HAMBURG, Germany — Temu has signed a deal with Austrian Post for seamless delivery of its products and to offer what it calls a “local-to-local” customer experience, a move experts say is partly aimed at improving its image as the Chinese retail platform faces EU sanctions for selling illegal goods.
Chinese e-tailers find ways to meet standards and blend in after EU regulatory scrutiny
Temu is streamlining its delivery services in Europe where it is facing increased scrutiny. © Reuters
JENS KASTNER
August 17, 2025 17:16 JST
