{ "id": 78758, "date": "2026-05-08T09:07:37", "date_gmt": "2026-05-08T02:07:37", "guid": { "rendered": "https:\/\/hbbgroup.net\/jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395\/" }, "modified": "2026-05-08T09:07:37", "modified_gmt": "2026-05-08T02:07:37", "slug": "jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395\/", "title": { "rendered": "JPMorgan Says Strategy Could Buy Up To $30B In Bitcoin This Year\u2013 TD Cowen Lifts Target To $395" }, "content": { "rendered": "
\n

Strategy\u2014formerly known as MicroStrategy\u2014could meaningfully accelerate its Bitcoin-buying pace this year, according to analysts at JPMorgan.\u00a0<\/span><\/p>\n

The firm, led by well-known Bitcoin bull Michael Saylor, is already one of the largest publicly traded Bitcoin treasury companies, and JPMorgan believes its next move may be a larger, faster round of acquisitions.<\/span><\/p>\n

Strategy Could Outpace Past Bitcoin Buying<\/span><\/h2>\n

Strategy currently holds more than 818,000 Bitcoin, <\/span>according <\/span><\/a>to BitcoinTreasuries.net. Purchases have been active throughout 2026: the company reportedly added over 145,000 BTC in just five months, which is estimated at roughly $11 billion.\u00a0<\/span><\/p>\n

JPMorgan analysts, however, said that amount could rise substantially. Under their view, Strategy\u2019s Bitcoin purchases this year could reach $30 billion over the course of the year. At today\u2019s implied annualized pace, that would put 2026 purchases far above the roughly $22 billion acquired across 2024 and 2025 combined.<\/span><\/p>\n

JPMorgan pointed to a change in momentum in April, saying Strategy \u201cappears to have re-accelerated its bitcoin purchases.\u201d The analysts tied the behavior to what they described as an increasingly opportunistic buying pattern.<\/span><\/p>\n

The optimism around Strategy\u2019s plan also showed up in analyst price targets. On Thursday, TD Cowen <\/span>raised its target price<\/span><\/a> for the company\u2019s stock, MSTR, from $385 to $395.\u00a0<\/span><\/p>\n

As of the time of writing, MSTR closed at $179, translating to an 18% gain since the beginning of the year. If TD Cowen\u2019s forecast were to play out, the implied move would represent about a 120% jump from current levels.<\/span><\/p>\n

\"Strategy\"
The daily chart shows MSTR\u2019s surge from January lows. Source: MSTR on TradingView.com<\/a><\/figcaption><\/figure>\n

Net Loss Vs. Big Forecast<\/span><\/h2>\n

Analysts also highlighted the financing approach by Strategy behind the acquisitions. They say the firm\u2019s increased use of STRC (variable-rate perpetual preferred stock) to fund Bitcoin purchases could improve capital efficiency, making it more attractive relative to prevailing market pricing.<\/span><\/p>\n

Still, the company\u2019s latest financial picture includes major losses. Strategy reported a net loss of $12.54 billion for the quarter, driven largely by an unrealized decline in Bitcoin fair value of $14.46 billion.<\/span><\/p>\n

Looking ahead, the base case and scenarios for Strategy reflect a bullish outlook. The firm\u2019s base case is that Bitcoin could reach approximately $140,000 by the end of 2026, with an upside scenario of about $175,000.\u00a0<\/span><\/p>\n

Separately, Joseph Vafi at Canaccord Genuity reiterated a Buy rating on May 7, lifting his MSTR price target from $185 to $224. Canaccord noted that since Bitcoin has rebounded\u2014moving up from its roughly $62,000 low to more than $80,000\u2014Strategy has continued to \u201cweather another perceived storm.<\/span><\/p>\n

Featured image created with OpenArt, chart from TradingView.com\u00a0<\/span><\/p>\n<\/p><\/div>", "protected": false }, "excerpt": { "rendered": "

Strategy\u2014formerly known as MicroStrategy\u2014could meaningfully accelerate its Bitcoin-buying pace this year, according to analysts at JPMorgan.\u00a0 The firm, led by […]<\/p>", "protected": false }, "author": 5, "featured_media": 78760, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 220 ], "tags": [], "class_list": [ "post-78758", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-tien-dien-tu" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/78758", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=78758" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/78758\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/78760" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=78758" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=78758" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=78758" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }