{"id":46901,"date":"2025-09-04T15:55:39","date_gmt":"2025-09-04T08:55:39","guid":{"rendered":"https:\/\/hbbgroup.net\/ir-trong-ky-nguyen-ai-buoc-dot-pha-an-chua-thach-thuc\/"},"modified":"2025-09-04T15:55:39","modified_gmt":"2025-09-04T08:55:39","slug":"ir-trong-ky-nguyen-ai-buoc-dot-pha-an-chua-thach-thuc","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/ir-trong-ky-nguyen-ai-buoc-dot-pha-an-chua-thach-thuc\/","title":{"rendered":"IR trong k\u1ef7 nguy\u00ean AI – B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u1ea9n ch\u1ee9a th\u00e1ch th\u1ee9c"},"content":{"rendered":"
\n

IR trong k\u1ef7 nguy\u00ean AI – B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u1ea9n ch\u1ee9a th\u00e1ch th\u1ee9c<\/p>\n

Trong v\u00f2ng v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 tr\u1edf th\u00e0nh t\u1eeb kh\u00f3a n\u00f3ng trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c – t\u1eeb marketing, v\u1eadn h\u00e0nh, qu\u1ea3n tr\u1ecb r\u1ee7i ro cho \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0 (IR) v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, \u0111\u00f2i h\u1ecfi nh\u00e2n s\u1ef1 s\u1edf h\u1eefu ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh l\u1eabn k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng, c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i m\u1edbi. <\/p>\n

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T\u00e1c gi\u1ea3 b\u00e0i vi\u1ebft: \u00d4ng Nguy\u1ec5n Ho\u00e0ng Linh – Nh\u00e0 Kinh t\u1ebf tr\u01b0\u1edfng, C\u00f4ng ty TNHH Qu\u1ea3n l\u00fd Qu\u1ef9 \u0111\u1ea7u t\u01b0 Ch\u1ee9ng kho\u00e1n Vietcombank (VCBF<\/a>)<\/p>\n<\/p><\/div>\n

Ng\u00e0y nay, vi\u1ec7c \u00e1p d\u1ee5ng AI v\u00e0o IR \u0111ang m\u1edf ra s\u1ef1 thu\u1eadn l\u1ee3i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 tri\u1ec3n khai ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c, d\u1ef1 b\u00e1o m\u1ed1i quan t\u00e2m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung truy\u1ec1n th\u00f4ng, hay t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh c\u00f4ng b\u1ed1 th\u00f4ng tin. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ed9i ng\u0169 IR ph\u1ea3i m\u1ea5t h\u00e0ng gi\u1edd, th\u1eadm ch\u00ed h\u00e0ng ng\u00e0y \u0111\u1ec3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u v\u00e0 vi\u1ebft b\u00e1o c\u00e1o th\u00ec nay nhi\u1ec1u kh\u00e2u c\u00f3 th\u1ec3 r\u00fat ng\u1eafn xu\u1ed1ng ch\u1ec9 c\u00f2n v\u00e0i ph\u00fat.<\/p>\n

\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o n\u1ec1n t\u1ea3ng IR d\u01b0\u1edbi d\u1ea1ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n (predictive analytics), gi\u00fap x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m t\u1ed1i \u01b0u \u0111\u1ec3 ph\u00e1t h\u00e0nh th\u00f4ng tin, c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn n\u1ed9i dung m\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m. <\/p>\n

Ch\u1eb3ng h\u1ea1n, 2 doanh nghi\u1ec7p ni\u00eam y\u1ebft t\u1ea1i S\u1edf GDCK New York (NYSE) l\u00e0 Skechers USA v\u00e0 Ciena \u0111\u00e3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc c\u00e1c c\u00e2u h\u1ecfi m\u00e0 nh\u00e0 ph\u00e2n t\u00edch c\u00f3 th\u1ec3 \u0111\u1eb7t ra trong c\u00e1c cu\u1ed9c h\u1ecdp c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh \u0111\u1ecbnh k\u1ef3. \u0110i\u1ec1u n\u00e0y gi\u00fap ban l\u00e3nh \u0111\u1ea1o chu\u1ea9n b\u1ecb c\u00e2u tr\u1ea3 l\u1eddi s\u00e2u s\u00e1t, k\u1ecbp th\u1eddi v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u1ecf s\u00f3t th\u00f4ng tin quan tr\u1ecdng\u00a0[1]<\/span>.<\/p>\n

Theo h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ea1 t\u1ea7ng t\u00e0i ch\u00ednh Broadridge, nhi\u1ec1u c\u00f4ng ty ni\u00eam y\u1ebft \u1edf th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u00f2n khai th\u00e1c AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ed5 \u0111\u00f4ng, ph\u00e2n lo\u1ea1i nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p IR cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng\u00a0[2]<\/span>. M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 t\u00edch h\u1ee3p chatbot AI tr\u00ean trang web IR \u0111\u1ec3 tr\u1ea3 l\u1eddi t\u1ee9c th\u00ec c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, \u0111\u1ed3ng th\u1eddi thu th\u1eadp d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i nh\u1eb1m tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Nh\u1edd nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y, th\u1eddi gian ph\u1ea3n h\u1ed3i \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3. T\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u00f4ng tin c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng cao v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t c\u0169ng \u0111\u00e3 nhanh ch\u00f3ng \u00e1p d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh – t\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. <\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a CPA<\/a> Australia cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 74% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c s\u1ed1, bao g\u1ed3m c\u1ea3 AI – cao h\u01a1n m\u1ee9c trung b\u00ecnh 63% c\u1ee7a to\u00e0n khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. Trong \u0111\u00f3, 98% ghi nh\u1eadn c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t trong v\u1eadn h\u00e0nh kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. V\u1ec1 ph\u00eda ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3o s\u00e1t c\u1ee7a Microsoft c\u0169ng cho th\u1ea5y, 88% lao \u0111\u1ed9ng tri th\u1ee9c \u1edf Vi\u1ec7t Nam \u0111\u00e3 s\u1eed d\u1ee5ng AI t\u1ea1o sinh (Generative AI) trong c\u00f4ng vi\u1ec7c, cao h\u01a1n m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 75%.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng AI m\u1ed9t c\u00e1ch chuy\u00ean s\u00e2u trong ho\u1ea1t \u0111\u1ed9ng IR \u0111\u1ebfn nay v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c tri\u1ec3n khai \u1edf nhi\u1ec1u t\u1ed5 ch\u1ee9c. Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 ch\u1eadm tr\u1ec5 l\u00e0 b\u1edfi doanh nghi\u1ec7p thi\u1ebfu h\u1ee5t nh\u00e2n l\u1ef1c am hi\u1ec3u c\u00f4ng ngh\u1ec7, chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u cao, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 lo ng\u1ea1i t\u1eeb ph\u00eda c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u1ec1 vi\u1ec7c kh\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung do AI t\u1ea1o ra trong c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 – \u0111i\u1ec1u d\u1ec5 d\u1eabn \u0111\u1ebfn r\u1ee7i ro truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin sai l\u1ec7ch ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p. <\/p>\n

Th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p<\/p>\n

C\u01a1 h\u1ed9i l\u00e0 r\u1ea5t l\u1edbn, nh\u01b0ng vi\u1ec7c \u1ee9ng d\u1ee5ng AI v\u00e0o IR \u0111\u1eb7t ra kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. <\/p>\n

\u0110\u1ea7u ti\u00ean l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, b\u1edfi AI ch\u1ec9 hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n tr\u00ean d\u1eef li\u1ec7u chu\u1ea9n x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady. D\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c sai l\u1ec7ch c\u00f3 th\u1ec3 d\u1eabn t\u1edbi ph\u00e2n t\u00edch sai, g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn uy t\u00edn doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng IR, vi\u1ec7c cho ph\u00e9p AI x\u1eed l\u00fd nhi\u1ec1u d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u0169ng t\u1ea1o n\u00ean nguy c\u01a1 r\u00f2 r\u1ec9, ho\u1eb7c l\u1ea1m d\u1ee5ng th\u00f4ng tin. <\/p>\n

Trong khi \u0111\u00f3, m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng mang n\u1eb7ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi l\u00e0 vi\u1ec7c IR kh\u00f4ng ch\u1ec9 l\u00e0 truy\u1ec1n t\u1ea3i d\u1eef li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0. N\u1ebfu qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a, doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 \u0111\u00e1nh m\u1ea5t \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u00e1 nh\u00e2n – v\u1ed1n l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi c\u1ed5 \u0111\u00f4ng.<\/p>\n

V\u1edbi vai tr\u00f2 l\u00e0 Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng B\u00ecnh ch\u1ecdn Ch\u01b0\u01a1ng tr\u00ecnh IR Awards 2025, VCBF<\/span> nh\u1eadn th\u1ea5y: Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p ni\u00eam y\u1ebft Vi\u1ec7t Nam hi\u1ec7n ch\u1ec9 m\u1edbi \u1edf giai \u0111o\u1ea1n s\u1ed1 h\u00f3a c\u01a1 b\u1ea3n. Ch\u1eb3ng h\u1ea1n, h\u1ecd th\u1ef1c hi\u1ec7n IR th\u00f4ng qua vi\u1ec7c \u0111\u0103ng t\u1ea3i b\u00e1o c\u00e1o tr\u1ef1c tuy\u1ebfn, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u ho\u1eb7c \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 h\u1ecdp tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c khai th\u00e1c AI \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi nh\u00e0 \u0111\u1ea7u t\u01b0 hay t\u1ed1i \u01b0u h\u00f3a th\u1eddi \u0111i\u1ec3m c\u00f4ng b\u1ed1 th\u00f4ng tin, v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf. <\/p>\n

\u0110\u1ec3 AI th\u1ef1c s\u1ef1 ph\u00e1t huy gi\u00e1 tr\u1ecb trong ho\u1ea1t \u0111\u1ed9ng IR, VCBF<\/span> cho r\u1eb1ng, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t l\u1ed9 tr\u00ecnh g\u1ed3m 3 b\u01b0\u1edbc.<\/p>\n

Th\u1ee9 nh\u1ea5t, d\u1eef li\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 l\u00e0m s\u1ea1ch, nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00f4ng tin t\u00e0i ch\u00ednh, b\u00e1o c\u00e1o v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 khai th\u00e1c. <\/p>\n

Th\u1ee9 hai, c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI v\u1edbi kinh nghi\u1ec7m c\u1ee7a \u0111\u1ed9i ng\u0169 IR. \u0110i\u1ec1u n\u00e0y l\u00e0 do AI m\u1ea1nh \u1edf ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng v\u1eabn c\u1ea7n kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Cu\u1ed1i c\u00f9ng, c\u00e1c b\u1ed9 ph\u1eadn IR c\u1ea7n duy tr\u00ec nguy\u00ean t\u1eafc minh b\u1ea1ch v\u00e0 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh. D\u00f9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, m\u1ecdi th\u00f4ng tin cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng ph\u1ea3i tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 ki\u1ec3m ch\u1ee9ng. <\/p>\n

T\u1ef1u trung, AI s\u1ebd kh\u00f4ng thay th\u1ebf con ng\u01b0\u1eddi trong ho\u1ea1t \u0111\u1ed9ng IR, nh\u01b0ng s\u1ebd l\u00e0 tr\u1ee3 th\u1ee7 m\u1ea1nh m\u1ebd n\u1ebfu \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng h\u1ee3p l\u00fd. M\u1ed9t doanh nghi\u1ec7p bi\u1ebft c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi s\u1ebd kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

Nguy\u1ec5n Ho\u00e0ng Linh –\u00a0Kinh t\u1ebf tr\u01b0\u1edfng VCBF<\/span><\/p>\n

FILI<\/a><\/p>\n

[1] Wall Street Journal<\/em><\/span><\/p>\n

[2] Broadridge.com<\/em><\/span><\/p>\n

– 10:00 28\/08\/2025<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

IR trong k\u1ef7 nguy\u00ean AI – B\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u1ea9n ch\u1ee9a th\u00e1ch th\u1ee9c Trong v\u00f2ng v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, […]<\/p>","protected":false},"author":1,"featured_media":46902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[],"class_list":["post-46901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-kien-chuyen-gia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/46901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=46901"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/46901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/46902"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=46901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=46901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=46901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}