{"id":70255,"date":"2026-04-10T09:09:46","date_gmt":"2026-04-10T02:09:46","guid":{"rendered":"https:\/\/hbbgroup.net\/doanh-nghiep-can-mot-cuoc-cach-mang-tai-thiet-thay-vi-tai-cau-truc\/"},"modified":"2026-04-10T09:09:46","modified_gmt":"2026-04-10T02:09:46","slug":"doanh-nghiep-can-mot-cuoc-cach-mang-tai-thiet-thay-vi-tai-cau-truc","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/doanh-nghiep-can-mot-cuoc-cach-mang-tai-thiet-thay-vi-tai-cau-truc\/","title":{"rendered":"‘Doanh nghi\u1ec7p c\u1ea7n m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng t\u00e1i thi\u1ebft, thay v\u00ec t\u00e1i c\u1ea5u tr\u00fac’"},"content":{"rendered":"

Doanh nghi\u1ec7p c\u1ea7n t\u00e1i thi\u1ebft t\u1eeb t\u01b0 duy \u0111\u1ebfn m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 \u1ee9ng ph\u00f3 “cu\u1ed9c chi\u1ebfn” v\u1ec1 nh\u00e2n l\u1ef1c, c\u00f4ng ngh\u1ec7\u2026, theo TS. Ho\u00e0ng Vi\u1ec7t H\u00e0, Vi\u1ec7n tr\u01b0\u1edfng \u0110\u1ea1i h\u1ecdc qu\u1ed1c t\u1ebf FPT.<\/p>\n

Quan \u0111i\u1ec3m \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o chi\u1ebfn l\u01b0\u1ee3c “T\u00e1i thi\u1ebft qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1” do Swinburne Vietnam t\u1ed5 ch\u1ee9c. S\u1ef1 ki\u1ec7n c\u00f3 h\u01a1n 150 doanh nghi\u1ec7p v\u00e0 300 nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, chuy\u00ean gia v\u00e0 \u1ee9ng vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh c\u1ee7a Swinburne (Swinburne MBA) tham d\u1ef1.<\/p>\n

M\u1edf \u0111\u1ea7u h\u1ed9i th\u1ea3o, TS. Ho\u00e0ng Vi\u1ec7t H\u00e0 \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p hi\u1ec7n nay v\u1eadn h\u00e0nh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi, \u1edf gi\u1eefa nh\u1eefng “cu\u1ed9c chi\u1ebfn” kh\u1ed1c li\u1ec7t, g\u1ed3m: \u0111\u1ecba ch\u00ednh tr\u1ecb – nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1eeb v\u0129 m\u00f4 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch \u1ee9ng t\u1ee9c th\u00ec; t\u1ed1c \u0111\u1ed9 v\u00e0 c\u00f4ng ngh\u1ec7 – \u0111ua s\u1ee9c m\u1ea1nh v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a c\u00f4ng ngh\u1ec7; s\u1ef1 ch\u00fa \u00fd – l\u00e0m sao \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa bi\u1ec3n th\u00f4ng tin nhi\u1ec5u lo\u1ea1n, nh\u00e2n l\u1ef1c v\u00e0 ni\u1ec1m tin – thu h\u00fat t\u00e0i n\u0103ng, x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ecbnh.<\/p>\n

Tr\u01b0\u1edbc nh\u1eefng \u00e1p l\u1ef1c n\u00e0y, nh\u1eefng kh\u00e1i ni\u1ec7m nh\u01b0 “\u0111\u1ed5i m\u1edbi” hay “t\u00e1i c\u1ea5u tr\u00fac” \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u1ee7, TS. H\u00e0 nh\u1ea5n m\u1ea1nh. “Doanh nghi\u1ec7p c\u1ea7n m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng T\u00e1i thi\u1ebft (Reinventing), thay \u0111\u1ed5i t\u1eeb t\u01b0 duy g\u1ed1c r\u1ec5 \u0111\u1ebfn m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 kh\u00f4ng b\u1ecb nghi\u1ec1n n\u00e1t trong c\u00e1c cu\u1ed9c chi\u1ebfn n\u00e0y”.<\/p>\n

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\"TS. <\/picture><\/div>
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TS. Ho\u00e0ng Vi\u1ec7t H\u00e0, Vi\u1ec7n tr\u01b0\u1edfng \u0110\u1ea1i h\u1ecdc qu\u1ed1c t\u1ebf FPT chia s\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o. \u1ea2nh: Swinburne Vietnam<\/em><\/p>\n<\/figcaption><\/figure>\n

T\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u chia th\u00e0nh ph\u00f2ng, chuy\u00ean gia c\u1ee5 th\u1ec3 h\u00f3a l\u1ed9 tr\u00ecnh t\u00e1i thi\u1ebft qua ba “m\u1eb7t tr\u1eadn” tr\u1ecdng y\u1ebfu: hi\u1ec7u qu\u1ea3 kinh doanh cao, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc.<\/p>\n

T\u1ea1i ph\u00f2ng 1, \u00f4ng Tr\u1ea7n \u0110\u00ecnh Khi\u00eam – Gi\u00e1m \u0111\u1ed1c Ng\u00e2n h\u00e0ng s\u1ed1 Techcombank, c\u1ef1u sinh vi\u00ean Swinburne – m\u1edf ra g\u00f3c nh\u00ecn v\u1ec1 “Chuy\u1ec3n \u0111\u1ed5i k\u00e9p”, n\u01a1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u1ea3i song h\u00e0nh c\u00f9ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. Kim ch\u1ec9 nam cho qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a t\u1ea1i Techcombank l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa b\u1ed9 ba chi\u1ebfn l\u01b0\u1ee3c: Digital (S\u1ed1 h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh), Data (Khai th\u00e1c t\u1ed1i \u01b0u d\u1eef li\u1ec7u) v\u00e0 Talent (Ph\u00e1t huy n\u0103ng l\u1ef1c con ng\u01b0\u1eddi). \u0110\u1ecbnh h\u01b0\u1edbng n\u00e0y t\u1eadp trung v\u00e0o thay \u0111\u1ed5i t\u01b0 duy c\u1ed1t l\u00f5i, \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i xanh to\u00e0n di\u1ec7n.<\/p>\n

Song song, \u00f4ng Tr\u1ea7n Trung D\u0169ng – CEO Mutosi Group Vietnam mang \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc “x\u01b0\u01a1ng m\u00e1u” v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh trong v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y t\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u00e0 ki\u1ebfn t\u1ea1o m\u1ed9t b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh linh ho\u1ea1t, c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng nhanh v\u1edbi m\u1ecdi k\u1ecbch b\u1ea3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, thay v\u00ec ch\u1ec9 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n

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\"\u00d4ng <\/picture><\/div>
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\u00d4ng Tr\u1ea7n Trung D\u0169ng – CEO Mutosi Group Vietnam b\u00e0n v\u1ec1 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh. \u1ea2nh: Swinburne Vietnam<\/em><\/p>\n<\/figcaption><\/figure>\n

Trong ph\u00f2ng 2, \u0111\u1ea1i di\u1ec7n t\u1eeb doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng \u0111\u1ebfn startup c\u00f4ng ngh\u1ec7 c\u00f9ng “m\u1ed5 x\u1ebb” b\u00e0i to\u00e1n s\u1ed1 h\u00f3a. TS. Nguy\u1ec5n Tr\u00ed Anh – T\u1ed5ng gi\u00e1m \u0111\u1ed1c Medlatec nh\u1eadn \u0111\u1ecbnh, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 y t\u1ebf \u0111ang “\u0111i v\u00e0o lu\u1eadt”, thay v\u00ec l\u00e0m\u1ed9t l\u1ef1a ch\u1ecdn. T\u1ea1i Medlatec, qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a s\u1ebd \u0111i qua ba l\u1edbp, t\u1eeb s\u1ed1 h\u00f3a m\u1ed9t d\u1ecbch v\u1ee5 sang s\u1ed1 h\u00f3a tr\u1ea3i nghi\u1ec7m, r\u1ed3i ti\u1ebfn t\u1edbi s\u1ed1 h\u00f3a qu\u1ea3n tr\u1ecb.<\/p>\n

\u00d4ng Ph\u1ea1m Ch\u00ed Nhu – CEO Coolmate c\u0169ng nh\u1eadn \u0111\u1ecbnh, c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam n\u1eb1m \u1edf th\u1ef1c tr\u1ea1ng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng c\u00f2n th\u1ea5p. Theo \u00f4ng, t\u00e1i thi\u1ebft b\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t.<\/p>\n

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\"\u00d4ng <\/picture><\/div>
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\u00d4ng Ph\u1ea1m Ch\u00ed Nhu – CEO Coolmate chia s\u1ebb v\u1ec1 c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t. \u1ea2nh: Swinburne Vietnam<\/em><\/p>\n<\/figcaption><\/figure>\n

Tham gia ph\u00f2ng 3, \u00f4ng Nguy\u1ec5n Quang Kh\u00e1nh – Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng v\u00e0 Ti\u1ebfp th\u1ecb JW Marriott H\u00e0 N\u1ed9i chia s\u1ebb t\u01b0 duy v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. “Trong th\u1eddi \u0111\u1ea1i AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfm l\u0129nh, \u0111i\u1ec1u duy nh\u1ea5t gi\u00fap ph\u00e2n \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p tr\u1ea3i nghi\u1ec7m ch\u00ednh l\u00e0 c\u1ea3m x\u00fac”, \u00f4ng n\u00f3i.<\/p>\n

Theo \u0111\u00f3, vi\u1ec7c t\u00e1i thi\u1ebft tr\u1ea3i nghi\u1ec7m t\u1ea1i JW Marriott l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa d\u1eef li\u1ec7u th\u00f4ng minh v\u00e0 “tr\u00e1i tim” con ng\u01b0\u1eddi, n\u01a1i c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 cho nh\u1eefng k\u1ebft n\u1ed1i nh\u00e2n v\u0103n nh\u1ea5t.<\/p>\n

\u00d4ng Nguy\u1ec5n Ph\u00fa An – Ph\u1ee5 tr\u00e1ch Chi\u1ebfn l\u01b0\u1ee3c, nguy\u00ean Gi\u00e1m \u0111\u1ed1c Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng FPT Telecom \u0111\u00e3 ph\u00e1c th\u1ea3o l\u1ed9 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1. Theo \u00f4ng, s\u1ee9c m\u1ea1nh c\u1ee7a AI v\u00e0 d\u1eef li\u1ec7u n\u1eb1m \u1edf kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u1ea3m x\u00fac v\u00e0 c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, t\u1eeb \u0111\u00f3 ki\u1ebfn t\u1ea1o ‘s\u1ef1 th\u1ea5u c\u1ea3m’, \u0111i\u1ec3m ch\u1ea1m trong vi\u1ec7c n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

H\u1ed9i th\u1ea3o kh\u00e9p l\u1ea1i v\u1edbi phi\u00ean th\u1ea3o lu\u1eadn b\u00e0n tr\u00f2n gi\u1eefa c\u00e1c di\u1ec5n gi\u1ea3 v\u00e0 TS. Ho\u00e0ng Vi\u1ec7t H\u00e0. Trong \u0111\u00f3, m\u00e0n t\u00f3m l\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1eeb \u00f4ng \u0110\u00e0o Ph\u01b0\u01a1ng B\u1eafc – Gi\u00e1m \u0111\u1ed1c EY-Parthenon cung c\u1ea5p m\u1ed9t “b\u1ea3n \u0111\u1ed3” qu\u1ea3n tr\u1ecb cho doanh nghi\u1ec7p Vi\u1ec7t d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u. B\u1ea3n \u0111\u1ed3 v\u1ebd ra ba khu v\u1ef1c tr\u1ecdng y\u1ebfu: c\u1ea1nh tranh \u1edf \u0111\u00e2u, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 \u0111\u00e2u l\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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\"C\u00e1c <\/picture><\/div>
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C\u00e1c chuy\u00ean gia, qu\u1ea3n l\u00fd doanh nghi\u1ec7p… tham gia s\u1ef1 ki\u1ec7n. \u1ea2nh: Swinburne Vietnam<\/em><\/p>\n<\/figcaption><\/figure>\n

Ngo\u00e0i ra, c\u00e1c chuy\u00ean gia c\u0169ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh c\u1ee7a Swinburne (Swinburne MBA) trong \u0111\u00e0o t\u1ea1o, \u0111\u1ed3ng th\u1eddi, l\u00e0 h\u1ec7 sinh th\u00e1i trang b\u1ecb cho nh\u00e0 l\u00e3nh \u0111\u1ea1o “v\u0169 kh\u00ed” th\u1ef1c chi\u1ebfn: t\u01b0 duy h\u1ec7 th\u1ed1ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c cu\u1ed9c chi\u1ebfn v\u0129 m\u00f4, kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u c\u1ea3m. Nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o theo chu\u1ea9n qu\u1ed1c t\u1ebf c\u1ee7a Swinburne Vietnam.<\/p>\n

Nh\u1edd h\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd gi\u1eefa Swinburne Vietnam, T\u1eadp \u0111o\u00e0n FPT v\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f9ng l\u1ecbch h\u1ecdc linh ho\u1ea1t, h\u1ecdc b\u1ed5ng \u0111\u1ebfn 50%, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y l\u1ed9 tr\u00ecnh ri\u00eang \u0111\u1ec3 t\u00e1i thi\u1ebft doanh nghi\u1ec7p, s\u1eb5n s\u00e0ng cho nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u1ed9t ph\u00e1 trong t\u01b0\u01a1ng lai.<\/p>\n

Nh\u1eadt L\u1ec7<\/strong><\/p>\n

<\/span> <\/p>","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p c\u1ea7n t\u00e1i thi\u1ebft t\u1eeb t\u01b0 duy \u0111\u1ebfn m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 \u1ee9ng ph\u00f3 “cu\u1ed9c chi\u1ebfn” v\u1ec1 nh\u00e2n […]<\/p>","protected":false},"author":5,"featured_media":70259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-70255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/70255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=70255"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/70255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/70259"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=70255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=70255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=70255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}