SHANGHAI — A Chinese mobile game featuring a female hunter character who balances protecting the world from invaders with romantic interactions has become an instant hit since its release in January 2024, prompting developers to double down on the 8 billion yuan ($1 billion) female-oriented gaming industry.
Thanks to its realistic 3D graphics and a growing fan base, Love and Deepspace generated nearly $400 million in revenue in 2024, according to data provider Sensor Tower, for its creator, Shanghai-based Papergames. The company has begun exporting the game overseas by hiring prominent voice actors in markets including Japan.
