{ "id": 74990, "date": "2026-04-23T08:49:41", "date_gmt": "2026-04-23T01:49:41", "guid": { "rendered": "https:\/\/hbbgroup.net\/pnj-cong-bo-se-lan-san-mang-cam-do\/" }, "modified": "2026-04-23T09:08:36", "modified_gmt": "2026-04-23T02:08:36", "slug": "pnj-cong-bo-se-lan-san-mang-cam-do", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/pnj-cong-bo-se-lan-san-mang-cam-do\/", "title": { "rendered": "PNJ c\u00f4ng b\u1ed1 s\u1ebd ‘l\u1ea5n s\u00e2n’ m\u1ea3ng c\u1ea7m \u0111\u1ed3" }, "content": { "rendered": "
\n
\"PNJ
\n

B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb PNJ – \u1ea2nh: D.N.<\/p>\n<\/figcaption><\/figure>\n

Chi\u1ec1u 22-4, C\u00f4ng ty c\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (HoSE: PNJ<\/a>) t\u1ed5 ch\u1ee9c \u0111\u1ea1i h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean 2026, c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch kinh doanh, ki\u1ec7n to\u00e0n nh\u00e2n s\u1ef1 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, h\u00e9 l\u1ed9 \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i…<\/p>\n

M\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i, chu\u1ea9n b\u1ecb “l\u1ea5n s\u00e2n” c\u1ea7m \u0111\u1ed3<\/h3>\n

T\u1ea1i \u0111\u1ea1i h\u1ed9i, Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Cao Th\u1ecb Ng\u1ecdc Dung cho bi\u1ebft n\u0103m 2026, PNJ t\u1eadp trung ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng m\u1edbi theo h\u01b0\u1edbng th\u1eadn tr\u1ecdng v\u00e0 b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng h\u01a1n 400 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n

N\u0103m 2025, doanh nghi\u1ec7p<\/a> m\u1edf m\u1edbi 17 c\u1eeda h\u00e0ng, nh\u01b0ng \u0111\u00f3ng 15 \u0111i\u1ec3m nh\u1ecf \u0111\u1ec3 thay b\u1eb1ng c\u00e1c c\u1eeda h\u00e0ng quy m\u00f4 l\u1edbn h\u01a1n. Theo b\u00e0 Dung, vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac n\u00e0y nh\u1eb1m n\u00e2ng hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Li\u00ean quan \u0111\u1ebfn h\u1ec7 sinh th\u00e1i lifestyle, l\u00e3nh \u0111\u1ea1o PNJ cho bi\u1ebft doanh nghi\u1ec7p \u0111ang “\u01b0\u01a1m m\u1ea7m” v\u1edbi c\u00e1c b\u01b0\u1edbc chu\u1ea9n b\u1ecb v\u1ec1 ng\u00e0nh h\u00e0ng v\u00e0 nh\u00e2n s\u1ef1, thay v\u00ec m\u1edf r\u1ed9ng \u1ed3 \u1ea1t.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, PNJ \u0111\u00e3 th\u00e0nh l\u1eadp C\u00f4ng ty c\u1ed5 ph\u1ea7n Gi\u1ea3i ph\u00e1p t\u00e0i s\u1ea3n An T\u00edn, ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u1ea7m \u0111\u1ed3. B\u00e0 Dung cho hay \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng sang c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean m\u1edbi.<\/p>\n

Hi\u1ec7n An T\u00edn \u0111ang trong giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng, ho\u00e0n thi\u1ec7n quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 c\u01a1 ch\u1ebf ph\u1ed1i h\u1ee3p v\u1edbi PNJ, nh\u1eb1m \u0111\u1ea3m b\u1ea3o v\u1eeba t\u1eadn d\u1ee5ng h\u1ec7 sinh th\u00e1i s\u1eb5n c\u00f3, v\u1eeba duy tr\u00ec qu\u1ea3n tr\u1ecb \u0111\u1ed9c l\u1eadp. Doanh nghi\u1ec7p n\u00e0y ch\u01b0a ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

T\u1ea1i \u0111\u1ea1i h\u1ed9i, t\u00e2n T\u1ed5ng gi\u00e1m \u0111\u1ed1c Phan Qu\u1ed1c C\u00f4ng ra m\u1eaft v\u00e0 tr\u00ecnh b\u00e0y v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh trong th\u1eddi gian t\u1edbi. \u00d4ng nh\u1ea5n m\u1ea1nh trong 5 n\u0103m t\u1edbi, b\u00e1n l\u1ebb trang s\u1ee9c v\u1eabn l\u00e0 m\u1ea3ng c\u1ed1t l\u00f5i. Tuy nhi\u00ean PNJ s\u1ebd m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi d\u1ef1a tr\u00ean nhu c\u1ea7u kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng “360 \u0111\u1ed9”, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ty con v\u1edbi m\u1ee9c \u0111\u1ed9 t\u1ef1 ch\u1ee7 cao h\u01a1n.<\/p>\n

PNJ c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n, b\u1edfi kh\u00f4ng c\u00f2n b\u1ecb \u0111\u00f3ng khung trong m\u1ea3ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng m\u00e0 t\u1eadn d\u1ee5ng n\u0103ng l\u1ef1c l\u00f5i \u0111\u1ec3 m\u1edf r\u1ed9ng d\u1ea3i s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean c\u00f4ng ty kh\u00f4ng m\u1edf r\u1ed9ng tr\u00e0n lan, m\u00e0 s\u1ebd c\u00f3 t\u00ednh to\u00e1n d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c l\u00f5i \u0111ang c\u00f3.<\/p>\n

\u0110\u00e3 ho\u00e0n t\u1ea5t c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c theo y\u00eau c\u1ea7u c\u1ee7a thanh tra<\/h3>\n

Tr\u1ea3 l\u1eddi c\u1ed5 \u0111\u00f4ng v\u1ec1 \u0111\u1ee3t thanh tra giai \u0111o\u1ea1n 2024-2025, b\u00e0 Dung cho bi\u1ebft qu\u00e1 tr\u00ecnh n\u00e0y k\u00e9o d\u00e0i t\u1eeb th\u00e1ng 5-2024 \u0111\u1ebfn gi\u1eefa n\u0103m 2025, ch\u1ee7 y\u1ebfu li\u00ean quan c\u00e1c v\u1ea5n \u0111\u1ec1 mang t\u00ednh h\u1ec7 th\u1ed1ng c\u1ee7a ng\u00e0nh.<\/p>\n

\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p \u0111\u00e3 ho\u00e0n t\u1ea5t c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c theo y\u00eau c\u1ea7u. “V\u1ec1 th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng, m\u1ecdi vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u01a1i th\u00f4ng, kh\u00f4ng c\u00f2n v\u01b0\u1edbng m\u1eafc”, b\u00e0 Dung n\u00f3i, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u00e3 ban h\u00e0nh k\u1ebft lu\u1eadn theo \u0111\u00fang tr\u00ecnh t\u1ef1.<\/p>\n

Li\u00ean quan \u0111\u1ebfn c\u00f4ng t\u00e1c ki\u1ec3m to\u00e1n, ph\u00eda PNJ cho bi\u1ebft \u0111\u01a1n v\u1ecb ki\u1ec3m to\u00e1n \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u1ee7 t\u1ee5c c\u1ea7n thi\u1ebft v\u00e0 ph\u00e1t h\u00e0nh \u00fd ki\u1ebfn ki\u1ec3m to\u00e1n cho n\u0103m t\u00e0i ch\u00ednh, kh\u00f4ng ghi nh\u1eadn v\u1ea5n \u0111\u1ec1 tr\u1ecdng y\u1ebfu n\u00e0o li\u00ean quan \u0111\u1ebfn n\u1ed9i dung thanh tra.<\/p>\n

Theo l\u00e3nh \u0111\u1ea1o PNJ, doanh nghi\u1ec7p \u00fd th\u1ee9c r\u00f5 m\u1ed1i quan t\u00e2m c\u1ee7a c\u1ed5 \u0111\u00f4ng \u0111\u1ed1i v\u1edbi t\u00ednh minh b\u1ea1ch v\u00e0 \u1ed5n \u0111\u1ecbnh, do \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n nay v\u1eabn di\u1ec5n ra b\u00ecnh th\u01b0\u1eddng.<\/p>\n

L\u1ee3i nhu\u1eadn qu\u00fd 1 t\u0103ng m\u1ea1nh do \u0111\u00e2u?<\/h3>\n

V\u1ec1 k\u1ebft qu\u1ea3 kinh doanh, PNJ ghi nh\u1eadn doanh thu qu\u00fd 1-2026 \u0111\u1ea1t 17.425 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 79% so v\u1edbi c\u00f9ng k\u1ef3; l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.467 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 116%.<\/p>\n

Ph\u00f3 ch\u1ee7 t\u1ecbch\u00a0h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb\u00a0L\u00ea Tr\u00ed Th\u00f4ng cho bi\u1ebft trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng t\u0103ng cao, s\u1ee9c mua trang s\u1ee9c b\u1ecb \u1ea3nh h\u01b0\u1edfng, doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 t\u00e1i ch\u1ebf nguy\u00ean li\u1ec7u \u0111\u1ec3 th\u00edch \u1ee9ng.<\/p>\n

\u00d4ng cho r\u1eb1ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1eabn t\u1ed3n t\u1ea1i, nh\u01b0ng c\u1ea7n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 k\u00edch ho\u1ea1t tr\u1edf l\u1ea1i, th\u1ec3 hi\u1ec7n qua m\u1ee9c t\u0103ng tr\u01b0\u1edfng ph\u1ee5c h\u1ed3i trong n\u0103m nay.<\/p>\n

Trong khi \u0111\u00f3 b\u00e0 Dung cho bi\u1ebft bi\u00ean l\u1ee3i nhu\u1eadn qu\u00fd 1 duy tr\u00ec tr\u00ean 20% nh\u1edd \u0111i\u1ec1u ti\u1ebft linh ho\u1ea1t c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng bi\u1ebfn \u0111\u1ed9ng. Tuy v\u1eady, m\u1ee9c n\u00e0y kh\u00f3 duy tr\u00ec d\u00e0i h\u1ea1n n\u1ebfu t\u1ec9 tr\u1ecdng v\u00e0ng 24K ti\u1ebfp t\u1ee5c t\u0103ng, do \u0111\u1eb7c th\u00f9 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n. Trong \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng, bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p dao \u0111\u1ed9ng 17-20%.<\/p>\n

\n

N\u0103m 2026, PNJ \u0111\u1eb7t m\u1ee5c ti\u00eau doanh thu 48.660 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 37% so v\u1edbi n\u0103m tr\u01b0\u1edbc. L\u1ee3i nhu\u1eadn sau thu\u1ebf k\u1ef3 v\u1ecdng \u0111\u1ea1t 3.409 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 21% v\u00e0 l\u00e0 m\u1ee9c cao nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.<\/p>\n

V\u1ec1 ph\u00e2n ph\u1ed1i l\u1ee3i nhu\u1eadn, doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c duy tr\u00ec ch\u00ednh s\u00e1ch c\u1ed5 t\u1ee9c ti\u1ec1n m\u1eb7t \u1edf m\u1ee9c 20%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng n\u0103m 2025.<\/p>\n

T\u1eeb ng\u00e0y 3-4-2026, \u00f4ng Phan Qu\u1ed1c C\u00f4ng ch\u00ednh th\u1ee9c \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed T\u1ed5ng gi\u00e1m \u0111\u1ed1c PNJ thay \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng. Sau khi b\u00e0n giao, \u00f4ng Th\u00f4ng ti\u1ebfp t\u1ee5c \u0111\u1ea3m nh\u1eadn ch\u1ee9c v\u1ee5 Ph\u00f3 ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb.<\/p>\n

T\u1ea1i \u0111\u1ea1i h\u1ed9i, doanh nghi\u1ec7p c\u0169ng tr\u00ecnh ph\u01b0\u01a1ng \u00e1n b\u1ea7u b\u1ed5 sung hai th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb l\u00e0 \u00f4ng Phan Qu\u1ed1c C\u00f4ng v\u00e0 \u00f4ng Mai H\u1eefu T\u00edn.<\/p>\n<\/div>\n<\/div>", "protected": false }, "excerpt": { "rendered": "

B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – Ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb PNJ – \u1ea2nh: D.N. Chi\u1ec1u 22-4, C\u00f4ng ty […]<\/p>", "protected": false }, "author": 5, "featured_media": 74993, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 94 ], "tags": [], "class_list": [ "post-74990", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-tin-tuc-trong-nuoc" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74990", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=74990" } ], "version-history": [ { "count": 2, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74990\/revisions" } ], "predecessor-version": [ { "id": 75106, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74990\/revisions\/75106" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/74993" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=74990" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=74990" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=74990" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }