{"id":47686,"date":"2025-09-06T14:54:39","date_gmt":"2025-09-06T07:54:39","guid":{"rendered":"https:\/\/hbbgroup.net\/mo-ve-thuong-hieu-fb-viet-nam\/"},"modified":"2025-09-06T14:54:39","modified_gmt":"2025-09-06T07:54:39","slug":"mo-ve-thuong-hieu-fb-viet-nam","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/mo-ve-thuong-hieu-fb-viet-nam\/","title":{"rendered":"M\u01a1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u F&B Vi\u1ec7t Nam"},"content":{"rendered":"
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\"M\u01a1<\/p>

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Th\u1ef1c kh\u00e1ch t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng Wrap & Roll \u1edf TP.HCM. Chu\u1ed7i c\u1eeda h\u00e0ng Wrap & Roll ra \u0111\u1eddi th\u00e1ng 10-2006 l\u00e0 m\u1ed9t trong ba start-up Vi\u1ec7t Nam trong ng\u00e0nh F&B \u0111\u01b0\u1ee3c r\u00f3t v\u1ed1n t\u1eeb Qu\u1ef9 Mekong Capital – \u1ea2nh: T\u1ef0 TRUNG<\/p>\n<\/figcaption><\/figure>\n

Theo b\u00e1o c\u00e1o c\u1ee7a iPOS.vn, n\u0103m 2024 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng F&B (Food and Beverage, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng) t\u1ea1i Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh \u0111\u1ea1t h\u01a1n 323.000, t\u0103ng 1,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. <\/p>\n

B\u1ea5t ch\u1ea5p nh\u1eefng kh\u00f3 kh\u0103n v\u1ec1 ti\u00eau d\u00f9ng, doanh thu ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024 v\u1eabn \u0111\u1ea1t h\u01a1n 688.000 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 16,6% so v\u1edbi n\u0103m 2023.<\/p>\n

D\u1ef1 b\u00e1o doanh thu to\u00e0n ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t kho\u1ea3ng 755.000 t\u1ec9 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 9,6% trong n\u0103m 2025. C\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/a> ngo\u1ea1i chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, theo c\u00e1c chuy\u00ean gia, v\u1eeba t\u1ea1o ra th\u00e1ch th\u1ee9c v\u00e0 c\u1ea3 c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i n\u1ebfu c\u00f3 h\u01b0\u1edbng \u0111i.<\/p>\n

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\"F&B<\/p>

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B\u1ee9c tranh ng\u00e0nh F&B \u1edf Vi\u1ec7t Nam Ngu\u1ed3n: VIRAC, Eurromonitor, iPOS.vn – S\u1ed1 li\u1ec7u: TH\u1ea2O TH\u01af\u01a0NG – \u0110\u1ed3 h\u1ecda: T\u1ea4N \u0110\u1ea0T<\/p>\n<\/figcaption><\/figure>\n

Kh\u00f4ng gian v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t<\/h2>\n

Trao \u0111\u1ed5i v\u1edbi Tu\u1ed5i Tr\u1ebb<\/i>, ch\u1ecb H\u1ed3ng Nguy\u00ean (ph\u01b0\u1eddng Ph\u00fa Th\u1ecd, TP.HCM), nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, cho hay khi \u0111i \u0103n nh\u00f3m \u0111\u00f4ng ng\u01b0\u1eddi v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8, ch\u1ecb th\u01b0\u1eddng ch\u1ecdn \u0103n \u1edf c\u00e1c chu\u1ed7i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00ec \u0111a s\u1ed1 \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn v\u00e0 h\u1ee3p kh\u1ea9u v\u1ecb.<\/p>\n

“M\u00ecnh c\u0169ng th\u00edch kh\u00f4ng gian \u1edf c\u00e1c chu\u1ed7i n\u00e0y n\u1eefa v\u00ec h\u1ecd th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 \u0111\u1ed3ng b\u1ed9, nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ed1t”, ch\u1ecb Nguy\u00ean n\u00f3i.<\/p>\n

Hay tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u1ecb Ho\u00e0ng My (24 tu\u1ed5i, ph\u01b0\u1eddng Th\u1ea1nh M\u1ef9 T\u00e2y, TP.HCM) m\u1eb7c d\u00f9 th\u00edch c\u00e1c qu\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng h\u01a1n, nh\u01b0ng v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 m\u00f3n \u0103n nh\u01b0 g\u00e0 r\u00e1n, ch\u1ecb ch\u1ecdn d\u00f9ng \u1edf chu\u1ed7i v\u00ec c\u00e1c m\u00f3n n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n c\u00f4ng th\u1ee9c l\u1ea1, \u0111\u1eb7c tr\u01b0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng \u0111\u1ed3ng b\u1ed9.<\/p>\n

“T\u00e2m l\u00fd c\u1ee7a m\u00ecnh l\u00e0 \u0111i \u0103n \u1edf chu\u1ed7i th\u00ec y\u00ean t\u00e2m v\u1ec1 v\u1ecb v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00f3n \u0103n, d\u00f9 c\u00f3 \u0103n \u1edf kh\u00e1c chi nh\u00e1nh”, ch\u1ecb My chia s\u1ebb.<\/p>\n

Kh\u00f4ng nh\u1eefng ch\u1ecb Nguy\u00ean, ch\u1ecb My m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t v\u1eabn chu\u1ed9ng c\u00e1c c\u1eeda h\u00e0ng thu\u1ed9c chu\u1ed7i l\u1edbn. Th\u1ef1c t\u1ebf c\u00e1c lo\u1ea1i h\u00ecnh kinh doanh nh\u01b0 qu\u00e1n c\u00e0 ph\u00ea cao c\u1ea5p, nh\u00e0 h\u00e0ng, qu\u00e1n l\u1ea9u v\u00e0 c\u00e1c qu\u00e1n tr\u00e0 \u0111\u1eadm v\u1ecb, tr\u00e0 s\u1eefa c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh, doanh thu cao t\u1eeb th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/a>.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u ngo\u1ea1i, l\u1ea9u Haidilao. Theo b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u1eeda \u0111\u1ea7u n\u0103m 2025 c\u1ee7a Super Hi International (\u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh chu\u1ed7i nh\u00e0 h\u00e0ng l\u1ea9u Haidilao) ghi nh\u1eadn t\u1ed5ng doanh thu t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee7a chu\u1ed7i \u0111\u1ea1t 396,7 tri\u1ec7u USD, t\u0103ng 7% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. <\/p>\n

Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong b\u1ed1n th\u1ecb tr\u01b0\u1eddng gi\u00fap Haidilao “b\u1ecf t\u00fai” doanh thu nhi\u1ec1u, v\u01b0\u1ee3t l\u00ean th\u1ecb tr\u01b0\u1eddng Singapore, M\u1ef9 v\u00e0 Malaysia, v\u1edbi tr\u00ean 10% t\u1ed5ng doanh thu.<\/p>\n

C\u1ee5 th\u1ec3, t\u1ea1i Vi\u1ec7t Nam, chu\u1ed7i l\u1ea9u ngo\u1ea1i n\u00e0y thu \u0111\u01b0\u1ee3c 43,6 tri\u1ec7u USD doanh thu trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m nay, t\u0103ng 1,6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, chu\u1ed7i g\u00e0 r\u00e1n Jollibee v\u00e0 th\u1ee9c u\u1ed1ng Highlands Coffee (do T\u1eadp \u0111o\u00e0n Jollibee Foods Corporation – JFC – v\u1eadn h\u00e0nh), h\u00e9 l\u1ed9 b\u00e1o c\u00e1o doanh thu qu\u00fd 2-2025 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh.<\/p>\n

V\u1edbi chu\u1ed7i th\u1ee9c u\u1ed1ng mang t\u00ean Highlands Coffee, JFC \u0111ang v\u1eadn h\u00e0nh g\u1ea7n 900 c\u1eeda h\u00e0ng nh\u01b0ng \u0111a s\u1ed1 \u0111\u1eb7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a Vi\u1ec7t Nam. <\/p>\n

Theo th\u00f4ng tin t\u1eeb t\u1eadp \u0111o\u00e0n v\u1eadn h\u00e0nh, n\u1ebfu chu\u1ed7i g\u00e0 r\u00e1n Jollibee c\u00f3 doanh s\u1ed1 to\u00e0n h\u1ec7 th\u1ed1ng t\u0103ng 15,4% so v\u1edbi c\u00f9ng k\u1ef3 th\u00ec g\u00e0 r\u00e1n Jollibee Vi\u1ec7t Nam l\u1ea1i c\u00f3 m\u1ee9c t\u0103ng b\u1ea5t ng\u1edd \u0111\u1ebfn 35%. Vi\u1ec7t Nam hi\u1ec7n \u0111\u1ee9ng s\u1ed1 1 v\u1ec1 th\u1ecb ph\u1ea7n, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn v\u1edbi chu\u1ed7i g\u00e0 r\u00e1n n\u00e0y d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ch\u1ec9 x\u1ebfp th\u1ee9 ba.<\/p>\n

Hi\u1ec7n JFC c\u0169ng \u0111ang v\u1eadn h\u00e0nh 896 c\u1eeda h\u00e0ng Highlands Coffee, ch\u1ee7 y\u1ebfu c\u00f3 m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. T\u1eadp \u0111o\u00e0n F&B c\u1ee7a Philippines mua l\u1ea1i Highlands Coffee t\u1eeb n\u0103m 2012. Trong qu\u00fd 2-2025, chu\u1ed7i c\u00e0 ph\u00ea n\u00e0y c\u00f3 l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf, kh\u1ea5u hao v\u00e0 l\u00e3i vay \u0111\u1ea1t g\u1ea7n 21 tri\u1ec7u USD, t\u0103ng 5,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

C\u00f2n v\u1edbi Mixue, chu\u1ed7i tr\u00e0 s\u1eefa Trung Qu\u1ed1c n\u00e0y hi\u1ec7n \u0111\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u01b0\u1ee3t c\u1ea3 McDonald’s v\u00e0 Starbucks. Mixue c\u00f3 c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2018. Mixue t\u1eebng c\u00f4ng b\u1ed1 m\u1ed7i ng\u00e0y to\u00e0n h\u1ec7 th\u1ed1ng b\u00e1n ra kho\u1ea3ng 5,8 t\u1ec9 ly n\u01b0\u1edbc. <\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt g\u1ed3m n\u01b0\u1edbc chanh, kem, tr\u00e0 s\u1eefa, tr\u00e0 tr\u00e1i c\u00e2y c\u00f3 gi\u00e1 kho\u1ea3ng 20.000 – 30.000 \u0111\u1ed3ng\/ly \u1edf Vi\u1ec7t Nam. Hi\u1ec7n nay Mixue c\u0169ng l\u00e0 chu\u1ed7i F&B l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam v\u1edbi h\u01a1n 1.300 c\u1eeda h\u00e0ng.<\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Vietdata, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 doanh thu t\u1ea1i Vi\u1ec7t Nam g\u1ea7n 1.260 t\u1ec9 \u0111\u1ed3ng trong n\u0103m 2023, t\u0103ng g\u1ea5p 2,6 l\u1ea7n so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. Chu\u1ed7i n\u00e0y c\u0169ng c\u00f3 l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u00e1ch bi\u1ec7t th\u1ecb tr\u01b0\u1eddng v\u1edbi 204 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 3 l\u1ea7n sau m\u1ed9t n\u0103m.<\/p>\n

Nh\u00ecn nh\u1eadn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chu\u1ed7i F&B ngo\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u00f4ng L\u00ea V\u0169, managing partner t\u1ea1i F&B Academy, nh\u1eadn \u0111\u1ecbnh c\u00e1c chu\u1ed7i F&B n\u00e0y ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n

Theo \u00f4ng V\u0169, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb th\u1ebf h\u1ec7 gen Z tr\u1edf v\u1ec1 sau ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u1ea9m th\u1ef1c<\/a> ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a th\u1ebf h\u1ec7 m\u00ecnh, c\u00e1c chu\u1ed7i F&B ngo\u1ea1i l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y n\u00ean s\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t.<\/p>\n

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\"F&B<\/p>

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Kh\u00e1ch g\u1ecdi th\u1ee9c u\u1ed1ng t\u1ea1i m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea Highlands \u1edf TP.HCM v\u00e0o ng\u00e0y 5-9 – \u1ea2nh: T.T.D.<\/p>\n<\/figcaption><\/figure>\n

H\u01b0\u1edbng \u0111i n\u00e0o cho th\u01b0\u01a1ng hi\u1ec7u F&B n\u1ed9i?<\/h2>\n

\u0110\u1ed1i l\u1eadp v\u1edbi s\u1ef1 th\u1eafng l\u1edbn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B ngo\u1ea1i, th\u1ecb tr\u01b0\u1eddng kinh doanh F&B \u1edf Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n s\u00e0ng l\u1ecdc, ch\u1ec9 c\u00f2n ch\u1ed7 cho nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh v\u00e0 v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n.<\/p>\n

Trao \u0111\u1ed5i v\u1edbi Tu\u1ed5i Tr\u1ebb<\/i> ng\u00e0y 5-9, \u00f4ng Ho\u00e0ng T\u00f9ng, ch\u1ee7 t\u1ecbch F&B Investment – chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u00e0o t\u1ea1o trong ng\u00e0nh F&B – nh\u00ecn nh\u1eadn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng g\u00f3p doanh s\u1ed1 l\u1edbn cho m\u1ed9t s\u1ed1 chu\u1ed7i F&B ngo\u1ea1i l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c v\u00ec Vi\u1ec7t Nam c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n d\u1eabn \u0111\u1ea7u ng\u00e0nh n\u00e0y \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n

\u00d4ng T\u00f9ng d\u1eabn ra m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c khi ph\u00e1t tri\u1ec3n ra n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng ch\u1ecdn Vi\u1ec7t Nam ch\u1eb3ng h\u1ea1n nh\u01b0 Mixue, chu\u1ed7i tr\u00e0 s\u1eefa; hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u1ee7a Trung Qu\u1ed1c \u0111\u1ec1u ch\u1ecdn Vi\u1ec7t Nam.<\/p>\n

V\u1ec1 c\u00e1c chu\u1ed7i F&B ngo\u1ea1i t\u1ea1i TP.HCM “th\u1eafng l\u1edbn”, theo \u00f4ng T\u00f9ng, \u0111\u1ebfn t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n: n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb t\u1ed1t, c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, c\u00f3 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh… n\u00ean c\u00f3 b\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t r\u1ea5t t\u1ed1t.<\/p>\n

“\u0110a s\u1ed1 c\u00e1c chu\u1ed7i n\u00e0y n\u1eafm nhu c\u1ea7u ti\u00eau d\u00f9ng ng\u01b0\u1eddi d\u00e2n t\u1ed1t. H\u1ecd c\u00f3 s\u1ee9c m\u1ea1nh v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, h\u1ecd kh\u00f4ng m\u1edf r\u1ed9ng qu\u00e1 nhanh m\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 “l\u00ec l\u1ee3m”, bi\u1ebft t\u1ec7p kh\u00e1ch h\u00e0ng m\u00ecnh l\u00e0 ai. <\/p>\n

Ngo\u00e0i ra, c\u00e1c chu\u1ed7i \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng ngo\u1ea1i c\u00f3 \u01b0u th\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111\u1ec1u c\u00f3 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh t\u1ed1t, data kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7, s\u1ed1 h\u00f3a kh\u00e1ch h\u00e0ng… \u0111\u1ec1u v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t hi\u1ec7n t\u1ea1i”, \u00f4ng T\u00f9ng n\u00f3i th\u00eam.<\/p>\n

Nh\u01b0ng \u00f4ng T\u00f9ng c\u0169ng nh\u00ecn nh\u1eadn kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i n\u00e0o c\u0169ng ph\u00e1t tri\u1ec3n t\u1ed1t \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t do v\u1ea5n \u0111\u1ec1 li\u00ean quan kh\u1ea9u v\u1ecb, v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i \u0111ang b\u1ecb \u0111u\u1ed1i. <\/p>\n

V\u00ec th\u1ebf, theo ch\u1ee7 t\u1ecbch F&B Investment, m\u1eb7c d\u00f9 doanh nghi\u1ec7p Vi\u1ec7t c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, v\u1ed1n, c\u00f4ng ngh\u1ec7 \u0111i ch\u1eadm h\u01a1n \u0111\u1ed1i th\u1ee7… nh\u01b0ng doanh nghi\u1ec7p n\u1ed9i n\u1ebfu bi\u1ebft c\u00e1ch khai th\u00e1c v\u1eabn c\u00f3 h\u01b0\u1edbng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

\u00d4ng T\u00f9ng g\u1ee3i \u00fd ba h\u01b0\u1edbng \u0111i cho doanh nghi\u1ec7p F&B n\u1ed9i: “Tr\u01b0\u1edbc ti\u00ean kh\u00f4ng \u0111\u1ec3 m\u1ea5t \u0111i b\u1ea3n s\u1eafc ng\u01b0\u1eddi Vi\u1ec7t trong m\u1ea3ng \u1ea9m th\u1ef1c, v\u00ec m\u1ea5t b\u1ea3n s\u1eafc l\u00e0 l\u00e3ng ph\u00ed th\u1ebf m\u1ea1nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i l\u00e0m \u0111\u1ed3 \u00c2u nh\u01b0ng v\u1eabn gi\u1eef b\u1ea3n s\u1eafc, ch\u1eb3ng h\u1ea1n l\u1ea9u Haidilao v\u1eabn gi\u1eef b\u1ea3n s\u1eafc c\u1ee7a Philippines trong v\u1ecb s\u1ed1t, hay c\u00e1c m\u00f3n \u0103n Trung Qu\u1ed1c c\u0169ng t\u01b0\u01a1ng t\u1ef1… <\/p>\n

\u1ea8m th\u1ef1c Vi\u1ec7t c\u00f3 m\u00f3n ngon \u0111a d\u1ea1ng, gi\u1eef b\u1ea3n s\u1eafc l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u00e1ch v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

Sau \u0111\u00f3, ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng \u0111\u1eb9p m\u1eaft v\u00e0 c\u00f3 t\u00ednh c\u00e1ch, b\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng. <\/p>\n

\u0102n u\u1ed1ng c\u00e1i g\u00ec th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf m\u1ed9t ph\u1ea7n b\u1ea3n th\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u00e0nh F&B n\u1ed9i c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c b\u00ean c\u1ea1nh b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd thu\u1ea7n t\u00fay c\u00f2n b\u00e1n th\u01b0\u01a1ng hi\u1ec7u, b\u00e1n c\u00e2u chuy\u1ec7n xung quanh \u0111\u1ec3 n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m l\u00ean. Khi s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh t\u1ed1t.<\/p>\n

Trong khi \u0111\u00f3, \u00f4ng Nguy\u1ec5n K\u1ef3 Trung – ph\u00f3 ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i \u1ea8m th\u1ef1c TP.HCM – cho r\u1eb1ng: “\u0110\u1ec3 ng\u00e0nh F&B Vi\u1ec7t Nam v\u01b0\u01a1n l\u00ean, b\u1eadt l\u00ean v\u00e0 c\u1ea1nh tranh \u0111\u01b0\u1ee3c, c\u1ea7n chi\u1ebfn thu\u1eadt kinh t\u1ebf, s\u1ef1 c\u1ea1nh tranh t\u1ed5ng h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed. <\/p>\n

Ti\u00eau ch\u00ed c\u01a1 b\u1ea3n tr\u01b0\u1edbc ti\u00ean l\u00e0 c\u1ea7n m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 nh\u00e2n b\u1ea3n. Doanh nghi\u1ec7p \u1ea9m th\u1ef1c Vi\u1ec7t Nam kh\u00f4ng “\u0111\u00f3ng g\u00f3i” \u0111\u01b0\u1ee3c. Ngo\u00e0i ra chi\u1ebfn l\u01b0\u1ee3c marketing, truy\u1ec1n th\u00f4ng ch\u01b0a \u0111\u1ea1t \u0111\u00edch \u0111\u1ec3 h\u00ecnh dung gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00ec doanh nghi\u1ec7p Vi\u1ec7t v\u1eabn ch\u01b0a \u0111\u1ecbnh h\u00ecnh “\u0111\u1ebfn n\u01a1i \u0111\u1ebfn ch\u1ed1n”. <\/p>\n

Ch\u1eb3ng h\u1ea1n \u0111\u1eb7t t\u00ean nh\u00e0 h\u00e0ng th\u1ee9c \u0103n th\u1ee9c u\u1ed1ng l\u00e0 AB, trong \u0111\u00f3 A t\u00ean ch\u1ed3ng, B l\u00e0 t\u00ean v\u1ee3; kh\u00f4ng h\u00ecnh dung \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh, thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh, doanh nghi\u1ec7p Vi\u1ec7t y\u1ebfu t\u00e0i ch\u00ednh th\u00ec kh\u00f3 b\u1ec1n v\u1eefng”.<\/p>\n

\n

\u0110\u1ec3 c\u1ea1nh tranh t\u1ed1t v\u1edbi c\u00e1c chu\u1ed7i F&B ngo\u1ea1i ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan y\u1ebfu t\u1ed1 \u1ea9m th\u1ef1c v\u1ec1 l\u00e2u d\u00e0i c\u1ea7n g\u1eafn y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c. <\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ph\u1ea3i c\u00f3 n\u00e9t Vi\u1ec7t \u1edf trong \u0111\u00f3, \u0111\u00f3 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i kh\u00f4ng th\u1ec3 n\u00e0o sao ch\u00e9p \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y Trung Qu\u1ed1c \u0111ang l\u00e0m t\u1ed1t, h\u1ecd c\u00f3 tr\u00e0o l\u01b0u “qu\u1ed1c tri\u1ec1u” – t\u1ee9c m\u1ecdi ng\u00e0nh t\u1eeb \u1ea9m th\u1ef1c, th\u1eddi trang ph\u1ea3i g\u1eafn n\u00e9t qu\u1ed1c gia v\u00e0o, \u0111\u1ec3 kh\u01a1i d\u1eady ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/p>\n

\u00d4ng Ho\u00e0ng T\u00f9ng (ch\u1ee7 t\u1ecbch F&B Investment, chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u00e0o t\u1ea1o trong ng\u00e0nh F&B)<\/b><\/p>\n<\/div>\n

\n

\u00d4ng Nguy\u1ec5n V\u0103n Th\u1ee9 (gi\u00e1m \u0111\u1ed1c C\u00f4ng ty GC Food):<\/b><\/p>\n

C\u00e1c chu\u1ed7i F&B ngo\u1ea1i c\u00f3 qu\u1ea3n l\u00fd, v\u1eadn h\u00e0nh hi\u1ec7n \u0111\u1ea1i<\/h3>\n
\n

\"M\u01a1<\/p>

<\/figcaption><\/figure>\n

Quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a chu\u1ed7i F&B ngo\u1ea1i g\u1ed3m ch\u1ecdn m\u1eb7t b\u1eb1ng, thi\u1ebft k\u1ebf logo nh\u00e3n hi\u1ec7u, nguy\u00ean li\u1ec7u, s\u1ea3n ph\u1ea9m h\u1ee3p th\u1ecb hi\u1ebfu. T\u00ednh to\u00e1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u00f5 r\u00e0ng, v\u1eadn h\u00e0nh theo chu\u1ed7i, t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n, t\u00e0i ch\u00ednh m\u1ea1nh. <\/p>\n

C\u00f2n F&B Vi\u1ec7t Nam g\u1eb7p kh\u00f3 v\u1ec1 gi\u00e1 b\u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. B\u00e1n gi\u00e1 th\u1ea5p kh\u00f4ng \u0111\u01b0\u1ee3c, b\u00e1n gi\u00e1 cao kh\u00f4ng c\u00f3 kh\u00e1ch. C\u1ea7n khuy\u1ebfn kh\u00edch m\u1ea1nh h\u01a1n n\u1eefa vi\u1ec7c ng\u01b0\u1eddi Vi\u1ec7t \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t, \u0111\u1ec3 doanh nghi\u1ec7p n\u1ed9i c\u00f3 c\u01a1 h\u1ed9i c\u1ea1nh tranh. <\/p>\n

N\u1ebfu c\u00f3 s\u1ef1 lan t\u1ecfa m\u1ea1nh, t\u00f4i tin v\u00e0i n\u0103m t\u1edbi Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u chu\u1ed7i th\u01b0\u01a1ng hi\u1ec7u F&B n\u1ed9i l\u1edbn m\u1ea1nh.<\/p>\n

Doanh nghi\u1ec7p Vi\u1ec7t c\u0169ng c\u1ea7n th\u00edch \u1ee9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh F&B, ti\u1ebfp c\u1eadn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao nh\u1eadn linh ho\u1ea1t, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7, gi\u1ea3m chi ph\u00ed c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5. <\/p>\n

\u0110\u1eb7c bi\u1ec7t thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng, th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c giao \u0111\u1ed3 u\u1ed1ng th\u1ee9c \u0103n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nhanh ch\u00f3ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n

\u0110\u1ed1i v\u1edbi GC Food, ch\u00fang t\u00f4i h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh F&B Vi\u1ec7t Nam l\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. <\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, v\u1eeba \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m v\u1eeba t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. <\/p>\n

Ph\u1ea3i x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng, li\u00ean k\u1ebft nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 chu\u1ed7i ph\u1ee5c v\u1ee5 kh\u00e1c qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean t\u1ee5c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

B\u00e0 L\u01b0u Th\u1ecb Thu H\u01b0\u01a1ng (ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh m\u00ec Grandma Lu, TP.HCM):<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u F&B Vi\u1ec7t Nam mu\u1ed1n \u0111i xa, c\u1ea7n… \u0111i ch\u1eadm<\/h3>\n
\n

\"M\u01a1<\/p>

<\/figcaption><\/figure>\n

C\u00e1c chu\u1ed7i F&B ngo\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t \u0111\u1ec1u x\u00e2y d\u1ef1ng m\u00f3n \u0103n \u0111\u1eb7c s\u1eafc, \u0111\u00fang kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 ph\u00eda sau s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 c\u00e2u chuy\u1ec7n. H\u1ecd c\u00f3 quy tr\u00ecnh qu\u1ea3n tr\u1ecb b\u00e0i b\u1ea3n – t\u1eeb nguy\u00ean v\u1eadt li\u1ec7u, \u0111\u1ecba \u0111i\u1ec3m c\u1eeda h\u00e0ng, nh\u00e2n s\u1ef1, chi\u1ebfn l\u01b0\u1ee3c… r\u1ea5t chu\u1ea9n. \u0110\u1eb7c bi\u1ec7t, s\u1ea3n ph\u1ea9m ph\u1ea3i ngon. <\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng \u0103n u\u1ed1ng t\u1ea1i c\u00e1c chu\u1ed7i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n th\u1ee9c \u0103n \u0111\u01b0\u1eddng ph\u1ed1 v\u00ec li\u00ean quan s\u1ee9c kh\u1ecfe. <\/p>\n

C\u00e1c c\u1eeda h\u00e0ng \u0103n u\u1ed1ng l\u1edbn th\u01b0\u1eddng \u0111i theo chu\u1ed7i, c\u00f2n nh\u1eefng doanh nghi\u1ec7p nh\u1ecf l\u1ebb “m\u1ecdc l\u00ean” t\u1ea1i 1-2 \u0111\u1ecba \u0111i\u1ec3m v\u1eabn ch\u01b0a “\u0103n thua” v\u00ec r\u1ee7i ro r\u1ea5t l\u1edbn, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u0111ang kh\u00f3 kh\u0103n.<\/p>\n

Ngay c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh m\u00ec c\u1ee7a t\u00f4i, d\u00f9 \u0111ang c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng, \u0111\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n nh\u01b0ng s\u1ebd r\u1ea5t r\u1ee7i ro v\u00ec trong b\u1ed1i c\u1ea3nh chung \u0111ang r\u1ea5t kh\u00f3. V\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u F&B Vi\u1ec7t n\u00f3i chung mu\u1ed1n \u0111i xa v\u00e0 b\u1ec1n, c\u1ea7n ch\u00fa \u00fd vi\u1ec7c… \u0111i ch\u1eadm. Ch\u1eadm m\u00e0 ch\u1eafc \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro”.<\/p>\n<\/div>\n

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Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng F&B \u0111\u1ee9ng th\u1ee9 4 t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/h3>\n
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\"M\u01a1<\/p>

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T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean l\u00e0 m\u1ed9t doanh nghi\u1ec7p Vi\u1ec7t Nam ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u l\u0129nh v\u1ef1c, trong \u0111\u00f3 c\u00f3 F&B. Trong \u1ea3nh: l\u00e0ng c\u00e0 ph\u00ea Trung Nguy\u00ean t\u1ea1i Bu\u00f4n Ma Thu\u1ed9t – \u1ea2nh: T.T.D.<\/p>\n<\/figcaption><\/figure>\n

Theo b\u00e1o c\u00e1o ng\u00e0nh F&B \u0110\u00f4ng Nam \u00c1 giai \u0111o\u1ea1n 2024 – 2025 c\u1ee7a Source of Asia, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111ang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh, c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u1eeb h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i l\u1edbn v\u00e0 nhi\u1ec1u xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o.<\/p>\n

N\u0103m 2023, t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng F&B \u0110\u00f4ng Nam \u00c1 \u0111\u1ea1t 667 t\u1ec9 USD v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng l\u00ean 900 t\u1ec9 USD v\u00e0o n\u0103m 2028. Ri\u00eang ph\u00e2n kh\u00fac d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, t\u1eeb 192,43 t\u1ec9 USD n\u0103m 2024 l\u00ean 349,05 t\u1ec9 USD v\u00e0o n\u0103m 2029.<\/p>\n

Trong khi \u0111\u00f3, ch\u1ec9 ri\u00eang s\u00e1u n\u01b0\u1edbc Indonesia, Th\u00e1i Lan, Vi\u1ec7t Nam, Malaysia, Singapore v\u00e0 Philippines \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 96% th\u1ecb ph\u1ea7n ng\u00e0nh F&B trong khu v\u1ef1c.<\/p>\n

B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 ng\u00e0nh F&B trong khu v\u1ef1c \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 \u0111\u00e1ng k\u1ec3 nh\u1edd m\u1ea1ng l\u01b0\u1edbi c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. V\u1edbi h\u01a1n 100 FTA to\u00e0n c\u1ea7u v\u00e0 8 hi\u1ec7p \u0111\u1ecbnh trong kh\u1ed1i ASEAN, m\u00f4i tr\u01b0\u1eddng kinh doanh \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 r\u1ea5t thu\u1eadn l\u1ee3i.<\/p>\n

Theo \u0111\u00f3, FDI \u0111\u1ed5 v\u00e0o khu v\u1ef1c trong n\u0103m 2023 \u0111\u1ea1t 230 t\u1ec9 USD, trong \u0111\u00f3 l\u0129nh v\u1ef1c F&B thu h\u00fat s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn v\u00e0 cao c\u1ea5p.<\/p>\n

Qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a c\u00f9ng t\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang gia t\u0103ng ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, khi\u1ebfn khu v\u1ef1c tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn cho c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u. <\/p>\n

Trong s\u1ed1 c\u00e1c qu\u1ed1c gia ASEAN, Vi\u1ec7t Nam, Th\u00e1i Lan v\u00e0 Indonesia n\u1ed5i b\u1eadt l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ea7u t\u01b0 quan tr\u1ecdng, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i trong b\u1ee9c tranh F&B \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n

Trong s\u1ed1 s\u00e1u th\u1ecb tr\u01b0\u1eddng F&B n\u1ed5i b\u1eadt t\u1ea1i \u0110\u00f4ng Nam \u00c1, Vi\u1ec7t Nam \u0111\u1ee9ng th\u1ee9 4 v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0o kho\u1ea3ng 23,6 t\u1ec9 USD. Ng\u00e0nh F&B \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u1eeb v\u0103n h\u00f3a \u0103n u\u1ed1ng s\u00f4i \u0111\u1ed9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng \u1ea9m th\u1ef1c qu\u1ed1c t\u1ebf.<\/p>\n

Qu\u1ed1c gia c\u00f3 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng F&B l\u1edbn nh\u1ea5t t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u00e0 Philippines, v\u1edbi quy m\u00f4 v\u00e0o kho\u1ea3ng 112 t\u1ec9 USD.<\/p>\n<\/div>\n

<\/pattern> <\/defs> <\/svg> \u0110\u1ecdc ti\u1ebfp <\/a> <\/pattern> <\/defs> <\/svg> V\u1ec1 trang Ch\u1ee7 \u0111\u1ec1 <\/a> <\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Th\u1ef1c kh\u00e1ch t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng Wrap & Roll \u1edf TP.HCM. Chu\u1ed7i c\u1eeda h\u00e0ng Wrap & Roll ra \u0111\u1eddi th\u00e1ng […]<\/p>","protected":false},"author":1,"featured_media":47687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-47686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-trong-nuoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/47686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=47686"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/47686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/47687"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=47686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=47686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=47686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}