{"id":46481,"date":"2025-09-03T15:53:51","date_gmt":"2025-09-03T08:53:51","guid":{"rendered":"https:\/\/hbbgroup.net\/dung-de-ir-la-vai-phu\/"},"modified":"2025-09-03T15:53:51","modified_gmt":"2025-09-03T08:53:51","slug":"dung-de-ir-la-vai-phu","status":"publish","type":"post","link":"https:\/\/hbbgroup.net\/vi\/dung-de-ir-la-vai-phu\/","title":{"rendered":"\u0110\u1eebng \u0111\u1ec3 IR l\u00e0 \u201cvai ph\u1ee5\u201d"},"content":{"rendered":"
\n

\u0110\u1eebng \u0111\u1ec3 IR l\u00e0 \u201cvai ph\u1ee5\u201d<\/p>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng t\u1ed1t, chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i trong vi\u1ec7c truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n \u0111\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0. \u0110\u00f3 l\u00e0 ngh\u1ecbch l\u00fd kh\u00f4ng hi\u1ebfm th\u1ea5y tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n n\u00f3i chung hay t\u1ea1i Vi\u1ec7t Nam n\u00f3i ri\u00eang. Trong b\u1ed1i c\u1ea3nh ti\u00eau chu\u1ea9n \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng cao v\u00e0 d\u00f2ng v\u1ed1n d\u00e0i h\u1ea1n ng\u00e0y c\u00e0ng ch\u1ecdn l\u1ecdc, ho\u1ea1t \u0111\u1ed9ng Quan h\u1ec7 Nh\u00e0 \u0111\u1ea7u t\u01b0 (IR) kh\u00f4ng c\u00f2n l\u00e0 \u201cvai ph\u1ee5\u201d. N\u1ebfu IR y\u1ebfu, h\u1eadu qu\u1ea3 r\u00f5 r\u00e0ng l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd r\u1eddi \u0111i m\u00e0 kh\u00f4ng c\u1ea7n b\u00e1o tr\u01b0\u1edbc. <\/p>\n

\u201cL\u00e0m \u0103n t\u1ed1t l\u00e0 \u0111\u1ee7\u201d – t\u01b0 duy \u0111ang l\u1ed7i th\u1eddi?<\/p>\n

Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p ni\u00eam y\u1ebft \u1edf Vi\u1ec7t Nam v\u1eabn \u0111ang tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Quan h\u1ec7 Nh\u00e0 \u0111\u1ea7u t\u01b0 (IR) nh\u01b0 m\u1ed9t ngh\u0129a v\u1ee5 c\u00f4ng b\u1ed1 th\u00f4ng tin thay v\u00ec l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb c\u1ed5 phi\u1ebfu. D\u00f9 v\u1eady, d\u1eef li\u1ec7u t\u1eeb Ch\u01b0\u01a1ng tr\u00ecnh IR Awards 2025 cho th\u1ea5y, ch\u1ec9 67% doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 ti\u00eau ch\u00ed c\u00f4ng b\u1ed1 th\u00f4ng tin – t\u1ee9c g\u1ea7n 1\/3 th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a \u0111\u1ea1t chu\u1ea9n minh b\u1ea1ch theo quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh. <\/p>\n

Vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng IR ch\u01b0a chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 x\u1ea3y ra \u1edf nh\u00f3m doanh nghi\u1ec7p nh\u1ecf. M\u1ed9t s\u1ed1 c\u00f4ng ty v\u1ed1n h\u00f3a l\u1edbn v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u \u0111\u1eb7n v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, ch\u01b0a c\u00f3 th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean su\u1ed1t v\u00e0 thi\u1ebfu ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Hi\u1ec7n nay, IR b\u1ecb g\u1ed9p chung v\u00e0o c\u00f4ng vi\u1ec7c ki\u00eam nhi\u1ec7m c\u1ee7a b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh ho\u1eb7c th\u01b0 k\u00fd H\u0110QT, trong khi c\u00e1c n\u1ed9i dung then ch\u1ed1t nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ed5 phi\u1ebfu, \u0111\u1ed1i tho\u1ea1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c hay x\u00e2y d\u1ef1ng b\u1ed9 t\u00e0i li\u1ec7u IR b\u00e0i b\u1ea3n v\u1eabn l\u00e0 \u201cv\u00f9ng tr\u1ed1ng\u201d. <\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn gi\u1eef quan \u0111i\u1ec3m r\u1eb1ng, ch\u1ec9 c\u1ea7n k\u1ebft qu\u1ea3 kinh doanh kh\u1ea3 quan, th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ef1 nh\u1eadn ra gi\u00e1 tr\u1ecb doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f2n \u0111\u00fang trong b\u1ed1i c\u1ea3nh h\u1ec7 sinh th\u00e1i \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n nhi\u1ec1u h\u01a1n d\u1eef li\u1ec7u t\u00e0i ch\u00ednh. H\u1ecd c\u1ea7n hi\u1ec3u \u201cc\u00e2u chuy\u1ec7n\u201d t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Doanh nghi\u1ec7p kh\u00f4ng truy\u1ec1n th\u00f4ng k\u1ecbp th\u1eddi, minh b\u1ea1ch v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb th\u1ecb tr\u01b0\u1eddng b\u1ecf l\u1ee1, th\u1eadm ch\u00ed b\u1ecb chi\u1ebft kh\u1ea5u so v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c. <\/p>\n

IR y\u1ebfu l\u00e0m m\u1ea5t ni\u1ec1m tin, k\u00e9o theo s\u1ee5t gi\u1ea3m v\u1ed1n h\u00f3a<\/p>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, d\u00f9 c\u01a1 quan qu\u1ea3n l\u00fd \u0111\u00e3 c\u1ed1 g\u1eafng lu\u1eadt h\u00f3a c\u00e1c quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn minh b\u1ea1ch th\u00f4ng tin, ch\u1ebf t\u00e0i hi\u1ec7n t\u1ea1i ch\u1ee7 y\u1ebfu d\u1eebng \u1edf vi\u1ec7c x\u1eed ph\u1ea1t c\u00e1c h\u00e0nh vi c\u00f4ng b\u1ed1 th\u00f4ng tin sai l\u1ec7ch, ch\u1eadm tr\u1ec5 ho\u1eb7c kh\u00f4ng c\u00f4ng b\u1ed1; c\u00f3 h\u00e0nh vi g\u00e2y hi\u1ec3u l\u1ea7m cho nh\u00e0 \u0111\u1ea7u t\u01b0; vi ph\u1ea1m ngh\u0129a v\u1ee5 c\u00f4ng b\u1ed1 \u0111\u1ecbnh k\u1ef3 v\u00e0 b\u1ea5t th\u01b0\u1eddng (theo Ngh\u1ecb \u0111\u1ecbnh 155\/2020\/N\u0110-CP, EY Global Investor Survey 2023). <\/p>\n

Nh\u1eefng m\u1ee9c x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh n\u00e0y ph\u1ea7n l\u1edbn mang t\u00ednh r\u0103n \u0111e, nh\u01b0ng ch\u01b0a \u0111\u1ee7 s\u1ee9c thay \u0111\u1ed5i h\u00e0nh vi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Ch\u00ednh ph\u1ea3n \u1ee9ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1ec3 hi\u1ec7n qua d\u00f2ng v\u1ed1n r\u00fat \u0111i, ho\u1eb7c gi\u00e1 c\u1ed5 phi\u1ebfu t\u1ee5t m\u1edbi l\u00e0 s\u1ef1 \u201ctr\u1eebng ph\u1ea1t\u201d th\u1ef1c t\u1ebf v\u00e0 kh\u1eafc nghi\u1ec7t nh\u1ea5t. \u0110\u00f3 l\u00e0 c\u00e1i gi\u00e1 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 khi \u0111\u00e1nh m\u1ea5t ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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Tr\u00ean th\u1ecb tr\u01b0\u1eddng, nhi\u1ec1u c\u1ed5 phi\u1ebfu v\u1eabn c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ng\u1eafn h\u1ea1n do hi\u1ec7u \u1ee9ng \u201cs\u00f3ng ng\u00e0nh\u201d ho\u1eb7c k\u1ef3 v\u1ecdng qu\u00e1 m\u1ee9c. Nh\u01b0ng \u0111\u00f3 l\u00e0 s\u1ef1 t\u0103ng gi\u00e1 thi\u1ebfu n\u1ec1n t\u1ea3ng, r\u1ea5t d\u1ec5 \u0111\u1ea3o chi\u1ec1u khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i t\u00e2m l\u00fd ho\u1eb7c xu\u1ea5t hi\u1ec7n th\u00f4ng tin ti\u00eau c\u1ef1c.<\/p>\n<\/p><\/div>\n

T\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t c\u1ee7a IR y\u1ebfu kh\u00f4ng \u0111\u1ebfn ngay l\u1eadp t\u1ee9c m\u00e0 th\u1ec3 hi\u1ec7n qua vi\u1ec7c m\u1ea5t d\u1ea7n l\u1ef1c \u0111\u1ee1 cho gi\u00e1 c\u1ed5 phi\u1ebfu. Nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, r\u1ea5t coi tr\u1ecdng y\u1ebfu t\u1ed1 IR. Theo m\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean International Journal of Social Science and Human Research, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c \u0111\u1ed9c l\u1eadp c\u00f3 xu h\u01b0\u1edbng n\u1eafm gi\u1eef d\u00e0i h\u1ea1n v\u00e0 th\u01b0\u1eddng t\u1ea1o ra t\u1ef7 su\u1ea5t sinh l\u1eddi cao h\u01a1n nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n. Thi\u1ebfu IR \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c d\u00f2ng v\u1ed1n \u1ed5n \u0111\u1ecbnh, chuy\u00ean nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c qu\u1ef9 ETF \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

IR chuy\u00ean nghi\u1ec7p: B\u1eaft \u0111\u1ea7u t\u1eeb t\u01b0 duy, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng c\u1ee5 <\/p>\n

M\u1ed9t ho\u1ea1t \u0111\u1ed9ng IR \u0111\u00e1ng tin c\u1eady c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 – kh\u00f4ng th\u1ec3 l\u00e0 m\u1ed9t vai tr\u00f2 ki\u00eam nhi\u1ec7m. Doanh nghi\u1ec7p c\u1ea7n: Ban l\u00e3nh \u0111\u1ea1o cam k\u1ebft v\u00e0 xem IR l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1ed1n; \u0111\u1ed9i ng\u0169 ph\u1ee5 tr\u00e1ch IR hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0; c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 hi\u1ec7n \u0111\u1ea1i nh\u01b0 h\u1ec7 th\u1ed1ng CRM nh\u00e0 \u0111\u1ea7u t\u01b0, d\u1eef li\u1ec7u ph\u00e2n t\u00edch h\u00e0nh vi n\u1eafm gi\u1eef v\u00e0 KPI \u0111o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng c\u1ed5 phi\u1ebfu.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 ni\u00eam y\u1ebft ho\u1eb7c chu\u1ea9n b\u1ecb ni\u00eam y\u1ebft (IPO), IR c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p. Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh r\u00f3t v\u1ed1n, c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 ho\u1eb7c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng ti\u1ebfn h\u00e0nh th\u1ea9m \u0111\u1ecbnh to\u00e0n di\u1ec7n; trong \u0111\u00f3, n\u0103ng l\u1ef1c IR l\u00e0 m\u1ed9t ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng v\u1ec1 minh b\u1ea1ch v\u00e0 n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb. <\/p>\n

T\u00f3m l\u1ea1i, IR l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng. N\u1ebfu c\u00e2y c\u1ea7u n\u00e0y kh\u00f4ng \u0111\u1ee7 ch\u1eafc ch\u1eafn, nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd kh\u00f4ng d\u00e1m b\u01b0\u1edbc qua. Trong m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 v\u1ed1n kh\u00f4ng c\u00f2n r\u1ebb v\u00e0 th\u00f4ng tin kh\u00f4ng c\u00f2n ch\u1eadm, s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 chuy\u00ean nghi\u1ec7p trong IR s\u1ebd l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1eadt s\u1ef1. C\u00e2u chuy\u1ec7n c\u1ed5 phi\u1ebfu s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng l\u1eafng nghe khi ch\u00ednh doanh nghi\u1ec7p d\u00e1m \u0111\u1ee9ng ra k\u1ec3 m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 thuy\u1ebft ph\u1ee5c.<\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o <\/p>\n

    \n
  1. Vietstock. (07\/2025). 67% doanh nghi\u1ec7p ni\u00eam y\u1ebft \u0111\u00e1p \u1ee9ng ngh\u0129a v\u1ee5 c\u00f4ng b\u1ed1 th\u00f4ng tin theo ti\u00eau ch\u00ed IR Awards 2025. Truy c\u1eadp t\u1ea1i: https:\/\/en.vietstock.vn\/2025\/07\/67-of-listed-companies-meet-information-disclosure-obligations-36-615458.htm<\/a> <\/em><\/li>\n
  2. PAN<\/a> Group. (10\/2024). IR – Ch\u00eca kh\u00f3a m\u1edf ra v\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Truy c\u1eadp t\u1ea1i: https:\/\/thepangroup.vn\/ir-as-the-key-to-unlock-capital-and-drive-sustainable-development-4379.htm<\/a><\/em><\/li>\n
  3. T\u1ea1p ch\u00ed Khoa h\u1ecdc X\u00e3 h\u1ed9i v\u00e0 Nghi\u00ean c\u1ee9u Con ng\u01b0\u1eddi Qu\u1ed1c t\u1ebf (IJSSHR). (2023). Characteristics of Domestic Individual Investors in Vietnam Stock Market [T\u1eadp 7, S\u1ed1 6]. Truy c\u1eadp t\u1ea1i: https:\/\/www.ijsshr.in\/v7i6\/Doc\/103.pdf<\/a> <\/em><\/li>\n
  4. Vietstock. (03\/07\/2025). IR Awards 2025: S\u1ef1 b\u1ee9t ph\u00e1 \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a nh\u00f3m Mid Cap. Truy c\u1eadp t\u1ea1i: https:\/\/vietstock.vn\/2025\/07\/ir-awards-2025-su-but-pha-dang-kinh-ngac-cua-nhom-mid-cap-830-1324241.htm<\/a><\/em><\/li>\n<\/ol>\n

    Ch\u1ee9ng kho\u00e1n Guotai Junan (Vi\u1ec7t Nam)<\/a><\/p>\n

    FILI<\/a><\/p>\n

    – 10:00 20\/08\/2025<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

    \u0110\u1eebng \u0111\u1ec3 IR l\u00e0 \u201cvai ph\u1ee5\u201d M\u1ed9t doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng t\u1ed1t, chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, nh\u01b0ng l\u1ea1i th\u1ea5t […]<\/p>","protected":false},"author":1,"featured_media":46482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[],"class_list":["post-46481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-kien-chuyen-gia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/46481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/comments?post=46481"}],"version-history":[{"count":0,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/posts\/46481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media\/46482"}],"wp:attachment":[{"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/media?parent=46481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/categories?post=46481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbgroup.net\/vi\/wp-json\/wp\/v2\/tags?post=46481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}