KITAKYUSHU, Japan — Japanese toilet maker Toto is trying to weather major changes in its two biggest overseas markets, raising prices in the U.S. to offset the impact of the Trump administration’s tariffs while closing production facilities and reorganizing in China.
“Sales in the U.S. are booming” even with the price hike, said Toto President Shinya Tamura, who took office this April, in a recent interview with Nikkei. In China, the company aims to return to the black in fiscal 2026.
