{
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    "title": {
        "rendered": "Doanh thu b\u00e1n v\u00e0ng c\u1ee7a PNJ ph\u1ee5c h\u1ed3i m\u1ea1nh"
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        "rendered": "<div>\n<ul data-campaign=\"Header\">\n<li><a data-medium=\"Menu-KinhDoanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" title=\"Kinh doanh\">Kinh doanh<\/a><\/li>\n<li><a data-medium=\"Menu-DoanhNghiep\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" title=\"Doanh nghi\u1ec7p\">Doanh nghi\u1ec7p<\/a><\/li>\n<p>\t<span id=\"parentCateDetail\" data-cate=\"1003170\"><\/span> <span id=\"site-sub-id\" data-cate=\"1003170\"><\/span> <\/ul>\n<p><span>Th\u1ee9 s\u00e1u, 24\/10\/2025, 00:39 (GMT+7)<\/span> <\/p>\n<\/div>\n<p>Trong b\u1ed1i c\u1ea3nh gi\u00e1 t\u0103ng cao, PNJ ghi nh\u1eadn g\u1ea7n 2.026 t\u1ef7 \u0111\u1ed3ng doanh thu v\u00e0ng 24K trong qu\u00fd III, t\u0103ng g\u1ea7n 83% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n<p>Trong b\u00e1o c\u00e1o t\u00ecnh h\u00ecnh kinh doanh qu\u00fd III c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n V\u00e0ng b\u1ea1c \u0111\u00e1 qu\u00fd Ph\u00fa Nhu\u1eadn (<a href=\"https:\/\/vnexpress.net\/chu-de\/pnj-1446\" rel=\"dofollow\">PNJ<\/a>), ban l\u00e3nh \u0111\u1ea1o cho bi\u1ebft t\u00ecnh h\u00ecnh m\u1ea3ng v\u00e0ng 24K \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n h\u01a1n so v\u1edbi n\u1eeda \u0111\u1ea7u n\u0103m. C\u1ee5 th\u1ec3, doanh thu m\u1ea3ng n\u00e0y \u0111\u1ea1t kho\u1ea3ng 2.025,9 t\u1ef7 \u0111\u1ed3ng. Trung b\u00ecnh m\u1ed7i ng\u00e0y h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c 22 t\u1ef7 \u0111\u1ed3ng.<\/p>\n<p>Doanh thu v\u00e0ng 24K k\u1ef3 n\u00e0y \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t k\u1ec3 t\u1eeb qu\u00fd II\/2024 &#8211; th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u si\u1ebft ch\u1eb7t vi\u1ec7c tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0ng. So v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, con s\u1ed1 tr\u00ean c\u1ea3i thi\u1ec7n t\u1edbi 82,7%.<\/p>\n<p>Doanh thu v\u00e0ng 24K c\u1ee7a PNJ c\u1ea3i thi\u1ec7n gi\u1eefa b\u1ed1i c\u1ea3nh <a href=\"https:\/\/vnexpress.net\/chu-de\/gia-vang-hom-nay-1403\" rel=\"dofollow\">gi\u00e1 v\u00e0ng<\/a> t\u0103ng cao trong qu\u00fd III. V\u00e0ng mi\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u0103ng h\u01a1n 14%, t\u1eeb m\u1ee9c 120,3 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i l\u01b0\u1ee3ng l\u00ean 137,3 tri\u1ec7u \u0111\u1ed3ng. V\u00e0ng nh\u1eabn c\u0169ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u01b0\u01a1ng t\u1ef1, k\u00e9o t\u1eeb m\u1ed1c 116,5 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i l\u01b0\u1ee3ng l\u00ean 133,4 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n<p>V\u00e0ng 24K chi\u1ebfm g\u1ea7n 25% t\u1ed5ng doanh thu c\u1ee7a PNJ n\u00ean g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 s\u1ef1 ph\u1ee5c h\u1ed3i chung c\u1ee7a to\u00e0n c\u00f4ng ty. Qu\u00fd III, doanh thu thu\u1ea7n c\u1ee7a h\u1ecd t\u0103ng h\u01a1n 14% l\u00ean 8.136 t\u1ef7 \u0111\u1ed3ng. L\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ea3i thi\u1ec7n g\u1ea7n 30% v\u00e0 \u0111\u1ea1t 496 t\u1ef7 \u0111\u1ed3ng.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=yagPQWjTh-6FjT_7hAisZA\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"510\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=jfFxeu7Rosj0YVZMo_-dmw 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=syISj3BxqPpOJxDSFU0P5g 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=fV1XoCkNVxiJKNxAK_izHA 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"Nh\u00e2n vi\u00ean PNJ \u0111ang s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c v\u1ec9 v\u00e0ng nh\u1eabn t\u1ea1i c\u1eeda h\u00e0ng Hai B\u00e0 Tr\u01b0ng, TP HCM. \u1ea2nh: T\u1ea5t \u0110\u1ea1t\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=jfFxeu7Rosj0YVZMo_-dmw\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/10\/23\/1000006306-1761225029-17612251-8759-7790-1761225244.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=jfFxeu7Rosj0YVZMo_-dmw\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>Nh\u00e2n vi\u00ean PNJ \u0111ang s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c v\u1ec9 v\u00e0ng nh\u1eabn t\u1ea1i c\u1eeda h\u00e0ng Hai B\u00e0 Tr\u01b0ng, TP HCM. \u1ea2nh: <em>T\u1ea5t \u0110\u1ea1t<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Tuy nhi\u00ean, hai qu\u00fd \u0111\u1ea7u n\u0103m, doanh thu c\u00f4ng ty n\u00e0y suy gi\u1ea3m so v\u1edbi c\u00f9ng k\u1ef3 ch\u1ee7 y\u1ebfu do \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1eeb m\u1ea3ng kinh doanh v\u00e0ng 24K. VNDirect l\u00fd gi\u1ea3i r\u1eb1ng ngu\u1ed3n cung v\u00e0ng trong n\u01b0\u1edbc b\u1ecb si\u1ebft ch\u1eb7t do Ch\u00ednh ph\u1ee7 h\u1ea1n ch\u1ebf giao d\u1ecbch v\u00e0ng mi\u1ebfng t\u1eeb gi\u1eefa n\u0103m 2024, trong khi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1eabn cao, t\u1ea1o \u00e1p l\u1ef1c gi\u1ea3m l\u00ean kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch c\u1ee7a PNJ \u1edf m\u1ea3ng n\u00e0y.<\/p>\n<p>L\u0169y k\u1ebf 9 th\u00e1ng \u0111\u1ea7u n\u0103m, doanh thu v\u00e0ng 24K c\u1ee7a PNJ s\u1ee5t h\u01a1n 44%. Ban l\u00e3nh \u0111\u1ea1o cho bi\u1ebft h\u1ecd \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u01b0u ti\u00ean ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho m\u1ea3ng trang s\u1ee9c b\u00e1n l\u1ebb &#8211; l\u0129nh v\u1ef1c kinh doanh c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. Vi\u1ec7c gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0ng 24K khi\u1ebfn doanh thu t\u1eeb m\u1ea3ng n\u00e0y s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n<p>K\u00e9o theo \u0111\u00f3, doanh thu thu\u1ea7n c\u1ee7a PNJ gi\u1ea3m h\u01a1n 13% v\u1ec1 25.353 t\u1ef7 \u0111\u1ed3ng trong 9 th\u00e1ng. Tuy nhi\u00ean, l\u1ee3i nhu\u1eadn sau thu\u1ebf l\u1ea1i c\u1ea3i thi\u1ec7n 16,5% l\u00ean kho\u1ea3ng 1.610 t\u1ef7 \u0111\u1ed3ng gi\u00fap c\u00f4ng ty ho\u00e0n th\u00e0nh tr\u00ean 82% k\u1ebf ho\u1ea1ch c\u1ea3 n\u0103m.<\/p>\n<p>L\u1ee3i nhu\u1eadn PNJ c\u1ea3i thi\u1ec7n nh\u1edd s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu. C\u1ee5 th\u1ec3, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb trang s\u1ee9c b\u00e1n l\u1ebb \u0111\u1ea1t g\u1ea7n 66%, t\u0103ng h\u01a1n 11% so v\u1edbi 9 th\u00e1ng n\u0103m 2024. Gi\u00e1 tr\u1ecb thu h\u1ed3i trong vi\u1ec7c x\u1eed l\u00fd h\u00e0ng h\u00f3a mua l\u1ea1i t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 trong b\u1ed1i c\u1ea3nh gi\u00e1 v\u00e0ng t\u0103ng. Song song \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 ki\u1ec3m so\u00e1t ch\u1eb7t chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 n\u00e2ng cao bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n<p>Cu\u1ed1i th\u00e1ng 8, Ch\u00ednh ph\u1ee7 ban h\u00e0nh Ngh\u1ecb \u0111\u1ecbnh 232 ch\u1ea5m d\u1ee9t \u0111\u1ed9c quy\u1ec1n Nh\u00e0 n\u01b0\u1edbc trong nh\u1eadp kh\u1ea9u v\u00e0 s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng. VNDirect k\u1ef3 v\u1ecdng ngh\u1ecb \u0111\u1ecbnh n\u00e0y s\u1ebd g\u1ee1 n\u00fat th\u1eaft v\u1ec1 ngu\u1ed3n cung v\u00e0ng mi\u1ebfng trong n\u01b0\u1edbc, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 doanh s\u1ed1 v\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ee5c h\u1ed3i. Doanh thu v\u00e0ng mi\u1ebfng c\u1ee7a PNJ d\u1ef1 ki\u1ebfn ph\u1ee5c h\u1ed3i l\u00ean 9.000 t\u1ef7 \u0111\u1ed3ng trong n\u0103m nay v\u00e0 10.500 t\u1ef7 \u0111\u1ed3ng n\u0103m 2026.<\/p>\n<p><strong>T\u1ea5t \u0110\u1ea1t<\/strong><\/p>\n<p><span id=\"article-end\"><\/span>     <\/p>",
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        "rendered": "<p>Kinh doanh Doanh nghi\u1ec7p Th\u1ee9 s\u00e1u, 24\/10\/2025, 00:39 (GMT+7) Trong b\u1ed1i c\u1ea3nh gi\u00e1 t\u0103ng cao, PNJ ghi nh\u1eadn g\u1ea7n 2.026 [&hellip;]<\/p>",
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