{
    "id": 66802,
    "date": "2026-03-31T09:58:09",
    "date_gmt": "2026-03-31T02:58:09",
    "guid": {
        "rendered": "https:\/\/hbbgroup.net\/techcombank-gianh-3-giai-tai-stevie-awards-2026\/"
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    "modified": "2026-03-31T10:16:15",
    "modified_gmt": "2026-03-31T03:16:15",
    "slug": "techcombank-gianh-3-giai-tai-stevie-awards-2026",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/hbbgroup.net\/en_us\/techcombank-gianh-3-giai-tai-stevie-awards-2026\/",
    "title": {
        "rendered": "Techcombank gi\u00e0nh 3 gi\u1ea3i t\u1ea1i Stevie Awards 2026"
    },
    "content": {
        "rendered": "<div>\n<ul data-campaign=\"Header\">\n<li style=\"list-style-type: none;\">\n<ul data-campaign=\"Header\">\n<li><a title=\"Kinh doanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" data-medium=\"Menu-KinhDoanh\">Kinh doanh<\/a><\/li>\n<li><a title=\"Doanh nghi\u1ec7p\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" data-medium=\"Menu-DoanhNghiep\">Doanh nghi\u1ec7p<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Th\u1ee9 hai, 30\/3\/2026, 10:00 (GMT+7)<\/p>\n<\/div>\n<p>Ng\u00e2n h\u00e0ng TMCP K\u1ef9 Th\u01b0\u01a1ng Vi\u1ec7t Nam (Techcombank) v\u01b0\u1ee3t qua h\u01a1n 1.000 \u0111\u1ec1 c\u1eed, gi\u00e0nh m\u1ed9t gi\u1ea3i V\u00e0ng v\u00e0 hai gi\u1ea3i B\u1ea1c t\u1ea1i Stevie Awards Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng 2026.<\/p>\n<p>Techcombank l\u00e0 \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t nh\u1eadn ba gi\u1ea3i th\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing, g\u1ed3m: gi\u1ea3i V\u00e0ng h\u1ea1ng m\u1ee5c \u0110\u1ed5i m\u1edbi trong ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u (Innovation in Brand Development), hai gi\u1ea3i B\u1ea1c cho \u0110\u1ed5i m\u1edbi trong marketing \u0111a k\u00eanh (Innovation in Cross-Media Marketing) v\u00e0 \u0110\u1ed5i m\u1edbi trong marketing d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch (Innovation in Purpose-Driven Marketing).<\/p>\n<p>Theo b\u00e0 Maggie Miller, Ch\u1ee7 t\u1ecbch Gi\u1ea3i th\u01b0\u1edfng Stevie Awards, m\u00f9a gi\u1ea3i l\u1ea7n th\u1ee9 13 ghi nh\u1eadn s\u1ef1 gia t\u0103ng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eed. C\u00e1c \u0111\u01a1n v\u1ecb chi\u1ebfn th\u1eafng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n m\u1edbi cho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p khu v\u1ef1c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh to\u00e0n c\u1ea7u.<\/p>\n<p>Techcombank \u0111\u01b0\u1ee3c vinh danh t\u1ea1i c\u00e1c h\u1ea1ng m\u1ee5c quan tr\u1ecdng nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch (purpose-led branding). Thay v\u00ec ch\u1ec9 truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m, ng\u00e2n h\u00e0ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch g\u1eafn v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 v\u00e0 gia t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n<figure data-size=\"true\">\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/03\/30\/zza-u9tta6q-3-1774839141-17748-2077-2021-1774839401.png?w=680&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=ohqd4qYVL567_QNvVSqP3Q 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/03\/30\/zza-u9tta6q-3-1774839141-17748-2077-2021-1774839401.png?w=1020&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=c_w2z84gVVAg85u1byCSgg 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/03\/30\/zza-u9tta6q-3-1774839141-17748-2077-2021-1774839401.png?w=680&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=T3Fam0rUw6KSuS7BfOUzaw 2x\" \/><img decoding=\"async\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/03\/30\/zza-u9tta6q-3-1774839141-17748-2077-2021-1774839401.png?w=680&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=ohqd4qYVL567_QNvVSqP3Q\" alt=\"Techcombank l\u00e0 \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t nh\u1eadn ba gi\u1ea3i th\u01b0\u1edfng t\u1ea1i Stevie Awards 2026. \u1ea2nh: Techcombank\" \/> <\/picture><\/div><figcaption>Techcombank l\u00e0 \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t nh\u1eadn ba gi\u1ea3i th\u01b0\u1edfng t\u1ea1i Stevie Awards 2026. \u1ea2nh: <em>Techcombank<\/em><\/p>\n<\/figcaption><\/figure>\n<p>C\u00e1c gi\u1ea3i th\u01b0\u1edfng c\u0169ng ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng marketing \u0111a k\u00eanh, khi Techcombank duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed3ng b\u1ed9 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, t\u1eeb truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn k\u00eanh s\u1ed1, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp ng\u00e2n h\u00e0ng \u0111\u01b0\u1ee3c vinh danh t\u1ea1i h\u1ec7 th\u1ed1ng gi\u1ea3i th\u01b0\u1edfng n\u00e0y &#8211; s\u00e2n ch\u01a1i ghi nh\u1eadn c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u1ed5i m\u1edbi trong kinh doanh v\u00e0 ti\u1ebfp th\u1ecb t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. M\u00f9a gi\u1ea3i n\u0103m nay thu h\u00fat h\u01a1n 1.000 h\u1ed3 s\u01a1 tham d\u1ef1, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi h\u1ed9i \u0111\u1ed3ng gi\u00e1m kh\u1ea3o g\u1ed3m h\u01a1n 100 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p to\u00e0n c\u1ea7u.<\/p>\n<p>Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a NielsenIQ, Techcombank d\u1eabn \u0111\u1ea7u Ch\u1ec9 s\u1ed1 S\u1ee9c kh\u1ecfe Th\u01b0\u01a1ng hi\u1ec7u (Brand Equity Index &#8211; BEI) trong ng\u00e0nh ng\u00e2n h\u00e0ng. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, tin t\u01b0\u1edfng v\u00e0 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong c\u00e1c ti\u00eau ch\u00ed ch\u1ea5m \u0111i\u1ec3m c\u1ee7a gi\u1ea3i th\u01b0\u1edfng.<\/p>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tri\u1ec3n khai marketing hi\u1ec7u qu\u1ea3 v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap Techcombank \u0111\u1ea1t \u0111i\u1ec3m s\u1ed1 cao v\u00e0 \u0111\u01b0\u1ee3c vinh danh t\u1ea1i Stevie Awards n\u0103m nay.<\/p>\n<p>B\u00e0 Th\u00e1i Minh Di\u1ec5m T\u00fa, Gi\u00e1m \u0111\u1ed1c Kh\u1ed1i Ti\u1ebfp th\u1ecb Techcombank cho bi\u1ebft vi\u1ec7c \u0111\u01b0\u1ee3c vinh danh ba gi\u1ea3i th\u01b0\u1edfng t\u1ea1i Stevie Awards n\u0103m nay, c\u00f9ng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u Ch\u1ec9 s\u1ed1 S\u1ee9c kh\u1ecfe Th\u01b0\u01a1ng hi\u1ec7u trong hai n\u0103m li\u00ean ti\u1ebfp, ph\u1ea3n \u00e1nh \u0111\u1ecbnh h\u01b0\u1edbng nh\u1ea5t qu\u00e1n c\u1ee7a Techcombank trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t.<\/p>\n<p>&#8220;V\u1edbi tinh th\u1ea7n &#8216;Be Greater&#8217;, ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tr\u00ean b\u1ea3n \u0111\u1ed3 khu v\u1ef1c v\u00e0 qu\u1ed1c t\u1ebf&#8221;, b\u00e0 n\u00f3i.<\/p>\n<p>Song song ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, Techcombank ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn c\u1ed9ng \u0111\u1ed3ng quy m\u00f4 l\u1edbn. Ng\u00e2n h\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng Gi\u1ea3i Marathon Qu\u1ed1c t\u1ebf TP HCM Techcombank l\u1ea7n th\u1ee9 8 v\u00e0 Gi\u1ea3i Marathon Qu\u1ed1c t\u1ebf H\u00e0 N\u1ed9i Techcombank l\u1ea7n th\u1ee9 4, thu h\u00fat h\u01a1n 36.000 v\u1eadn \u0111\u1ed9ng vi\u00ean t\u1eeb 80 qu\u1ed1c gia. Trong \u0111\u00f3, gi\u1ea3i t\u1ea1i TP HCM ghi nh\u1eadn h\u01a1n 23.000 ng\u01b0\u1eddi tham d\u1ef1, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng s\u1ef1 ki\u1ec7n ch\u1ea1y b\u1ed9 quy m\u00f4 l\u1edbn t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>Trong n\u0103m 2025, Techcombank \u0111\u00e3 ph\u1ed1i h\u1ee3p v\u1edbi nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c cu\u1ed9c thi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o &#8220;A.I th\u1ef1c chi\u1ebfn&#8221; &#8211; l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean \u0110\u00e0i Truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam, v\u1edbi s\u1ef1 tham gia ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u \u0111\u01a1n v\u1ecb, trong \u0111\u00f3 c\u00f3 Techcombank.<\/p>\n<p>Cu\u1ed9c thi l\u00e0 m\u1ed9t ph\u1ea7n trong chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia, h\u01b0\u1edbng t\u1edbi ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c AI tr\u1ebb. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean, ch\u01b0\u01a1ng tr\u00ecnh g\u00f3p ph\u1ea7n khuy\u1ebfn kh\u00edch tinh th\u1ea7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o theo h\u01b0\u1edbng &#8220;Make in Vietnam&#8221;, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 vai tr\u00f2 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n m\u1edbi.<\/p>\n<p>Theo Brand Finance, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Techcombank \u0111\u1ea1t kho\u1ea3ng 1,6 t\u1ef7 USD, t\u0103ng 7 b\u1eadc trong b\u1ea3ng x\u1ebfp h\u1ea1ng ASEAN 500, t\u1eeb v\u1ecb tr\u00ed 49 l\u00ean 42 trong m\u1ed9t n\u0103m. K\u1ebft qu\u1ea3 n\u00e0y c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a ng\u00e2n h\u00e0ng trong nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u khu v\u1ef1c, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n<p><strong>Minh Ng\u1ecdc<\/strong><\/p>",
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