{"id":57918,"date":"2025-12-26T10:05:47","date_gmt":"2025-12-26T03:05:47","guid":{"rendered":"https:\/\/hbbgroup.net\/mua-hang-chinh-hang-online-gia-mem\/"},"modified":"2025-12-26T10:05:47","modified_gmt":"2025-12-26T03:05:47","slug":"mua-hang-chinh-hang-online-gia-mem","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/mua-hang-chinh-hang-online-gia-mem\/","title":{"rendered":"Mua h\u00e0ng ch\u00ednh h\u00e3ng online gi\u00e1 m\u1ec1m"},"content":{"rendered":"
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\"h\u00e0ng<\/p>

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Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n mua h\u00e0ng ch\u00ednh h\u00e3ng qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – \u1ea2nh: H\u1eeeU H\u1ea0NH<\/p>\n<\/figcaption><\/figure>\n

C\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf c\u0169ng n\u00f4 n\u1ee9c m\u1ecdc l\u00ean tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) l\u1edbn nh\u01b0 Shopee, Lazada<\/a>, TikTok Shop, Tiki\u2026 song song v\u1edbi k\u00eanh b\u00e1n h\u00e0ng tr\u00ean website.<\/p>\n

Ch\u1ecdn mua h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean m\u1ea1ng<\/h2>\n

Ngay khi v\u1eeba ra m\u1eaft, iPhone 17 v\u00e0 iPhone Air \u0111\u00e3 nhanh ch\u00f3ng thu h\u00fat s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng y\u00eau c\u00f4ng ngh\u1ec7. Theo ghi nh\u1eadn tr\u00ean gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Apple t\u1ea1i s\u00e0n Shopee, c\u00f3 h\u01a1n 1.000 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra t\u00ednh \u0111\u1ebfn \u0111\u1ea7u th\u00e1ng 10-2025, v\u1edbi m\u1ee9c gi\u00e1 31,5 – 53 tri\u1ec7u \u0111\u1ed3ng\/chi\u1ebfc t\u00f9y phi\u00ean b\u1ea3n v\u00e0 dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb.\u00a0<\/p>\n

D\u1ef1a tr\u00ean ph\u1ea7n \u0111\u00e1nh gi\u00e1 sau khi mua s\u1eafm online, nhi\u1ec1u kh\u00e1ch h\u00e0ng cho bi\u1ebft s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao nhanh, \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn. M\u1ed9t kh\u00e1ch h\u00e0ng nh\u1eadn x\u00e9t: “X\u1ecbn, l\u01b0\u1edbt si\u00eau m\u01b0\u1ee3t, c\u1ea7m r\u1ea5t ch\u1eafc tay”. \u0110i\u1ec3m thu\u1eadn l\u1ee3i kh\u00e1c l\u00e0 kh\u00f4ng c\u1ea7n x\u1ebfp h\u00e0ng ch\u1edd mua nh\u01b0 t\u1ea1i c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp. <\/p>\n

\u0110\u00eam \u0111\u1ebfn, Uy\u00ean Ph\u01b0\u01a1ng (35 tu\u1ed5i, TP.HCM) th\u01b0\u1eddng v\u00e0o phi\u00ean livestream<\/a> c\u1ee7a m\u1ed9t gian h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean TikTok Shop \u0111\u1ec3 s\u0103n m\u00e1y s\u1ea5y t\u00f3c. S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 g\u1ed1c g\u1ea7n 13 tri\u1ec7u \u0111\u1ed3ng t\u1ea1i c\u1eeda h\u00e0ng, nh\u01b0ng n\u1ebfu canh \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ecb cho bi\u1ebft gi\u00e1 c\u00f3 l\u00fac gi\u1ea3m c\u00f2n kho\u1ea3ng 9 tri\u1ec7u \u0111\u1ed3ng. <\/p>\n

Ngo\u00e0i ra ch\u1ecb Ph\u01b0\u01a1ng c\u0169ng “m\u00ea m\u1ec7t” chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i c\u1ee7a h\u00e3ng n\u00e0y, gi\u00e1 g\u1ed1c g\u1ea7n 27 tri\u1ec7u \u0111\u1ed3ng, \u0111ang ch\u1edd m\u1ee9c kho\u1ea3ng 22 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 “ch\u1ed1t \u0111\u01a1n”. “L\u1ea7n \u0111\u1ea7u ti\u00ean m\u00ecnh mua h\u00e0ng online gi\u00e1 tr\u1ecb cao l\u00e0 chi\u1ebfc tivi kho\u1ea3ng 11 tri\u1ec7u \u0111\u1ed3ng trong phi\u00ean livestream c\u1ee7a m\u1ed9t KOL n\u1ed5i ti\u1ebfng. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i gian h\u00e0ng ch\u00ednh h\u00e3ng n\u00ean m\u00ecnh kh\u00e1 y\u00ean t\u00e2m”, ch\u1ecb Ph\u01b0\u01a1ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m. <\/p>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn k\u00eanh online, \u0111\u1eb7c bi\u1ec7t qua c\u00e1c phi\u00ean livestream c\u1ee7a nh\u00e3n h\u00e0ng, ch\u00ednh l\u00e0 m\u1ee9c gi\u1ea3m gi\u00e1 m\u1ea1nh tay. Nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u01b0 tivi, m\u00e1y gi\u1eb7t, \u0111i\u1ec7n tho\u1ea1i\u2026 \u0111\u01b0\u1ee3c gi\u1ea3m 2 – 10 tri\u1ec7u \u0111\u1ed3ng, th\u1eadm ch\u00ed h\u01a1n, so v\u1edbi gi\u00e1 t\u1ea1i c\u1eeda h\u00e0ng.\u00a0<\/p>\n

Vi\u1ec7c gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng v\u00e0 khung gi\u1edd b\u00e1n c\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c FOMO (s\u1ee3 b\u1ecf l\u1ee1), th\u00f4i th\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> s\u0103n \u0111\u01a1n. N\u1ebfu s\u0103n th\u00e0nh c\u00f4ng, kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i s\u1edf h\u1eefu c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed gi\u00e1 tr\u1ecb cao v\u1edbi chi ph\u00ed m\u1ec1m h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gi\u00e1 ni\u00eam y\u1ebft.<\/p>\n

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\"h\u00e0ng<\/p>

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Ngu\u1ed3n: Metric – \u0110\u1ed3 h\u1ecda: TU\u1ea4N ANH<\/p>\n<\/figcaption><\/figure>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ua \u0111\u01b0a h\u00e0ng l\u00ean s\u00e0n<\/h2>\n

Th\u00f3i quen<\/a> mua s\u1eafm s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed gi\u00e1 tr\u1ecb cao tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 tin h\u01a1n khi \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n. M\u1edbi \u0111\u00e2y s\u1ea3n ph\u1ea9m smartphone X9d c\u1ee7a h\u00e3ng \u0111i\u1ec7n tho\u1ea1i Honor \u0111\u00e3 nhanh ch\u00f3ng \u0111\u1ea1t con s\u1ed1 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ebfn 120% so v\u1edbi s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc l\u00e0 X9c khi b\u00e1n qua s\u00e0n TM\u0110T. <\/p>\n

Trao \u0111\u1ed5i v\u1edbi Tu\u1ed5i Tr\u1ebb, b\u00e0 \u0110inh Th\u1ecb Linh, ph\u1ee5 tr\u00e1ch kinh doanh TM\u0110T Honor Vi\u1ec7t Nam, cho bi\u1ebft vi\u1ec7c ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p n\u00e0y nh\u1eb1m m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng, b\u1ed5 sung cho h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u1eabn d\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/a> s\u1ed1. <\/p>\n

\u0110\u1ea1i di\u1ec7n m\u1ed9t h\u00e3ng \u0111i\u1ec7n tho\u1ea1i kh\u00e1c l\u00e0 Vivo c\u0169ng tri\u1ec3n khai song song c\u1ea3 TM\u0110T v\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Theo b\u00e0 Thanh H\u1eb1ng, tr\u01b0\u1edfng ph\u00f2ng TM\u0110T Vivo Vi\u1ec7t Nam, b\u00e1n l\u1ebb gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, trong khi TM\u0110T mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i, minh b\u1ea1ch th\u00f4ng tin v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen mua s\u1eafm s\u1ed1 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. <\/p>\n

TM\u0110T c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n t\u1eeb trong n\u01b0\u1edbc \u0111\u1ebfn ngo\u00e0i n\u01b0\u1edbc, \u0111\u1ed9 ph\u1ee7 b\u00e1n h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua ngo\u00e0i gi\u1edd, mua nhanh.\u00a0<\/p>\n

H\u01a1n n\u1eefa vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng l\u00ean s\u00e0n c\u00f2n c\u00f3 l\u1ee3i th\u1ebf t\u1eadn d\u1ee5ng nhi\u1ec1u chi\u1ebfn d\u1ecbch mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng mua \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd c\u1ee7a c\u00e1c s\u00e0n. “B\u00ean c\u1ea1nh \u0111\u00f3 ch\u00fang t\u00f4i c\u0169ng s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f3i quen ti\u00eau d\u00f9ng, h\u00e0nh vi mua s\u1eafm v\u00e0 c\u1ea3 th\u1eddi \u0111i\u1ec3m mua c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb s\u00e0n TM\u0110T”, b\u00e0 H\u1eb1ng n\u00f3i. <\/p>\n

Ch\u1ec9 ri\u00eang m\u1ea3ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111i\u1ec7n m\u00e1y, kh\u00f4ng ch\u1ec9 Apple, nhi\u1ec1u h\u00e3ng l\u1edbn kh\u00e1c c\u0169ng \u0111\u00e3 c\u00f3 gian h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean nhi\u1ec1u s\u00e0n, trong \u0111\u00f3 c\u00f3 Samsung, Nokia, Oppo, Xiaomi\u2026, c\u00f9ng s\u1ef1 tham gia c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn nh\u01b0 FPT<\/a> Shop, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng.\u00a0<\/p>\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, FPT Retail (qu\u1ea3n l\u00fd chu\u1ed7i nh\u00e0 thu\u1ed1c Long Ch\u00e2u v\u00e0 h\u1ec7 th\u1ed1ng FPT Shop) ghi nh\u1eadn doanh thu online \u0111\u1ea1t 3.980 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 24% so v\u1edbi c\u00f9ng k\u1ef3. Trong \u0111\u00f3 TM\u0110T \u0111\u00f3ng g\u00f3p vai tr\u00f2 quan tr\u1ecdng nh\u1edd l\u1ee3i th\u1ebf h\u1ec7 th\u1ed1ng b\u1ea3o h\u00e0nh, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i thu\u1eadn l\u1ee3i v\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/p>\n

S\u00e0n ng\u00e0y c\u00e0ng \u01b0u \u00e1i h\u00e0ng ch\u00ednh h\u00e3ng<\/h2>\n

Trao \u0111\u1ed5i v\u1edbi ch\u00fang t\u00f4i, \u00f4ng Tr\u1ea7n Tu\u1ea5n Anh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee Vi\u1ec7t Nam, cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n \u0111\u1ebfn ngu\u1ed3n g\u1ed1c, t\u00ednh ch\u00ednh h\u00e3ng v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng.\u00a0<\/p>\n

Do v\u1eady s\u00e0n n\u00e0y \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u00e0 nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn lo\u1ea1t ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m \u01b0u \u0111\u00e3i v\u1ec1 gi\u00e1 s\u1ea3n ph\u1ea9m, livestream v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng, voucher c\u00f9ng nhi\u1ec1u qu\u00e0 t\u1eb7ng \u0111\u1ed9c quy\u1ec1n\u2026<\/p>\n

T\u00ednh \u0111\u1ebfn \u0111\u1ee3t mua s\u1eafm 10-10 v\u1eeba qua, Shopee \u0111\u00e3 thu h\u00fat h\u01a1n 5.000 th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh, thu h\u00fat c\u1ed9ng \u0111\u1ed3ng h\u01a1n 4 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh \u0111\u0103ng k\u00fd tham gia v\u00e0 t\u1eadn h\u01b0\u1edfng c\u00e1c \u01b0u \u0111\u00e3i c\u00f9ng voucher \u0111\u1ed9c quy\u1ec1n m\u1ed7i th\u00e1ng.<\/p>\n

Trong khi \u0111\u00f3 Lazada mang h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng t\u1eeb Gmarket Korea, TMall (gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Taobao) v\u00e0 h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ch\u00e2u \u00c2u, ch\u00e2u M\u1ef9, Nh\u1eadt B\u1ea3n \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Ch\u1ec9 v\u1edbi v\u00e0i click, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng trong v\u00f2ng 7 ng\u00e0y, ho\u00e0n to\u00e0n freeship v\u00e0 tho\u1ea3i m\u00e1i \u0111\u1ed5i tr\u1ea3 trong v\u00f2ng 30 ng\u00e0y.<\/p>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t “S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a h\u1ec7 sinh th\u00e1i c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng t\u1ea1i \u0110\u00f4ng Nam \u00c1” do Cube Asia v\u00e0 Lazada c\u00f4ng b\u1ed1 cu\u1ed1i th\u00e1ng 11-2025, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng mua s\u1eafm c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 quan t\u00e2m h\u01a1n \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

86% ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng mua s\u1eafm tr\u00ean gian h\u00e0ng ch\u00ednh h\u00e3ng (kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t 20% giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng trong ba th\u00e1ng g\u1ea7n nh\u1ea5t). 90% s\u1ed1 ng\u01b0\u1eddi n\u00e0y s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, cho th\u1ea5y “gi\u00e1 tr\u1ecb ni\u1ec1m tin” m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf th\u00eam \u0111\u1ec3 \u0111\u01b0\u1ee3c an t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. 31% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n l\u00f2ng tr\u1ea3 th\u00eam 10 – 30% chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 x\u00e1c th\u1ef1c v\u00e0 s\u1ef1 an t\u00e2m.\u00a0<\/p>\n

\u0110\u1eb7c bi\u1ec7t, c\u00e1c qu\u1ed1c gia nh\u01b0 Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam \u0111ang d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1edbi t\u1ec9 l\u1ec7 ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng v\u01b0\u1ee3t m\u1ee9c 90%. <\/p>\n

T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y, nh\u1eefng y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng ni\u1ec1m tin nh\u01b0 “\u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng” c\u00f9ng v\u1edbi “cam k\u1ebft ch\u00ednh h\u00e3ng” \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong h\u00e0nh vi mua h\u00e0ng.<\/p>\n

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Ch\u1ec9 lo b\u1ecb “h\u00e0nh” khi \u0111i b\u1ea3o h\u00e0nh<\/h3>\n

B\u00ean c\u1ea1nh nh\u1eefng kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i chi ti\u00eau s\u1ed1 ti\u1ec1n l\u1edbn tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn, kh\u00f4ng \u00edt ng\u01b0\u1eddi v\u1eabn c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u00e1i chi\u1ec1u. Theo anh Nguy\u1ec5n Thanh H\u1ea3i (35 tu\u1ed5i, \u0110\u1eafk L\u1eafk), ch\u1ec9 c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP.HCM hay H\u00e0 N\u1ed9i, vi\u1ec7c mua h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean k\u00eanh online s\u1ebd kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec.<\/p>\n

“Nh\u01b0ng v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u00e1c t\u1ec9nh, kh\u00f4ng c\u00f3 trung t\u00e2m b\u1ea3o h\u00e0nh \u1ee7y quy\u1ec1n, vi\u1ec7c mua h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean c\u00e1c gian h\u00e0ng online s\u1ebd \u0111\u1ed1i di\u1ec7n v\u1edbi nhi\u1ec1u r\u1ee7i ro, nh\u1ea5t l\u00e0 khi ph\u1ea3i \u0111i b\u1ea3o h\u00e0nh. L\u00fac \u0111\u00f3 m\u1edbi th\u1ea5y th\u1ea5m th\u00eda, kh\u00e1ch h\u00e0ng c\u0169ng tr\u1ea7y da tr\u00f3c v\u1ea9y”, anh H\u1ea3i n\u00f3i. Trong th\u1ef1c t\u1ebf, d\u00f9 mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i v\u00e0 b\u1ea3o h\u00e0nh v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc.<\/p>\n<\/div>\n

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Ph\u1ea3i c\u00f3 ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i, b\u1ea3o h\u00e0nh t\u1ed1t<\/h3>\n

\u00d4ng Nguy\u1ec5n Ph\u1ea1m Ho\u00e0ng Huy – ch\u1ee7 nhi\u1ec7m b\u1ed9 m\u00f4n digital marketing FPT Polytechnic – cho r\u1eb1ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn khi x\u00e2y d\u1ef1ng gian h\u00e0ng ch\u00ednh h\u00e3ng tr\u00ean s\u00e0n TM\u0110T, vi\u1ec7c t\u1eadn d\u1ee5ng \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 k\u00edch c\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. <\/p>\n

Tuy nhi\u00ean n\u1ebfu l\u1ea1m d\u1ee5ng d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u00e0m ch\u00e1n, suy gi\u1ea3m l\u00f2ng tin, l\u00e0m y\u1ebfu \u0111i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. “\u0110i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f9ng ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i, b\u1ea3o h\u00e0nh t\u1ed1t, n\u1ec1n t\u1ea3ng t\u1ea1o uy t\u00edn v\u00e0 s\u1ef1 b\u1ec1n v\u1eefng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng”, \u00f4ng Huy n\u00f3i. <\/p>\n

Theo c\u00e1c chuy\u00ean gia Vietnam Report, ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m t\u1ec9 USD v\u1eabn r\u1ea5t s\u00f4i \u0111\u1ed9ng v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft. Tuy nhi\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t cho th\u1ea5y trong n\u0103m 2025, g\u00e1nh n\u1eb7ng chi ph\u00ed c\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i, bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i t\u1ed1i \u01b0u k\u00eanh b\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf.<\/p>\n<\/div>\n

<\/pattern> <\/defs> <\/svg> \u0110\u1ecdc ti\u1ebfp <\/a> <\/pattern> <\/defs> <\/svg> V\u1ec1 trang Ch\u1ee7 \u0111\u1ec1 <\/a> <\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n mua h\u00e0ng ch\u00ednh h\u00e3ng qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed […]<\/p>","protected":false},"author":5,"featured_media":57921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-57918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chung-khoan"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/57918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=57918"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/57918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/57921"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=57918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=57918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=57918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}