{"id":56487,"date":"2025-12-03T11:26:20","date_gmt":"2025-12-03T04:26:20","guid":{"rendered":"https:\/\/hbbgroup.net\/banh-keo-do-uong-it-duong-len-ngoi\/"},"modified":"2025-12-03T11:26:20","modified_gmt":"2025-12-03T04:26:20","slug":"banh-keo-do-uong-it-duong-len-ngoi","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/banh-keo-do-uong-it-duong-len-ngoi\/","title":{"rendered":"B\u00e1nh k\u1eb9o, \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng ‘l\u00ean ng\u00f4i’"},"content":{"rendered":"

Snack, b\u00e1nh k\u1eb9o v\u00e0 \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng, si\u00eau th\u1ecb v\u00e0 chu\u1ed7i \u0111\u1ed3 u\u1ed1ng, m\u1edf ra d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng cho nhi\u1ec1u ng\u00e0nh h\u00e0ng.<\/p>\n

Hai n\u0103m g\u1ea7n \u0111\u00e2y, th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a nhi\u1ec1u gia \u0111\u00ecnh Vi\u1ec7t thay \u0111\u1ed5i r\u00f5 r\u1ec7t. Ch\u1ecb Trang \u1edf ph\u01b0\u1eddng Xu\u00e2n H\u00f2a (TP HCM) t\u1eebng lo l\u1eafng khi hai con th\u00edch b\u00e1nh k\u1eb9o nh\u01b0ng ph\u1ea7n l\u1edbn s\u1ea3n ph\u1ea9m qu\u00e1 ng\u1ecdt. Khi c\u00e1c h\u00e3ng tung phi\u00ean b\u1ea3n gi\u1ea3m \u0111\u01b0\u1eddng, ch\u1ecb m\u1edbi y\u00ean t\u00e2m h\u01a1n.<\/p>\n

Gia \u0111\u00ecnh ch\u1ecb chuy\u1ec3n sang c\u00e1c lo\u1ea1i b\u00e1nh gi\u1ea3m 30-50% \u0111\u01b0\u1eddng, tr\u00e1i c\u00e2y s\u1ea5y, h\u1ea1t v\u00e0 b\u00e1nh y\u1ebfn m\u1ea1ch. “T\u00f4i \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng, \u00edt d\u1ea7u v\u00e0 nh\u00e3n m\u00e1c r\u00f5 r\u00e0ng”, ch\u1ecb Trang n\u00f3i.<\/p>\n

\u00d4ng Tu\u1ea5n, ch\u1ee7 c\u1eeda h\u00e0ng tr\u00ean \u0111\u01b0\u1eddng Ph\u1ea1m V\u0103n Chi\u00eau (TP HCM), cho bi\u1ebft b\u00e1nh k\u1eb9o, s\u1eefa t\u01b0\u01a1i v\u00e0 b\u00e1nh g\u1ea1o \u00edt \u0111\u01b0\u1eddng l\u00e0 nh\u00f3m b\u00e1n ch\u1ea1y, chi\u1ebfm kho\u1ea3ng 30% qu\u1ea7y k\u1ec7. C\u00f3 th\u1eddi \u0111i\u1ec3m h\u1ebft h\u00e0ng, kh\u00e1ch ph\u1ea3i ch\u1edd 1-2 ng\u00e0y. D\u00f2ng b\u00e1nh h\u1ea1t kh\u00f4ng \u0111\u01b0\u1eddng nh\u1eadp kh\u1ea9u c\u0169ng t\u0103ng m\u1ea1nh, mi\u1ec5n l\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c minh b\u1ea1ch.<\/p>\n

T\u1ea1i Saigon Co.op, Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c Nguy\u1ec5n Ng\u1ecdc Th\u1eafng nh\u1eadn \u0111\u1ecbnh s\u1ea3n ph\u1ea9m gi\u1ea3m \u0111\u01b0\u1eddng v\u00e0 h\u1eefu c\u01a1 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng, ph\u00f9 h\u1ee3p xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, nh\u1ea5t l\u00e0 nh\u00f3m kh\u00e1ch tr\u1ebb v\u00e0 gia \u0111\u00ecnh c\u00f3 con nh\u1ecf. H\u1ec7 th\u1ed1ng si\u00eau th\u1ecb \u0111ang \u0111\u1ea9y m\u1ea1nh h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u00f3m “better-for-you (t\u1ed1t h\u01a1n cho b\u1ea1n)”, \u01b0u ti\u00ean nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng. Hi\u1ec7n 90% s\u1ea3n ph\u1ea9m t\u1ea1i Saigon Co.op l\u00e0 h\u00e0ng Vi\u1ec7t, trong \u0111\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 n\u00e2ng chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea3m \u0111\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn bao b\u00ec.<\/p>\n

<\/p>\n
\"K\u1ec7 <\/picture><\/div>
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K\u1ec7 b\u00e1nh k\u1eb9o t\u1ea1i si\u00eau th\u1ecb Co.opmart tr\u00ean \u0111\u01b0\u1eddng Quang Trung, ph\u01b0\u1eddng Th\u00f4ng T\u00e2y H\u1ed9i (TP HCM) xu\u1ea5t hi\u1ec7n kh\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u1ea3m \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng. \u1ea2nh: Thi H\u00e0<\/em><\/p>\n<\/figcaption><\/figure>\n

Chu\u1ed7i c\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa t\u1ea1i TP HCM c\u0169ng \u0111i\u1ec1u ch\u1ec9nh th\u1ef1c \u0111\u01a1n theo nhu c\u1ea7u gi\u1ea3m \u0111\u01b0\u1eddng. \u00d4ng Ho\u00e0ng, ch\u1ee7 qu\u00e1n t\u1ea1i ph\u01b0\u1eddng G\u00f2 V\u1ea5p, cho bi\u1ebft \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng hi\u1ec7n x\u1ebfp th\u1ee9 hai v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch ch\u1ecdn. V\u1edbi n\u01b0\u1edbc \u00e9p, kho\u1ea3ng 80% kh\u00e1ch y\u00eau c\u1ea7u gi\u1ea3m 50% \u0111\u01b0\u1eddng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1eddng. B\u00e1nh ng\u1ecdt t\u1ea1i qu\u00e1n c\u0169ng gi\u1ea3m t\u1ef7 l\u1ec7 \u0111\u01b0\u1eddng nh\u01b0ng v\u1eabn gi\u1eef h\u01b0\u01a1ng v\u1ecb, gi\u00fap doanh thu t\u0103ng 10% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

C\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh hi\u1ec7n nhanh ch\u00f3ng b\u1eaft nh\u1ecbp xu h\u01b0\u1edbng. \u0110\u1ea1i di\u1ec7n Orion Vina cho bi\u1ebft h\u1ecd v\u1eeba m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng ChocoPie v\u00e0 Custas kem tr\u1ee9ng phi\u00ean b\u1ea3n gi\u1ea3m 50% \u0111\u01b0\u1eddng, hi\u1ec7n \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn t\u1ed1t. Sau 9 th\u00e1ng, doanh thu c\u1ee7a Orion t\u1ea1i Vi\u1ec7t Nam t\u0103ng 14%, \u0111\u1ea1t kho\u1ea3ng 1.800 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

\u1ede th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c, Orion ghi nh\u1eadn k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c khi thanh n\u0103ng l\u01b0\u1ee3ng Dr. You – lo\u1ea1i ch\u1ee9a 50% h\u1ea1t v\u00e0 ch\u1ec9 2,4 gram \u0111\u01b0\u1eddng \u0111\u00e3 b\u00e1n h\u01a1n 2 tri\u1ec7u thanh sau ba th\u00e1ng ra m\u1eaft. D\u00f2ng ng\u0169 c\u1ed1c Market O Nature Oh! Granola Low Sugar, ra m\u1eaft cu\u1ed1i 2024, v\u1edbi d\u01b0\u1edbi 2 gram \u0111\u01b0\u1eddng m\u1ed7i kh\u1ea9u ph\u1ea7n v\u00e0 9 lo\u1ea1i ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t, \u0111\u1ea1t h\u01a1n m\u1ed9t tri\u1ec7u g\u00f3i trong th\u1eddi gian ng\u1eafn v\u00e0 t\u1eebng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u00e0ng t\u1ea1i m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u00e1n.<\/p>\n

“\u00d4ng l\u1edbn” ng\u00e0nh s\u1eefa Vinamilk c\u0169ng ghi nh\u1eadn nhu c\u1ea7u t\u0103ng r\u00f5 r\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u00edt v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng, t\u1eeb s\u1eefa t\u01b0\u01a1i, s\u1eefa chua \u0111\u1ebfn s\u1eefa h\u1ea1t v\u00e0 d\u00f2ng dinh d\u01b0\u1ee1ng chuy\u00ean bi\u1ec7t. Khi gi\u1ea3m \u0111\u01b0\u1eddng, c\u00f4ng ty v\u1eabn gi\u1eef v\u1ecb t\u1ef1 nhi\u00ean v\u00e0 ti\u00eau chu\u1ea9n dinh d\u01b0\u1ee1ng c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m. \u0110\u1ea1i di\u1ec7n Vinamilk cho bi\u1ebft nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 d\u1ef1 ki\u1ebfn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn h\u01a1n trong v\u00e0i n\u0103m t\u1edbi.<\/p>\n

D\u1eef li\u1ec7u ti\u00eau d\u00f9ng c\u1ee7ng c\u1ed1 xu h\u01b0\u1edbng n\u00e0y. Theo Cimigo – c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, ho\u1ea1t \u0111\u1ed9ng t\u1ea1i nhi\u1ec1u qu\u1ed1c gia trong khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng – kh\u1ea3o s\u00e1t cho th\u1ea5y 85% ng\u01b0\u1eddi Vi\u1ec7t n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n ch\u1ebf \u0111\u1ed9 \u0103n; 37% c\u1eaft gi\u1ea3m th\u1ef1c ph\u1ea9m c\u00f3 \u0111\u01b0\u1eddng v\u00e0 49% \u0111\u1ecdc nh\u00e3n tr\u01b0\u1edbc khi mua.<\/p>\n

Kompa – c\u00f4ng ty c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9, cho bi\u1ebft s\u1ee9c kh\u1ecfe l\u00e0 l\u00fd do ch\u00ednh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn th\u1ef1c ph\u1ea9m \u00edt \u0111\u01b0\u1eddng, v\u1edbi h\u01a1n 10.000 l\u01b0\u1ee3t th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u00e1o c\u00e1o 84,51% ghi nh\u1eadn snack l\u00e0nh m\u1ea1nh, \u00edt \u0111\u01b0\u1eddng, gi\u00e0u protein, ti\u1ebfp t\u1ee5c t\u0103ng nhanh, ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb “\u0103n cho vui” sang “\u0103n \u0111\u1ec3 kh\u1ecfe”.<\/p>\n

S\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u0169ng cho th\u1ea5y d\u01b0 \u0111\u1ecba c\u1ee7a ph\u00e2n kh\u00fac n\u00e0y kh\u00e1 l\u1edbn. Theo Vietnam Healthy Snacks Market 2025-2033 c\u1ee7a IMARC Group (c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u), th\u1ecb tr\u01b0\u1eddng snack l\u00e0nh m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 364,4 tri\u1ec7u USD n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 573,1 tri\u1ec7u USD v\u00e0o 2033 (CAGR 5,16%), v\u1edbi \u0111\u1ed9ng l\u1ef1c t\u1eeb nhu c\u1ea7u s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng v\u00e0 \u00edt ch\u1ea5t b\u00e9o.<\/p>\n

B\u00e1o c\u00e1o Vietnam Superfoods Market 2025-2033 \u0111\u1ed3ng th\u1eddi ch\u1ec9 ra th\u1ecb tr\u01b0\u1eddng superfoods (si\u00eau th\u1ef1c ph\u1ea9m- nhi\u1ec1u dinh d\u01b0\u1ee1ng v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe) \u0111\u1ea1t kho\u1ea3ng 719,2 tri\u1ec7u USD n\u0103m 2024, d\u1ef1 ki\u1ebfn \u0111\u1ea1t g\u1ea7n 1,7 t\u1ef7 USD v\u00e0o 2033 (CAGR 9,93%), bao g\u1ed3m tr\u00e1i c\u00e2y, rau c\u1ee7, h\u1ea1t v\u00e0 ng\u0169 c\u1ed1c – nhi\u1ec1u lo\u1ea1i \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o b\u00e1nh k\u1eb9o, snack v\u00e0 \u0111\u1ed3 u\u1ed1ng h\u01b0\u1edbng s\u1ee9c kh\u1ecfe.<\/p>\n

Ch\u00ednh s\u00e1ch c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 d\u1ecbch chuy\u1ec3n. H\u00e0n Qu\u1ed1c \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u1ea3m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng ti\u00eau th\u1ee5 xu\u1ed1ng d\u01b0\u1edbi 10% t\u1ed5ng calo; Trung Qu\u1ed1c m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng Nutri-Grade cho \u0111\u1ed3 u\u1ed1ng. T\u1ea1i Vi\u1ec7t Nam, t\u1eeb 2027, \u0111\u1ed3 u\u1ed1ng c\u00f3 tr\u00ean 5 gram \u0111\u01b0\u1eddng trong 100 ml s\u1ebd ch\u1ecbu thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t 8-10%, bu\u1ed9c doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u00f3m \u00edt v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n t\u1eeb ph\u00e2n kh\u00fac ng\u00e1ch th\u00e0nh d\u00f2ng ch\u1ee7 l\u1ef1c trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

Thi H\u00e0<\/strong><\/p>\n

<\/span> <\/p>","protected":false},"excerpt":{"rendered":"

Snack, b\u00e1nh k\u1eb9o v\u00e0 \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng, si\u00eau th\u1ecb v\u00e0 chu\u1ed7i \u0111\u1ed3 […]<\/p>","protected":false},"author":5,"featured_media":56492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-56487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/56487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=56487"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/56487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/56492"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=56487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=56487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=56487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}