{
    "id": 49320,
    "date": "2025-09-26T16:03:51",
    "date_gmt": "2025-09-26T09:03:51",
    "guid": {
        "rendered": "https:\/\/hbbgroup.net\/chien-luoc-huong-toi-khach-hang-tre-cua-tpbank\/"
    },
    "modified": "2025-09-26T16:03:51",
    "modified_gmt": "2025-09-26T09:03:51",
    "slug": "chien-luoc-huong-toi-khach-hang-tre-cua-tpbank",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/hbbgroup.net\/en_us\/chien-luoc-huong-toi-khach-hang-tre-cua-tpbank\/",
    "title": {
        "rendered": "Chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb c\u1ee7a TPBank"
    },
    "content": {
        "rendered": "<div>\n<ul data-campaign=\"Header\">\n<li><a data-medium=\"Menu-KinhDoanh\" href=\"http:\/\/vnexpress.net\/kinh-doanh\" title=\"Kinh doanh\">Kinh doanh<\/a><\/li>\n<li><a data-medium=\"Menu-DoanhNghiep\" href=\"http:\/\/vnexpress.net\/kinh-doanh\/doanh-nghiep\" title=\"Doanh nghi\u1ec7p\">Doanh nghi\u1ec7p<\/a><\/li>\n<p>\t<span id=\"parentCateDetail\" data-cate=\"1003170\"><\/span> <span id=\"site-sub-id\" data-cate=\"1003170\"><\/span> <\/ul>\n<p><span>Th\u1ee9 s\u00e1u, 26\/9\/2025, 16:00 (GMT+7)<\/span> <\/p>\n<\/div>\n<p>TPBank \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb th\u00f4ng qua d\u00f2ng s\u1ea3n ph\u1ea9m th\u1ebb t\u00edn d\u1ee5ng TPBank Mastercard FEST v\u1edbi lo\u1ea1t \u01b0u \u0111\u00e3i gi\u1ea3i tr\u00ed \u0111\u1ed9c quy\u1ec1n, t\u1eeb s\u0103n v\u00e9 concert, xem phim \u0111\u1ebfn ho\u00e0n ti\u1ec1n c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>V\u1edbi m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng thu\u1ed9c th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials, TPBank tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c &#8220;d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n h\u00f3a theo phong c\u00e1ch s\u1ed1ng&#8221;, trong \u0111\u00f3 Mastercard FEST l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c. \u0110\u00e2y l\u00e0 th\u1ebb t\u00edn d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho nhu c\u1ea7u gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c, v\u1ed1n l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay.<\/p>\n<p>\u0110\u1ea1i di\u1ec7n ng\u00e2n h\u00e0ng cho bi\u1ebft ngay sau khi ch\u01b0\u01a1ng tr\u00ecnh \u00e2m nh\u1ea1c Em Xinh &#8220;Say Hi&#8221; ph\u00e1t s\u00f3ng, s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh th\u1ebb Mastercard FEST t\u0103ng g\u1ea5p ba l\u1ea7n. \u0110\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1ebfn t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh quay s\u1ed1 tr\u00fang v\u00e9 concert khi m\u1edf m\u1edbi th\u1ebb, c\u00f9ng lo\u1ea1t \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m 50% gi\u00e1 v\u00e9 concert tr\u00ean Ticketbox, gi\u1ea3m gi\u00e1 v\u00e9 xem phim t\u1ea1i CGV, Lotte, BHD Star v\u00e0 ho\u00e0n ti\u1ec1n \u0111\u1ebfn 20% cho c\u00e1c d\u1ecbch v\u1ee5 Spotify, Netflix, YouTube Premium.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=3D2KraaHYXmdSluu1DzwAA\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"453.33333333333\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=GPUm2K23sw2ijhfhVihSHg 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=GupPMYjEsbtp1QuA0e6i9Q 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=88FtSTHrvgYVxbOthOXSkw 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"Th\u1ebb TPBank Mastercard FEST tr\u1edf th\u00e0nh \u0111\u01b0\u1eddng t\u1eaft \u0111\u01b0a c\u00e1c Xinhiu \u0111\u1ebfn v\u1edbi Em Xinh Say Hi Concert \u0111\u00eam 2 t\u1ea1i H\u00e0 N\u1ed9i (11\/10). \u1ea2nh: TPBank\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=GPUm2K23sw2ijhfhVihSHg\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1469-1758876411-1758876536-8620-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=GPUm2K23sw2ijhfhVihSHg\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>Th\u1ebb TPBank Mastercard FEST tr\u1edf th\u00e0nh &#8220;\u0111\u01b0\u1eddng t\u1eaft&#8221; \u0111\u01b0a c\u00e1c &#8220;Xinhiu&#8221; \u0111\u1ebfn v\u1edbi Em Xinh &#8220;Say Hi&#8221; Concert \u0111\u00eam 2 t\u1ea1i H\u00e0 N\u1ed9i (11\/10). \u1ea2nh:<em> TPBank<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Nguy\u1ec5n Mai Anh (22 tu\u1ed5i, H\u00e0 N\u1ed9i) chia s\u1ebb, c\u00f4 t\u1eebng b\u1ecf l\u1ee1 \u0111\u00eam di\u1ec5n t\u1ea1i TP HCM v\u00ec v\u00e9 &#8220;ch\u00e1y s\u1ea1ch&#8221; sau v\u00e0i ph\u00fat m\u1edf b\u00e1n. Tuy nhi\u00ean, sau khi m\u1edf th\u1ebb FEST v\u00e0 tham gia quay s\u1ed1 c\u1ee7a ng\u00e2n h\u00e0ng, Mai Anh b\u1ea5t ng\u1edd tr\u00fang v\u00e9 concert t\u1ea1i H\u00e0 N\u1ed9i. &#8220;M\u00ecnh t\u01b0\u1edfng \u0111\u00e3 l\u1ee1 h\u1eb9n v\u1edbi idol, kh\u00f4ng ng\u1edd l\u1ea1i c\u00f3 c\u01a1 h\u1ed9i nh\u1edd TPBank&#8221;, c\u00f4 n\u00f3i.<\/p>\n<p>T\u1eeb nay \u0111\u1ebfn h\u1ebft 30\/9, ng\u00e2n h\u00e0ng tri\u1ec3n khai hai \u0111\u1ee3t t\u1eb7ng v\u00e9 \u0111\u00eam 2 concert Em Xinh &#8220;Say Hi&#8221; t\u1ea1i H\u00e0 N\u1ed9i (11\/10) d\u00e0nh cho kh\u00e1ch h\u00e0ng m\u1edf m\u1edbi th\u1ebb FEST v\u00e0 \u0111\u1ea1t chi ti\u00eau t\u1eeb 3 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i tu\u1ea7n. M\u1ed7i th\u1ebb ph\u00e1t h\u00e0nh m\u1edbi qua app TPBank c\u00f2n \u0111\u01b0\u1ee3c c\u1ed9ng th\u00eam 5 l\u01b0\u1ee3t quay s\u1ed1 trong ch\u01b0\u01a1ng tr\u00ecnh &#8220;V\u00f2ng quay Em Xinh&#8221;.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=GYMQE5HdHAfFbnU-r0Y5_w\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"453.33333333333\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=leZtw_5eRi2pcjSMtfAfwQ 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=mlZIGax775lVcytLKzlsew 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=zKhX6DajVAlUkvNOyDqUJw 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"Concert Em Xinh Say Hi t\u1ea1i TP HCM. \u1ea2nh: BTC\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=leZtw_5eRi2pcjSMtfAfwQ\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/DSC09596-1-1758876524-5581-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=leZtw_5eRi2pcjSMtfAfwQ\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>Concert &#8220;Em Xinh Say Hi&#8221; t\u1ea1i TP HCM. \u1ea2nh: <em>BTC<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c, Mastercard FEST c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn nhu c\u1ea7u gi\u1ea3i tr\u00ed th\u01b0\u1eddng nh\u1eadt. Ch\u1ee7 th\u1ebb \u0111\u01b0\u1ee3c mua hai v\u00e9 xem phim t\u1ea1i CGV ho\u1eb7c Lotte v\u1edbi gi\u00e1 95.000 \u0111\u1ed3ng; ho\u00e0n 20% gi\u00e1 tr\u1ecb v\u00e9 t\u1eeb 100.000 \u0111\u1ed3ng tr\u1edf l\u00ean, t\u1ed1i \u0111a 200.000 \u0111\u1ed3ng m\u1ed7i th\u00e1ng (\u00e1p d\u1ee5ng \u0111\u1ebfn h\u1ebft 12\/2025). \u0110\u1eb7c bi\u1ec7t, ch\u1ee7 th\u1ebb c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u01b0u \u0111\u00e3i ho\u00e0n ti\u1ec1n 20% (t\u1ed1i \u0111a 200.000 \u0111\u1ed3ng m\u1ed9t th\u00e1ng, \u00e1p d\u1ee5ng cho giao d\u1ecbch t\u1eeb 100.000 \u0111\u1ed3ng) khi thanh to\u00e1n Spotify, Netflix, Youtube Premium.<\/p>\n<p>L\u00ea Ho\u00e0ng Nam (21 tu\u1ed5i, TP HCM), m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ebb, cho bi\u1ebft: &#8220;T\u00f4i ti\u1ebft ki\u1ec7m h\u01a1n 400.000 \u0111\u1ed3ng trong th\u00e1ng \u0111\u1ea7u nh\u1edd ho\u00e0n ti\u1ec1n khi \u0111\u0103ng k\u00fd Spotify v\u00e0 \u0111\u1eb7t v\u00e9 xem phim qua th\u1ebb FEST. Ngo\u00e0i y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh, \u0111i\u1ec3m c\u1ed9ng l\u00e0 th\u1ebb g\u1eafn li\u1ec1n v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0 concert hay phim \u1ea3nh &#8211; r\u1ea5t \u0111\u00fang v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a gi\u1edbi tr\u1ebb&#8221;.<\/p>\n<figure data-size=\"true\" itemprop=\"associatedMedia image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"url\" content=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=0&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=2aSdozlcoikmj41YGQ2_kA\"> <meta itemprop=\"width\" content=\"680\"> <meta itemprop=\"height\" content=\"453.33333333333\"> <meta itemprop=\"href\" content> <\/p>\n<div data-width=\"680\"><picture><source data-srcset=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=g-HLPE2pV1iRsXEsxfvqxg 1x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=1020&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=qZ7gSGG9eKJyN6eXuEnrXg 1.5x, https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=2&#038;fit=crop&#038;s=ufqv7MVwYkO31yBcxI2WWA 2x\"><img decoding=\"async\" itemprop=\"contentUrl\" loading=\"lazy\" intrinsicsize=\"680x0\" alt=\"Th\u1ebb FEST thu h\u00fat gi\u1edbi tr\u1ebb nh\u1edd nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c quy\u1ec1n gi\u1ea3i tr\u00ed. \u1ea2nh: TPBank\" src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=g-HLPE2pV1iRsXEsxfvqxg\" previous-src=\"https:\/\/vcdn1-kinhdoanh.vnecdn.net\/2025\/09\/26\/qua1692-1758876360-1758876539-3489-1758876564.jpg?w=680&#038;h=0&#038;q=100&#038;dpr=1&#038;fit=crop&#038;s=g-HLPE2pV1iRsXEsxfvqxg\"> <\/picture><\/div><figcaption itemprop=\"description\">\n<p>Th\u1ebb FEST thu h\u00fat gi\u1edbi tr\u1ebb nh\u1edd nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c quy\u1ec1n gi\u1ea3i tr\u00ed. \u1ea2nh: <em>TPBank<\/em><\/p>\n<\/figcaption><\/figure>\n<p>Theo \u0111\u1ea1i di\u1ec7n TPBank, chi\u1ebfn l\u01b0\u1ee3c &#8220;g\u1eafn s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh v\u1edbi l\u1ed1i s\u1ed1ng&#8221; \u0111ang gi\u00fap ng\u00e2n h\u00e0ng m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n<p>&#8220;Th\u1ebb FEST kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 chi ti\u00eau m\u00e0 c\u00f2n l\u00e0 t\u1ea5m th\u1ebb th\u00f4ng h\u00e0nh \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111a s\u1eafc m\u00e0u&#8221;, \u0111\u1ea1i di\u1ec7n ng\u00e2n h\u00e0ng n\u00f3i.<\/p>\n<p>Th\u1ebb FEST \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh mi\u1ec5n ph\u00ed, mi\u1ec5n ph\u00ed th\u01b0\u1eddng ni\u00ean n\u0103m \u0111\u1ea7u v\u00e0 c\u00e1c n\u0103m sau n\u1ebfu \u0111\u1ea1t \u0111i\u1ec1u ki\u1ec7n chi ti\u00eau. M\u1ecdi giao d\u1ecbch c\u00f3 th\u1ec3 chia nh\u1ecf tr\u1ea3 g\u00f3p 0% trong 3, 6, 9 ho\u1eb7c 12 th\u00e1ng &#8211; \u0111i\u1ec1u TPBank k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap thu h\u00fat th\u00eam nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng.<\/p>\n<p>Trong th\u1eddi gian t\u1edbi, \u0111\u01a1n v\u1ecb s\u1ebd ti\u1ebfp t\u1ee5c b\u1ed5 sung nhi\u1ec1u \u0111\u1eb7c quy\u1ec1n m\u1edbi nh\u1eb1m mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng th\u00eam nh\u1eefng l\u1ef1a ch\u1ecdn ti\u1ec7n \u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/p>\n<p><strong>Minh Ng\u1ecdc<\/strong><\/p>\n<p><span id=\"article-end\"><\/span>     <\/p>",
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        "rendered": "<p>Kinh doanh Doanh nghi\u1ec7p Th\u1ee9 s\u00e1u, 26\/9\/2025, 16:00 (GMT+7) TPBank \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng [&hellip;]<\/p>",
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