Trump Media’s recently announced $400-million buyback plan will not alter its strategy of using $2.3 billion to invest in Bitcoin, according to the company.
Trump Media and Technology Group, the company that owns the Truth Social platform, said its $400-million share buyback program will not affect its plans to create a Bitcoin treasury.
In a Monday notice, US President Donald Trump’s media company said its board of directors had authorized the repurchase of up to $400 million in common stock. The stock buyback does not impact the company’s strategy to establish a Bitcoin (BTC) treasury using more than $2 billion in funds, it said.
The media group initially denied reports that it was planning to raise roughly $3 billion to invest in cryptocurrency, but later confirmed a $2.5-billion capital funding to purchase Bitcoin. According to the Monday notice, Trump Media’s Bitcoin strategy “featured a private placement offering of approximately $2.3 billion in the aggregate.”
The US Securities and Exchange Commission (SEC), chaired by Trump nominee Paul Atkins, approved the registration statement for the media company’s Bitcoin deal in June. The filing showed the $2.3 billion for the Bitcoin investment came from the resale of 56 million shares and 29 million shares tied to convertible notes as part of debt and equity agreements.
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Trump Media has also applied to launch a spot Bitcoin exchange-traded fund (ETF), which Truth Social separately filed to list and trade shares of a dual ETF tied to Bitcoin and Ether (ETH). The SEC has been approving listings of spot Bitcoin ETFs since January 2024 and spot Ether ETFs since May 2024.
National Bitcoin stockpile plans under Trump
Trump has also proposed, through a March executive order, that the US establish a “Strategic Bitcoin Reserve” and a “Digital Asset Stockpile.” The reserves would hold digital assets forfeited to the US government, but Trump advisers have suggested other ways of expanding the stockpile.
Lawmakers on the US Senate Permanent Subcommittee on Investigations accused the president of using his position within the government “to enrich cryptocurrency firms” by establishing the stockpiles.
The Trump Media announcement came the same day that California Senator Adam Schiff introduced legislation aimed at barring the US president, First Family, and other public officials from issuing, sponsoring or endorsing digital assets. Trump Media, under the president’s namesake, could be in violation of the law with its proposed Bitcoin strategy if it were to pass.
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