Indonesia’s modest fashion makers ramp up overseas push

Oversaturated market and plagiarism at home fuel brands’ expansion

Models wear items designed by Indonesian modest fashion company Buttonscarves, which targets not only Muslim women, but also women who prefer to wear more concealing clothes. (Photo courtesy of Buttonscarves)

JAKARTA — From starting an online shop to showcasing in New York, Buttonscarves founder and CEO Linda Anggrea continues to dream big.

Her Indonesian fashion company has expanded quickly since starting out as a small online shop in 2016. It now runs physical stores in high-end shopping malls in Jakarta and Kuala Lumpur and even ships items to the United States.

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Indonesia’s modest fashion makers ramp up overseas push

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