{"id":61302,"date":"2026-02-04T09:22:29","date_gmt":"2026-02-04T02:22:29","guid":{"rendered":"https:\/\/hbbgroup.net\/wisdomtree-a-firm-with-150-billion-in-assets-says-crypto-is-now-a-core-business\/"},"modified":"2026-02-04T09:22:29","modified_gmt":"2026-02-04T02:22:29","slug":"wisdomtree-a-firm-with-150-billion-in-assets-says-crypto-is-now-a-core-business","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/wisdomtree-a-firm-with-150-billion-in-assets-says-crypto-is-now-a-core-business\/","title":{"rendered":"WisdomTree, a firm with $150 billion in assets, says crypto is now a core business"},"content":{"rendered":"
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WisdomTree, a firm with $150 billion in assets, says crypto is now a core business<\/h2>\n

WisdomTree\u2019s Jonathan Steinberg says the firm\u2019s tokenization push is nearing profitability, with $750 million in digital assets and long-term plans to modernize financial infrastructure.<\/h2>\n

Feb 3, 2026, 11:40 p.m. <\/span><\/p>\n<\/div>\n

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New York \u2014 WisdomTree\u2019s crypto business is no longer an experiment but core to the firm\u2019s strategy and on the verge of turning profitable, CEO Jonathan Steinberg said in a fireside chat at the Ondo Summit in New York on Tuesday.<\/p>\n

\u201cWe want to continue to scale,\u201d Steinberg said. \u201cLast year, we went from like $30 million in assets to about $750 million in assets,” adding that he firm doesn’t currently make money on its digital asset efforts but is “in line of sight of taking this to a profitable business.\u201d<\/p>\n

The firm, $150 billion<\/a> in assets under management, has been investing heavily in blockchain infrastructure, launching tokenized funds, and expanding to new chains like Solana SOL<\/span><\/svg><\/span>$98.74<\/span><\/span><\/span><\/a><\/span>. Steinberg said the effort is driven by long-term conviction. \u201cIt\u2019s still early days, but it\u2019s not an experiment now. We have conviction. So we believe eventually everything will go on chain.\u201d<\/p>\n

It’s not hard to see why WisdomTree has been pushing further with digital assets. Most recently, during its earnings presentation, it said its total WisdomTree tokenized AUM grew to $770 million, up 25x from 2024. <\/p>\n

\"WisdomTree<\/p>\n

WisdomTree digital assets snapshot as of end of last year (WisdomTree) <\/figcaption><\/p>\n<\/figure>\n

WisdomTree has taken an aggressive, early lead among traditional asset managers in digital assets, launching a suite of tokenized funds and recently expanding distribution via WisdomTree Connect, which enables those assets to move across self-custodied wallets and institutional platforms. <\/p>\n

The firm also made a strategic bet on blockchain infrastructure by acquiring Securrency, a compliance-focused tokenization company, which it later sold to the DTCC. Steinberg said that move was a foundational step in enabling \u201ccompliance-aware tokens\u201d and programmable finance, helping WisdomTree build a long-term, interoperable digital asset strategy.<\/p>\n

For Steinberg, crypto represents more than a product opportunity \u2014 it\u2019s a new financial infrastructure. \u201cReally, this is bigger than asset management. This is really about financial services,\u201d he said. \u201cFinancial services \u2014 some of these banks go back a couple of centuries. So they built on legacy, on top of legacy, on top of legacy. There is that modernization that has to happen.\u201d<\/p>\n

As for WisdomTree\u2019s ambitions? \u201cWe just want to continue to scale what we\u2019re doing,\u201d Steinberg said.<\/p>\n<\/div>\n

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AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to <\/span>our standards<\/a>. For more information, see <\/span>CoinDesk’s full AI Policy<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

WisdomTree, a firm with $150 billion in assets, says crypto is now a core business WisdomTree\u2019s Jonathan Steinberg says the […]<\/p>","protected":false},"author":5,"featured_media":61304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[220],"tags":[],"class_list":["post-61302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tien-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/61302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=61302"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/61302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/61304"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=61302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=61302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=61302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}