{ "id": 57489, "date": "2025-12-22T15:35:18", "date_gmt": "2025-12-22T08:35:18", "guid": { "rendered": "https:\/\/hbbgroup.net\/b-cao-thi-ngoc-dung-duoc-vinh-danh-lnh-dao-tron-doi-tai-van-xun-awards-2025\/" }, "modified": "2025-12-22T15:35:18", "modified_gmt": "2025-12-22T08:35:18", "slug": "b-cao-thi-ngoc-dung-duoc-vinh-danh-lnh-dao-tron-doi-tai-van-xun-awards-2025", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/b-cao-thi-ngoc-dung-duoc-vinh-danh-lnh-dao-tron-doi-tai-van-xun-awards-2025\/", "title": { "rendered": "Bà Cao Th\u1ecb Ng\u1ecdc Dung \u0111\u01b0\u1ee3c vinh danh ‘Lãnh \u0111\u1ea1o tr\u1ecdn \u0111\u1eddi’ t\u1ea1i V\u1ea1n Xuân Awards 2025" }, "content": { "rendered": "
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Theo ban t\u1ed5 ch\u1ee9c, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – “n\u1eef t\u01b0\u1edbng” ng\u00e0nh kim ho\u00e0n, l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ea7m v\u00f3c \u0111\u00e3 d\u00e0nh t\u00e2m huy\u1ebft tr\u1ecdn \u0111\u1eddi ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n s\u1eafc v\u0103n h\u00f3a d\u00e2n t\u1ed9c v\u00e0 kh\u00f4ng ng\u1eebng v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf. V\u1edbi h\u00e0nh tr\u00ecnh b\u1ec1n b\u1ec9 g\u1ea7n 4 th\u1eadp k\u1ef7, PNJ kh\u00f4ng ng\u1eebng t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng, nay chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle h\u00e0ng \u0111\u1ea7u khu v\u1ef1c. <\/p>\n

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\"B\u00e0<\/p>

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B\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung (\u00e1o d\u00e0i v\u00e0ng) nh\u1eadn b\u1eb1ng khen v\u00e0 c\u00fap vinh danh t\u1eeb BTC<\/p>\n<\/figcaption>

\u1ea2NH: Y\u1ebeN LINH<\/p>\n<\/figure>\n

\u0110\u1ed3ng th\u1eddi, PNJ c\u00f2n \u0111\u01b0\u1ee3c vinh danh \u1edf h\u1ea1ng m\u1ee5c “Th\u01b0\u01a1ng hi\u1ec7u S\u00e1ng t\u1ea1o”, nh\u1edd nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 n\u00e2ng t\u1ea7m ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n \u0111\u1ea1i. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 cao b\u1ea3n s\u1eafc v\u0103n h\u00f3a Vi\u1ec7t, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi \u0111i\u1ec3m ch\u1ea1m mua s\u1eafm, v\u00e0 th\u1ea5u hi\u1ec3u t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, PNJ thi\u1ebft k\u1ebf kh\u00f4ng gian k\u1ebft n\u1ed1i c\u1ea3m x\u00fac s\u00e2u s\u1eafc gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m trang s\u1ee9c. <\/p>\n

T\u1ea1i l\u1ec5 trao gi\u1ea3i, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung chia s\u1ebb: “Gi\u1ea3i th\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a ri\u00eang t\u00f4i, m\u00e0 l\u00e0 c\u1ee7a c\u1ea3 \u0111\u1ed9i ng\u0169 h\u01a1n 9.000 nh\u00e2n s\u1ef1 PNJ \u0111ang c\u00f9ng nhau l\u00e0m r\u1ea1ng danh ng\u00e0nh kim ho\u00e0n Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 kim ho\u00e0n th\u1ebf gi\u1edbi. Tr\u01b0\u1edbc v\u1eadn h\u1ed9i m\u1edbi c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, khi c\u1ea3 d\u00e2n t\u1ed9c b\u01b0\u1edbc v\u00e0o k\u1ef7 nguy\u00ean v\u01b0\u01a1n m\u00ecnh, c\u00e0ng th\u00f4i th\u00fac ch\u00fang t\u00f4i ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a kh\u00e1t v\u1ecdng h\u00f9ng c\u01b0\u1eddng v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc”.\u00a0<\/i><\/p>\n

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\"B\u00e0<\/p>

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\u0110\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u PNJ nh\u1eadn ch\u1ee9ng nh\u1eadn gi\u1ea3i th\u01b0\u1edfng cho h\u1ea1ng m\u1ee5c \u201cTh\u01b0\u01a1ng hi\u1ec7u S\u00e1ng t\u1ea1o\u201d<\/p>\n<\/figcaption>

\u1ea2NH: Y\u1ebeN LINH<\/p>\n<\/figure>\n

V\u1ea1n Xu\u00e2n Awards l\u00e0 gi\u1ea3i th\u01b0\u1edfng uy t\u00edn h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u00e0ng n\u0103m d\u01b0\u1edbi s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch ph\u1ed1i h\u1ee3p c\u00f9ng Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam v\u00e0 UBND TP.HCM.<\/p>\n

Mang ch\u1ee7 \u0111\u1ec1 “T\u1ef1 h\u00e0o Vi\u1ec7t Nam”, gi\u1ea3i th\u01b0\u1edfng n\u0103m nay \u0111\u1ec1 cao s\u1ee9c m\u1ea1nh c\u1ee7a n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o g\u1eafn li\u1ec1n v\u1edbi tinh th\u1ea7n d\u00e2n t\u1ed9c, h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf nh\u01b0ng v\u1eabn gi\u1eef tr\u1ecdn b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t. Vi\u1ec7c b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung v\u00e0 PNJ \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia c\u0169ng nh\u01b0 d\u1ea5u \u1ea5n l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng qua nhi\u1ec1u th\u1ebf h\u1ec7. <\/p>\n

Trong khu\u00f4n kh\u1ed5 gi\u1ea3i V\u1ea1n Xu\u00e2n, PNJ c\u00f2n l\u1ecdt Top 10 campaign n\u1ed5i b\u1eadt \u1edf h\u1ea1ng m\u1ee5c Grand Prix v\u1edbi campaign “M\u1ed9t l\u1eddi trao, m\u1ed9t \u0111\u1eddi y\u00eau”; Top 6 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u t\u1ea1i h\u1ea1ng m\u1ee5c Th\u01b0\u01a1ng hi\u1ec7u V\u00ec C\u1ed9ng \u0111\u1ed3ng; Top 6 s\u1ef1 ki\u1ec7n xu\u1ea5t s\u1eafc nh\u1ea5t n\u0103m 2025 \u1edf h\u1ea1ng m\u1ee5c “S\u1ef1 ki\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a n\u0103m” v\u1edbi ho\u1ea1t \u0111\u1ed9ng CSR “Gi\u1ea5c m\u01a1 L\u1ecd Lem”. <\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, t\u1ea1i PNJ c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u b\u00e1m s\u00e1t tri\u1ebft l\u00fd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng “\u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i v\u00e0o l\u1ee3i \u00edch doanh nghi\u1ec7p”<\/i>. B\u1eb1ng c\u00e1ch tr\u00ecnh l\u00e0ng nh\u1eefng BST trang s\u1ee9c \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb n\u00e9t \u0111\u1eb9p v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng, c\u00f4ng ty \u0111\u00e3 l\u00e0m gi\u00e0u th\u00eam di s\u1ea3n v\u0103n h\u00f3a Vi\u1ec7t c\u0169ng nh\u01b0 ng\u00e0nh kim ho\u00e0n n\u01b0\u1edbc nh\u00e0 su\u1ed1t g\u1ea7n 38 n\u0103m qua.\u00a0<\/p>\n

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\"B\u00e0<\/p>

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Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a PNJ t\u00f4n vinh v\u1ebb \u0111\u1eb9p trong v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c Vi\u1ec7t Nam<\/p>\n<\/figcaption>

\u1ea2NH: Y\u1ebeN LINH<\/p>\n<\/figure>\n

C\u1ee5 th\u1ec3, “ch\u1ea5t Vi\u1ec7t” c\u1ee7a PNJ kh\u00f4ng n\u1eb1m \u1edf h\u00ecnh th\u1ee9c m\u00e0 n\u1eb1m \u1edf gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. M\u1ed7i thi\u1ebft k\u1ebf, m\u1ed7i chi\u1ebfn d\u1ecbch c\u1ee7a PNJ \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba. \u0110i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c b\u1ed9 s\u01b0u t\u1eadp \u0111\u1ec1 cao v\u0103n h\u00f3a c\u1ea7u h\u00f4n trong t\u00ecnh y\u00eau l\u1ee9a \u0111\u00f4i, c\u00e1c s\u1ea3n ph\u1ea9m t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u01b0\u1edbi h\u1ecfi c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, t\u00ecnh y\u00eau gia \u0111\u00ecnh, ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c. <\/p>\n

Th\u00f4ng qua chu\u1ed7i chi\u1ebfn d\u1ecbch ti\u00eau bi\u1ec3u nh\u01b0 “C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!” (C\u01b0\u1edbi), “M\u1ed9t l\u1eddi trao, m\u1ed9t \u0111\u1eddi y\u00eau” (Valentine), “Vui nh\u01b0 T\u1ebft, Qu\u00fd nh\u01b0 V\u00e0ng” (T\u1ebft) v\u00e0 “B\u00ean nhau m\u00ecnh l\u00e0 nh\u00e0” (Gia \u0111\u00ecnh), PNJ \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng c\u0169ng nh\u01b0 lan t\u1ecfa tinh th\u1ea7n s\u1ed1ng \u0111\u1eb9p m\u1ed7i ng\u00e0y \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. V\u1edbi n\u1ec1n t\u1ea3ng “s\u1ed1ng \u0111\u1eb9p”, doanh nghi\u1ec7p t\u1eadp trung v\u00e0o 3 tr\u1ee5 c\u1ed9t: V\u1ebb \u0111\u1eb9p c\u1ee7a b\u1ea3n s\u1eafc & ngh\u1ecb l\u1ef1c; V\u1ebb \u0111\u1eb9p c\u1ee7a t\u00ecnh y\u00eau & gia \u0111\u00ecnh; V\u1ebb \u0111\u1eb9p c\u1ee7a s\u1ef1 c\u1ed1ng hi\u1ebfn & l\u00f2ng bi\u1ebft \u01a1n.\u00a0<\/p>\n

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\"B\u00e0<\/p>

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PNJ thi\u1ebft k\u1ebf nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh m\u1edbi, h\u01b0\u1edbng \u0111\u1ebfn kinh t\u1ebf Lifestyle<\/p>\n<\/figcaption>

\u1ea2NH: Y\u1ebeN LINH<\/p>\n<\/figure>\n

H\u01a1n n\u1eefa, doanh nghi\u1ec7p c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, m\u1ea1ng x\u00e3 h\u1ed9i l\u1eabn xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1eebng b\u01b0\u1edbc thi\u1ebft k\u1ebf nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh m\u1edbi, bi\u1ebfn vi\u1ec7c mua s\u1eafm th\u00e0nh h\u00e0nh tr\u00ecnh gi\u00e0u c\u1ea3m x\u00fac. C\u00f4ng ty nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn t\u1eeb n\u1ec1n kinh t\u1ebf phong c\u00e1ch s\u1ed1ng (Lifestyle Economy) v\u00e0 c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch nghi xu h\u01b0\u1edbng. <\/p>\n

M\u1edbi \u0111\u00e2y, PNJ n\u1eb1m trong Top 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t n\u0103m 2025, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 523 tri\u1ec7u USD, t\u0103ng g\u1ea7n 9% so v\u1edbi n\u0103m ngo\u00e1i theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Brand Finance. Th\u00e1ng 6.2025, PNJ hai n\u0103m li\u00ean ti\u1ebfp v\u00e0o danh s\u00e1ch Fortune 500 \u0110\u00f4ng Nam \u00c1 d\u1ef1a tr\u00ean doanh thu v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

K\u1ebft qu\u1ea3 kinh doanh 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 25.353 t\u1ec9 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.610 t\u1ec9 \u0111\u1ed3ng. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p \u0111\u1ea1t 20,8%, t\u0103ng so v\u1edbi m\u1ee9c 16,7% c\u00f9ng k\u1ef3 n\u0103m 2024. T\u00ednh \u0111\u1ebfn hi\u1ec7n t\u1ea1i, PNJ ghi nh\u1eadn h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb g\u1ed3m 429 c\u1eeda h\u00e0ng v\u1eadt l\u00fd tr\u00ean to\u00e0n qu\u1ed1c.\u00a0<\/p>\n<\/p><\/div>", "protected": false }, "excerpt": { "rendered": "

Theo ban t\u1ed5 ch\u1ee9c, b\u00e0 Cao Th\u1ecb Ng\u1ecdc Dung – “n\u1eef t\u01b0\u1edbng” ng\u00e0nh kim ho\u00e0n, l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 […]<\/p>", "protected": false }, "author": 5, "featured_media": 57490, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 219 ], "tags": [], "class_list": [ "post-57489", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-vang" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/57489", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=57489" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/57489\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/57490" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=57489" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=57489" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=57489" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }