HAMBURG, Germany — A crumpled 500-gram packet of wholemeal oat flakes priced at 0.59 euros, an out-of-focus ingredient list for a 500-gram tin of salted peanuts on sale for 1.59 euros — these are some of the unappetizing photos e-commerce site Joybuy is using to tempt its first wave of customers in Germany.
China e-commerce major tries Europe again, but new unpolished platform draws ridicule
Some of the photos displayed on Joybuy’s website show its products in less than pristine shape, leading to ridicule in the German press.
JENS KASTNER
September 4, 2025 18:07 JST
