{ "id": 49911, "date": "2025-10-01T10:38:40", "date_gmt": "2025-10-01T03:38:40", "guid": { "rendered": "https:\/\/hbbgroup.net\/pnj-vao-top-50-cong-ty-kinh-doanh-hieu-qua-nhat-viet-nam\/" }, "modified": "2025-10-01T10:38:40", "modified_gmt": "2025-10-01T03:38:40", "slug": "pnj-vao-top-50-cong-ty-kinh-doanh-hieu-qua-nhat-viet-nam", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/pnj-vao-top-50-cong-ty-kinh-doanh-hieu-qua-nhat-viet-nam\/", "title": { "rendered": "PNJ v\u00e0o Top 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam" }, "content": { "rendered": "

Nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c PNJ g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam, c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh quan tr\u1ecdng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/p>\n

T\u1ea1p ch\u00ed Nh\u1ecbp <\/em>c<\/em>\u1ea7u<\/em> \u0110\u1ea7u <\/em>t<\/em>\u01b0<\/em> c\u00f4ng b\u1ed1 PNJ x\u1ebfp th\u1ee9 6 (t\u0103ng ba b\u1eadc so v\u1edbi n\u0103m 2024), s\u00e1ng 27\/9. Danh s\u00e1ch “50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam” d\u1ef1a tr\u00ean d\u1eef li\u1ec7u giai \u0111o\u1ea1n 2021-2024 c\u00f9ng lo\u1ea1t ch\u1ec9 s\u1ed1 then ch\u1ed1t g\u1ed3m: t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n tr\u00ean v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu (ROE), hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu v\u00e0 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

N\u0103m th\u1ee9 ch\u00edn li\u00ean ti\u1ebfp PNJ g\u00f3p m\u1eb7t trong danh s\u00e1ch v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. C\u1ee5 th\u1ec3, t\u0103ng tr\u01b0\u1edfng doanh thu b\u00ecnh qu\u00e2n ba n\u0103m g\u1ea7n nh\u1ea5t (2022-2024) \u0111\u1ea1t 24,6%; ROE c\u00e1n m\u1ed1c 22.2 %; t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cho nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 44,7%.<\/p>\n

<\/p>\n
\"\u0110\u1ea1i <\/picture><\/div>
\n

\u0110\u1ea1i di\u1ec7n PNJ nh\u1eadn ch\u1ee9ng nh\u1eadn t\u1eeb ban t\u1ed5 ch\u1ee9c. \u1ea2nh: Tu\u1ea5n V\u0169 <\/em><\/p>\n<\/figcaption><\/figure>\n

Theo \u0111\u1ea1i di\u1ec7n ban t\u1ed5 ch\u1ee9c, ba n\u0103m qua, kinh t\u1ebf v\u0129 m\u00f4 trong n\u01b0\u1edbc ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t to\u00e0n c\u1ea7u, chi ph\u00ed s\u1ea3n xu\u1ea5t leo thang v\u00e0 t\u1ef7 gi\u00e1 bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh. D\u00f9 v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p cho th\u1ea5y kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd nh\u1edd chu\u1ea9n b\u1ecb k\u1ef9 n\u1ed9i l\u1ef1c, kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi.<\/p>\n

PNJ \u0111\u01b0\u1ee3c ghi nh\u1eadn th\u1ef1c thi linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, v\u01b0\u1ee3t nhi\u1ec1u th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c, nh\u1ea5t l\u00e0 “c\u01a1n b\u00e3o k\u00e9p” khan hi\u1ebfm ngu\u1ed3n cung nguy\u00ean li\u1ec7u v\u00e0 suy y\u1ebfu s\u1ee9c mua.<\/p>\n

D\u00f9 \u0111\u1ed1i m\u1eb7t lo\u1ea1t bi\u1ebfn s\u1ed1 kh\u00f3 l\u01b0\u1eddng, 6 th\u00e1ng \u0111\u1ea7u n\u0103m nay, PNJ v\u1eabn \u0111\u1ea1t doanh thu thu\u1ea7n 17.218 t\u1ef7 \u0111\u1ed3ng v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 1.119 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t ho\u00e0n th\u00e0nh 55,1%, 57,1% m\u1ee5c ti\u00eau c\u1ea3 n\u0103m.<\/p>\n

\u0110\u1ea7u th\u00e1ng 9, Brand Finance cho bi\u1ebft gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u PNJ t\u0103ng g\u1ea7n 9% so v\u1edbi n\u0103m ngo\u00e1i, l\u00ean 523 tri\u1ec7u USD v\u00e0 x\u1ebfp th\u1ee9 9 trong top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t n\u01b0\u1edbc.<\/p>\n

<\/p>\n
\"PNJ <\/picture><\/div>
\n

PNJ kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00f4n vinh v\u1ebb \u0111\u1eb9p c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ea2nh: Tu\u1ea5n V\u0169<\/em><\/p>\n<\/figcaption><\/figure>\n

L\u00e0 doanh nghi\u1ec7p “\u0111\u1ea7u t\u00e0u” trong ng\u00e0nh b\u00e1n l\u1ebb trang s\u1ee9c v\u00e0 Lifestyle, n\u0103m ngo\u00e1i, PNJ t\u0103ng tr\u01b0\u1edfng doanh thu 14,1% v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf 7,3% so v\u1edbi c\u00f9ng k\u1ef3 2023, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 37.823 t\u1ef7 \u0111\u1ed3ng v\u00e0 2.115 t\u1ef7 \u0111\u1ed3ng – cao nh\u1ea5t l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

“Duy tr\u00ec th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng n\u00e0y g\u1ea7n m\u1ed9t th\u1eadp ni\u00ean cho th\u1ea5y n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb xu\u1ea5t s\u1eafc v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t c\u1ee7a ban l\u00e3nh \u0111\u1ea1o PNJ tr\u01b0\u1edbc m\u1ecdi bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng”, \u0111\u1ea1i di\u1ec7n ban t\u1ed5 ch\u1ee9c cho hay.<\/p>\n

\u0110\u1ea1i di\u1ec7n PNJ ch\u1ec9 ra ban l\u00e3nh \u0111\u1ea1o \u0111\u01a1n v\u1ecb c\u1eaft ngh\u0129a c\u1ee5m “kinh doanh hi\u1ec7u qu\u1ea3” tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n g\u1ed3m: s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, ti\u1ebfp th\u1ecb, t\u1ed1i \u01b0u chi ph\u00ed, qu\u1ea3n tr\u1ecb r\u1ee7i ro… Trong \u0111\u00f3, y\u1ebfu t\u1ed1 hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft s\u00e1ch, \u0111\u1ea3m b\u1ea3o ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng cho c\u1ed5 \u0111\u00f4ng, kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u1eabn c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

<\/p>\n
\"Doanh <\/picture><\/div>
\n

Doanh nghi\u1ec7p tr\u00ecnh l\u00e0ng th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c nam Mancode by PNJ. \u1ea2nh: Tu\u1ea5n V\u0169<\/em><\/p>\n<\/figcaption><\/figure>\n

Trong th\u00e1p chi\u1ebfn l\u01b0\u1ee3c 5 n\u0103m t\u1edbi, PNJ \u0111\u01b0a m\u1ea3nh gh\u00e9p “ph\u00e1t tri\u1ec3n kinh doanh m\u1edbi” v\u00e0o v\u1ecb tr\u00ed trung t\u00e2m. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0, \u0111\u1ea9y m\u1ea1nh l\u0129nh v\u1ef1c ph\u1ee5 tr\u1ee3 c\u00f3 t\u00ednh c\u1ed9ng h\u01b0\u1edfng cao v\u1edbi ng\u00e0nh c\u1ed1t l\u00f5i nh\u01b0 c\u00f4ng ngh\u1ec7 b\u00e1n l\u1ebb, s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng cao c\u1ea5p… \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00f2n b\u1ea9y m\u1edf r\u1ed9ng kh\u00f4ng gian t\u0103ng tr\u01b0\u1edfng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 kinh doanh d\u00e0i h\u1ea1n. \u0110i\u1ec3n h\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u Mancode by PNJ ra \u0111\u1eddi, h\u01b0\u1edbng \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch nam v\u1ed1n gi\u00e0u ti\u1ec1m n\u0103ng.<\/p>\n

V\u1edbi m\u1ea3ng kinh doanh ch\u1ee7 l\u1ef1c hi\u1ec7n nay, doanh nghi\u1ec7p li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn m\u1eabu m\u00e3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u1eb1m \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. C\u00f4ng ty h\u00fat nhi\u1ec1u nh\u00f3m kh\u00e1ch m\u1edbi nh\u1edd \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c b\u00e1n l\u1ebb, danh m\u1ee5c h\u00e0ng h\u00f3a c\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u01a1n v\u1ecb chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u0111i\u1ec3m b\u00e1n m\u1edbi. T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m nay, doanh nghi\u1ec7p c\u00f3 428 c\u1eeda h\u00e0ng t\u1ea1i 31 t\u1ec9nh, th\u00e0nh.<\/p>\n

Theo c\u1ea5p l\u00e3nh \u0111\u1ea1o, t\u1eeb khi “nh\u1ea5n n\u00fat t\u00e1i t\u1ea1o”, \u0111\u1ed5i m\u1edbi t\u01b0 duy, doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng b\u1ee9t ph\u00e1 v\u00e0 c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c ch\u1ea1m nhi\u1ec1u k\u1ef7 l\u1ee5c doanh s\u1ed1, l\u1ee3i nhu\u1eadn c\u00f9ng s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf.<\/p>\n

“Ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c t\u0103ng c\u1ea5p t\u00e1i t\u1ea1o nh\u1eb1m n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh d\u00e0i h\u1ea1n v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb Lifestyle h\u00e0ng \u0111\u1ea7u khu v\u1ef1c”, \u0111\u1ea1i di\u1ec7n PNJ n\u00f3i th\u00eam.<\/p>\n

\u0110\u00f4ng V\u1ec7<\/strong><\/p>\n

<\/span> <\/p>", "protected": false }, "excerpt": { "rendered": "

Nh\u00e0 b\u00e1n l\u1ebb trang s\u1ee9c PNJ g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t […]<\/p>", "protected": false }, "author": 5, "featured_media": 49912, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 219 ], "tags": [], "class_list": [ "post-49911", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-vang" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/49911", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=49911" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/49911\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/49912" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=49911" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=49911" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=49911" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }