{ "id": 49449, "date": "2025-09-26T18:12:35", "date_gmt": "2025-09-26T11:12:35", "guid": { "rendered": "https:\/\/hbbgroup.net\/pnj-nam-trong-top-10-thuong-hieu-viet-nam-manh-nhat-nam-2025\/" }, "modified": "2025-09-26T18:12:35", "modified_gmt": "2025-09-26T11:12:35", "slug": "pnj-nam-trong-top-10-thuong-hieu-viet-nam-manh-nhat-nam-2025", "status": "publish", "type": "post", "link": "https:\/\/hbbgroup.net\/en_us\/pnj-nam-trong-top-10-thuong-hieu-viet-nam-manh-nhat-nam-2025\/", "title": { "rendered": "PNJ n\u1eb1m trong Top 10 Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t n\u0103m 2025" }, "content": { "rendered": "
\n

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u1ee7a Brand Finance – t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u PNJ li\u00ean t\u1ee5c t\u0103ng qua c\u00e1c n\u0103m. Hi\u1ec7n t\u1ea1i, PNJ \u0111\u01b0\u1ee3c x\u1ebfp trong Top 10 Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t n\u0103m 2025 v\u00e0 gi\u1eef v\u1eefng danh hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb trang s\u1ee9c gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ty c\u0169ng \u0111\u1ee9ng th\u1ee9 19 trong danh s\u00e1ch 100 Th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, t\u0103ng 2 b\u1eadc so v\u1edbi n\u0103m 2024.<\/p>\n

B\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c Brand Finance c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean sau qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u00e9o d\u00e0i t\u1eeb \u0111\u1ea7u n\u0103m. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1eeb ch\u1ec9 s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (BSI) v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Theo \u0111\u00f3, ch\u1ec9 s\u1ed1 BSI d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 g\u1ed3m m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o ra l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh. <\/p>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Brand Finance \u1ea5n \u0111\u1ecbnh ch\u1ec9 s\u1ed1 BSI tr\u00ean thang \u0111i\u1ec3m t\u1ed1i \u0111a 100 v\u00e0 quy \u0111\u1ed5i x\u1ebfp h\u1ea1ng t\u1ed1i \u0111a AAA+, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u1ebfp h\u1ea1ng t\u00edn d\u1ee5ng. N\u0103m nay, ch\u1ec9 s\u1ed1 BSI c\u1ee7a PNJ t\u0103ng 13,8 \u0111i\u1ec3m, l\u00ean 88,5 \u0111i\u1ec3m v\u00e0 x\u1ebfp h\u1ea1ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea3i thi\u1ec7n t\u1eeb AA+ l\u00ean AAA. <\/p>\n

Theo Brand Finance, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a PNJ li\u00ean ti\u1ebfp t\u0103ng trong h\u01a1n 10 n\u0103m qua. Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u0111\u01b0\u1ee3c ghi nh\u1eadn trong 3 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y khi \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2022 l\u00e0 367 tri\u1ec7u USD th\u00ec nay l\u00ean \u0111\u1ebfn 523 tri\u1ec7u USD, t\u1ee9c t\u0103ng g\u1ea7n 43%. <\/p>\n

Ho\u1ea1t \u0111\u1ed9ng l\u00e0m gi\u00e0u t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o PNJ ch\u00fa tr\u1ecdng t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c t\u00e1i t\u1ea1o to\u00e0n di\u1ec7n, \u0111\u1ed5i m\u1edbi c\u00e1ch ngh\u0129 v\u00e0 c\u00e1ch l\u00e0m \u0111\u1ec3 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd t\u1eeb m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t kim ho\u00e0n truy\u1ec1n th\u1ed1ng th\u00e0nh m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb Lifestyle chuy\u00ean nghi\u1ec7p v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng th\u1ec3 hi\u1ec7n phong c\u00e1ch s\u1ed1ng v\u00e0 c\u00e1 t\u00ednh ri\u00eang nh\u01b0 Style by PNJ, Mancode,\u2026<\/p>\n

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\"PNJ<\/p>

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PNJ n\u00e2ng c\u1ea5p kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/figcaption>

\u1ea2nh: Vi\u1ec7t H\u00f9ng<\/p>\n<\/figure>\n

Theo \u0111\u00f3, PNJ ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 chu\u1ed7i b\u00e1n l\u1ebb, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n c\u00e1c l\u0129nh v\u1ef1c ph\u1ee5 tr\u1ee3 c\u00f3 t\u00ednh c\u1ed9ng h\u01b0\u1edfng cao v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i nh\u01b0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng cao c\u1ea5p, th\u1eddi trang cho nam gi\u1edbi,\u2026<\/p>\n

N\u0103m 2024, PNJ \u0111\u1ea1t 37.823 t\u1ec9 \u0111\u1ed3ng doanh thu, l\u1ee3i nhu\u1eadn sau thu\u1ebf 2.113 t\u1ec9 \u0111\u1ed3ng, m\u1ee9c k\u1ef7 l\u1ee5c trong l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng, n\u1ed9p ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc h\u01a1n 2.100 t\u1ec9 \u0111\u1ed3ng, d\u1eabn \u0111\u1ea7u kh\u1ed1i doanh nghi\u1ec7p b\u00e1n l\u1ebb. <\/p>\n

S\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2025, PNJ ghi nh\u1eadn doanh thu thu\u1ea7n \u0111\u1ea1t 17.218 t\u1ec9 \u0111\u1ed3ng, v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 1.115 t\u1ec9 \u0111\u1ed3ng, doanh thu b\u00e1n l\u1ebb duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c 5,5% so v\u1edbi c\u00f9ng k\u1ef3. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p trung b\u00ecnh trong 6 th\u00e1ng n\u0103m 2025 \u0111\u1ea1t 21,4%, t\u0103ng so v\u1edbi m\u1ee9c 16,4% c\u00f9ng k\u1ef3 n\u0103m 2024, ch\u1ee7 y\u1ebfu nh\u1edd s\u1ef1 thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u doanh thu. C\u1ee5 th\u1ec3, t\u1ec9 tr\u1ecdng doanh thu t\u1eeb trang s\u1ee9c b\u00e1n l\u1ebb \u0111\u1ea1t 66,4%, t\u0103ng m\u1ea1nh 16,9% so v\u1edbi m\u1ee9c 49,5% c\u1ee7a 6 th\u00e1ng n\u0103m 2024. <\/p>\n

Ngo\u00e0i ra, c\u00f4ng ty li\u00ean t\u1ee5c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n, m\u1ee9c \u0111\u1ed9 g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng. T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 6\/2025, PNJ c\u00f3 428 c\u1eeda h\u00e0ng tr\u00ean 34 t\u1ec9nh th\u00e0nh.<\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, PNJ c\u0169ng tr\u00ecnh l\u00e0ng nhi\u1ec1u b\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u00e0 \u0111a d\u1ea1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng may \u0111o ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u00f9y theo nhu c\u1ea7u, phong c\u00e1ch, s\u1edf th\u00edch. C\u00f4ng ty kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169, \u0111\u1ed3ng th\u1eddi thu h\u00fat th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. <\/p>\n

Theo \u0111\u1ea1i di\u1ec7n c\u00f4ng ty, PNJ hi\u1ec7n nay kh\u00f4ng c\u00f2n thu\u1ea7n t\u00fay l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i. C\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh “th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u00e0nh v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 x\u00e3 h\u1ed9i, \u0111\u1ec1 cao v\u1ebb \u0111\u1eb9p con ng\u01b0\u1eddi v\u00e0 cu\u1ed9c s\u1ed1ng”. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o nh\u01b0 H\u00e0nh tr\u00ecnh trang s\u1ee9c xuy\u00ean Vi\u1ec7t, C\u00f3 nhau. M\u00ecnh c\u01b0\u1edbi!.., gi\u00fap lan t\u1ecfa c\u1ea3m h\u1ee9ng l\u00e0m \u0111\u1eb9p m\u1ed7i ng\u00e0y v\u00e0 t\u00e1i \u0111\u1ecbnh ngh\u0129a th\u00f4ng \u0111i\u1ec7p v\u1ec1 h\u00f4n nh\u00e2n, t\u1ea1o n\u00ean s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

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\"PNJ<\/p>

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Chi\u1ebfn d\u1ecbch “C\u00f3 nhau.M\u00ecnh c\u01b0\u1edbi!”<\/p>\n<\/figcaption>

\u1ea2nh: PNJ<\/p>\n<\/figure>\n

“Ch\u00fang t\u00f4i \u0111ang n\u1ed7 l\u1ef1c h\u01b0\u1edbng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u t\u1ec9 \u0111\u00f4 trong th\u1eddi gian t\u1edbi th\u00f4ng qua c\u00e1c m\u1ed1i li\u00ean k\u1ebft v\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 sinh th\u00e1i. Trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2030, PNJ ki\u00ean \u0111\u1ecbnh v\u1edbi m\u1ee5c ti\u00eau duy tr\u00ec v\u1ecb th\u1ebf h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb Lifestyle l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc v\u00e0 v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi”. \u0110\u1ea1i di\u1ec7n PNJ chia s\u1ebb.<\/p>\n<\/p><\/div>", "protected": false }, "excerpt": { "rendered": "

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u1ee7a Brand Finance – t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf […]<\/p>", "protected": false }, "author": 5, "featured_media": 49450, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "_acf_changed": false, "footnotes": "" }, "categories": [ 219 ], "tags": [], "class_list": [ "post-49449", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-vang" ], "acf": [], "_links": { "self": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/49449", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/users\/5" } ], "replies": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/comments?post=49449" } ], "version-history": [ { "count": 0, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/posts\/49449\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media\/49450" } ], "wp:attachment": [ { "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/media?parent=49449" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/categories?post=49449" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/hbbgroup.net\/en_us\/wp-json\/wp\/v2\/tags?post=49449" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }