{"id":60121,"date":"2026-01-22T09:28:39","date_gmt":"2026-01-22T02:28:39","guid":{"rendered":"https:\/\/hbbgroup.net\/pnj-bao-lai-ky-luc\/"},"modified":"2026-01-22T09:28:39","modified_gmt":"2026-01-22T02:28:39","slug":"pnj-bao-lai-ky-luc","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/pnj-bao-lai-ky-luc\/","title":{"rendered":"PNJ b\u00e1o l\u00e3i k\u1ef7 l\u1ee5c"},"content":{"rendered":"<div>\n<ul data-campaign=\"Header\">\n<li><a data-medium=\"Menu-KinhDoanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" title=\"Kinh doanh\">Kinh doanh<\/a><\/li>\n<li><a data-medium=\"Menu-DoanhNghiep\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" title=\"Doanh nghi\u1ec7p\">Doanh nghi\u1ec7p<\/a><\/li>\n<p>\t<span id=\"parentCateDetail\" data-cate=\"1003170\"><\/span> <span id=\"site-sub-id\" data-cate=\"1003170\"><\/span> <\/ul>\n<p><span>Th\u1ee9 t\u01b0, 21\/1\/2026, 15:02 (GMT+7)<\/span> <\/p>\n<\/div>\n<p>PNJ, doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u ng\u00e0nh trang s\u1ee9c, b\u00e1o l\u00e3i cao k\u1ef7 l\u1ee5c h\u01a1n 2.800 t\u1ef7 \u0111\u1ed3ng n\u0103m 2025 trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng, b\u1ea1c \u0111\u1ec1u l\u1eadp \u0111\u1ec9nh.<\/p>\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (<a href=\"https:\/\/vnexpress.net\/chu-de\/pnj-1446\" rel=\"dofollow\">PNJ<\/a>) v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd IV\/2025 v\u1edbi doanh thu thu\u1ea7n \u0111\u1ea1t 9.623 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 12% so v\u1edbi c\u00f9ng k\u1ef3. Trong khi \u0111\u00f3, l\u1ee3i nhu\u1eadn sau thu\u1ebf t\u0103ng m\u1ea1nh g\u1ea7n 67%, l\u00ean 1.219 t\u1ef7 \u0111\u1ed3ng. L\u1ea7n \u0111\u1ea7u ti\u00ean, PNJ l\u00e3i ngh\u00ecn t\u1ef7 trong m\u1ed9t qu\u00fd.<\/p>\n<p>L\u0169y k\u1ebf c\u1ea3 n\u0103m 2025, doanh nghi\u1ec7p v\u00e0ng b\u1ea1c n\u00e0y thu v\u1ec1 34.976 t\u1ef7 \u0111\u1ed3ng doanh thu thu\u1ea7n v\u00e0 2.829 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf. Doanh thu s\u1ee5t 7,5% nh\u01b0ng l\u00e3i sau thu\u1ebf v\u01b0\u1ee3t 44% k\u1ebf ho\u1ea1ch n\u0103m v\u00e0 c\u0169ng cao h\u01a1n n\u0103m 2024 kho\u1ea3ng 34%. \u0110\u00e2y l\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c trong l\u1ecbch s\u1eed 37 n\u0103m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty n\u00e0y.<\/p>\n<p>M\u1ea3ng trang s\u1ee9c chi\u1ebfm 80,6% trong t\u1ed5ng c\u01a1 c\u1ea5u doanh thu n\u0103m 2025. Trong b\u1ed1i c\u1ea3nh s\u1ee9c mua bi\u1ebfn \u0111\u1ed9ng do gi\u00e1 v\u00e0ng t\u0103ng m\u1ea1nh, doanh thu b\u00e1n l\u1ebb v\u1eabn t\u0103ng 11% so v\u1edbi c\u00f9ng k\u1ef3 2024. L\u00e3nh \u0111\u1ea1o PNJ cho bi\u1ebft k\u1ebft qu\u1ea3 n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi s\u1ef1 ph\u1ee5c h\u1ed3i nhu c\u1ea7u trong qu\u00fd IV\/2025 v\u00e0 vi\u1ec7c v\u1eadn h\u00e0nh 431 \u0111i\u1ec3m b\u00e1n khi c\u00f4ng ty t\u1eadp trung n\u00e2ng c\u1ea5p sang m\u00f4 h\u00ecnh di\u1ec7n t\u00edch l\u1edbn, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p>N\u0103m 2025, c\u00f4ng ty b\u00e1o l\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c trong b\u1ed1i c\u1ea3nh <a href=\"https:\/\/vnexpress.net\/chu-de\/gia-vang-hom-nay-1403\" rel=\"dofollow\">gi\u00e1 v\u00e0ng<\/a> v\u00e0 b\u1ea1c l\u1eadp \u0111\u1ec9nh. \u0110\u00e2y c\u0169ng l\u00e0 hai lo\u1ea1i trang s\u1ee9c ch\u00ednh trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a PNJ. Theo th\u1ed1ng k\u00ea c\u1ee7a <em>VnExpress<\/em>, <a href=\"https:\/\/vnexpress.net\/chu-de\/gia-bac-hom-nay-8465\" rel=\"dofollow\">b\u1ea1c th\u1ecfi<\/a> l\u00e0 t\u00e0i s\u1ea3n t\u0103ng m\u1ea1nh nh\u1ea5t trong s\u1ed1 c\u00e1c k\u00eanh <a href=\"https:\/\/vnexpress.net\/chu-de\/dau-tu-4736\" rel=\"dofollow\">\u0111\u1ea7u t\u01b0<\/a> ph\u1ed5 bi\u1ebfn n\u0103m 2025. Kim lo\u1ea1i qu\u00fd n\u00e0y k\u1ebft n\u0103m \u1edf 2,76 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t l\u01b0\u1ee3ng, t\u0103ng h\u01a1n 146%. <a href=\"https:\/\/vnexpress.net\/chu-de\/gia-vang-sjc-hom-nay-3093\" rel=\"dofollow\">V\u00e0ng mi\u1ebfng<\/a> v\u00e0 nh\u1eabn tr\u01a1n c\u0169ng t\u0103ng cao, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t h\u01a1n 83% v\u00e0 h\u01a1n 79%. V\u00e0ng mi\u1ebfng ch\u1ed1t n\u0103m \u1edf 154,2 tri\u1ec7u \u0111\u1ed3ng, c\u00f2n v\u00e0ng nh\u1eabn \u1edf 150,5 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t l\u01b0\u1ee3ng.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=D4CGaC6gvYkVYfSLKfikbQ\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"479.4\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ltwyWNtsEQ5uvScHcRof_w 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=D6_GQ4JbdwRtyP17w84zyw 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=Sf1XNzLiObKmXTFBGwQNzQ 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"Kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n trang s\u1ee9c. \u1ea2nh: PNJ\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ltwyWNtsEQ5uvScHcRof_w\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/01\/21\/nd-145-1768980901-1768981142-8081-1768981159.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=ltwyWNtsEQ5uvScHcRof_w\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>Kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n trang s\u1ee9c. \u1ea2nh: <em>PNJ<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Trong b\u00e1o c\u00e1o cu\u1ed1i th\u00e1ng 12\/2025, Ch\u1ee9ng kho\u00e1n DSC cho r\u1eb1ng Ngh\u1ecb \u0111\u1ecbnh 232 ra \u0111\u1eddi \u0111\u00e3 <a href=\"https:\/\/vnexpress.net\/xoa-bo-co-che-nha-nuoc-doc-quyen-san-xuat-vang-mieng-4931808.html\" rel=\"dofollow\">ch\u1ea5m d\u1ee9t c\u01a1 ch\u1ebf \u0111\u1ed9c quy\u1ec1n s\u1ea3n xu\u1ea5t v\u00e0ng<\/a> c\u1ee7a Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, trong \u0111\u00f3 c\u00f3 PNJ, tham gia s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng. Ch\u00ednh s\u00e1ch n\u00e0y gi\u00fap gi\u1ea3m b\u1edbt t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t ngu\u1ed3n cung trong n\u01b0\u1edbc v\u00e0 cho ph\u00e9p c\u00f4ng ty ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u1ec1 nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o.<\/p>\n<p>Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a DSC, doanh thu m\u1ea3ng v\u00e0ng 24K d\u1ef1 ki\u1ebfn ph\u1ee5c h\u1ed3i m\u1ea1nh trong n\u0103m 2026, qua \u0111\u00f3 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o s\u1ef1 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p, trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 v\u00e0ng l\u1edbn nh\u1ea5t khu v\u1ef1c ASEAN.<\/p>\n<p>N\u0103m 2025, doanh thu v\u00e0ng 24K c\u1ee7a c\u00f4ng ty \u0111\u1ea1t h\u01a1n 6.610 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m kho\u1ea3ng 43% so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. Trong b\u1ed1i c\u1ea3nh ngu\u1ed3n nguy\u00ean li\u1ec7u v\u00e0 ngu\u1ed3n cung s\u1ea3n ph\u1ea9m 24K b\u1ecb h\u1ea1n ch\u1ebf k\u00e9o d\u00e0i t\u1eeb n\u1eeda cu\u1ed1i n\u0103m 2024 \u0111\u1ebfn h\u1ebft n\u0103m 2025, PNJ cho bi\u1ebft \u0111\u00e3 \u01b0u ti\u00ean ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho m\u1ea3ng trang s\u1ee9c b\u00e1n l\u1ebb &#8211; l\u0129nh v\u1ef1c kinh doanh c\u1ed1t l\u00f5i v\u00e0 c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n. \u0110\u1ed3ng th\u1eddi, xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua v\u00e0 n\u1eafm gi\u1eef c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu m\u1ea3ng v\u00e0ng 24K.<\/p>\n<p>Ngo\u00e0i ra, ban l\u00e3nh \u0111\u1ea1o PNJ t\u1eebng cho bi\u1ebft doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng cho c\u00e1c ng\u00e2n h\u00e0ng. DSC cho r\u1eb1ng PNJ s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0 tay ngh\u1ec1 cao, c\u00f9ng v\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 tinh luy\u1ec7n v\u00e0 h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c hi\u1ec7n \u0111\u1ea1i s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 tham gia s\u00e2u v\u00e0o l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng quy m\u00f4 l\u1edbn. Nh\u00f3m ph\u00e2n t\u00edch n\u00e0y c\u0169ng k\u1ef3 v\u1ecdng PNJ c\u00f3 th\u1ec3 chi\u1ebfm th\u00eam \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c ti\u1ec7m v\u00e0ng nh\u1ecf l\u1ebb b\u1ecb h\u1ea1n ch\u1ebf kinh doanh trong b\u1ed1i c\u1ea3nh Ch\u00ednh ph\u1ee7 si\u1ebft ch\u1eb7t ki\u1ec3m tra t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a ngu\u1ed3n nguy\u00ean li\u1ec7u.<\/p>\n<p><strong>T\u1ea5t \u0110\u1ea1t<\/strong><\/p>\n<p><span id=\"article-end\"><\/span>     <\/p>","protected":false},"excerpt":{"rendered":"<p>Kinh doanh Doanh nghi\u1ec7p Th\u1ee9 t\u01b0, 21\/1\/2026, 15:02 (GMT+7) PNJ, doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u ng\u00e0nh trang s\u1ee9c, b\u00e1o l\u00e3i cao [&hellip;]<\/p>","protected":false},"author":5,"featured_media":60122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[],"class_list":["post-60121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vang"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/60121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=60121"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/60121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/60122"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=60121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=60121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=60121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}