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    "date": "2026-04-23T09:45:54",
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    "slug": "chu-tich-bia-ha-noi-nganh-bia-chat-vat-ban-tiec-gio-chi-con-mot-vai-chai-bia-habeco-van-uptrend",
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    "title": {
        "rendered": "Ch\u1ee7 t\u1ecbch Bia H\u00e0 N\u1ed9i: Ng\u00e0nh bia ch\u1eadt v\u1eadt, b\u00e0n ti\u1ec7c gi\u1edd ch\u1ec9 c\u00f2n m\u1ed9t v\u00e0i chai bia, Habeco v\u1eabn \u201cuptrend\u201d"
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        "rendered": "<div data-role=\"content\" id=\"mainContent\"><figcaption> <\/figcaption><p>  S\u00e1ng 22\/4, T\u1ed5ng C\u00f4ng ty CP Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco, m\u00e3 BHN) t\u1ed5 ch\u1ee9c \u0110H\u0110C\u0110 th\u01b0\u1eddng ni\u00ean 2026, th\u00f4ng qua k\u1ebf ho\u1ea1ch kinh doanh v\u1edbi c\u00e1c ch\u1ec9 ti\u00eau th\u1eadn tr\u1ecdng h\u01a1n so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. <\/p>\n<p>  C\u1ee5 th\u1ec3, doanh thu m\u1ee5c ti\u00eau \u0111\u1ea1t 7.799 t\u1ef7 \u0111\u1ed3ng, t\u0103ng kho\u1ea3ng 2%, trong khi l\u1ee3i nhu\u1eadn sau thu\u1ebf d\u1ef1 ki\u1ebfn 234 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 41% so v\u1edbi th\u1ef1c hi\u1ec7n n\u0103m 2025. <\/p>\n<p>  Ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p cho bi\u1ebft vi\u1ec7c l\u1ee3i nhu\u1eadn &#8220;c\u00e0i s\u1ed1 l\u00f9i\u201d xu\u1ea5t ph\u00e1t t\u1eeb b\u1ed1i c\u1ea3nh kinh t\u1ebf to\u00e0n c\u1ea7u c\u00f2n nhi\u1ec1u b\u1ea5t \u0111\u1ecbnh. Ngay t\u1eeb \u0111\u1ea7u n\u0103m, chu\u1ed7i cung \u1ee9ng \u0111\u00e3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi c\u0103ng th\u1eb3ng \u0111\u1ecba ch\u00ednh tr\u1ecb t\u1ea1i Trung \u0110\u00f4ng, k\u00e9o theo bi\u1ebfn \u0111\u1ed9ng v\u1ec1 t\u1ef7 gi\u00e1, l\u00e3i su\u1ea5t, gi\u00e1 d\u1ea7u v\u00e0 chi ph\u00ed logistics. <\/p>\n<figure type=\"Photo\">\n<p><img decoding=\"async\" alt=\"Ch\u1ee7 t\u1ecbch Bia H\u00e0 N\u1ed9i: Ng\u00e0nh bia ch\u1eadt v\u1eadt, b\u00e0n ti\u1ec7c gi\u1edd ch\u1ec9 c\u00f2n m\u1ed9t v\u00e0i chai bia, Habeco v\u1eabn \u201cuptrend\u201d- \u1ea2nh 1.\" data-original=\"https:\/\/cafefcdn.com\/203337114487263232\/2026\/4\/22\/anh-chup-man-hinh-2026-04-22-145050-1776875459229-17768754595041110597295.jpg\" h=\"1115\" rel=\"lightbox\" src=\"https:\/\/cafefcdn.com\/203337114487263232\/2026\/4\/22\/anh-chup-man-hinh-2026-04-22-145050-1776875459229-17768754595041110597295.jpg\" title=\"Ch\u1ee7 t\u1ecbch Bia H\u00e0 N\u1ed9i: Ng\u00e0nh bia ch\u1eadt v\u1eadt, b\u00e0n ti\u1ec7c gi\u1edd ch\u1ec9 c\u00f2n m\u1ed9t v\u00e0i chai bia, Habeco v\u1eabn \u201cuptrend\u201d- \u1ea2nh 1.\" type=\"photo\" w=\"1507\" class width height>  <\/p><figcaption>  <\/figcaption><\/figure>\n<p>  Tr\u01b0\u1edbc \u0111\u00f3, n\u0103m 2025 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t n\u0103m t\u01b0\u01a1ng \u0111\u1ed1i t\u00edch c\u1ef1c c\u1ee7a Habeco trong b\u1ed1i c\u1ea3nh ng\u00e0nh bia \u0111\u1ed1i di\u1ec7n nhi\u1ec1u kh\u00f3 kh\u0103n. Doanh thu thu\u1ea7n \u0111\u1ea1t h\u01a1n 7.683 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 4,3% v\u00e0 v\u01b0\u1ee3t 3% k\u1ebf ho\u1ea1ch. L\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t kho\u1ea3ng 400 t\u1ef7 \u0111\u1ed3ng, cao h\u01a1n 75% so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra. <\/p>\n<p>  Chia s\u1ebb t\u1ea1i \u0111\u1ea1i h\u1ed9i, \u00f4ng Tr\u1ea7n \u0110\u00ecnh Thanh \u2013 Ch\u1ee7 t\u1ecbch H\u0110QT Habeco nh\u1eadn \u0111\u1ecbnh n\u0103m qua l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7y th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ng\u00e0nh bia, \u0111\u1eb7c bi\u1ec7t khi Ngh\u1ecb \u0111\u1ecbnh 100 l\u00e0m thay \u0111\u1ed5i r\u00f5 r\u1ec7t h\u00e0nh vi ti\u00eau d\u00f9ng. <\/p>\n<p>  &#8221;  <i>   B\u00e2y gi\u1edd v\u00e0o c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, ng\u01b0\u1eddi ta kh\u00f4ng c\u00f2n \u0111\u1ec3 c\u1ea3 k\u00e9t bia m\u00e0 ch\u1ec9 b\u00e0y m\u1ed9t v\u00e0i chai. \u0110i \u0111\u00e1m c\u01b0\u1edbi, tr\u00ean m\u1eb7t b\u00e0n ch\u1ec9 c\u00f3 hai chai\/lon bia, kh\u00f4ng nh\u01b0 ng\u00e0y x\u01b0a n\u1eefa. K\u1ec3 c\u1ea3 trong c\u00e1c h\u1ed9i ngh\u1ecb, h\u1ed9i h\u1ecdp, m\u1ecdi ng\u01b0\u1eddi c\u0169ng kh\u00f4ng u\u1ed1ng&#8221;  <\/i>  , \u00f4ng Thanh n\u00f3i. <\/p>\n<p>  D\u00f9 v\u1eady, l\u00e3nh \u0111\u1ea1o Habeco \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Bia H\u00e0 N\u1ed9i v\u1eabn \u0111ang trong xu h\u01b0\u1edbng uptrend. Trong khi nhi\u1ec1u h\u00e3ng bia l\u1edbn s\u1ee5t gi\u1ea3m doanh thu, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng mi\u1ec1n B\u1eafc, \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn s\u1ef1 b\u1ee9t ph\u00e1 t\u1ea1i khu v\u1ef1c ph\u00eda Nam. <\/p>\n<p>  \u0110\u1ea1i di\u1ec7n c\u00f4ng ty cho bi\u1ebft vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ph\u00eda Nam \u0111\u00e3 \u0111\u1ea1t nh\u1eefng k\u1ebft qu\u1ea3 r\u00f5 r\u1ec7t khi t\u0103ng tr\u01b0\u1edfng tr\u00ean 80% trong m\u1ea5y n\u0103m qua. \u0110\u1eb7c bi\u1ec7t, s\u1ea3n ph\u1ea9m Bia H\u00e0 N\u1ed9i ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n r\u1ed9ng r\u00e3i t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n \u2013 n\u01a1i tr\u01b0\u1edbc \u0111\u00e2y ch\u1ee7 y\u1ebfu ti\u00eau th\u1ee5 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Heineken, Tiger hay Bia S\u00e0i G\u00f2n. <\/p>\n<p>  Song song v\u1edbi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, Habeco c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m. Doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c m\u1ed7i n\u0103m ra m\u1eaft m\u1ed9t c\u1ea3i ti\u1ebfn m\u1edbi, gi\u1ed1ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Iphone. N\u0103m 2025, vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m Keng 1L r\u1ea5t th\u00e0nh c\u00f4ng, n\u00e2ng t\u1ea7m \u0111\u1eb3ng c\u1ea5p c\u1ee7a Bia H\u00e0 N\u1ed9i. <\/p>\n<p>  Li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u201cNam ti\u1ebfn\u201d, l\u00e3nh \u0111\u1ea1o Habeco cho r\u1eb1ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Bia H\u00e0 N\u1ed9i \u0111ang g\u00f3p ph\u1ea7n thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng t\u1ea1i khu v\u1ef1c n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a bia h\u01a1i. Th\u1ef1c t\u1ebf cho th\u1ea5y s\u1ea3n l\u01b0\u1ee3ng bia h\u01a1i c\u1ee7a m\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb ph\u00eda Nam \u0111\u00e3 t\u0103ng m\u1ea1nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. <\/p>\n<p>  Tr\u01b0\u1edbc \u0111\u00e2y, S\u00e0i G\u00f2n ch\u1ec9 c\u00f3 bia chai l\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng c\u00f2n bia h\u01a1i ch\u1ec9 c\u00f3 m\u1ed9t x\u01b0\u1edfng S\u00e0i G\u00f2n B\u00ecnh T\u00e2y s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 10 tri\u1ec7u l\u00edt\/n\u0103m nh\u01b0ng b\u00e2y gi\u1edd \u0111\u00e3 s\u1ea3n xu\u1ea5t 20 &#8211; 30 tri\u1ec7u l\u00edt\/n\u0103m.\ufeff <\/p>\n<p>  &#8221;  <i>   Ch\u00fang t\u00f4i c\u0169ng s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i th\u00f3i quen u\u1ed1ng bia c\u00f3 \u0111\u00e1 c\u1ee7a ng\u01b0\u1eddi mi\u1ec1n Nam sang u\u1ed1ng bia l\u1ea1nh kh\u00f4ng \u0111\u00e1 \u0111\u1ec3 gi\u1eef nguy\u00ean h\u01b0\u01a1ng v\u1ecb tinh t\u1ebf c\u1ee7a Bia H\u00e0 N\u1ed9i. Bia l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi c\u1ee7a nh\u00e2n lo\u1ea1i, ph\u1ea3i th\u01b0\u1edfng th\u1ee9c \u0111\u01b0\u1ee3c c\u1ea3 ch\u1ea5t li\u1ec7u, h\u01b0\u01a1ng v\u1ecb&#8221;  <\/i>  , \u00f4ng Thanh n\u00f3i. <\/p>\n<\/p><\/div>",
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