea3n tr\u1ecb c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o? <\/b> <\/i> <\/p>\n

\u00c1p l\u1ef1c t\u1eeb “th\u1ebf h\u1ec7 c\u1ed5 \u0111\u00f4ng m\u1edbi” \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i thay \u0111\u1ed5i v\u0103n h\u00f3a qu\u1ea3n tr\u1ecb. Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u doanh nghi\u1ec7p v\u1eadn h\u00e0nh theo l\u1ed1i m\u00f2n v\u00e0 v\u1eabn th\u1ea5y “\u1ed5n” v\u00ec kh\u00f4ng ai \u00fd ki\u1ebfn n\u00ean ch\u01b0a th\u1ea5y \u0111\u1ed9ng l\u1ef1c ph\u1ea3i kh\u00e1c \u0111i. M\u1eb7t kh\u00e1c h\u1ecd c\u0169ng ng\u1ea1i thay \u0111\u1ed5i v\u00ec s\u1ee3 m\u00ecnh “kh\u00e1c bi\u1ec7t” so v\u1edbi m\u1eb7t b\u1eb1ng chung tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n “n\u00e2ng h\u1ea1ng ” r\u00f5 r\u1ec7t h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 \u1ee6y ban Ch\u1ee9ng kho\u00e1n Nh\u00e0 n\u01b0\u1edbc, VIOD, hay c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 lu\u00f4n ph\u1ea3i l\u00ean ti\u1ebfng \u0111\u1ec3 ti\u1ebfp t\u1ee5c n\u00e2ng cao nh\u1eadn th\u1ee9c. B\u01b0\u1edbc ti\u1ebfn m\u1edbi hi\u1ec7n nay ch\u00ednh l\u00e0 vi\u1ec7c tinh g\u1ecdn ph\u1ea7n “l\u1ec5”. C\u00e1c t\u00e0i li\u1ec7u \u0111\u00e3 g\u1eedi r\u1ed3i th\u00ec kh\u00f4ng n\u00ean \u0111\u1ecdc l\u1ea1i n\u1eefa, ch\u1ec9 t\u00f3m t\u1eaft nh\u1eefng g\u00ec tr\u1ecdng t\u00e2m nh\u1ea5t \u0111\u1ec3 d\u00e0nh th\u1eddi gian cho ph\u1ea7n tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed1i tho\u1ea1i <\/p>\n

Quan tr\u1ecdng h\u01a1n, s\u1ef1 thay \u0111\u1ed5i v\u1ec1 v\u0103n h\u00f3a qu\u1ea3n tr\u1ecb hi\u1ec7n nay kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ef1 t\u1ef1 gi\u00e1c c\u1ee7a doanh nghi\u1ec7p m\u00e0 \u0111\u01b0\u1ee3c “th\u00fac \u0111\u1ea9y” b\u1edfi ch\u00ednh c\u1ed5 \u0111\u00f4ng. \u0110\u1eebng ngh\u0129 ch\u1ec9 c\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i m\u1edbi kh\u1eaft khe. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb, h\u1ecd \u0111\u1ea7u t\u01b0 c\u1ef1c k\u1ef3 b\u00e0i b\u1ea3n. <\/p>\n

Ch\u00ednh c\u00e1i “s\u1ee9c \u00e9p” t\u1eeb s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u1ebf h\u1ec7 c\u1ed5 \u0111\u00f4ng m\u1edbi s\u1ebd bu\u1ed9c Ban l\u00e3nh \u0111\u1ea1o ph\u1ea3i thay \u0111\u1ed5i. H\u1ecd s\u1ebd n\u00f3i th\u1eb3ng: “T\u00f4i c\u1ea7n th\u00f4ng tin nh\u01b0 th\u1ebf, n\u1ebfu anh kh\u00f4ng \u0111\u00e1p \u1ee9ng th\u00ec t\u00f4i kh\u00f4ng \u0111\u1ea7u t\u01b0, ho\u1eb7c t\u00f4i kh\u00f4ng bi\u1ec3u quy\u1ebft th\u00f4ng qua”. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

Khi \u00e1p l\u1ef1c t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn, ban l\u00e3nh \u0111\u1ea1o s\u1ebd hi\u1ec3u r\u1eb1ng minh b\u1ea1ch v\u00e0 \u0111\u1ed1i tho\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn “th\u00edch th\u00ec l\u00e0m”, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c s\u1ed1ng c\u00f2n gi\u00fap \u0111\u1ecbnh h\u00ecnh l\u1ea1i m\u1ed9t v\u0103n h\u00f3a qu\u1ea3n tr\u1ecb chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ef1c ch\u1ea5t h\u01a1n. <\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, b\u00e0 \u0111\u00e1nh gi\u00e1 vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m c\u00e1c k\u1ef3 \u0111\u1ea1i h\u1ed9i qua gi\u1ea3i th\u01b0\u1edfng AGM Award 2026 c\u1ee7a CafeF s\u1ebd c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c t\u1ea1o ra m\u1ed9t “h\u1ec7 quy chi\u1ebfu” th\u1ef1c t\u1ebf cho doanh nghi\u1ec7p? <\/i> <\/b> <\/p>\n

T\u00f4i cho r\u1eb1ng \u00fd ngh\u0129a l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd v\u1ec1 t\u01b0 duy v\u00e0 nh\u1eadn th\u1ee9c \u2013 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. <\/p>\n

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\"T\u1ed5ng <\/a> <\/p>\n<\/p><\/div>\n

\u0110i\u1ec1u t\u00f4i \u1ee7ng h\u1ed9 nh\u1ea5t \u1edf b\u1ed9 ti\u00eau ch\u00ed n\u00e0y l\u00e0 c\u00e1c b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 tr\u00ean gi\u1ea5y t\u1edd m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110\u00e2y m\u1edbi l\u00e0 ph\u1ea7n “ch\u1ea5t”. T\u00e0i li\u1ec7u c\u00f3 th\u1ec3 \u0111\u1eb9p, s\u1ed1 li\u1ec7u nh\u00ecn r\u1ea5t \u1ed5n, nh\u01b0ng th\u1ef1c t\u1ebf di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o m\u1edbi quan tr\u1ecdng. Ban l\u00e3nh \u0111\u1ea1o c\u00f3 tr\u1ea3 l\u1eddi ch\u1ea5t v\u1ea5n m\u1ed9t c\u00e1ch minh b\u1ea1ch, kh\u00f4ng tr\u00e1nh n\u00e9 kh\u00f4ng? C\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng c\u1ed5 \u0111\u00f4ng kh\u00f4ng? <\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u t\u1eeb ch\u00ednh nh\u1eefng kh\u1ea3o s\u00e1t c\u1ee7a c\u1ed5 \u0111\u00f4ng \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c b\u1ee9c tranh th\u1ef1c. V\u1edbi vi\u1ec7c \u0111i v\u00e0o ph\u1ea7n tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i \u0110HC\u0110 v\u00e0 c\u00f3 \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 tr\u1ef1c ti\u1ebfp, gi\u1ea3i th\u01b0\u1edfng s\u1ebd l\u00e0m cho t\u1ea5t c\u1ea3 c\u00e1c c\u1ed5 \u0111\u00f4ng tham gia \u0111\u1ea1i h\u1ed9i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh “ph\u00f3ng vi\u00ean hi\u1ec7n tr\u01b0\u1eddng”, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p. <\/p>\n

Gi\u1ea3i th\u01b0\u1edfng l\u1ea7n \u0111\u1ea7u l\u00e0m ti\u00eau ch\u00ed c\u00f3 th\u1ec3 ch\u01b0a chu\u1ea9n 100%, nh\u01b0ng n\u00e2ng cao nh\u1eadn th\u1ee9c l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng trong qu\u1ea3n tr\u1ecb, b\u1edfi \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin d\u00e0i h\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n. <\/p>\n

Xin c\u1ea3m \u01a1n nh\u1eefng chia s\u1ebb c\u1ee7a b\u00e0! <\/i> <\/b> <\/p>\n

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Gi\u1ea3i th\u01b0\u1edfng \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean 2026 (AGM Awards 2026) do CafeF t\u1ed5 ch\u1ee9c l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m vinh danh nh\u1eefng doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n c\u00f3 c\u00f4ng t\u00e1c t\u1ed5 ch\u1ee9c \u0110H\u0110C\u0110 xu\u1ea5t s\u1eafc, chu\u1ea9n m\u1ef1c, \u0111\u1ec1 cao t\u00ednh minh b\u1ea1ch v\u00e0 qu\u1ea3n tr\u1ecb trong n\u0103m 2026.<\/p>\n

M\u00f9a AGM \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cao \u0111i\u1ec3m v\u1edbi r\u1ea5t nhi\u1ec1u “show di\u1ec5n” \u0111a s\u1eafc m\u00e0u. \u0110\u1eebng \u0111\u1ec3 nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi th\u1ea7m l\u1eb7ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n b\u1ecb b\u1ecf l\u1ee1!<\/p>\n

C\u00e1c doanh nghi\u1ec7p h\u00e3y nhanh tay g\u1eedi h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd tham gia, \u1ee9ng c\u1eed ho\u1eb7c \u0111\u1ec1 c\u1eed \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i “khoe” nh\u1eefng s\u00e1ng t\u1ea1o trong kh\u00e2u t\u1ed5 ch\u1ee9c, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf “\u0110\u1ea1i h\u1ed9i ki\u1ec3u m\u1eabu” v\u00e0 gia t\u0103ng s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong m\u1eaft c\u1ed9ng \u0111\u1ed3ng nh\u00e0 \u0111\u1ea7u t\u01b0 ngay h\u00f4m nay! C\u1ed5ng nh\u1eadn h\u1ed3 s\u01a1 s\u1ebd \u0111\u00f3ng v\u00e0o 23h59 ng\u00e0y 15\/05\/2026.<\/p>\n<\/p><\/div>\n

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H\u1ea1 Anh – Ho\u00e0ng Ly\/ TK: H\u1ea3i An<\/p>\n

Nh\u1ecbp s\u1ed1ng th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u00f3 l\u00e0 chia s\u1ebb c\u1ee7a b\u00e0 Tr\u1ecbnh Qu\u1ef3nh Giao \u2013 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Qu\u1ea3n l\u00fd qu\u1ef9 PVI (PVI […]<\/p>","protected":false},"author":5,"featured_media":73995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-73993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chung-khoan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/73993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=73993"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/73993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/73995"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=73993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=73993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=73993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}