{
    "id": 61527,
    "date": "2026-02-06T09:27:22",
    "date_gmt": "2026-02-06T02:27:22",
    "guid": {
        "rendered": "https:\/\/hbbgroup.net\/pnj-chia-se-chien-luoc-duy-tri-tang-truong-dai-han\/"
    },
    "modified": "2026-02-06T09:27:22",
    "modified_gmt": "2026-02-06T02:27:22",
    "slug": "pnj-chia-se-chien-luoc-duy-tri-tang-truong-dai-han",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/hbbgroup.net\/en_us\/pnj-chia-se-chien-luoc-duy-tri-tang-truong-dai-han\/",
    "title": {
        "rendered": "PNJ chia s\u1ebb chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n"
    },
    "content": {
        "rendered": "<div>\n<ul data-campaign=\"Header\">\n<li><a data-medium=\"Menu-KinhDoanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" title=\"Kinh doanh\">Kinh doanh<\/a><\/li>\n<li><a data-medium=\"Menu-DoanhNghiep\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" title=\"Doanh nghi\u1ec7p\">Doanh nghi\u1ec7p<\/a><\/li>\n<p>\t<span id=\"parentCateDetail\" data-cate=\"1003170\"><\/span> <span id=\"site-sub-id\" data-cate=\"1003170\"><\/span> <\/ul>\n<p><span>Th\u1ee9 n\u0103m, 5\/2\/2026, 17:00 (GMT+7)<\/span> <\/p>\n<\/div>\n<p>PNJ x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n t\u1eeb nhi\u1ec1u m\u1ea3nh gh\u00e9p nh\u01b0 l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, t\u1ed1i \u01b0u chu\u1ed7i cung \u1ee9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p>T\u1ea1i s\u1ef1 ki\u1ec7n Vietnam Access Days ng\u00e0y 3\/2, \u0111\u1ea1i di\u1ec7n C\u00f4ng ty C\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0111\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (PNJ) tr\u1ef1c ti\u1ebfp tr\u00ecnh b\u00e0y v\u1edbi h\u00e0ng tr\u0103m nh\u00e0 \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn cao trong giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kim ho\u00e0n bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<p>B\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o &#8211; Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a PNJ \u0111ang d\u1ea7n v\u01b0\u1ee3t kh\u1ecfi vai tr\u00f2 m\u1ed9t c\u00f4ng ty trang s\u1ee9c truy\u1ec1n th\u1ed1ng, \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb lifestyle. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01a1n v\u1ecb theo \u0111u\u1ed5i trong kho\u1ea3ng 5 n\u0103m g\u1ea7n \u0111\u00e2y v\u1edbi danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u \u0111a d\u1ea1ng.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh PNJ \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn doanh s\u1ed1, c\u00f2n Style by PNJ t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng tr\u1ebb. Mancode by PNJ ra m\u1eaft hai n\u0103m tr\u01b0\u1edbc d\u00e0nh ri\u00eang cho nam gi\u1edbi. CAO Fine Jewellery h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5 ph\u00e2n kh\u00fac cao c\u1ea5p v\u00e0 gi\u1edbi th\u01b0\u1ee3ng l\u01b0u.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=RFU0Y5-DwNzgxHeljcPs3w\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"423.64\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=-4Ro-DcWQRF4ZxT8JOBHSw 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=SmL8lNLu_au8mNtd6a7vyg 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=BJzNc_k81VP8y7822s8s8Q 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"B\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o - Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i Vietnam Access Days 2026. \u1ea2nh: Ban t\u1ed5 ch\u1ee9c\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=-4Ro-DcWQRF4ZxT8JOBHSw\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-7078-1770285515-1816-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=-4Ro-DcWQRF4ZxT8JOBHSw\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>B\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o &#8211; Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i Vietnam Access Days 2026. \u1ea2nh: <em>Ban t\u1ed5 ch\u1ee9c<\/em><\/p>\n<\/figcaption><\/figure>\n<p>V\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7, theo s\u1ed1 li\u1ec7u, kho\u1ea3ng 70% ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng tra c\u1ee9u th\u00f4ng tin tr\u00ean Internet tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ri\u00eang \u1edf PNJ, b\u00e0 Th\u1ea3o cho bi\u1ebft kho\u1ea3ng 50% giao d\u1ecbch hi\u1ec7n nay c\u00f3 li\u00ean quan \u0111\u1ebfn h\u00e0nh vi tr\u1ef1c tuy\u1ebfn. Do \u0111\u00f3, \u0111\u01a1n v\u1ecb nh\u1eefng n\u0103m qua \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c l\u1edbn v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 xem \u0111\u00e2y l\u00e0 m\u1ea3nh gh\u00e9p chi\u1ebfn l\u01b0\u1ee3c, nh\u1eb1m th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>&#8220;Ch\u00fang t\u00f4i \u1ee9ng d\u1ee5ng v\u00e0 li\u00ean t\u1ee5c n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 hi\u1ec3u nh\u1eefng v\u1ecb kh\u00e1ch ti\u1ec1m n\u0103ng mu\u1ed1n g\u00ec v\u00e0 m\u00ecnh n\u00ean l\u00e0m g\u00ec \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nhu c\u1ea7u \u0111\u00f3&#8221;, \u0111\u1ea1i di\u1ec7n PNJ cho bi\u1ebft.<\/p>\n<p>Th\u1ef1c t\u1ebf, c\u00f4ng ngh\u1ec7 hi\u1ec7n di\u1ec7n \u1edf m\u1ecdi kh\u00eda c\u1ea1nh kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ea7u ng\u00e0nh kim ho\u00e0n. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 t\u1ea7n su\u1ea5t quay l\u1ea1i mua h\u00e0ng \u0111\u01b0\u1ee3c theo d\u00f5i, qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd nh\u1edd h\u1ec7 th\u1ed1ng th\u00f4ng tin. T\u1eeb vi\u1ec7c quan s\u00e1t hai ch\u1ec9 s\u1ed1 n\u00e0y v\u1eadn \u0111\u1ed9ng \u0111\u00fang d\u1ef1 b\u00e1o, ban l\u00e3nh \u0111\u1ea1o cho bi\u1ebft h\u1ecd c\u00f3 ni\u1ec1m tin v\u00e0o s\u1ef1 h\u1ed3i ph\u1ee5c s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t \u1edf nh\u1eefng m\u1eb7t h\u00e0ng gi\u00e1 tr\u1ecb cao.<\/p>\n<p>PNJ c\u0169ng \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng l\u00ean 500 c\u1eeda h\u00e0ng tr\u01b0\u1edbc n\u0103m 2030. C\u00f4ng ty cho hay s\u1ebd t\u0103ng hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p 2 v\u00e0 c\u1ea5p 3, \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean khu v\u1ef1c mi\u1ec1n B\u1eafc do \u0111ang c\u00f3 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh. Ban l\u00e3nh \u0111\u1ea1o cho bi\u1ebft \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00f3ng nh\u1eefng c\u1eeda h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 chuy\u1ec3n sang m\u00f4 h\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>\u0110\u1ea1i di\u1ec7n PNJ c\u0169ng nh\u1eafc \u0111\u1ebfn c\u00e2u chuy\u1ec7n qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng v\u00e0 t\u1ed3n kho nh\u01b0 m\u1ed9t m\u1ea3nh gh\u00e9p quan tr\u1ecdng l\u00e0m n\u00ean th\u00e0nh c\u00f4ng n\u0103m ngo\u00e1i, \u0111\u1ed3ng th\u1eddi xem \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng s\u1ef1 \u1ed5n \u0111\u1ecbnh cho nh\u1eefng n\u0103m t\u1edbi.<\/p>\n<p>C\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng c\u1ee7a PNJ th\u1eddi gian qua \u0111\u01b0\u1ee3c tr\u1ee3 l\u1ef1c m\u1ea1nh m\u1ebd c\u1ee7a t\u1eeb chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng &#8220;c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng&#8221;. Giai \u0111o\u1ea1n 2024-2025 ghi nh\u1eadn s\u1ef1 tr\u1ebb h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 n\u00e9t. C\u00f4ng ngh\u1ec7 ch\u1ebf t\u00e1c trang s\u1ee9c v\u00e0 h\u00e0m l\u01b0\u1ee3ng s\u00e1ng t\u1ea1o c\u0169ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p n\u00e0y gia t\u0103ng \u0111\u00e1ng k\u1ec3. Theo l\u00e3nh \u0111\u1ea1o PNJ, m\u1ed7i s\u1ea3n ph\u1ea9m hi\u1ec7n nay \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p nh\u1eb1m t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i v\u00e0 \u0111\u1ecbnh h\u00ecnh ch\u1ea5t ri\u00eang cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u0169ng tinh ch\u1ec9nh kh\u00f4ng gian mua s\u1eafm \u0111\u1ec3 c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec3m b\u00e1n trang s\u1ee9c, m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=i9sDIPflOtQ2xJAe_IfIzg\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"417.52\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=OrXTNhNrR9exj5iybkwFMA 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=Ct9OWkCXCxGQyxMVvYBwXw 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=pK0p5gh3sr25WkN3y_LlRg 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"\u0110\u1ea1i di\u1ec7n PNJ n\u00f3i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u1ea2nh: Ban t\u1ed5 ch\u1ee9c\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=OrXTNhNrR9exj5iybkwFMA\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2026\/02\/05\/TRN-6945-1770285566-7212-1770285772.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=OrXTNhNrR9exj5iybkwFMA\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>\u0110\u1ea1i di\u1ec7n PNJ n\u00f3i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u1ea2nh: <em>Ban t\u1ed5 ch\u1ee9c<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Nh\u1edd s\u1ef1 t\u01b0\u01a1ng th\u00edch c\u1ee7a nh\u1eefng m\u1ea3nh gh\u00e9p n\u00e0y, PNJ b\u00e1o l\u00e3i n\u0103m 2025 h\u01a1n 2.830 t\u1ef7 \u0111\u1ed3ng, m\u1ee9c k\u1ef7 l\u1ee5c trong l\u1ecbch s\u1eed 37 n\u0103m ho\u1ea1t \u0111\u1ed9ng. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u0169ng c\u1ea3i thi\u1ec7n l\u00ean 22%, cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c g\u1ea7n 18% c\u1ee7a c\u00f9ng k\u1ef3. M\u1ea1ng l\u01b0\u1edbi 431 c\u1eeda h\u00e0ng ph\u1ee7 kh\u1eafp 31 tr\u00ean 34 t\u1ec9nh, th\u00e0nh ph\u1ed1. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Brand Finance \u0111\u00e1nh gi\u00e1 t\u0103ng d\u1ea7n qua t\u1eebng n\u0103m, l\u00ean m\u1ee9c 523 tri\u1ec7u USD.<\/p>\n<p>\u0110\u1ea1i di\u1ec7n PNJ cho bi\u1ebft, k\u1ebft qu\u1ea3 kinh doanh th\u00e1ng \u0111\u1ea7u n\u0103m 2026 ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng r\u1ea5t t\u00edch c\u1ef1c. Doanh thu t\u0103ng 80% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi l\u1ee3i nhu\u1eadn sau thu\u1ebf t\u0103ng g\u1ea5p \u0111\u00f4i. Theo \u0111\u01a1n v\u1ecb, k\u1ebft qu\u1ea3 n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a s\u1ee9c mua trang s\u1ee9c tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0ng h\u00f3a, \u0111\u00e1p \u1ee9ng s\u00e1t nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n nay.<\/p>\n<p>Nh\u00ecn v\u1ec1 trung v\u00e0 d\u00e0i h\u1ea1n, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c v\u00e0 nh\u00f3m ph\u00e2n t\u00edch cho r\u1eb1ng PNJ c\u00f2n d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng l\u1edbn b\u1edfi n\u0103ng l\u1ef1c kinh doanh l\u1eabn s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ch\u00ednh s\u00e1ch. Ph\u1ea7n \u0111\u00f4ng d\u1ef1 b\u00e1o doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 duy tr\u00ec m\u1ee9c t\u0103ng hai ch\u1eef s\u1ed1 trong nhi\u1ec1u n\u0103m.<\/p>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 n\u1ed9i t\u1ea1i, ban l\u00e3nh \u0111\u1ea1o PNJ cho bi\u1ebft h\u1ecd \u0111ang li\u00ean t\u1ee5c l\u00e0m m\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m, gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m th\u00f4ng qua tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ty c\u0169ng ph\u00e1t tri\u1ec3n th\u00eam m\u1ea3ng th\u1eddi trang cao c\u1ea5p d\u00e0nh cho nam gi\u1edbi th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Canali (Italy).<\/p>\n<p>V\u1ec1 ch\u00ednh s\u00e1ch, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ee9ng kho\u00e1n, vi\u1ec7c x\u00f3a b\u1ecf \u0111\u1ed9c quy\u1ec1n c\u1ee7a Nh\u00e0 n\u01b0\u1edbc trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p t\u01b0 nh\u00e2n nh\u01b0 PNJ. Quy \u0111\u1ecbnh m\u1edbi v\u1ec1 c\u1ea5p h\u1ea1n ng\u1ea1ch xu\u1ea5t nh\u1eadp kh\u1ea9u c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n thi\u1ebfu h\u1ee5t ngu\u1ed3n cung nguy\u00ean li\u1ec7u ch\u00ednh ng\u1ea1ch. Ch\u00ednh s\u00e1ch m\u1edbi c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 PNJ tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb gia c\u00f4ng v\u00e0ng cho c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t v\u00e0ng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a ngu\u1ed3n cung v\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o \u00e1p l\u1ef1c cho c\u00e1c c\u1eeda h\u00e0ng kim ho\u00e0n truy\u1ec1n th\u1ed1ng, nh\u01b0ng l\u1ea1i t\u1ed1t v\u1edbi nh\u1eefng chu\u1ed7i quy m\u00f4 l\u1edbn v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh tu\u00e2n th\u1ee7.<\/p>\n<p><strong>Ho\u00e0i Ph\u01b0\u01a1ng<\/strong><\/p>\n<p><span id=\"article-end\"><\/span>     <\/p>",
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