{ "id": 57491, "date": "2025-12-22T15:35:17", "date_gmt": "2025-12-22T08:35:17", "guid": { "rendered": "https:\/\/hbbgroup.net\/ba-cao-thi-ngoc-dung-duoc-vinh-danh-lanh-dao-tron-doi\/" }, "modified": "2025-12-22T15:35:17", "modified_gmt": "2025-12-22T08:35:17", "slug": "ba-cao-thi-ngoc-dung-duoc-vinh-danh-lanh-dao-tron-doi", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/ba-cao-thi-ngoc-dung-duoc-vinh-danh-lanh-dao-tron-doi\/", "title": { "rendered": "B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung \u0111\u01b0\u1ee3c vinh danh ‘L\u00e3nh \u0111\u1ea1o tr\u1ecdn \u0111\u1eddi’" }, "content": { "rendered": "

Ch\u1ee7 t\u1ecbch H\u0110QT Cao Th\u1ecb Ng\u1ecdc Dung v\u00e0 PNJ \u0111\u01b0\u1ee3c vinh danh “Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e3nh \u0111\u1ea1o tr\u1ecdn \u0111\u1eddi” t\u1ea1i V\u1ea1n Xu\u00e2n Awards 2025, ng\u00e0y 19\/12.<\/p>\n

H\u1ea1ng m\u1ee5c “Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e3nh \u0111\u1ea1o tr\u1ecdn \u0111\u1eddi” \u0111\u01b0\u1ee3c x\u00e9t duy\u1ec7t d\u1ef1a tr\u00ean ti\u00eau ch\u00ed: b\u1ed1i c\u1ea3nh ngh\u1ec1 nghi\u1ec7p, vai tr\u00f2 hi\u1ec7n t\u1ea1i; th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt, d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u; l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169, t\u01b0 duy \u0111\u1ed5i m\u1edbi; s\u1ef1 ghi nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng; c\u00e1c gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 nh\u1eadn c\u00f9ng ghi nh\u1eadn t\u1eeb ng\u00e0nh. Gi\u1ea3i c\u00f2n \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n t\u00e0i, \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng – ng\u00e0nh.<\/p>\n

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\"B\u00e0 <\/picture><\/div>
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B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung (\u00e1o d\u00e0i v\u00e0ng) nh\u1eadn b\u1eb1ng khen v\u00e0 c\u00fap vinh danh t\u1eeb ban t\u1ed5 ch\u1ee9c. \u1ea2nh: Y\u1ebfn Linh<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo ban t\u1ed5 ch\u1ee9c, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung l\u00e0 “n\u1eef t\u01b0\u1edbng” ng\u00e0nh kim ho\u00e0n, m\u1ed9t trong nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ea7m v\u00f3c, ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n s\u1eafc v\u0103n h\u00f3a d\u00e2n t\u1ed9c, kh\u00f4ng ng\u1eebng v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf. D\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a b\u00e0, qua g\u1ea7n 4 th\u1eadp ni\u00ean, PNJ kh\u00f4ng ng\u1eebng t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng, nay chuy\u1ec3n m\u00ecnh th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 lifestyle (phong c\u00e1ch s\u1ed1ng) h\u00e0ng \u0111\u1ea7u khu v\u1ef1c.<\/p>\n

T\u1ea1i \u0111\u00eam trao gi\u1ea3i, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung cho bi\u1ebft gi\u1ea3i th\u01b0\u1edfng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c chung t\u1eeb h\u01a1n 9.000 nh\u00e2n s\u1ef1 PNJ tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng. Theo b\u00e0, \u0111\u00e2y c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho ng\u00e0nh kim ho\u00e0n v\u00e0 cho n\u1ec1n kinh t\u1ebf trong giai \u0111o\u1ea1n m\u1edbi.<\/p>\n

Ngo\u00e0i gi\u1ea3i th\u01b0\u1edfng cao nh\u1ea5t, PNJ \u0111\u01b0\u1ee3c vinh danh th\u00eam \u1edf h\u1ea1ng m\u1ee5c “Th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o”, nh\u1edd nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 n\u00e2ng t\u1ea7m ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n \u0111\u1ea1i. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 cao b\u1ea3n s\u1eafc v\u0103n h\u00f3a Vi\u1ec7t, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi \u0111i\u1ec3m ch\u1ea1m mua s\u1eafm v\u00e0 th\u1ea5u hi\u1ec3u t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf kh\u00f4ng gian k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m trang s\u1ee9c.<\/p>\n

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\"\u0110\u1ea1i <\/picture><\/div>
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\u0110\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u PNJ nh\u1eadn ch\u1ee9ng nh\u1eadn gi\u1ea3i th\u01b0\u1edfng cho h\u1ea1ng m\u1ee5c “Th\u01b0\u01a1ng hi\u1ec7u S\u00e1ng t\u1ea1o”. \u1ea2nh: Y\u1ebfn Linh<\/em><\/p>\n<\/figcaption><\/figure>\n

V\u1ea1n Xu\u00e2n Awards l\u00e0 gi\u1ea3i th\u01b0\u1edfng uy t\u00edn h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u00e0ng n\u0103m d\u01b0\u1edbi s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch ph\u1ed1i h\u1ee3p c\u00f9ng Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam v\u00e0 UBND TP HCM.<\/p>\n

Gi\u1ea3i th\u01b0\u1edfng 2025 g\u1ed3m 52 h\u1ea1ng m\u1ee5c t\u00f4n vinh c\u00e1c c\u00e1 nh\u00e2n, t\u1eadp th\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, \u0111\u00f3ng g\u00f3p xu\u1ea5t s\u1eafc cho ng\u00e0nh qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam: V\u1ea1n Xu\u00e2n Classic (10 gi\u1ea3i), V\u1ea1n Xu\u00e2n (39 gi\u1ea3i) v\u00e0 V\u1ea1n Xu\u00e2n Stars (ba gi\u1ea3i).<\/p>\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 “T\u1ef1 h\u00e0o Vi\u1ec7t Nam”, gi\u1ea3i th\u01b0\u1edfng n\u0103m nay \u0111\u1ec1 cao s\u1ee9c m\u1ea1nh c\u1ee7a n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o g\u1eafn li\u1ec1n v\u1edbi tinh th\u1ea7n d\u00e2n t\u1ed9c, h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf nh\u01b0ng v\u1eabn gi\u1eef tr\u1ecdn b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t.<\/p>\n

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\"Chi\u1ebfn <\/picture><\/div>
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Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a PNJ t\u00f4n vinh v\u1ebb \u0111\u1eb9p trong v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c Vi\u1ec7t Nam. \u1ea2nh: Y\u1ebfn Linh<\/em><\/p>\n<\/figcaption><\/figure>\n

Trong khu\u00f4n kh\u1ed5 V\u1ea1n Xu\u00e2n Awards 2025, PNJ c\u00f2n ghi d\u1ea5u \u1ea5n v\u1edbi nhi\u1ec1u h\u1ea1ng m\u1ee5c kh\u00e1c. \u0110\u01a1n c\u1eed, th\u01b0\u01a1ng hi\u1ec7u l\u1ecdt Top 10 campaign t\u1ea1i h\u1ea1ng m\u1ee5c Grand Prix v\u1edbi chi\u1ebfn d\u1ecbch “M\u1ed9t l\u1eddi trao, m\u1ed9t \u0111\u1eddi y\u00eau”; Top 6 Th\u01b0\u01a1ng hi\u1ec7u V\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 Top 6 “S\u1ef1 ki\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a n\u0103m” v\u1edbi ho\u1ea1t \u0111\u1ed9ng CSR “Gi\u1ea5c m\u01a1 L\u1ecd Lem”.<\/p>\n

Theo \u0111\u1ea1i di\u1ec7n c\u00f4ng ty, nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y ph\u1ea3n \u00e1nh \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng m\u00e0 PNJ theo \u0111u\u1ed5i “\u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i v\u00e0o l\u1ee3i \u00edch doanh nghi\u1ec7p”. Su\u1ed1t g\u1ea7n 38 n\u0103m ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p li\u00ean t\u1ee5c khai th\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng trong thi\u1ebft k\u1ebf, g\u00f3p ph\u1ea7n l\u00e0m gi\u00e0u th\u00eam di s\u1ea3n v\u0103n h\u00f3a Vi\u1ec7t Nam trong l\u0129nh v\u1ef1c kim ho\u00e0n.<\/p>\n

\u0110\u1ea1i di\u1ec7n cho bi\u1ebft th\u00eam, “ch\u1ea5t Vi\u1ec7t” c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u1eb1m \u1edf h\u00ecnh th\u1ee9c, m\u00e0 th\u1ec3 hi\u1ec7n qua gi\u00e1 tr\u1ecb mang l\u1ea1i cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed7i s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba v\u00e0 \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua c\u00e1c b\u1ed9 s\u01b0u t\u1eadp v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi nghi th\u1ee9c c\u1ea7u h\u00f4n, c\u01b0\u1edbi h\u1ecfi, t\u00ecnh c\u1ea3m gia \u0111\u00ecnh v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c.<\/p>\n

Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 “C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!”, “M\u1ed9t l\u1eddi trao, m\u1ed9t \u0111\u1eddi y\u00eau”, “Vui Nh\u01b0 T\u1ebft, Qu\u00fd nh\u01b0 v\u00e0ng” hay “B\u00ean nhau m\u00ecnh l\u00e0 nh\u00e0”, \u0111\u01a1n v\u1ecb lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p s\u1ed1ng t\u00edch c\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb g\u1eafn k\u1ebft trong \u0111\u1eddi s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. Tr\u00ean n\u1ec1n t\u1ea3ng “s\u1ed1ng \u0111\u1eb9p”, \u0111\u01a1n v\u1ecb \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u xoay quanh ba tr\u1ee5 c\u1ed9t: v\u1ebb \u0111\u1eb9p c\u1ee7a b\u1ea3n s\u1eafc v\u00e0 ngh\u1ecb l\u1ef1c, v\u1ebb \u0111\u1eb9p c\u1ee7a t\u00ecnh y\u00eau v\u00e0 gia \u0111\u00ecnh, c\u00f9ng v\u1ebb \u0111\u1eb9p c\u1ee7a s\u1ef1 c\u1ed1ng hi\u1ebfn v\u00e0 l\u00f2ng bi\u1ebft \u01a1n.<\/p>\n

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\"PNJ <\/picture><\/div>
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PNJ thi\u1ebft k\u1ebf nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh m\u1edbi, h\u01b0\u1edbng \u0111\u1ebfn kinh t\u1ebf Lifestyle. \u1ea2nh: Y\u1ebfn Linh<\/em><\/p>\n<\/figcaption><\/figure>\n

Song song y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, PNJ c\u0169ng \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi. Doanh nghi\u1ec7p t\u1eebng b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch t\u1eeb b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang tr\u1ea3i nghi\u1ec7m mua s\u1eafm gi\u00e0u c\u1ea3m x\u00fac, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng c\u1ee7a n\u1ec1n kinh t\u1ebf phong c\u00e1ch s\u1ed1ng (Lifestyle).<\/p>\n

V\u1ec1 quy m\u00f4 v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p hi\u1ec7n n\u1eb1m trong Top 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t n\u0103m 2025, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 523 tri\u1ec7u USD, t\u0103ng g\u1ea7n 9% so v\u1edbi n\u0103m tr\u01b0\u1edbc theo Brand Finance. \u0110\u01a1n v\u1ecb c\u0169ng hai n\u0103m li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong danh s\u00e1ch Fortune 500 \u0110\u00f4ng Nam \u00c1. Trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n 25.353 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 1.610 t\u1ef7 \u0111\u1ed3ng, v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p \u0111\u1ea1t 20,8%. H\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb c\u1ee7a c\u00f4ng ty hi\u1ec7n g\u1ed3m 429 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n

<\/span> <\/p>", "protected": false }, "excerpt": { "rendered": "

Ch\u1ee7 t\u1ecbch H\u0110QT Cao Th\u1ecb Ng\u1ecdc Dung v\u00e0 PNJ \u0111\u01b0\u1ee3c vinh danh “Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e3nh \u0111\u1ea1o tr\u1ecdn \u0111\u1eddi” t\u1ea1i […]<\/p>", "protected": false }, "author": 5, "featured_media": 0, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 219 ], "tags": [], "class_list": [ "post-57491", "post", "type-post", "status-publish", "format-standard", "hentry", "category-vang" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/57491", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=57491" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/57491\/revisions" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=57491" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=57491" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=57491" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }