{ "id": 41267, "date": "2025-08-20T12:31:48", "date_gmt": "2025-08-20T05:31:48", "guid": { "rendered": "https:\/\/hbbgroup.net\/?post_type=product&p=41267" }, "modified": "2025-08-20T12:31:48", "modified_gmt": "2025-08-20T05:31:48", "slug": "kinh-doanh-trong-thoi-dai-hau-su-that", "status": "publish", "type": "product", "link": "https:\/\/hbbgroup.net\/en_us\/tai-nguyen\/kinh-doanh-trong-thoi-dai-hau-su-that\/", "title": { "rendered": "Kinh Doanh Trong Th\u1eddi \u0110\u1ea1i H\u1eadu S\u1ef1 Th\u1eadt" }, "content": { "rendered": "

\u201cKinh Doanh Trong Th\u1eddi H\u1eadu S\u1ef1 Th\u1eadt\u201d c\u1ee7a Sean Pillot de Chenecey ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i khi ni\u1ec1m tin c\u00f4ng ch\u00fang suy gi\u1ea3m<\/strong>, tin gi\u1ea3 v\u00e0 th\u00f4ng tin sai l\u1ec7ch lan r\u1ed9ng. Trong th\u1ebf gi\u1edbi h\u1eadu s\u1ef1 th\u1eadt, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng s\u1ef1 minh b\u1ea1ch, t\u00ednh x\u00e1c th\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n<\/strong>. \u0110\u00e2y l\u00e0 c\u1ea9m nang gi\u00fap doanh nghi\u1ec7p ph\u1ee5c h\u1ed3i v\u00e0 duy tr\u00ec ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p>", "protected": false }, "excerpt": { "rendered": "

Th\u00f4ng tin cu\u1ed1n s\u00e1ch<\/strong><\/h2>\n
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    T\u00ean s\u00e1ch:<\/strong> Kinh Doanh Trong Th\u1eddi H\u1eadu S\u1ef1 Th\u1eadt \u2013 The Post-Truth Business<\/p>\n<\/li>\n

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    T\u00e1c gi\u1ea3:<\/strong> Sean Pillot de Chenecey<\/p>\n<\/li>\n

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    Ng\u01b0\u1eddi d\u1ecbch:<\/strong> Linh M. Nguy\u1ec5n<\/p>\n<\/li>\n

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    Nh\u00e0 xu\u1ea5t b\u1ea3n:<\/strong> NXB Th\u1ebf Gi\u1edbi<\/p>\n<\/li>\n

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    Th\u1ec3 lo\u1ea1i:<\/strong> Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, marketing, truy\u1ec1n th\u00f4ng<\/p>\n<\/li>\n

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    \u0110\u1ed9c gi\u1ea3 ph\u00f9 h\u1ee3p:<\/strong> Nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, marketer, chuy\u00ean gia truy\u1ec1n th\u00f4ng, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p<\/p>\n<\/li>\n<\/ul>\n

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    N\u1ed9i dung chi ti\u1ebft<\/strong><\/h2>\n

    Th\u1ebf gi\u1edbi h\u1eadu s\u1ef1 th\u1eadt<\/strong><\/p>\n

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      Ni\u1ec1m tin c\u00f4ng ch\u00fang b\u1ecb b\u00e0o m\u00f2n b\u1edfi tin gi\u1ea3, truy\u1ec1n th\u00f4ng sai l\u1ec7ch v\u00e0 s\u1ef1 thao t\u00fang d\u1eef li\u1ec7u.<\/p>\n<\/li>\n

    • \n

      T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng.<\/p>\n<\/li>\n<\/ul>\n

      X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c<\/strong><\/p>\n

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        Minh b\u1ea1ch trong th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<\/li>\n

      • \n

        T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb th\u1eadt, kh\u00f4ng ch\u1ec9 qu\u1ea3ng c\u00e1o.<\/p>\n<\/li>\n<\/ul>\n

        Kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin v\u00e0 c\u00e1ch \u1ee9ng ph\u00f3<\/strong><\/p>\n

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          C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1eebng \u0111\u00e1nh m\u1ea5t ni\u1ec1m tin.<\/p>\n<\/li>\n

        • \n

          B\u00e0i h\u1ecdc t\u1eeb nh\u1eefng sai l\u1ea7m trong truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1ch kh\u00f4i ph\u1ee5c.<\/p>\n<\/li>\n<\/ul>\n

          Vai tr\u00f2 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/strong><\/p>\n

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            S\u1ef1 g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng tr\u1edf th\u00e0nh v\u0169 kh\u00ed m\u1ea1nh m\u1ebd nh\u1ea5t ch\u1ed1ng l\u1ea1i kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin.<\/p>\n<\/li>\n

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            Doanh nghi\u1ec7p c\u1ea7n th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n<\/ul>\n

            Chi\u1ebfn l\u01b0\u1ee3c marketing trong k\u1ef7 nguy\u00ean h\u1eadu s\u1ef1 th\u1eadt<\/strong><\/p>\n

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            • \n

              T\u1eadp trung v\u00e0o s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 \u0111\u1ed3ng c\u1ea3m.<\/p>\n<\/li>\n

            • \n

              T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0ng ph\u1ea3i gi\u1eef v\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n<\/li>\n<\/ul>", "protected": false }, "featured_media": 41268, "template": "", "meta": { "_acf_changed": false }, "product-collections": [ 264, 263 ], "product_brand": [], "product_cat": [ 49 ], "product_tag": [], "class_list": { "0": "post-41267", "1": "product", "2": "type-product", "3": "status-publish", "4": "has-post-thumbnail", "6": "product-collections-giam-gia", "7": "product-collections-noi-bat", "8": "product_cat-books", "10": "first", "11": "instock", "12": "sale", "13": "shipping-taxable", "14": "purchasable", "15": "product-type-simple" }, "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product\/41267", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/product" } ], "version-history": [ { "count": 1, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product\/41267\/revisions" } ], "predecessor-version": [ { "id": 41269, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product\/41267\/revisions\/41269" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/41268" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=41267" } ], "wp:term": [ { "taxonomy": "product-collections", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product-collections?post=41267" }, { "taxonomy": "product_brand", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product_brand?post=41267" }, { "taxonomy": "product_cat", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product_cat?post=41267" }, { "taxonomy": "product_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/product_tag?post=41267" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }