{ "id": 80693, "date": "2026-05-19T09:01:04", "date_gmt": "2026-05-19T02:01:04", "guid": { "rendered": "https:\/\/hbbgroup.net\/lien-minh-chien-luoc-giua-cong-nghiep-van-hoa-va-du-lich-viet-nam\/" }, "modified": "2026-05-19T09:01:04", "modified_gmt": "2026-05-19T02:01:04", "slug": "lien-minh-chien-luoc-giua-cong-nghiep-van-hoa-va-du-lich-viet-nam", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/lien-minh-chien-luoc-giua-cong-nghiep-van-hoa-va-du-lich-viet-nam\/", "title": { "rendered": "Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00f4ng nghi\u00eap v\u0103n h\u00f3a v\u00e0 du l\u1ecbch Vi\u1ec7t Nam" }, "content": { "rendered": "
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\"c\u00f4ng<\/p>

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L\u1ec5 k\u00fd k\u1ebft tho\u1ea3 thu\u1eadn h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa DatVietVAC v\u00e0 Saigontourist nh\u1eb1m \u0111\u1ea9y m\u1ea1nh khai th\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t Nam – \u1ea2nh: DV<\/p>\n<\/figcaption><\/figure>\n

M\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb khai th\u00e1c v\u0103n h\u00f3a qua m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c li\u00ean ng\u00e0nh<\/b><\/h2>\n

Tham d\u1ef1 l\u1ec5 k\u00fd k\u1ebft c\u00f3 l\u00e3nh \u0111\u1ea1o S\u1edf V\u0103n h\u00f3a v\u00e0 Th\u1ec3 thao TP.HCM c\u00f9ng l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a hai doanh nghi\u1ec7p.<\/p>\n

V\u1ec1 ph\u00eda DatVietVAC c\u00f3 \u00f4ng \u0110inh B\u00e1 Th\u00e0nh – Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp, \u00f4ng \u0110\u00e0o V\u0103n K\u00ednh – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, \u00f4ng Ho\u00e0ng Tr\u1ecdng Kh\u1ea3i – Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0110\u1ed1c c\u1ea5p cao c\u00f9ng \u0111\u1ea1i di\u1ec7n l\u00e3nh \u0111\u1ea1o c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean.<\/p>\n

V\u1ec1 ph\u00eda Saigontourist Group, c\u00f3 b\u00e0 Nguy\u1ec5n Th\u1ecb \u00c1nh Hoa – B\u00ed th\u01b0 \u0110\u1ea3ng \u1ee7y, Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng th\u00e0nh vi\u00ean; \u00d4ng Tr\u01b0\u01a1ng \u0110\u1ee9c H\u00f9ng – Ph\u00f3 B\u00ed th\u01b0 \u0110\u1ea3ng \u1ee7y, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c c\u00f9ng Ban L\u00e3nh \u0111\u1ea1o T\u1ed5ng C\u00f4ng ty v\u00e0 l\u00e3nh \u0111\u1ea1o c\u00e1c ph\u00f2ng ban chuy\u00ean m\u00f4n<\/p>\n

“Vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng Saigontourist Group kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c k\u1ebft n\u1ed1i h\u1ec7 sinh th\u00e1i c\u1ee7a DatVietVAC m\u00e0 c\u00f2n t\u1ea1o th\u00eam n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi c\u1ea3 B2B v\u00e0 D2C. Ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u1eefa n\u1ed9i dung, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ea1 t\u1ea7ng d\u1ecbch v\u1ee5 – du l\u1ecbch s\u1ebd m\u1edf ra c\u00e1c m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng m\u1edbi cho c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a t\u1ea1i Vi\u1ec7t Nam” – \u00f4ng \u0110\u00e0o V\u0103n K\u00ednh – T\u1ed5ng gi\u00e1m \u0111\u1ed1c DatVietVAC cho bi\u1ebft.<\/p>\n

Theo n\u1ed9i dung h\u1ee3p t\u00e1c, hai b\u00ean s\u1ebd ph\u1ed1i h\u1ee3p khai th\u00e1c th\u1ebf m\u1ea1nh v\u1ec1 h\u1ea1 t\u1ea7ng, n\u1ed9i dung, v\u1eadn h\u00e0nh v\u00e0 h\u1ec7 sinh th\u00e1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n c\u00e1c d\u1ef1 \u00e1n v\u0103n h\u00f3a – du l\u1ecbch – gi\u1ea3i tr\u00ed quy m\u00f4 l\u1edbn trong th\u1eddi gian t\u1edbi.<\/p>\n

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\"c\u00f4ng<\/p>

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To\u00e0n c\u1ea3nh bu\u1ed5i l\u1ec5 k\u00fd k\u1ebft gi\u1eefa hai \u0111\u01a1n v\u1ecb – \u1ea2nh: DV<\/p>\n<\/figcaption><\/figure>\n

M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh tr\u1ecdng \u0111i\u1ec3m d\u1ef1 ki\u1ebfn tri\u1ec3n khai t\u1ea1i TP.HCM g\u1ed3m “Kh\u00f4ng gian v\u0103n h\u00f3a H\u1ed3 Ch\u00ed Minh trong k\u1ef7 nguy\u00ean s\u1ed1”, trung t\u00e2m tri\u1ec3n l\u00e3m – bi\u1ec3u di\u1ec5n, h\u1ec7 th\u1ed1ng m\u00e0n h\u00ecnh LED t\u01b0\u01a1ng t\u00e1c, b\u1ea3o t\u00e0ng ngh\u1ec7 s\u0129, l\u1ec5 h\u1ed9i, h\u00f2a nh\u1ea1c, fan meeting v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m thu\u1ed9c h\u1ec7 sinh th\u00e1i c\u1ee7a hai doanh nghi\u1ec7p.<\/p>\n

Ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, hai b\u00ean c\u0169ng s\u1ebd ph\u1ed1i h\u1ee3p trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 du l\u1ecbch, t\u00e0i tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a – gi\u1ea3i tr\u00ed.<\/p>\n

Xu h\u01b0\u1edbng li\u00ean k\u1ebft m\u1edbi gi\u1eefa v\u0103n h\u00f3a, gi\u1ea3i tr\u00ed v\u00e0 du l\u1ecbch<\/b><\/h2>\n

Tr\u00ean th\u1ebf gi\u1edbi, c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a, gi\u1ea3i tr\u00ed v\u00e0 du l\u1ecbch \u0111ang ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd. Nhi\u1ec1u qu\u1ed1c gia xem concert, l\u1ec5 h\u1ed9i \u00e2m nh\u1ea1c v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh t\u1ebf d\u1ecbch v\u1ee5. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o doanh thu tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n k\u00e9o theo du l\u1ecbch, l\u01b0u tr\u00fa, mua s\u1eafm, v\u1eadn t\u1ea3i v\u00e0 ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Xu h\u01b0\u1edbng \u0111\u00f3 c\u0169ng \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh t\u1ea1i Vi\u1ec7t Nam th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c li\u00ean ng\u00e0nh gi\u1eefa doanh nghi\u1ec7p v\u0103n h\u00f3a – gi\u1ea3i tr\u00ed v\u00e0 du l\u1ecbch.<\/p>\n

\"Li\u00ean<\/p>\n

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L\u1ec5 khai m\u1ea1c N\u0103m Du l\u1ecbch Qu\u1ed1c gia 2026 t\u1ea1i Gia Lai do DatVietVAC t\u1ed5 ch\u1ee9c thu h\u00fat h\u00e0ng tr\u0103m ng\u00e0n l\u01b0\u1ee3t du kh\u00e1ch v\u00e0 ng\u01b0\u1eddi d\u00e2n tham d\u1ef1 – \u1ea2nh: DV<\/p>\n<\/div>\n

Saigontourist Group hi\u1ec7n s\u1edf h\u1eefu h\u1ec7 sinh th\u00e1i kh\u00e1ch s\u1ea1n, khu ngh\u1ec9 d\u01b0\u1ee1ng, trung t\u00e2m h\u1ed9i ngh\u1ecb, l\u1eef h\u00e0nh v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch quy m\u00f4 l\u1edbn tr\u00ean c\u1ea3 n\u01b0\u1edbc. Trong khi \u0111\u00f3, DatVietVAC ph\u00e1t tri\u1ec3n theo m\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng gi\u1ea3i tr\u00ed v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean IP, v\u1edbi th\u1ebf m\u1ea1nh v\u1ec1 s\u1ea3n xu\u1ea5t n\u1ed9i dung, t\u1ed5 ch\u1ee9c mega concert, khai th\u00e1c fandom v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a tr\u00ean \u0111a n\u1ec1n t\u1ea3ng.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai doanh nghi\u1ec7p \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd h\u00ecnh th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i c\u1ed9ng h\u01b0\u1edfng m\u1edbi, n\u01a1i c\u00e1c IP gi\u1ea3i tr\u00ed, ngh\u1ec7 s\u0129 v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 hay s\u00e2n kh\u1ea5u bi\u1ec3u di\u1ec5n, m\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng th\u00e0nh c\u00e1c tr\u1ea3i nghi\u1ec7m du l\u1ecbch – v\u0103n h\u00f3a – gi\u1ea3i tr\u00ed \u0111\u1ed3ng b\u1ed9.<\/p>\n

Th\u00f4ng qua h\u1ee3p t\u00e1c, h\u1ea1 t\u1ea7ng, h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh v\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a Saigontourist Group s\u1ebd tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 DatVietVAC ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh experiential entertainment, concert tourism, fan economy v\u00e0 khai th\u00e1c IP theo h\u01b0\u1edbng 360 \u0111\u1ed9.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o n\u1ed9i dung, k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a c\u1ee7a DatVietVAC \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m m\u1edbi tr\u1ea3i nghi\u1ec7m du l\u1ecbch, gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 m\u1edf r\u1ed9ng s\u1ee9c h\u00fat c\u1ee7a h\u1ec7 sinh th\u00e1i Saigontourist Group.<\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u0110\u1ea3ng, Nh\u00e0 n\u01b0\u1edbc v\u00e0 TP.HCM x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a n\u1ec1n kinh t\u1ebf, vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa doanh nghi\u1ec7p v\u0103n h\u00f3a, gi\u1ea3i tr\u00ed v\u00e0 du l\u1ecbch \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng \u0111\u1ec3 m\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb khai th\u00e1c v\u0103n h\u00f3a theo h\u01b0\u1edbng b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf m\u1ee5c ti\u00eau th\u01b0\u01a1ng m\u1ea1i, xu h\u01b0\u1edbng n\u00e0y c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn qu\u1ea3ng b\u00e1 b\u1ea3n s\u1eafc v\u0103n h\u00f3a, con ng\u01b0\u1eddi Vi\u1ec7t Nam th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ea3i nghi\u1ec7m hi\u1ec7n \u0111\u1ea1i, c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o du kh\u00e1ch trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

Ngay sau l\u1ec5 k\u00fd k\u1ebft, hai doanh nghi\u1ec7p cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch h\u1ee3p t\u00e1c c\u1ee5 th\u1ec3 nh\u1eb1m s\u1edbm \u0111\u01b0a c\u00e1c d\u1ef1 \u00e1n v\u00e0o v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf.<\/p>\n

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\"c\u00f4ng<\/p>

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\u00d4ng \u0110inh B\u00e1 Th\u00e0nh – Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp DatVietVAC – \u1ea2nh: DV<\/p>\n<\/figcaption><\/figure>\n

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“Th\u1ebf gi\u1edbi \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 h\u1ed9i t\u1ee5 t\u1ea5t y\u1ebfu gi\u1eefa c\u00f4ng ngh\u1ec7 gi\u1ea3i tr\u00ed v\u00e0 tinh hoa Hospitality. DatVietVAC \u0111\u1ea1i di\u1ec7n cho quy\u1ec1n l\u1ef1c v\u0103n h\u00f3a v\u00e0 tr\u00ed tu\u1ec7, Saigontourist \u0111\u1ea1i di\u1ec7n cho h\u1ea1 t\u1ea7ng di s\u1ea3n th\u1ef1c t\u1ea1i. Khi hai v\u1ecb th\u1ebf d\u1eabn d\u1eaft \u0111\u1ee9ng c\u1ea1nh nhau, ch\u00fang ta nh\u00ecn th\u1ea5y s\u1ee9 m\u1ec7nh qu\u1ed1c gia.<\/p>\n

M\u1ed9t xu\u1ea5t ph\u00e1t t\u1ed1t h\u01a1n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111i c\u00f9ng m\u1ed9t gi\u1ea5c m\u01a1 l\u1edbn h\u01a1n. \u1ede t\u1ea7m v\u00f3c n\u00e0y, s\u1ef1 dung h\u1ee3p gi\u1eefa “tr\u00ed tu\u1ec7 ti\u00ean phong s\u00e1ng t\u1ea1o” c\u1ee7a Saigontourist v\u00e0 “Disruptive innovation” c\u1ee7a DatVietVAC l\u00e0 l\u1ebd t\u1ea5t y\u1ebfu \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi cho n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m – “A new home for the experience economy \u2026 Ch\u00fang ta \u0111\u01b0a fandom kh\u1ed5ng l\u1ed3, \u0111\u01b0a nh\u1eefng si\u00eau IP gi\u1ea3i tr\u00ed v\u00f4 gi\u00e1 c\u1ee7a DatVietVAC l\u1ea5p \u0111\u1ea7y h\u1ea1 t\u1ea7ng l\u01b0u tr\u00fa tuy\u1ec7t m\u1ef9 c\u1ee7a Majestic, c\u1ee7a Rex, v\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa…”- \u00d4ng \u0110inh B\u00e1 Th\u00e0nh – Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp DatVietVAC chia s\u1ebb.<\/p>\n<\/div>\n

<\/pattern> <\/defs> <\/svg> \u0110\u1ecdc ti\u1ebfp <\/a> <\/pattern> <\/defs> <\/svg> V\u1ec1 trang Ch\u1ee7 \u0111\u1ec1 <\/a> <\/p>\n<\/p><\/div>", "protected": false }, "excerpt": { "rendered": "

L\u1ec5 k\u00fd k\u1ebft tho\u1ea3 thu\u1eadn h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa DatVietVAC v\u00e0 Saigontourist nh\u1eb1m \u0111\u1ea9y m\u1ea1nh khai th\u00e1c gi\u00e1 tr\u1ecb […]<\/p>", "protected": false }, "author": 5, "featured_media": 80698, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 221 ], "tags": [], "class_list": [ "post-80693", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-chung-khoan" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/80693", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=80693" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/80693\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/80698" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=80693" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=80693" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=80693" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }