{ "id": 74967, "date": "2026-04-23T08:49:43", "date_gmt": "2026-04-23T01:49:43", "guid": { "rendered": "https:\/\/hbbgroup.net\/sep-pnj-neu-ly-do-lai-ky-luc-du-gap-kho\/" }, "modified": "2026-04-23T09:06:44", "modified_gmt": "2026-04-23T02:06:44", "slug": "sep-pnj-neu-ly-do-lai-ky-luc-du-gap-kho", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/sep-pnj-neu-ly-do-lai-ky-luc-du-gap-kho\/", "title": { "rendered": "S\u1ebfp PNJ n\u00eau l\u00fd do l\u00e3i k\u1ef7 l\u1ee5c d\u00f9 g\u1eb7p kh\u00f3" }, "content": { "rendered": "

Nh\u1edd t\u1ef1 ch\u1ee7 v\u00e0 c\u1ea3i ti\u1ebfn n\u0103ng l\u1ef1c ch\u1ebf t\u00e1c, PNJ v\u1eabn l\u00e3i h\u01a1n ngh\u00ecn t\u1ef7 \u0111\u1ed3ng hai qu\u00fd li\u00ean ti\u1ebfp d\u00f9 gi\u00e1 v\u00e0ng t\u0103ng cao l\u00e0m gi\u1ea3m s\u1ee9c mua.<\/p>\n

Trong phi\u00ean h\u1ecdp th\u01b0\u1eddng ni\u00ean c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0110\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ<\/a>) v\u00e0o chi\u1ec1u 22\/4, m\u1ed9t c\u1ed5 \u0111\u00f4ng nh\u1eafc l\u1ea1i b\u1ed1i c\u1ea3nh c\u1ee7a phi\u00ean h\u1ecdp n\u0103m tr\u01b0\u1edbc khi ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p r\u1ea5t th\u1eadn tr\u1ecdng tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng t\u0103ng cao t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ee9c mua. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m 2025 l\u1ea1i t\u00edch c\u1ef1c. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 v\u00ec sao c\u00f4ng ty c\u00f3 l\u00e3i t\u1ed1t trong b\u1ed1i c\u1ea3nh kh\u00f3 kh\u0103n.<\/p>\n

Th\u1ef1c t\u1ebf, trong n\u0103m 2025, PNJ l\u00e3i sau thu\u1ebf h\u01a1n 2.828 t\u1ef7 \u0111\u1ed3ng, t\u0103ng kho\u1ea3ng 34% so v\u1edbi n\u0103m 2024. \u0110\u00e2y l\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c trong l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p \u0111\u1ea1t g\u1ea7n 22%. Sang qu\u00fd \u0111\u1ea7u n\u0103m nay, h\u1ecd ti\u1ebfp t\u1ee5c ghi nh\u1eadn l\u1ee3i nhu\u1eadn kho\u1ea3ng 1.467 t\u1ef7 \u0111\u1ed3ng – qu\u00fd kinh doanh t\u1ed1t nh\u1ea5t trong l\u1ecbch s\u1eed doanh nghi\u1ec7p.<\/p>\n

Li\u00ean ti\u1ebfp t\u1eeb k\u1ef3 \u0111\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng n\u0103m 2024 \u0111\u1ebfn nay, ban l\u00e3nh \u0111\u1ea1o PNJ \u0111\u1ec1u nh\u1eadn \u0111\u1ecbnh c\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n do gi\u00e1 v\u00e0ng<\/a> t\u0103ng m\u1ea1nh. Ngay tr\u01b0\u1edbc ph\u1ea7n \u0111\u1ed1i tho\u1ea1i, \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng – Ph\u00f3 ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb – c\u0169ng n\u00f3i doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 tr\u1ea3i qua “c\u01a1n b\u00e3o” trong n\u0103m 2025 khi gi\u00e1 v\u00e0ng t\u0103ng cao, khi\u1ebfn s\u1ee9c mua s\u1ee5t gi\u1ea3m v\u00e0 ngu\u1ed3n cung b\u1ecb h\u1ea1n ch\u1ebf.<\/p>\n

Tr\u1ea3 l\u1eddi th\u1eafc m\u1eafc c\u1ee7a c\u1ed5 \u0111\u00f4ng, \u00f4ng Th\u00f4ng cho bi\u1ebft PNJ \u0111\u00e3 ph\u1ea3i “l\u00e1i t\u00e0u qua m\u1ed9t khe r\u1ea5t h\u1eb9p”. Trong n\u0103m qua, nhu c\u1ea7u ti\u00eau d\u00f9ng s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3. \u00d4ng l\u1ea5y v\u00ed d\u1ee5, c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n 6-8 tri\u1ec7u \u0111\u1ed3ng \u1edf nh\u1eefng n\u0103m tr\u01b0\u1edbc, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0ng c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng kho\u1ea3ng 1 ch\u1ec9. Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y, s\u1ed1 ti\u1ec1n n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng v\u00e0ng \u00edt h\u01a1n, khi\u1ebfn h\u1ecd ng\u1ea1i chi ti\u00eau. Song song \u0111\u00f3, c\u00f4ng ty c\u0169ng g\u1eb7p kh\u00f3 v\u1ec1 ngu\u1ed3n cung v\u00e0ng nguy\u00ean li\u1ec7u.<\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, PNJ ch\u1ecdn n\u00e2ng cao c\u00f4ng ngh\u1ec7, s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng l\u1ef1c ch\u1ebf t\u00e1c \u0111\u1ec3 t\u1ea1o nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng v\u00e0ng nh\u1eb9 nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tinh x\u1ea3o, b\u1eaft m\u1eaft. \u00d4ng tin \u0111i\u1ec1u n\u00e0y t\u1ea1o n\u00ean l\u1ee3i th\u1ebf cho c\u00f4ng ty so v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1ec1 ngu\u1ed3n cung, c\u00f4ng ty gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y b\u1eb1ng ch\u00ednh s\u00e1ch m\u1edbi trong thu mua l\u1ea1i s\u1ea3n ph\u1ea9m t\u1eeb kh\u00e1ch h\u00e0ng. Hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p n\u00e0y thu mua c\u1ea3 trang s\u1ee9c c\u00f3 h\u00e0m l\u01b0\u1ee3ng v\u00e0ng th\u1ea5p v\u00e0 trang s\u1ee9c c\u00f3 h\u00e0m l\u01b0\u1ee3ng v\u00e0ng cao v\u1edbi m\u1ee9c gi\u00e1 b\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng t\u1ea1i th\u1eddi \u0111i\u1ec3m giao d\u1ecbch. Nh\u1edd \u0111\u00f3, \u00f4ng Th\u00f4ng t\u1ef1 tin t\u1ed3n kho c\u1ee7a PNJ \u0111ang c\u1ea3i thi\u1ec7n r\u1ea5t t\u1ed1t. \u0110\u00e2y l\u00e0 ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o cho c\u00f4ng ty. K\u1ebft h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c ch\u1ebf t\u00e1c s\u1eb5n c\u00f3, h\u1ecd t\u00e1i ch\u1ebf \u0111\u01b0\u1ee3c h\u00e0ng t\u1ed3n kho th\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi, \u0111a d\u1ea1ng m\u1eabu m\u00e3, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap PNJ \u0111\u1ea1t bi\u00ean l\u1ee3i nhu\u1eadn t\u1ed1t trong th\u1eddi gian qua. Trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, c\u00f4ng ty s\u1ebd duy tr\u00ec t\u1ef7 l\u1ec7 n\u00e0y trong kho\u1ea3ng 18-20% ho\u1eb7c cao h\u01a1n n\u1ebfu \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thu\u1eadn l\u1ee3i.<\/p>\n

“K\u1ebft qu\u1ea3 kinh doanh c\u1ea3i thi\u1ec7n kh\u00f4ng ph\u1ea3i do \u0111\u1ed9t bi\u1ebfn m\u00e0 \u0111\u1ebfn t\u1eeb qu\u00e1 tr\u00ecnh t\u00edch l\u0169y n\u1ed9i l\u1ef1c l\u00e2u d\u00e0i”, \u00f4ng Th\u00f4ng \u0111\u00e1nh gi\u00e1.<\/p>\n

\n
\"S\u1ea3n <\/picture><\/div>
S\u1ea3n ph\u1ea9m v\u00e0ng may m\u1eafn \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng PNJ. \u1ea2nh: PNJ<\/em><\/p>\n<\/figcaption><\/figure>\n

N\u00f3i th\u00eam v\u1ec1 n\u0103ng l\u1ef1c c\u1ee7a PNJ, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung<\/a> – Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb – t\u1ef1 tin v\u00e0o nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t s\u1eb5n c\u00f3, bao g\u1ed3m c\u1ea3 khu\u00f4n m\u1eabu. Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u c\u00f4ng ty trong ng\u00e0nh ph\u1ea3i \u0111\u1eb7t khu\u00f4n t\u1eeb Italy, nay chuy\u1ec3n sang Trung Qu\u1ed1c. Tuy nhi\u00ean, PNJ \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ef1 ch\u1ee7 v\u1ec1 s\u1ea3n xu\u1ea5t khu\u00f4n, kh\u00f4ng c\u1ea7n \u0111\u1eb7t b\u00ean ngo\u00e0i, t\u1ea1o ra l\u1ee3i th\u1ebf c\u00e1ch bi\u1ec7t khi c\u00f4ng ty t\u1ef1 ch\u1ee7 trong vi\u1ec7c \u0111\u1ed5i m\u1edbi m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m.<\/p>\n

B\u00e0 Dung ti\u1ebft l\u1ed9 th\u00eam r\u1eb1ng hi\u1ec7n t\u1ea1i c\u00f4ng ty \u0111ang xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m \u0111i n\u01b0\u1edbc ngo\u00e0i cho \u0111\u1ed1i t\u00e1c Roberto Coin – th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c cao c\u1ea5p n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi. Kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e1nh gi\u00e1 cao \u0111\u1ed9 tinh x\u1ea3o trong ch\u1ebf t\u00e1c v\u00e0 tay ngh\u1ec1 c\u1ee7a th\u1ee3 kim ho\u00e0n PNJ. B\u00e0 cho bi\u1ebft khi \u0111\u01b0\u1ee3c c\u1ea5p quota nh\u1eadp kh\u1ea9u v\u00e0ng<\/a>, c\u00f4ng ty s\u1ebd c\u00f3 th\u00eam nguy\u00ean li\u1ec7u v\u00e0 \u0111\u1ea9y m\u1ea1nh tr\u1edf l\u1ea1i m\u1ea3ng xu\u1ea5t kh\u1ea9u.<\/p>\n

“Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc c\u1ea5p quota bao nhi\u00eau, ch\u00fang t\u00f4i s\u1ebd nh\u1eadp kh\u1ea9u v\u00e0ng b\u1ea5y nhi\u00eau”, b\u00e0 Dung cho bi\u1ebft.<\/p>\n

\n
\"B\u00e0 <\/picture><\/div>
B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung v\u00e0 \u00f4ng L\u00ea Tr\u00ed Th\u00f4ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a c\u1ed5 \u0111\u00f4ng trong phi\u00ean h\u1ecdp th\u01b0\u1eddng ni\u00ean chi\u1ec1u 22\/4. \u1ea2nh: PNJ<\/em><\/p>\n<\/figcaption><\/figure>\n

Trong b\u00e1o c\u00e1o h\u1ed3i cu\u1ed1i th\u00e1ng 3 c\u1ee7a Ch\u1ee9ng kho\u00e1n MB (MBS), nh\u00f3m ph\u00e2n t\u00edch n\u00e0y n\u00eau th\u1ef1c tr\u1ea1ng n\u0103m 2025, trong b\u1ed1i c\u1ea3nh si\u1ebft ch\u1eb7t v\u1ea5n \u0111\u1ec1 h\u00f3a \u0111\u01a1n, c\u00e1c doanh nghi\u1ec7p kh\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n h\u00e0ng t\u1ed1t \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0ng t\u00edch tr\u1eef, do v\u1eady ngu\u1ed3n cung tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng khan hi\u1ebfm. Song song \u0111\u00f3, gi\u00e1 v\u00e0ng th\u1ebf gi\u1edbi th\u1ea5t th\u01b0\u1eddng do c\u0103ng th\u1eb3ng ch\u00ednh tr\u1ecb khi\u1ebfn cho gi\u00e1 v\u00e0ng trong n\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh.<\/p>\n

Trong n\u0103m 2026, MBS k\u1ef3 v\u1ecdng b\u00e0i to\u00e1n nguy\u00ean li\u1ec7u \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, m\u1ea3ng b\u00e1n l\u1ebb trang s\u1ee9c c\u1ee7a PNJ s\u1ebd nh\u1ed9n nh\u1ecbp tr\u1edf l\u1ea1i. L\u01b0\u1ee3ng giao d\u1ecbch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, t\u1eeb \u0111\u00f3, doanh thu trung b\u00ecnh m\u1ed7i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng 18% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

N\u0103m nay, c\u00f4ng ty \u0111\u1eb7t k\u1ebf ho\u1ea1ch doanh thu v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf l\u1ea7n l\u01b0\u1ee3t t\u0103ng 37% v\u00e0 21% so v\u1edbi n\u0103m 2025, l\u00ean 48.660 t\u1ef7 \u0111\u1ed3ng v\u00e0 3.409 t\u1ef7 \u0111\u1ed3ng. M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u01b0\u1ee3t xa d\u1ef1 ph\u00f3ng c\u1ee7a nhi\u1ec1u t\u1ed5 ch\u1ee9c ph\u00e2n t\u00edch.<\/p>", "protected": false }, "excerpt": { "rendered": "

Nh\u1edd t\u1ef1 ch\u1ee7 v\u00e0 c\u1ea3i ti\u1ebfn n\u0103ng l\u1ef1c ch\u1ebf t\u00e1c, PNJ v\u1eabn l\u00e3i h\u01a1n ngh\u00ecn t\u1ef7 \u0111\u1ed3ng hai qu\u00fd li\u00ean […]<\/p>", "protected": false }, "author": 5, "featured_media": 74968, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 94 ], "tags": [], "class_list": [ "post-74967", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-tin-tuc-trong-nuoc" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74967", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=74967" } ], "version-history": [ { "count": 2, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74967\/revisions" } ], "predecessor-version": [ { "id": 75100, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/74967\/revisions\/75100" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/74968" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=74967" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=74967" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=74967" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }