{ "id": 71745, "date": "2026-04-15T09:09:36", "date_gmt": "2026-04-15T02:09:36", "guid": { "rendered": "https:\/\/hbbgroup.net\/rac-noi-dung-tu-affiliate-marketing-bien-tuong-ma-tran-link-ngam-an-sau-nhung-tin-soc\/" }, "modified": "2026-04-15T09:09:36", "modified_gmt": "2026-04-15T02:09:36", "slug": "rac-noi-dung-tu-affiliate-marketing-bien-tuong-ma-tran-link-ngam-an-sau-nhung-tin-soc", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/rac-noi-dung-tu-affiliate-marketing-bien-tuong-ma-tran-link-ngam-an-sau-nhung-tin-soc\/", "title": { "rendered": "‘R\u00e1c n\u1ed9i dung’ t\u1eeb affiliate marketing bi\u1ebfn t\u01b0\u1edbng: Ma tr\u1eadn link ng\u1ea7m \u1ea9n sau nh\u1eefng tin s\u1ed1c" }, "content": { "rendered": "
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\u0110\u1eb1ng sau nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t t\u01b0\u1edfng ch\u1eebng v\u00f4 h\u1ea1i l\u00e0 c\u00e1ch khai th\u00e1c s\u1ef1 t\u00f2 m\u00f2, bi\u1ebfn th\u00f4ng tin th\u00e0nh c\u00f4ng c\u1ee5 d\u1eabn d\u1ee5 mua h\u00e0ng. Nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng affiliate marketing bi\u1ebfn t\u01b0\u1edbng l\u00e0 th\u1ef1c t\u1ebf \u0111ang di\u1ec5n ra.<\/p>\n

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Ch\u1ec9 t\u1eeb m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, affiliate marketing (ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) c\u00f3 th\u1ec3 bi\u1ebfn s\u1ef1 t\u00f2 m\u00f2 th\u00e0nh ti\u1ec1n. Nh\u01b0ng khi c\u01a1 ch\u1ebf n\u00e0y b\u1ecb l\u1ee3i d\u1ee5ng, m\u1ed9t “h\u1ec7 sinh th\u00e1i r\u00e1c n\u1ed9i dung” \u0111ang \u00e2m th\u1ea7m h\u00ecnh th\u00e0nh: tin gi\u1ea3, gi\u1eadt t\u00edt, thao t\u00fang c\u1ea3m x\u00fac \u0111\u1ec3 d\u1eabn d\u1ee5 ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng.\u00a0<\/b><\/p>\n

Lo\u1ea1t b\u00e0i “R\u00e1c n\u1ed9i dung t\u1eeb affiliate marketing bi\u1ebfn t\u01b0\u1edbng”<\/span> b\u00f3c t\u00e1ch c\u00e1ch v\u1eadn h\u00e0nh, h\u1ec7 l\u1ee5y v\u00e0 nh\u1eefng l\u1ed7 h\u1ed5ng c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t \u0111\u1ec3 tr\u00e1nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u1ecb m\u00e9o m\u00f3 b\u1edfi l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n.<\/b><\/p>\n<\/div>\n

T\u00f2 m\u00f2 r\u1ed3i tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a affiliate marketing bi\u1ebfn t\u01b0\u1edbng<\/h2>\n

Ch\u1ecb Nguy\u1ec5n Th\u1ecb Ng\u1ecdc Hi\u1ebfu (32 tu\u1ed5i, ng\u1ee5 \u1edf \u0111\u01b0\u1eddng Th\u1ea1nh L\u1ed9c 07, P.An Ph\u00fa \u0110\u00f4ng, TP.HCM; tr\u01b0\u1edbc l\u00e0 P.Th\u1ea1nh L\u1ed9c, Q.12), cho bi\u1ebft b\u1ea3n th\u00e2n l\u00e0 n\u1ea1n nh\u00e2n c\u1ee7a affiliate marketing<\/a> bi\u1ebfn t\u01b0\u1edbng.<\/p>\n

Ch\u1ecb Hi\u1ebfu k\u1ec3 t\u1eebng g\u1eb7p video v\u1edbi ti\u00eau \u0111\u1ec1 g\u00e2y t\u00f2 m\u00f2 v\u1ec1 m\u1ed9t ng\u00f4i nh\u00e0 “si\u00eau m\u1ecfng” \u1edf S\u00f3c Tr\u0103ng tr\u00ean fanpage l\u1edbn. Khi v\u00e0o ph\u1ea7n b\u00ecnh lu\u1eadn \u0111\u1ec3 t\u00ecm th\u00f4ng tin, ch\u1ecb ch\u1ec9 th\u1ea5y c\u00e1c link d\u1eabn sang s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

“C\u00f3 l\u00fac t\u00f4i t\u00ecm n\u1ed9i dung nh\u01b0ng l\u1ea1i b\u1ecb \u0111\u01b0a sang Shopee, Lazada, TikTok Shop<\/a>. Th\u1eadm ch\u00ed, link c\u00f2n \u0111\u1eb7t t\u00ean gi\u1ed1ng b\u00e1o \u0111i\u1ec7n t\u1eed, r\u1ea5t d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn”, ch\u1ecb Hi\u1ebfu n\u00f3i.<\/p>\n

Nguy\u1ec5n Ng\u1ecdc Vy (27 tu\u1ed5i, ng\u1ee5 \u1edf \u0111\u01b0\u1eddng Phan \u0110\u00ecnh Gi\u00f3t, P.\u0110\u00f4ng H\u00f2a, TP.HCM; tr\u01b0\u1edbc l\u00e0 P.\u0110\u00f4ng H\u00f2a, TP.D\u0129 An, B\u00ecnh D\u01b0\u01a1ng), cho bi\u1ebft d\u00f9 \u0111\u00e3 c\u1ea3nh gi\u00e1c, c\u00f4 v\u1eabn nhi\u1ec1u l\u1ea7n “s\u1eadp b\u1eaby” c\u00e1c link d\u1ea1ng n\u00e0y.<\/p>\n

Vy th\u01b0\u1eddng \u0111\u1ecdc tin qua c\u00e1c h\u1ed9i nh\u00f3m \u0111\u00f4ng th\u00e0nh vi\u00ean, n\u01a1i n\u1ed9i dung b\u1ecb “\u00fap m\u1edf” v\u00e0 d\u1eabn ng\u01b0\u1eddi xem v\u00e0o link \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn. Tuy nhi\u00ean, khi b\u1ea5m v\u00e0o, c\u00f4 l\u1ea1i b\u1ecb chuy\u1ec3n sang s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. “T\u00f4i c\u00f3 c\u1ea3m gi\u00e1c b\u1ecb l\u1eeba v\u00e0 m\u1ea5t thi\u1ec7n c\u1ea3m v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 theo c\u00e1ch n\u00e0y”, Vy n\u00f3i.<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u00e1 bi\u1ec7t, t\u00ecnh tr\u1ea1ng n\u00e0y ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Nh\u1eefng ti\u00eau \u0111\u1ec1 g\u00e2y t\u00f2 m\u00f2 nh\u01b0 “S\u1ef1 th\u1eadt g\u00e2y ch\u1ea5n \u0111\u1ed9ng”, “Xem xong ai c\u0169ng s\u1ed1c”\u2026 xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c, nh\u01b0ng s\u1ef1 th\u1eadt ph\u00eda sau l\u1ea1i ch\u1ec9 l\u00e0 m\u1ed9t link mua h\u00e0ng.<\/p>\n

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\"'R\u00e1c<\/p>

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Ch\u1ecb Hi\u1ebfu cho bi\u1ebft sau khi t\u00ecm xem th\u00f4ng tin ng\u00f4i nh\u00e0 “si\u00eau m\u1ecfng” \u1edf S\u00f3c Tr\u0103ng \u0111\u00e3 ph\u1ea3i nh\u1ea5p v\u00e0o link d\u1eabn sang s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/figcaption>

\u1ea2NH: CH\u1eca HI\u1ebeU CUNG C\u1ea4P<\/p>\n<\/figure>\n

C\u00f4ng th\u1ee9c t\u1ea1o “r\u00e1c n\u1ed9i dung” \u0111\u1ec3 ki\u1ebfm ti\u1ec1n<\/h2>\n

Theo ghi nh\u1eadn, \u0111\u1eb1ng sau nh\u1eefng b\u00e0i \u0111\u0103ng t\u01b0\u1edfng nh\u01b0 l\u00e0 tin t\u1ee9c hay chia s\u1ebb \u0111\u1eddi s\u1ed1ng l\u1ea1i l\u00e0 m\u1ed9t quy tr\u00ecnh \u0111\u01b0\u1ee3c “l\u1eadp tr\u00ecnh” kh\u00e1 b\u00e0i b\u1ea3n.<\/p>\n

\u0110\u00e0o Th\u1ecb M\u1ef9 H\u1eb1ng (24 tu\u1ed5i), ng\u1ee5 \u1edf \u0111\u01b0\u1eddng Nguy\u1ec5n Ch\u00ed Thanh, P.Ch\u1ee3 L\u1edbn, TP.HCM; tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 P.12, Q.5), l\u00e0m affiliate marketing <\/a>t\u1ef1 do. H\u1eb1ng th\u1eb3ng th\u1eafn th\u1eeba nh\u1eadn t\u1eebng tham gia s\u1ea3n xu\u1ea5t d\u1ea1ng n\u1ed9i dung n\u00e0y. Theo H\u1eb1ng, vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 “b\u1eaft trend”.<\/p>\n

“Ph\u1ea3i theo d\u00f5i xem h\u00f4m nay m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang n\u00f3i g\u00ec: drama t\u00ecnh c\u1ea3m, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ph\u00e1t ng\u00f4n g\u00e2y tranh c\u00e3i\u2026 C\u00e1i g\u00ec c\u00e0ng m\u1eadp m\u1edd, c\u00e0ng d\u1ec5 g\u00e2y t\u00f2 m\u00f2 th\u00ec c\u00e0ng d\u1ec5 l\u00e0m”, H\u1eb1ng n\u00f3i v\u00e0 cho bi\u1ebft: “Sau khi ch\u1ecdn ch\u1ee7 \u0111\u1ec1, ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung s\u1ebd vi\u1ebft theo ki\u1ec3u “gi\u1eef l\u1ea1i th\u00f4ng tin quan tr\u1ecdng”, ch\u1ec9 \u0111\u01b0a ra nh\u1eefng chi ti\u1ebft n\u1eeda v\u1eddi \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi \u0111\u1ecdc. Ti\u00eau \u0111\u1ec1 ph\u1ea3i ki\u1ec3u nh\u01b0: “Chuy\u1ec7n kh\u00f4ng th\u1ec3 ng\u1edd”, “Qu\u00e1 s\u1ed1c v\u1edbi s\u1ef1 th\u1eadt ph\u00eda sau”\u2026 nh\u01b0ng trong b\u00e0i th\u00ec kh\u00f4ng n\u00f3i r\u00f5, bu\u1ed9c ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i t\u00ecm th\u00eam”.<\/p>\n

H\u1eb1ng cho hay \u1edf b\u01b0\u1edbc ti\u1ebfp theo, n\u1ed9i dung th\u01b0\u1eddng \u0111\u01b0\u1ee3c “gia v\u1ecb” th\u00eam b\u1eb1ng c\u00e1ch tr\u1ed9n l\u1eabn th\u00f4ng tin n\u1eeda th\u1eadt n\u1eeda gi\u1ea3. M\u1ed9t s\u1ef1 ki\u1ec7n c\u00f3 th\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam th\u1eaft chi ti\u1ebft ch\u01b0a ki\u1ec3m ch\u1ee9ng ho\u1eb7c suy \u0111o\u00e1n ch\u1ee7 quan \u0111\u1ec3 t\u0103ng \u0111\u1ed9 h\u1ea5p d\u1eabn.<\/p>\n

“Quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111o\u1ea1n cu\u1ed1i. Kh\u00f4ng bao gi\u1edd \u0111\u1ec3 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 trong b\u00e0i. Ph\u1ea3i d\u1eabn ng\u01b0\u1eddi ta xu\u1ed1ng ph\u1ea7n b\u00ecnh lu\u1eadn, n\u01a1i \u0111\u00e3 g\u1eafn s\u1eb5n link. Nh\u1eefng link n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u1ee5y trang d\u01b0\u1edbi t\u00ean g\u1ecdi gi\u1ed1ng m\u1ed9t trang tin ho\u1eb7c b\u00e0i vi\u1ebft chi ti\u1ebft. Nh\u01b0ng khi nh\u1ea5p v\u00e0o, ng\u01b0\u1eddi d\u00f9ng l\u1ea1i b\u1ecb chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1eeb \u0111\u00f3, h\u1ec7 th\u1ed1ng affiliate b\u1eaft \u0111\u1ea7u ghi nh\u1eadn l\u01b0\u1ee3t truy c\u1eadp”, H\u1eb1ng n\u00f3i.<\/p>\n

L\u00ea Minh T\u00fa (23 tu\u1ed5i, l\u00e0m vi\u1ec7c \u1edf \u0111\u01b0\u1eddng Tr\u01b0ng Tr\u1eafc B, P.Hi\u1ec7p B\u00ecnh, TP.HCM; tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 P.Hi\u1ec7p B\u00ecnh Ch\u00e1nh, TP.Th\u1ee7 \u0110\u1ee9c), cho bi\u1ebft c\u0169ng l\u00e0 ng\u01b0\u1eddi trong ngh\u1ec1 khi ki\u1ebfm th\u00eam thu nh\u1eadp v\u1edbi ngh\u1ec1 affiliate marketing.<\/p>\n

T\u00fa n\u00f3i: “Ch\u1ec9 c\u1ea7n ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o link l\u00e0 \u0111\u00e3 c\u00f3 gi\u00e1 tr\u1ecb. N\u1ebfu v\u00e0i ng\u00e0y sau h\u1ecd mua b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o, ng\u01b0\u1eddi d\u1eabn link v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn hoa h\u1ed3ng”.<\/p>\n

Theo T\u00fa, m\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c “nh\u00e2n b\u1ea3n” th\u00e0nh nhi\u1ec1u phi\u00ean b\u1ea3n, \u0111\u0103ng \u1edf nhi\u1ec1u trang v\u1edbi ti\u00eau \u0111\u1ec1 kh\u00e1c nhau \u0111\u1ec3 th\u1eed nghi\u1ec7m, b\u00e0i n\u00e0o h\u00fat view s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh.<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0m ri\u00eang l\u1ebb, nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n tham gia c\u00e1c nh\u00f3m k\u00edn \u0111\u1ec3 chia s\u1ebb “k\u1ecbch b\u1ea3n”, t\u1eeb ch\u1ee7 \u0111\u1ec1 hot, c\u00e1ch \u0111\u1eb7t ti\u00eau \u0111\u1ec1 \u0111\u1ebfn n\u1ed9i dung m\u1eabu. “C\u00f3 ng\u00e0y ch\u1ec9 c\u1ea7n copy, ch\u1ec9nh s\u1eeda r\u1ed3i \u0111\u0103ng. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i \u0111\u00fang hay sai, m\u00e0 l\u00e0 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi b\u1ea5m link v\u00e0 mua h\u00e0ng”, T\u00fa th\u1eeba nh\u1eadn.<\/p>\n

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\"'R\u00e1c<\/p>

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Nhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb cho bi\u1ebft nhi\u1ec1u l\u1ea7n “s\u1eadp b\u1eaby”, nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c link d\u1eabn sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u1ec7 l\u1ee5y c\u1ee7a v\u1ea5n n\u1ea1n “r\u00e1c n\u1ed9i dung” t\u1eeb affiliate marketing bi\u1ebfn t\u01b0\u1edbng<\/p>\n<\/figcaption>

\u1ea2NH MINH H\u1eccA: NGUY\u1ec4N H\u1eacU<\/p>\n<\/figure>\n

V\u00ec sao nhi\u1ec1u ng\u01b0\u1eddi “s\u1eadp b\u1eaby”?<\/h2>\n

\u00d4ng Tr\u1ea7n L\u00e2m, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Natural House, P.Di\u00ean H\u1ed3ng, TP.HCM; tr\u01b0\u1edbc l\u00e0 P.8, Q.10), cho r\u1eb1ng n\u1ed9i dung tin \u0111\u1ed3n, drama, gi\u1eadt g\u00e2n “hi\u1ec7u qu\u1ea3” v\u1edbi affiliate marketing v\u00ec \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd t\u00f2 m\u00f2.<\/p>\n

Theo \u00f4ng L\u00e2m, m\u1ea1ng x\u00e3 h\u1ed9i \u01b0u ti\u00ean n\u1ed9i dung g\u00e2y tranh c\u00e3i, k\u00edch th\u00edch c\u1ea3m x\u00fac, trong khi affiliate ch\u1ec9 c\u1ea7n ng\u01b0\u1eddi d\u00f9ng b\u1ea5m link; h\u1ec7 th\u1ed1ng v\u1eabn ghi nh\u1eadn v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 hoa h\u1ed3ng trong nhi\u1ec1u ng\u00e0y sau \u0111\u00f3. V\u00ec v\u1eady, n\u1ed9i dung gi\u1eadt g\u00e2n d\u1ec5 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n.<\/p>\n

“Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 l\u1ee3i \u00edch ng\u1eafn h\u1ea1n. Ng\u01b0\u1eddi xem click v\u00ec t\u00f2 m\u00f2, kh\u00f4ng ph\u1ea3i nhu c\u1ea7u th\u1eadt, n\u00ean n\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u00fang k\u1ef3 v\u1ecdng, ni\u1ec1m tin s\u1ebd nhanh ch\u00f3ng b\u1ecb b\u00e0o m\u00f2n. Khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng nghi ng\u1edd c\u1ea3 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung l\u1eabn nh\u00e0 b\u00e1n h\u00e0ng, d\u1eabn \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng th\u1eadn tr\u1ecdng h\u01a1n”, \u00f4ng L\u00e2m n\u00f3i.\u00a0<\/p>\n

\u00d4ng L\u00e2m c\u0169ng c\u1ea3nh b\u00e1o n\u1ebfu xu h\u01b0\u1edbng n\u00e0y lan r\u1ed9ng, m\u00f4i tr\u01b0\u1eddng kinh doanh online s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng, ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung t\u1eed t\u1ebf kh\u00f3 c\u1ea1nh tranh, c\u00f2n gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ecb \u0111\u1ea9y xu\u1ed1ng ph\u00eda sau.<\/p>\n

D\u01b0\u1edbi g\u00f3c nh\u00ecn truy\u1ec1n th\u00f4ng, th\u1ea1c s\u0129 Tr\u1ea7n Xu\u00e2n Ti\u1ebfn (Ph\u00f3 tr\u01b0\u1edfng b\u1ed9 m\u00f4n truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110H V\u0103n Hi\u1ebfn), cho r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 “thi\u00ean ki\u1ebfn ti\u00eau c\u1ef1c”, n\u00ean d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi th\u00f4ng tin b\u1ea5t th\u01b0\u1eddng, g\u00e2y s\u1ed1c.<\/p>\n

“Nh\u1eefng n\u1ed9i dung k\u00edch th\u00edch c\u1ea3m x\u00fac m\u1ea1nh nh\u01b0 s\u1ee3 h\u00e3i, ph\u1eabn n\u1ed9 th\u01b0\u1eddng th\u00fac \u0111\u1ea9y h\u00e0nh vi chia s\u1ebb. Trong khi \u0111\u00f3, thu\u1eadt to\u00e1n m\u1ea1ng x\u00e3 h\u1ed9i l\u1ea1i \u01b0u ti\u00ean t\u01b0\u01a1ng t\u00e1c h\u01a1n \u0111\u1ed9 x\u00e1c th\u1ef1c, khi\u1ebfn n\u1ed9i dung c\u00e0ng g\u00e2y ph\u1ea3n \u1ee9ng c\u00e0ng d\u1ec5 lan truy\u1ec1n. Khi c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u1ed9ng h\u01b0\u1edfng, th\u00f4ng tin ch\u01b0a ki\u1ec3m ch\u1ee9ng c\u00f3 th\u1ec3 lan nhanh nh\u01b0 “virus”, th\u1eadm ch\u00ed v\u01b0\u1ee3t xa t\u1ed1c \u0111\u1ed9 c\u1ee7a th\u00f4ng tin ch\u00ednh th\u1ed1ng v\u1ed1n c\u1ea7n th\u1eddi gian x\u00e1c minh”, \u00f4ng Ti\u1ebfn n\u00f3i.<\/p>\n

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\u0110\u00f3n \u0111\u1ecdc k\u1ef3 2: Nh\u1eefng h\u1ec7 l\u1ee5y kh\u00f3 l\u01b0\u1eddng<\/i><\/h2>\n

Nh\u1eefng link \u0111\u01b0\u1ee3c “ng\u1ee5y trang” d\u01b0\u1edbi c\u00e1c n\u1ed9i dung gi\u1eadt g\u00e2n ch\u1ec9 m\u1edbi khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ch\u1ecbu, m\u1ea5t ni\u1ec1m tin, th\u00ec \u1edf m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng h\u01a1n, vi\u1ec7c “c\u00e2u view b\u1ea5t ch\u1ea5p” \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb affiliate marketing \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ec3 l\u1ea1i nh\u1eefng h\u1ec7 l\u1ee5y r\u00f5 r\u00e0ng, th\u1eadm ch\u00ed ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng ph\u00e1p lu\u1eadt.<\/i><\/p>\n<\/div>\n

\u1ede g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd, lu\u1eadt s\u01b0 Mai Ti\u1ebfn Lu\u1eadt, Gi\u00e1m \u0111\u1ed1c h\u00e3ng lu\u1eadt BigBoss Law, \u0110o\u00e0n Lu\u1eadt s\u01b0 TP.HCM), kh\u1eb3ng \u0111\u1ecbnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft kh\u00f4ng b\u1ecb c\u1ea5m, nh\u01b0ng ph\u1ea3i d\u1ef1a tr\u00ean th\u00f4ng tin trung th\u1ef1c, minh b\u1ea1ch v\u00e0 kh\u00f4ng g\u00e2y nh\u1ea7m l\u1eabn.<\/p>\n

“Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi video ng\u1eafn, livestream hay b\u00e0i \u0111\u0103ng viral, n\u1ebfu th\u00f4ng tin \u0111\u1ea7u v\u00e0o sai l\u1ec7ch, quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng c\u0169ng s\u1ebd b\u1ecb d\u1eabn d\u1eaft sai ngay t\u1eeb \u0111\u1ea7u”, \u00f4ng Lu\u1eadt n\u00f3i.<\/p>\n

Theo \u00f4ng Lu\u1eadt, khi c\u01a1 ch\u1ebf hoa h\u1ed3ng d\u1ef1a tr\u00ean l\u01b0\u1ee3t nh\u1ea5p v\u00e0 \u0111\u01a1n h\u00e0ng, trong khi n\u1ed9i dung gi\u1eadt g\u00e2n l\u1ea1i d\u1ec5 thu h\u00fat, \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 b\u1ecb l\u1ec7ch chu\u1ea9n. Khi \u0111\u00f3, l\u1ee3i th\u1ebf kh\u00f4ng c\u00f2n thu\u1ed9c v\u1ec1 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac, m\u00e0 r\u01a1i v\u00e0o tay nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng ph\u00f3ng \u0111\u1ea1i ho\u1eb7c khai th\u00e1c n\u1ed7i s\u1ee3 c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n

“V\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea1o \u0111\u1ee9c truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n l\u00e0 nguy c\u01a1 b\u00f3p m\u00e9o c\u1ea1nh tranh. Khi th\u00f4ng tin sai l\u1ec7ch \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y hoa h\u1ed3ng, s\u1ef1 gian d\u1ed1i b\u1ecb th\u01b0\u01a1ng m\u1ea1i h\u00f3a th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm l\u1ee3i. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y x\u1ea3y ra trong c\u00e1c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m nh\u01b0 s\u1ee9c kh\u1ecfe, ph\u00e1p lu\u1eadt hay ch\u00ednh s\u00e1ch c\u00f4ng, h\u1eadu qu\u1ea3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa m\u1ed9t giao d\u1ecbch mua b\u00e1n, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi x\u00e3 h\u1ed9i”, \u00f4ng Lu\u1eadt nh\u1ea5n m\u1ea1nh. (c\u00f2n ti\u1ebfp)<\/i><\/p>\n

\n

Chuy\u1ec7n ch\u00e8n link \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/figcaption>

\u1ea2NH: CH\u1ee4P M\u00c0N H\u00ccNH<\/p>\n<\/div>\n

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Affiliate kh\u00f4ng x\u1ea5u, v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng<\/h2>\n

Kh\u00f4ng ph\u1ea3i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng affiliate marketing \u0111\u1ec1u ti\u00eau c\u1ef1c. B\u00ean c\u1ea1nh “r\u00e1c n\u1ed9i dung”, v\u1eabn c\u00f3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 nghi\u00eam t\u00fac, theo \u0111u\u1ed5i gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/p>\n

Nguy\u1ec5n Kh\u00e1nh Linh (26 tu\u1ed5i, ng\u1ee5 \u1edf 5 \u0111\u01b0\u1eddng s\u1ed1 79, P.T\u00e2n H\u01b0ng, TP.HCM; tr\u01b0\u1edbc l\u00e0 P.T\u00e2n Quy, Q.7, TP.HCM), ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung review (\u0111\u00e1nh gi\u00e1) m\u1ef9 ph\u1ea9m, cho bi\u1ebft c\u00f4 m\u1ea5t g\u1ea7n 2 n\u0103m x\u00e2y d\u1ef1ng k\u00eanh tr\u01b0\u1edbc khi c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh. “T\u00f4i ch\u1ec9 review s\u1ea3n ph\u1ea9m \u0111\u00e3 d\u00f9ng th\u1eadt, n\u00eau c\u1ea3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m”, Linh n\u00f3i.<\/p>\n

Theo Linh: “Minh b\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. T\u00f4i lu\u00f4n ghi r\u00f5 link affiliate. Ng\u01b0\u1eddi xem c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn, nh\u01b0ng h\u1ecd c\u1ea7n bi\u1ebft m\u00ecnh c\u00f3 nh\u1eadn hoa h\u1ed3ng”.<\/p>\n

Linh cho r\u1eb1ng, khi l\u00e0m \u0111\u00fang, affiliate l\u00e0 c\u1ea7u n\u1ed1i hi\u1ec7u qu\u1ea3 gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ecb l\u1ea1m d\u1ee5ng \u0111\u1ec3 d\u1eabn d\u1ee5 b\u1eb1ng th\u00f4ng tin sai l\u1ec7ch, ni\u1ec1m tin, y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, s\u1ebd b\u1ecb b\u00e0o m\u00f2n. <\/p>\n<\/div><\/div>", "protected": false }, "excerpt": { "rendered": "

\u0110\u1eb1ng sau nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t t\u01b0\u1edfng ch\u1eebng v\u00f4 h\u1ea1i l\u00e0 c\u00e1ch khai th\u00e1c s\u1ef1 t\u00f2 m\u00f2, bi\u1ebfn th\u00f4ng tin […]<\/p>", "protected": false }, "author": 5, "featured_media": 71747, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 94 ], "tags": [], "class_list": [ "post-71745", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-tin-tuc-trong-nuoc" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/71745", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=71745" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/71745\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/71747" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=71745" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=71745" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=71745" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }