{ "id": 52767, "date": "2025-10-24T09:33:55", "date_gmt": "2025-10-24T02:33:55", "guid": { "rendered": "https:\/\/hbbgroup.net\/pnj-dat-doanh-thu-25-353-ti-dong-9-thng-dau-nam\/" }, "modified": "2025-10-24T09:33:55", "modified_gmt": "2025-10-24T02:33:55", "slug": "pnj-dat-doanh-thu-25-353-ti-dong-9-thng-dau-nam", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/pnj-dat-doanh-thu-25-353-ti-dong-9-thng-dau-nam\/", "title": { "rendered": "PNJ \u0111\u1ea1t doanh thu 25.353 t\u1ec9 \u0111\u1ed3ng 9 tháng \u0111\u1ea7u n\u0103m" }, "content": { "rendered": "
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Theo b\u00e1o c\u00e1o kinh doanh v\u1eeba c\u00f4ng b\u1ed1, ri\u00eang trong qu\u00fd 3 n\u0103m 2025, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 8.136 t\u1ec9 \u0111\u1ed3ng (t\u0103ng 14,1% so v\u1edbi c\u00f9ng k\u1ef3), v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 496 t\u1ec9 \u0111\u1ed3ng (t\u0103ng 129,7% so v\u1edbi c\u00f9ng k\u1ef3).<\/p>\n

Trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, m\u1eb7c d\u00f9 s\u1ee9c mua th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c y\u1ebfu do gi\u00e1 v\u00e0ng t\u0103ng cao, doanh thu b\u00e1n l\u1ebb v\u1eabn ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c 5,1% so v\u1edbi c\u00f9ng k\u1ef3. S\u1edf d\u0129, PNJ duy tr\u00ec \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kh\u1ea3 quan n\u00e0y nh\u1edd v\u00e0o c\u00e1c y\u1ebfu t\u1ed1: i) S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ti\u1ebfp t\u1ee5c gia t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 (429 c\u1eeda h\u00e0ng so v\u1edbi 418); ii) C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing hi\u1ec7u qu\u1ea3 ti\u1ebfp t\u1ee5c thu h\u00fat th\u00e0nh c\u00f4ng nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi; iii) Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t theo xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i; v\u00e0 iv) PNJ li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

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\"PNJ<\/p>

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M\u1ea3ng b\u00e1n l\u1ebb trang s\u1ee9c duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/p>\n<\/figcaption>

\u1ea2nh: Vi\u1ec7t H\u00f9ng<\/p>\n<\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh thu trang s\u1ee9c b\u00e1n s\u1ec9 trong 9 th\u00e1ng n\u0103m 2025 t\u0103ng 5,3% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi l\u1ee3i th\u1ebf l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn, v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n v\u00e0 tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd c\u00e1c quy \u0111\u1ecbnh, PNJ ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng – \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u1ec1 cao t\u00ednh minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/p>\n

Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 9 th\u00e1ng n\u0103m 2025 \u0111\u1ea1t 20,8%, t\u0103ng so v\u1edbi m\u1ee9c 16,7% c\u00f9ng k\u1ef3 n\u0103m 2024, ch\u1ee7 y\u1ebfu nh\u1edd v\u00e0o s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu. C\u1ee5 th\u1ec3, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb trang s\u1ee9c b\u00e1n l\u1ebb \u0111\u1ea1t 65,6%, t\u0103ng 11,1 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi m\u1ee9c 54,5% c\u1ee7a 9 th\u00e1ng n\u0103m 2024. \u0110\u1ed3ng th\u1eddi, gi\u00e1 tr\u1ecb thu h\u1ed3i trong vi\u1ec7c x\u1eed l\u00fd h\u00e0ng h\u00f3a mua l\u1ea1i t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng t\u0103ng v\u00e0 PNJ ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 n\u00e2ng cao bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n

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\"PNJ<\/p>

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BST L\u00e1 Ng\u1ecdc C\u00e0nh V\u00e0ng PNJ<\/p>\n<\/figcaption>

\u1ea2nh: S\u01a1n T\u00f9ng<\/p>\n<\/figure>\n

PNJ c\u0169ng tr\u00ecnh l\u00e0ng nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u00e0 \u0111a d\u1ea1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng may \u0111o ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tu\u1ef3 theo nhu c\u1ea7u, phong c\u00e1ch, s\u1edf th\u00edch. \u0110\u1eb7c bi\u1ec7t, c\u00f4ng ty t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd m\u00f9a c\u01b0\u1edbi v\u1edbi vi\u1ec7c ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp Trang s\u1ee9c c\u01b0\u1edbi L\u00e1 Ng\u1ecdc C\u00e0nh V\u00e0ng PNJ,\u2026 Song song \u0111\u00f3, PNJ t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n k\u1ebf ho\u1ea1ch \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n c\u00e1c l\u0129nh v\u1ef1c ph\u1ee5 tr\u1ee3 c\u00f3 t\u00ednh c\u1ed9ng h\u01b0\u1edfng cao v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i nh\u01b0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng cao c\u1ea5p, th\u1eddi trang cho nam gi\u1edbi,…<\/p>\n

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\"PNJ<\/p>

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B\u00e0 Tr\u1ea7n Ph\u01b0\u01a1ng Ng\u1ecdc Th\u1ea3o, Ph\u00f3 ch\u1ee7 t\u1ecbch H\u0110QT PNJ nh\u1eadn ch\u1ee9ng nh\u1eadn t\u1eeb \u0111\u1ea1i di\u1ec7n ban t\u1ed5 ch\u1ee9c<\/p>\n<\/figcaption>

\u1ea2nh: Tu\u1ea5n V\u0169<\/p>\n<\/figure>\n

Ngo\u00e0i ra, m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c gia t\u0103ng khi PNJ ti\u1ebfp t\u1ee5c ghi danh t\u1ea1i c\u00e1c gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: Nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle duy nh\u1ea5t g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam (do Nh\u1ecbp c\u1ea7u \u0111\u1ea7u t\u01b0 c\u00f4ng b\u1ed1); \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean t\u1ea1i gi\u1ea3i th\u01b0\u1edfng JWA 2025 \u1edf h\u1ea1ng m\u1ee5c “Sustainability Leadership” nh\u1edd chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng xu\u1ea5t s\u1eafc; Top 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t n\u0103m 2025, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ \u0111\u1ea1t 523 tri\u1ec7u USD (theo Brand Finance)\u2026<\/p>\n<\/p><\/div>", "protected": false }, "excerpt": { "rendered": "

Theo b\u00e1o c\u00e1o kinh doanh v\u1eeba c\u00f4ng b\u1ed1, ri\u00eang trong qu\u00fd 3 n\u0103m 2025, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n […]<\/p>", "protected": false }, "author": 5, "featured_media": 52770, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 219 ], "tags": [], "class_list": [ "post-52767", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-vang" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/52767", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=52767" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/52767\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/52770" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=52767" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=52767" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=52767" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }